autolawn
- Company typePrivate
- Founded2016
- HeadquartersEdenbridge, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What autolawn does
Autolawn is a UK-based specialist retailer, installer, and servicer of robotic lawnmowers and complementary battery-powered garden tools, founded around 2016-2017 by brothers Alistair and James Scott. The company operates from a headquarters and workshop in Edenbridge, Kent, with online sales available across UK mainland and installation/service coverage concentrated in South and South East England. Its customer base is almost entirely residential homeowners seeking automated lawn maintenance, with named testimonials exclusively from individual household customers.
The company's core offerings are third-party robotic lawnmower brands — Husqvarna Automower, Robomow, Cub Cadet, Flymo EasiLife, Gardena SILENO, and Honda Miimo — alongside Ego battery-powered garden tools. Autolawn does not manufacture proprietary hardware; its differentiation lies in accredited multi-brand installation expertise, perimeter wire laying, and after-sales servicing. Underlying technologies distributed include GPS-assisted navigation, smartphone/GSM connectivity, voice control via Alexa and Google Home, IFTTT integration, anti-theft PIN/GPS tracking, weather-timer scheduling, and mulching at 3000-4000 rpm; these features originate with the OEMs rather than Autolawn.
The business model combines one-time hardware resale (e.g., a promotional £999 entry-level Husqvarna Automower 305 in early 2020, with premium models considerably higher), separate professional installation fees, and recurring annual servicing with collection and return. Go-to-market is sales-led, anchored by a free on-site consultation and supported by content marketing (blog, knowledge base, YouTube), Feefo third-party reviews, regional events such as Henley Show and Innovate Guildford, and PR coverage in Dorset Business, Berkshire and Buckinghamshire Life, Mirror, Express, Telegraph, Sky News, and radio. Pricing is unit-based with free delivery on UK mainland orders over £100 and a £6.95 recorded-delivery charge below that threshold. Autolawn is privately held with no disclosed funding rounds, no parent company, and no institutional investment identified in the available data.
autolawn firmographics
Firmographics- Name
- autolawn
- Legal name
- Autolawn
- Website
- https://autolawn.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Ownership category
- akta.pro rank
autolawn industry classification
Industry- Product category
- Robotic Lawnmower Supply and Installation
- NAICS
- Outdoor Power Equipment Retailers (444230), Home and Garden Equipment Repair and Maintenance (811411), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK)
Keywords
Where autolawn is headquartered
LocationHeadquarters
- HQ city
- Edenbridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
autolawn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Robotic Lawnmower Sales: Sale of robotic lawnmower products from various manufacturers including Husqvarna, Robomow, Cub Cadet, Flymo, Gardena, and Honda. Products range from entry-level models for small gardens to advanced models for large/complex gardens.
- Installation Services: Professional installation services including perimeter wire laying, mower setup, and customer demonstration. Part of the end-to-end service offering.
- Servicing and Repairs: Annual servicing, repairs, and warranty support for robotic lawnmowers. Collection and return service offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Free delivery for orders over £100 |
| One time/ perpetual license | Pay-as-you-go | Husqvarna Automower 305 introductory price |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
autolawn product offering
Product offeringCore offering
Autolawn supplies, installs, and services robotic lawnmowers from leading manufacturers including Husqvarna, Robomow, Cub Cadet, Flymo, Gardena, and Honda. The company provides a complete end-to-end service covering a free on-site consultation, professional perimeter wire installation, and ongoing annual servicing and aftercare. In addition to robotic mowers, Autolawn retails complementary battery-powered garden tools from Ego and Husqvarna.
Product overview
Autolawn is a specialist supplier and installer of robotic lawnmowers in the UK, offering a complete end-to-end service from consultation through installation to ongoing maintenance. The product portfolio centers on five robotic lawnmower brands: Husqvarna Automower (flagship premium brand), Robomow (family-friendly models), Cub Cadet (high-specification with extra-wide cutting), Flymo EasiLife (quick and easy operation), and Gardena SILENO (reliable automatic care). All robotic mowers operate via perimeter wire installation and mulching technology. Services include free site consultation, professional installation, and annual servicing with collection and return. The company also offers complementary battery-powered garden tools including Ego chain saws, Ego line trimmers, and Husqvarna cordless hedge trimmers.
Differentiator
Problem solved
Functional benefit
Products and services
- Husqvarna Automower World-leading robotic lawnmower brand since 1995 with GPS navigation, smartphone connectivity, and slope handling up to 70%, available to UK customers through Autolawn as an accredited installer.
- Robomow Robotic Lawnmowers Family-friendly robotic lawnmower brand with smartphone app control and garden-friendly installation, including RX entry-level series for small gardens, RC series, and RS series.
- Cub Cadet Robotic Lawnmowers Premium robotic lawnmower brand with extra-wide cutting surface, including XR1 for small gardens, XR2 with edge mode, and XR3 for large gardens up to 5000m2.
- Flymo EasiLife Robotic Lawnmowers Robotic lawnmower range focused on quick and easy operation with intuitive design, including EasiLife and EasiLife Go models.
- Gardena SILENO Robotic Lawnmowers Robotic lawnmower developed with 20 years of experience, available as standard and smart versions controllable via the GARDENA smart App.
- Honda Miimo Robotic Lawnmowers Honda Miimo robotic lawnmowers supplied and installed by Autolawn, including Miimo HRM40 for compact gardens and other Miimo models for UK customers.
- Battery Powered Garden Tools Complementary battery-powered garden tools from Ego (chainsaws, line trimmers, hedge trimmers, leaf blowers) and Husqvarna (cordless hedge trimmers), supplied alongside the robotic mower range.
- Consultation and Installation Service Free site visit consultation to assess lawn suitability, followed by professional perimeter wire installation and mower setup for UK homeowners.
- Servicing and Aftercare Annual service with collection, repair, and return of robotic lawnmowers, including warranty support, blade replacement, and software updates.
Quantifiable outcome
- Zero grass clippings - mulching produces no visible clippings
- +2 more outcomes
Companies that use autolawn
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
autolawn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature9 records
autolawn partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, primary, secondary and minor.
- Cub CadetcoreCub Cadet has designed garden machinery since 1961 with strong US reputation for innovation and quality. Autolawn added Cub Cadet to their range in 2019. XR series models (XR1, XR2, XR3) handle gardens from 500m2 to 5000m2 with lithium battery power.
- HusqvarnaprimaryHusqvarna is the world's leading robotic mower manufacturer since 1995 with over 2 million gardens worldwide. Autolawn is an accredited installer of Husqvarna Automower products. Products include Automower 305, 315X, 435X AWD, 535 AWD, and 500 series for commercial use. Key features include GPS navigation, smartphone connectivity, Alexa integration, and AIM zone control technology.
- RobomowprimaryRobomow produces friendly home lawnmowers designed for easy lifestyle integration. Autolawn supplies and installs Robomow products including RX series (entry-level for small gardens up to 200m2), RC series, and RS series. Features include smartphone apps, edge cutting capability, and multi-zone support.
- FlymosecondaryFlymo invented the hover mower over 50 years ago and is now a market leader in robotic lawnmowers including EasiLife and EasiLife Go ranges. Autolawn provides products and support for Flymo robotic mowers.
- GardenasecondaryGardena SILENO Robotic Lawnmowers offer 20 years of experience with fully automatic operation. Available in smart versions controllable via GARDENA smart App. Autolawn offers these products along with user manuals and support.
- HondasecondaryHonda produces Miimo robotic lawnmowers. Autolawn supplies and installs Honda products including Miimo HRM40 and other Miimo models for UK customers.
- EgosecondaryEgo is a leading brand in battery-powered garden tools. Autolawn supplies Ego products including chainsaws, line trimmers, hedge trimmers, and leaf blowers that complement their robotic mower offerings.
- Guardian (advertising)minorAutolawn ran advertising on the Guardian website as a small local company reaching national audience.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
autolawn competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
autolawn social profiles
Digital presenceautolawn financial estimates
Financial estimateRevenue estimate
Valuation estimate
autolawn leadership team
Management profileNumber of profiles
Profiles2 records
autolawn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
autolawn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about autolawn
What does autolawn do?
Autolawn supplies, installs, and services robotic lawnmowers from leading manufacturers including Husqvarna, Robomow, Cub Cadet, Flymo, Gardena, and Honda. The company provides a complete end-to-end service covering a free on-site consultation, professional perimeter wire installation, and ongoing annual servicing and aftercare. In addition to robotic mowers, Autolawn retails complementary battery-powered garden tools from Ego and Husqvarna.
Is autolawn a public or private company?
autolawn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was autolawn founded?
autolawn was founded in 2016.
Where is autolawn based?
autolawn is headquartered in Edenbridge, United Kingdom, in the Europe region.
How does autolawn make money?
Three revenue lines are on record. Robotic Lawnmower Sales are the primary driver. The others are installation Services and servicing and Repairs.
Does autolawn have an API?
No public API is recorded for autolawn.
What industry is autolawn in?
autolawn's product category is Robotic Lawnmower Supply and Installation. Its primary akta.pro industry code is HSAPAQAK, Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots). Its NAICS code is 444230 and its SIC code is 3524.