What Double-Barrelled Brewery does

Double-Barrelled Brewery is an independent, family-owned craft microbrewery based in Reading, Berkshire, UK, founded in 2015 by co-founders Mike and Luci Clayton-Jones and operating from a single brewery site at Stadium Industrial Estate (Tilehurst) with annual production capacity of up to 1.3 million pints. The company specialises in small-batch craft beer across hazy pale ales and IPAs, keller lagers, fruited kettle sours, and bourbon- and scotch-barrel-aged imperial stouts, with a proprietary barrel-finishing process (hand-blending, wax-dipping, hand-labelling) and a novel Fragment Series architecture (six 5.8% Hazy IPAs using a controlled two-hop combination). Core flagships are Parka (4.5% Hazy Pale Ale), Ding (4.9% Keller Lager, named after the local Reading area), Rivers (3.4% Session IPA) and Kitchen Disco (5.8% Hazy IPA).

The business operates a vertically integrated, multi-channel go-to-market: direct-to-consumer e-commerce on Shopify with nationwide next-day APC delivery and free local delivery in Reading postcodes; an on-site taproom with 12 beers on tap, a 7Bone Burger Co food residency and a programmed events calendar; a B2B trade channel via the Sellar platform supplying pubs, restaurants and retailers; and ancillary revenue from brewery tours and tastings, corporate events and gifting, merchandise (glassware, apparel, accessories), and gift vouchers. Pricing is unit-based, with multi-pack discounts of up to 15% for 24-can cases and tiered free-delivery thresholds (£30 local, £60 nationwide). The customer base spans individual UK craft beer enthusiasts, on-trade hospitality accounts, and corporate buyers; the company ships to most UK postcodes with stated exclusions.

The company operates with approximately 11-12 employees including a Head Brewer, Lead Brewer, Brewery team, Key Account Manager, Brand Manager, Marketing Executive and Office Manager. It is a privately held, bootstrapped business that disclosed its first external capital injection of approximately £269,830 from The FSE Group in August 2026. Differentiation rests on award-winning product quality (Great Taste Awards, national press features), serialised and storytelling-led product branding, a community-anchored taproom, and vertically owned distribution rather than on proprietary technology or AI.

Name

Double-Barrelled Brewery

Legal name

Double-Barrelled Brewery

Website

https://doublebarrelled.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Double-Barrelled Brewery is an independent craft microbrewery in Reading, UK, producing up to 1.3 million pints annually of hazy IPAs, keller lagers, sours and barrel-aged imperial stouts, sold via a Shopify DTC storefront, an on-site taproom and a Sellar-powered B2B trade channel.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Craft beer brewing
• Hazy IPA production
• Brewery taproom
• Mixed case subscription
• Barrel-aged stouts

Headquarters

HQ city

Berkshire

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Beer Sales (Online & Taproom): E-commerce sales of canned and packaged craft beers in multiple formats (single cans, 6-packs, 12-packs, 24-packs) delivered nationwide. Taproom pour sales of 12 craft beers on tap plus packaged cans.
2. Mixed Cases & Gift Sets: Pre-curated and build-your-own mixed cases with volume discounts (10% off 12 single cans, 15% off 24 single cans). Seasonal gift packs and tasting sets sold online.
3. Brewery Tours & Tastings: 90-minute brewery tour and tutored tasting experience at £18.50 per person, running Saturdays at 1pm. Corporate/private bookings available on request. Gift vouchers with 1-year expiry.
4. Taproom Food & Drink: On-site taproom serving 12 craft beers on tap, guest beers, wine, spirits, soft drinks, and street food from 7Bone Burger Co vendors on Fridays and Saturdays.
5. Merchandise & Apparel: Branded glassware (pint glasses, stem glasses, Mencia glasses), apparel (t-shirts, sweatshirts, beanies), tote bags, prints, and DB Oktoberfest steins sold through the online shop.
6. Gift Vouchers: Digital and physical gift vouchers for online shop credit, brewery tour & tasting experiences, and taproom sessions.
7. Trade / Wholesale: B2B sales of kegs and cans to trade customers via Sellar platform, with local and nationwide direct delivery options.
8. Corporate Events & Gifting: Corporate packages including office tastings, private tours, team events, and bespoke corporate gifting fulfilled on request.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Double-Barrelled Brewery is an independent Reading-based craft microbrewery that brews and packages a flagship canned range of hazy pale ales and IPAs, keller lagers, session IPAs, fruited kettle sours, and barrel-aged imperial stouts. The brewery sells its beer direct to consumers through an online Shopify shop with a mixed-case configurator and monthly subscription mixes, runs an on-site taproom, and hosts brewery tours & tastings. A separate Sellar-powered trade store serves B2B wholesale customers, and a corporate events programme caters to private hire clients.

Product overview

Double-Barrelled Brewery is an independent craft brewery based in Reading, Berkshire, brewing up to 1.3 million pints annually. Their core product portfolio consists of four flagship beers: Parka (4.5% Hazy Pale Ale), Ding (4.9% Keller Lager), Rivers (3.4% Session IPA), and Kitchen Disco (5.8% Hazy IPA). Beyond flagships, they offer special releases including the Fragments series (limited two-hop combination Hazy IPAs), We Need Jungle, and Space Cat collaboration with Siren Craft Brew, plus seasonal sours and barrel-aged imperial stouts. They provide build-your-own and curated mixed cases with discount incentives, merchandise (glassware, apparel, accessories), digital and physical gift vouchers, and experiences including Brewery Tours & Tastings and Corporate Events. The on-site Taproom features 12 beers on tap, 7Bone Burger Co food service, and event hosting. Trade customers can order through Sellar platform. The company also operates a loyalty program (DB Rewards) and offers nationwide delivery via APC courier with local delivery in Reading postcodes.

Differentiator

Problem solved

Functional benefit

Products and services

• Flagship Craft Beer Range

Quantifiable outcome

• Parka won a Great Taste Award (specific award tier not disclosed)
• +1 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Siren Sound Craft BrewerycoreStrategic or Co-development PartnerCollaboration on Space Cat 5.8% Hazy IPA, brewed with Galaxy, Krush Hyperboost, Strata, Citra and Citra Cryo hops. Described as a DB x Siren co-creation, positioned as a flagship limited-release collaboration. The product page describes it as a 'stellar line up' and a 'collaboration between DB and Siren'.
• 7Bone Burger CominorOthersStreet food vendor operating from the Double-Barrelled taproom every Friday and Saturday. Provides burgers, chicken, and loaded fries. Food partner enhances taproom experience and drives footfall. Opening hours align with taproom opening times.
• SellarcoreTechnology or IntegrationTrade ordering platform enabling B2B customers (pubs, restaurants, retailers) to order Double-Barrelled beers directly. Provides full product availability, local and nationwide delivery options, payment processing (bank/card), and invoice history. Trade customers access via button on the Double-Barrelled trade store page.
• APC (courier)minorOthersOvernight courier service used for nationwide next-day delivery of online orders. Orders placed before 2pm (1pm same-day dispatch cutoff) shipped Monday-Thursday for next working day delivery. Customer receives tracking details directly from APC.
• Everyone Welcome InitiativeminorOthersInclusive hospitality initiative that the taproom follows, ensuring anyone drinking at the taproom or attending events knows the venue will not tolerate hate, ignorance, or discrimination. Signifies commitment to diversity and inclusivity values.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wild Beer Co: Somerset-based UK craft brewery with a barrel-aged and mixed-fermentation focus that overlaps Double-Barrelled's Barrel Series. Comparable independent craft scale.
• Siren Craft Brew: Independent UK craft brewery that co-created Space Cat with Double-Barrelled. Operates a similar model of small-batch brewing, mixed cases, and on-site taproom, making it the most directly comparable peer.
• Verdant Brewing Co: UK craft brewery with a strong focus on hazy IPAs and small-batch releases, very similar product positioning to Double-Barrelled's Kitchen Disco and Fragments ranges. Comparable scale and target consumer.
• North Brewing Co: Independent Leeds-based craft brewery producing hazy IPAs, lagers and sours with mixed-case DTC and taproom operations. Comparable size, channel mix and product style to Double-Barrelled.
• Thornbridge Brewery: Established UK craft brewery with broad style range (IPAs, stouts, lagers), mixed-case DTC and on-site taproom. Similar positioning to Double-Barrelled at a slightly more mature stage.
• Magic Rock Brewing: Huddersfield-based craft brewery known for hazy IPAs and small-batch innovation. Directly comparable product focus and UK craft audience, though slightly larger scale.

Broad incumbents

• BrewDog: Scotland-based craft beer giant with nationwide bars, ecommerce, and broad IPA/lager/stout portfolio. The dominant scaled UK craft incumbent against which independents like Double-Barrelled compete for shelf and taproom attention.
• Camden Town Brewery: London craft brewery acquired by AB InBev, producing flagship lagers, IPAs and Pale Ales at much larger scale. Represents the consolidated-incumbent competitive threat for independent UK craft.
• Beavertown Brewery: London craft brewery acquired by Heineken, known for Neck Oil and Gamma Ray IPAs. A larger, well-funded UK craft player competing for the same on-premise and DTC consumer.
• Fourpure Brewing Co: London craft brewery acquired by Lion, focused on IPAs and core range lagers. Operates at larger scale than Double-Barrelled and represents consolidated-craft competitive pressure on UK on-premise listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dbbrewerytap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double-Barrelled Brewery