Children's Peace Initiative

What Children's Peace Initiative does

Children's Peace Initiative (CPI), LLC is a U.S.-based private education company that provides Social and Emotional Learning (SEL) curriculum and tools for educators of children in Pre-K through 5th grade. The company sells its program to public schools, private schools, day care centers, and home schools via tiered annual and monthly subscriptions, with each school membership including up to 30 educator seats. CPI's curriculum is aligned with CASEL's 5 Core SEL Competencies (Self-Awareness, Self-Management, Social Awareness, Relationship Skills, Responsible Decision-Making) and is delivered through ready-to-implement biannual lesson plans, scope-and-sequence guides, downloadable handouts and visuals, original sing-along songs, a curated children's book library, video/multimedia resources, and proprietary Five Senses and Kinetic Learning modules developed and refined over more than eight years of in-person classroom testing.

The underlying technology is an online curriculum and member portal built on the Kajabi platform, which delivers lesson plans, multimedia content, downloadable resources, and the members-only Teacher Talk educator community to subscribers. Supplementary products include online professional development courses for educators, the CPI Teachers Support Group Coaching add-on (scheduled live online sessions with experienced SEL educators), the INSIGHTS blog, and a separate Peace Shop e-commerce storefront selling physical merchandise. The program emphasizes flexible implementation, allowing schools to follow the structured Scope & Sequence or assemble their own curriculum from the Lesson Plan Library.

CPI's business model is recurring subscription revenue, with published pricing of $300/month or $2,880/year for public schools, $175/month or $1,680/year for day care centers, and $125/month or $1,200/year for home schools; private school pricing is not publicly listed. The go-to-market combines a self-serve product-led website purchase path with a demo-driven sales motion offering 30-minute personalized demonstrations to school administrators and district buyers. The company is headquartered in Lawrenceville, Georgia, operates with 1–10 employees, and reports no external funding rounds or institutional investors.

Name

Children's Peace Initiative

Legal name

Children's Peace Initiative, LLC

Website

https://childrenspeaceinitiative.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Children's Peace Initiative provides a subscription-based Social and Emotional Learning curriculum and educator tools for Pre-K through 5th grade, serving public schools, private schools, daycares, and homeschools with CASEL-aligned lesson plans, multimedia resources, and community features.

Ownership category

akta.pro rank

Product category

K-12 Social-Emotional Learning Curriculum Platform

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

School-Based SEL Curriculum & Instructional Programs (EDAKAMAA)

akta.pro secondary industries

Classroom-Based SEL Curriculum & Lessons (Preschool/Pre-K) (EDACAOAA), Teacher/Provider SEL Coaching & Implementation Training (ECE) (EDACAOAH), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

Keywords

• Social emotional learning curriculum
• K-5 SEL platform
• Teacher membership subscription
• CASEL aligned curriculum
• Early childhood SEL resources

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. School Membership Subscriptions: CPI generates recurring subscription revenue through annual and monthly membership plans sold to schools, daycares, and homeschools. Memberships provide access to the full digital SEL curriculum, lesson plans, multimedia resources, Teacher Talk community, professional development courses, and discounts on the Peace Store. Up to 30 membership seats are included per school subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Children's Peace Initiative delivers a turnkey, CASEL-aligned Social-Emotional Learning (SEL) curriculum for Pre-K through 5th grade via an online membership platform. Schools, daycares, and homeschools subscribe to access lesson plans, scope-and-sequence guides, music, books, multimedia, and an educator community bundled into tiered memberships. Standalone paid add-ons include CPI Teachers Support live group coaching ($1,500/year) and a separate branded-merchandise e-commerce store.

Product overview

Children's Peace Initiative (CPI) offers a unified online curriculum platform for Pre-K through 5th grade Social and Emotional Learning (SEL), aligned with CASEL's 5 Core Competencies (Building Relationships, Responsibility, Autonomy, Self-Concept, and Social Awareness). The core offering is the CPI Curriculum Online Platform, which provides schools, day care centers, and homeschools with comprehensive lesson plans, scope and sequences, downloadable handouts and visuals, music and sing-along songs, a curated book library, multimedia resources, and online professional development courses. Supplementary offerings include Teacher Talk (members-only educator community), CPI Teachers Support (live group coaching sessions), the INSIGHTS blog, and the Peace Shop for physical merchandise. All components are delivered through an annual subscription model with tiered pricing for Public Schools ($300/month or $2880/year), Private Schools, Day Care Centers ($175/month or $1680/year), and Home Schools ($125/month or $1200/year).

Differentiator

Problem solved

Functional benefit

Products and services

• CPI SEL Curriculum Membership Platform Online subscription membership platform that delivers the full Children's Peace Initiative Pre-K through 5th grade Social-Emotional Learning curriculum (aligned with the CASEL 5 Core Competencies) to schools, daycares, and homeschools. Membership includes lesson plans, scope and sequence, music, books, multimedia, an online community, and rolling updates, with tiered pricing for public schools, private schools, daycares, homeschools, and a "Peace School" upgrade tier.
• CPI Teachers Support Group Coaching
• CPI Peace Shop (Branded Merchandise E-commerce Storefront) A dedicated e-commerce storefront for Children's Peace Initiative-branded apparel and merchandise (including teacher apparel, shirts, and other items), operated as a separate online shop where members receive exclusive discounts.

Quantifiable outcome

• SEL interventions can increase students' academic performance by 11 percentile points (meta-analysis of 213 studies, 270,000+ students; Durlak et al., 2011)
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Move This World: Provides K-12 SEL curriculum and video-based programming sold via school and district subscriptions. Comparable to CPI in target customer (schools/districts) and digital SEL delivery model.
• Rethink Ed: Provides online SEL, mental health, and behavior support resources to K-12 schools and districts. Overlaps with CPI's SEL curriculum and educator-support positioning, especially for tiered school buyers.
• Sanford Harmony: A Pre-K–6 SEL program offering lesson plans and relationship-building tools to schools. Direct competitor to CPI in the early-elementary SEL curriculum category, with comparable school-distribution economics.
• 7 Mindsets: SEL curriculum and platform for Pre-K–12 schools focused on mindset and social-emotional development. Direct peer with similar subscription-based school licensing and lesson plan delivery.
• Committee for Children (Second Step): The dominant K-8 SEL curriculum provider, widely adopted in U.S. public schools. Competes directly with CPI for the same Pre-K–5 SEL curriculum budget and uses a similar school-licensed content model.

Broad incumbents

• Panorama Education: School-data and student-wellbeing platform with SEL surveys and intervention tools. A broader incumbent competing for SEL/mental-health budget at the district level rather than curriculum content specifically.
• Nearpod: K-12 instructional platform offering lesson delivery, video, and assessment with SEL-adjacent content. A broader incumbent that competes for the same school EdTech wallet and integrates SEL into its core offering.
• Leader in Me (FranklinCovey): Whole-school leadership and SEL framework embedded in K-12 districts. A broader incumbent than CPI that competes for the same SEL budget with a more established brand and deeper district relationships.
• EVERFI: Large K-12 digital learning platform covering SEL, financial literacy, and health. A broader incumbent whose SEL modules overlap CPI's curriculum but whose portfolio includes many adjacent subject areas.

Emerging players

• ClassDojo: Popular classroom communication and SEL/character strengths app used widely in elementary schools. Competes in the SEL engagement layer rather than full curriculum, but overlaps with CPI in Pre-K–5 classrooms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/childrenspeaceinitiative
• LinkedInlinkedin.com/company/childrens-peace-initiative

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children's Peace Initiative