MR HOMES
MR Homes is an Indian D2C e-commerce retailer (mrhomes.in) selling home ventilation products, smart locks, recliner sofas, kitchen sinks, lighting, and decor to individual Indian households, primarily reselling Wadbros-branded exhaust and inline duct fans with pan-India delivery and COD.
- Company typePrivate
- Founded2024
- HeadquartersDelhi, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What MR HOMES does
MR Homes is an Indian direct-to-consumer e-commerce retailer headquartered in North Delhi that sells home ventilation products, home decor, and adjacent lifestyle categories to individual Indian consumers. Its core catalog is built around ventilation hardware sourced from partner Wadbros Export and Import, including exhaust fans (Tornado stainless steel, Vent 0 Series, Eco Series, Sweep Series, Slimline, B6 Series, WAD PL), inline duct fans (4-inch to 12.5-inch), the STORM BLDC reversible ventilator, and a HEPA-based Fresh Air Ventilation System. Differentiating technical features emphasized in product descriptions include 100% copper winding motors, double ball bearing construction, auto thermal cut-off protection, BLDC motors for energy efficiency, German-engineered silent operation (33-35 dB), and rust-resistant stainless steel or ABS bodies. Complementary categories include designer ceiling fans, motorized recliner sofas, smart digital door locks, kitchen sinks, lighting, and decorative showpieces.
The business operates exclusively through a Shopify-powered storefront at mrhomes.in with pan-India delivery, cash-on-delivery payment, free shipping, and 2-year on-site warranty on ventilation products. Pricing spans Rs. 729 (entry-level decor) to Rs. 39,863 (largest inline duct fan), with frequent discounts off MRP. The go-to-market is product-led D2C supplemented by organic social channels (Facebook, Instagram, Pinterest, YouTube) and an SEO content blog; a WhatsApp-based channel handles bulk and wholesale inquiries for B2B buyers. Revenue derives from one-time hardware sales with no disclosed subscription, service, or recurring component. No funding rounds, M&A activity, patents, or AI capabilities are disclosed, and the company is independently operated by an unspecified team of 1-10 employees from a single North Delhi address.
MR HOMES firmographics
Firmographics- Name
- MR HOMES
- Legal name
- MR Homes
- Website
- https://mrhomes.in
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MR Homes is an Indian D2C e-commerce retailer (mrhomes.in) selling home ventilation products, smart locks, recliner sofas, kitchen sinks, lighting, and decor to individual Indian households, primarily reselling Wadbros-branded exhaust and inline duct fans with pan-India delivery and COD.
- Ownership category
- akta.pro rank
Where MR HOMES is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
MR HOMES business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Hardware Product Sales: MR Homes generates revenue through one-time hardware product sales, primarily ventilation fans (exhaust fans, inline duct fans, ceiling fans), home decor items, recliner sofas, smart locks, and kitchen sinks. Products are sold at fixed retail prices with periodic discounts and promotions. The business operates on a direct-to-consumer model through their e-commerce platform.
- Bulk/Wholesale Orders: MR Homes offers bulk pricing via WhatsApp for wholesale customers, indicating B2B sales of ventilation products for larger projects, commercial spaces, and hospitality businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Exhaust Fans - Price range from Rs. 1,292 to Rs. 35,192 |
| Unit Pricing | Pay-as-you-go | Home Decor - Price range from Rs. 729 to Rs. 1,419 |
| Unit Pricing | Pay-as-you-go | Inline Duct Fans - Price range from Rs. 7,823 to Rs. 39,863 |
| Other | Pay-as-you-go | Bulk/Wholesale Pricing - Available upon request |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MR HOMES product offering
Product offeringCore offering
MR HOMES is an Indian direct-to-consumer e-commerce retailer that sells home ventilation products (exhaust fans, inline duct fans, reversible ventilators, HEPA-based fresh air systems), complemented by designer ceiling fans, motorized recliner sofas, smart digital locks, kitchen sinks, lighting, and decorative home decor items. The bulk of its catalog is sourced from brand partner Wadbros Export and Import, with products sold through the company's own Shopify-powered online storefront at mrhomes.in.
Product overview
MR HOMES is an Indian e-commerce retailer specializing in home improvement and lifestyle products, primarily powered by ventilation and air circulation products from brand partner Wadbros. The core product portfolio centers on exhaust fans (Tornado, Vent 0 Series, Eco Series, Sweep Series, Slimline, B6 Series) and ducted ventilation systems (Inline Duct Fans, STORM reversible ventilators, Fresh Air HEPA systems), complemented by designer ceiling fans, motorized recliner sofas, smart digital locks, kitchen sinks, lighting, and decorative home decor items. The company operates exclusively as an online retail platform using Shopify infrastructure, offering products directly to Indian consumers with services including free shipping, COD payment options, and 2-year on-site warranties. The business model focuses on curating branded ventilation solutions (predominantly Wadbros products) alongside complementary home categories rather than operating as a unified software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Tornado Stainless Steel Exhaust Fan by Wadbros High-performance stainless steel exhaust fan with 100% copper winding motor and double ball bearings, operating at 2800 RPM with airflow from 780 to 2100 m³/h. Available in 150mm, 200mm, and 250mm sizes for kitchen, bathroom, and commercial ventilation.
- Vent 0 Series Silent Exhaust Fan by Wadbros Whisper-quiet bathroom and kitchen exhaust fan featuring German technology, ABS plastic body, double ball bearing motor, and auto cut-off protection. Vent-04 and Vent-06 variants deliver 100-320 m³/h airflow at noise levels of 33-35 dB.
- Inline Duct Fan by Wadbros Duct-mounted ventilation fan with 100% copper winding motor and double ball bearings, available in 4-inch to 12.5-inch sizes with airflow ranging from 200 to 2,500 m³/h for residential, commercial, and industrial ducted systems.
- WAD PL Stainless Steel Exhaust Fan by Wadbros Stainless steel exhaust fan for ventilation in bathrooms, kitchens, and commercial spaces.
- Wadbros Eco Series Exhaust Fan Entry-level energy-efficient exhaust fan for residential ventilation starting at Rs. 1,292.
- Wadbros Sweep Series Exhaust Fan with Mosquito Flap Exhaust fan featuring integrated mosquito flap for pest prevention alongside ventilation functionality.
- Wadbros Slimline Exhaust Fan (BPT 15-43 F59) Slimline-format exhaust fan with BPT 15-43 F59 specification designed for compact installation spaces.
- STORM - BLDC Heavy Duty Reversible Ventilator by Wadbros Heavy-duty reversible ventilator with BLDC motor for industrial and commercial applications requiring bidirectional airflow.
- Wadbros B6 Series Exhaust Fan B6 series exhaust fan for standard residential and commercial ventilation needs.
- Fresh Air Ventilation System by Wadbros HEPA-based fresh air ventilation and air purification system delivering 350-370 m³/h airflow for clean indoor air delivery.
- Designer Ceiling Fans Decorative ceiling fans combining aesthetic design with air circulation functionality for Indian homes.
- Recliner Sofas Motorized recliner sofas and home theatre seating for luxury living room furniture with free delivery across India.
- Smart Locks Digital door locks and fingerprint security locks, including Yale and other premium brands, starting at Rs. 14,499.
- Kitchen Sinks Kitchen sink products for residential modular kitchen installations.
- Home Decor Showpieces Decorative showpieces including swan pairs, deer figures, Buddha statues, owl families, and angel statues for home decoration and gifting.
- Lighting Products Interior lighting solutions for home illumination and ambiance.
Quantifiable outcome
- Airflow capacity ranging from 100 m³/h (Vent 0 Series) to 2,500 m³/h (12.5-inch inline duct fan)
- +3 more outcomes
Companies that use MR HOMES
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
MR HOMES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
MR HOMES partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wadbros Export and ImportcoreWadbros Export and Import is the primary vendor and supplier of ventilation products sold through MR Homes. MR Homes serves as a primary online retail channel for Wadbros products including Tornado stainless steel exhaust fans, Vent 0 Series silent exhaust fans, inline duct fans, and fresh air ventilation systems. Products are manufactured by Wadbros and sold exclusively through MR Homes' e-commerce platform with 2-year on-site warranty.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MR HOMES competitors and assessment
Company assessmentDirect peers
- Atomberg Technologies: Indian D2C brand specializing in BLDC and smart ceiling/exhaust fans with a comparable technology-led, direct-to-consumer model targeting Indian households. Closest peer given similar product category, BLDC motor focus, and online-led GTM.
- Wakefit: Indian D2C home brand selling mattresses, furniture and home products online with a comparable asset-light, online-first model. Similar GTM motion and cross-category home up-selling strategy.
- Pepperfry: India's largest online furniture and home décor marketplace, with overlap in recliner sofas, lighting, and home décor. Comparable online retail model and target Indian household buyer.
- Urban Ladder: Indian online furniture and home furnishings retailer offering sofas, lighting, décor and home accessories. Comparable D2C home category mix (furniture + décor) sold online to urban Indian households.
Broad incumbents
- Crompton Greaves Consumer Electricals: One of India's largest established fan and home appliance brands with deep exhaust and ceiling fan portfolios. Directly competes in the same product categories as MR Homes but with vastly larger distribution, brand and marketing spend.
- Havells India: Leading Indian home electrical and appliance major with a strong exhaust and ceiling fan line. Overlaps with MR Homes' core ventilation offerings but operates through mass-market retail rather than a single D2C site.
- Orient Electric: Indian fan and appliance brand with extensive exhaust and ceiling fan ranges. Comparable product mix to MR Homes' ventilation line, served via traditional retail distribution rather than D2C.
- Bajaj Electricals: Diversified Indian appliance and lighting brand with established exhaust fan offerings. Comparable product overlap and pan-India presence, but with a much larger portfolio and broader retail network.
- Usha International: Long-standing Indian brand in fans, sewing machines and small appliances. Directly comparable in exhaust and ceiling fan categories, with deeper offline distribution and brand recognition.
Emerging players
- Eureka Forbes: Indian home health and hygiene brand with growing air purifier portfolio. Comparable on the indoor air quality / HEPA angle where MR Homes' Fresh Air HEPA system competes, though Eureka Forbes has a much larger installed brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MR HOMES social profiles
Digital presenceMR HOMES financial estimates
Financial estimateRevenue estimate
Valuation estimate
MR HOMES leadership team
Management profileNumber of profiles
MR HOMES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MR HOMES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MR HOMES
What does MR HOMES do?
MR HOMES is an Indian direct-to-consumer e-commerce retailer that sells home ventilation products (exhaust fans, inline duct fans, reversible ventilators, HEPA-based fresh air systems), complemented by designer ceiling fans, motorized recliner sofas, smart digital locks, kitchen sinks, lighting, and decorative home decor items. The bulk of its catalog is sourced from brand partner Wadbros Export and Import, with products sold through the company's own Shopify-powered online storefront at mrhomes.in.
Is MR HOMES a public or private company?
MR HOMES is a private company. It is classified as unknown and is currently operating.
When was MR HOMES founded?
MR HOMES was founded in 2024. It employs 1 to 10 people.
Where is MR HOMES based?
MR HOMES is headquartered in Delhi, India, in the Asia region.
How does MR HOMES make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are bulk/Wholesale Orders.
Who are MR HOMES's main competitors?
Direct peers on record are Atomberg Technologies, Wakefit, Pepperfry and Urban Ladder. Broad incumbents are Crompton Greaves Consumer Electricals, Havells India, Orient Electric, Bajaj Electricals and Usha International. Eureka Forbes is listed as an emerging player.
Does MR HOMES have an API?
No public API is recorded for MR HOMES.