What Profitable PPOs does

Profitable PPOs is a Phoenix, Arizona-based professional services firm that helps independent dental practices optimize their participation in Preferred Provider Organization (PPO) dental insurance networks. The company was founded by Clint Johnson, who brings over 20 years of specialized experience in dental PPO optimization and a multi-generational family background in dentistry. Its core offering is structured around four service modules addressing different stages of the dental practice lifecycle: PPO Improvements (fee negotiation and optimization for established practices), PPOs for Startups (credentialing and setup for new practices), PPO Exploration (strategic evaluation for practices considering adding PPOs), and Practice Purchases (PPO continuity and optimization for acquiring doctors). Services are delivered nationwide from the Phoenix headquarters through a direct sales motion initiated via website "Request Info" forms and phone contact, with quote-based/custom pricing tailored to each practice's size and needs.

The business model is professional services revenue, with engagements spanning PPO analysis, fee negotiation, credentialing, and ongoing optimization. Client ROI claims range from 10-50%+ profitability improvement on PPO participation to specific cases including an $18-to-$1 ROI and a $100k+ bottom-line impact from a single insurance company change. The firm operates with a small, specialized team (~14 named members including operations, project coordination, data coordination, and client education roles) and serves hundreds of dental practices annually across the United States. Marketing is primarily content-driven through an educational blog covering PPO strategy topics.

In August 2026, Smile Source, a company focused on strengthening independent dentistry, acquired Profitable PPOs. The acquisition integrates Profitable PPOs into Smile Source's broader financial health platform—which includes GAPs Financial Health Blueprint, Marketplace savings, operational support, education, coaching, technology, and community—while founder Clint Johnson remains as CEO. The company has no disclosed external funding, no AI/ML capabilities, and no proprietary technology platform; its value proposition rests on domain expertise, multi-state PPO knowledge, and relationship-driven consulting delivery.

Name

Profitable PPOs

Legal name

Profitable PPOs

Website

https://profitableppos.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Profitable PPOs is a Phoenix-based professional services firm that helps independent dental practices optimize PPO insurance participation through fee negotiation, credentialing, and reimbursement strategy across four service modules, now operating as a Smile Source subsidiary.

Ownership category

akta.pro rank

Product category

Dental Practice Consulting

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Provider Network Administration & Contracting (PPO Network Management) (HLAEALAE)

akta.pro secondary industries

Dental PPO Plans (HLAEAIAA), Regional & Local PPO Networks (HLAEANAB)

Keywords

• Dental PPO optimization
• Insurance fee negotiation
• PPO credentialing services
• Dental practice consulting
• Dental insurance strategy

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PPO Optimization Services: Ongoing professional services including PPO analysis, fee negotiation, credentialing, and optimization for dental practices. Services include PPO Improvements, PPOs for Startups, PPO Exploration, and Practice Purchases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Profitable PPOs provides professional consulting services that help independent dental practices optimize their participation in PPO (Preferred Provider Organization) dental insurance networks. The company offers fee schedule analysis, direct negotiation with insurance carriers on behalf of dentists, credentialing support, and strategic PPO setup for new practices, practice purchases, and existing operations. Its goal is to reduce insurance write-offs and increase practice profitability.

Product overview

Profitable PPOs is a dental insurance PPO strategy and optimization company offering four core service modules: PPO Improvements (for established practices), PPOs for Startups (for new dental practices), PPO Exploration (for practices considering adding PPOs), and Practice Purchases (for acquiring dental practices). These services collectively help dentists optimize their PPO participation, negotiate better fee schedules, manage credentialing, and improve profitability across their insurance-related operations.

Differentiator

Problem solved

Functional benefit

Products and services

• PPO Improvements
• PPOs for Startups
• PPO Exploration
• Practice Purchases

Quantifiable outcome

• PPO profitability improvement of 10% to 50% or more
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Smile Sourcemajor - acquisitionStrategic or Co-development Partner · 5 August 2026Smile Source, a company focused on strengthening independent dentistry, has acquired Profitable PPOs. The acquisition strengthens Smile Source's commitment to helping independent dentists build healthier, more profitable practices. Profitable PPOs will continue serving clients while integrating with Smile Source's financial health platform that includes GAPs Financial Health Blueprint, Marketplace savings, operational support, education, coaching, technology, and community.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• MGE Management Experts: A long-established dental practice management consulting firm providing business, leadership, and operational consulting to dentists. Comparable as a broad incumbent in dental practice consulting that addresses insurance-adjacent and profitability topics for independent dentists.
• Henry Schein One: Major dental practice management software and services provider (including Dentrix), serving independent dental practices with practice management, marketing, and patient engagement solutions. Comparable as a broad incumbent offering overlapping practice-optimization services to independent dentists.
• Planet DDS (Denticon): Cloud-based dental practice management platform serving multi-location and independent practices with practice management, billing, and clinical workflows. Comparable as a broad incumbent in dental practice management whose platform touches insurance workflows relevant to Profitable PPOs.
• Curve Dental: Cloud-based dental practice management software for dental practices, including charting, billing, and scheduling. Comparable as a broad incumbent addressing practice operations that intersect with insurance workflows central to Profitable PPOs' work.

Direct peers

• Vyne Dental: Dental revenue cycle management and claims/insurance processing platform serving dental practices and billing teams. Comparable because it operates in the dental insurance workflow space, helping practices manage reimbursements and claims processing.
• Skytale Group: Dental-focused M&A advisory and practice transition consulting firm serving dentists buying or selling practices. Comparable because it provides consulting services specifically for dental practice transactions and ownership transitions, overlapping with Profitable PPOs' Practice Purchases offering.

Emerging players

• Sikka Software: Dental practice optimization platform providing API-driven data, analytics, and optimization tools for dental practices and their partners. Comparable as an emerging player whose optimization tools overlap with parts of Profitable PPOs' data-driven PPO optimization value proposition.

Others

• Open Dental: Open-source dental practice management software widely used by independent dental practices. Comparable as an adjacent practice-management software provider whose insurance and billing modules overlap with the operational areas Profitable PPOs optimizes.
• Weave: Patient communications and workflow platform widely adopted by dental practices, with insurance verification and payment features. Comparable as an adjacent enablement provider for dental practices whose insurance-related features touch the workflow Profitable PPOs optimizes.
• Benco Dental: Large dental supply distributor that also offers practice consulting, technology, and operational services to dental practices. Comparable as an adjacent, enabling company serving independent dentists with overlapping practice-support offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/profitableppos

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profitable PPOs