UP Faith and Family

What UP Faith and Family does

UP Faith and Family operates a subscription video-on-demand service delivering commercial-free, faith-friendly and family-appropriate movies and television series. The catalog spans over 3,000 titles across genres including family features, children's programming, romance, classics, and Christmas content, and is continuously refreshed with new additions weekly. Marquee offerings include exclusive runs of Heartland (Seasons 1-19) and Hudson & Rex (Season 8), alongside original series such as Blue Skies (a Crystal Ridge National Park-set mystery) and These Stones, plus faith-talk format Jesus Calling. The platform is accessible across ten consumer device ecosystems (iOS, Apple TV, Google Play, Android TV, Roku, Amazon Fire TV, LG, Samsung, Vizio, Xbox), enabling self-serve sign-up via a 7-day free trial.

The underlying product is an OTT streaming platform built on standard subscription infrastructure, distributed through consumer app stores and smart-TV marketplaces rather than direct sales. Differentiated content components include proprietary curation for faith and family audiences and an expanding original-programming slate, supported by themed bundles (Worship Bundle, Kids Bundle) layered atop the core subscription. The service is operated by UP Faith and Family, LLC, a Georgia-governed entity under the strategic parent UP Entertainment, LLC, which also controls sibling streaming brands GaitherTV+ and aspireTV+.

Monetization is exclusively subscription-based at $5.99 per month or $59.99 annually (a roughly 25% discount for annual billing), positioning the service as an affordable niche complement to mainstream SVODs. Customer acquisition is product-led, with a self-serve funnel through the website and app stores, supplemented by content marketing (WatchList Blog, video trailers) and email communications via Hubspot. The company is private, has 1-10 employees, has not raised venture funding, and is CCPA- and COPPA-compliant with respect to subscriber privacy.

Name

UP Faith and Family

Legal name

UP Faith & Family, LLC

Website

https://upfaithandfamily.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

UP Faith and Family is a subscription streaming service offering commercial-free, faith-friendly and family-appropriate movies and TV shows to consumer subscribers, distributed across major app stores and smart-TV platforms and operated under UP Entertainment, LLC.

Ownership category

akta.pro rank

Product category

Video Streaming

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Faith & Religious Live Streaming Platforms (MPACACAK)

akta.pro secondary industry

Religious Education, Kids & Family Faith Programming (MPABALAM)

Keywords

• Faith-based streaming
• Family-friendly entertainment
• Subscription video service
• OTT streaming platform
• Wholesome movie streaming

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Streaming Subscription: Monthly and annual subscription fees for access to commercial-free streaming of faith-friendly movies and TV shows. Subscription grants access to growing library of over 3,000 titles with new content added weekly.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels5 records

Core offering

UP Faith and Family is a subscription-based, commercial-free over-the-top (OTT) streaming service that delivers a curated library of faith-friendly and family-appropriate movies and television series. The service offers access to over 3,000 titles across genres including family movies, romance, feel-good classics, and Christmas programming, with new titles added weekly. Subscriptions are available as monthly ($5.99) or annual ($59.99) plans with a 7-day free trial, supported by themed content bundles (Worship Bundle, Kids Bundle).

Product overview

UP Faith & Family is a commercial-free streaming platform offering a growing library of over 3,000 high-quality movies and TV shows. The service is organized into content categories including Family Movies and Shows, Faith Favorites, Romance Movies, Feel-Good Classics, and Christmas programming. The platform offers themed bundles (Worship Bundle, Kids Bundle) alongside its core streaming subscription. Key original and exclusive content includes Blue Skies (#1 original show), These Stones, Heartland (Seasons 1-19 exclusive), Hudson & Rex (Season 8), and Jesus Calling (Season 4). Subscriptions are available at $5.99/month or $59.99/year with a 7-day free trial.

Differentiator

Problem solved

Functional benefit

Brands

• GaitherTV+: Music and worship streaming service
• aspireTV+

Products and services

• UP Faith & Family Streaming Service
• Worship Bundle
• Kids Bundle

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• GaitherTV+minorOthersSister brand within UP Entertainment family of streaming services. Both services operate under the same corporate umbrella offering complementary content categories.
• aspireTV+minorOthersSister brand within UP Entertainment family of streaming services offering uplifting entertainment content.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dove Channel: Dove Channel is a family-friendly streaming service curated around the Dove Foundation's family-content ratings, directly competing for the same parental audience seeking safe, wholesome entertainment.
• Hallmark+: Hallmark+ is a subscription streaming service from Hallmark focused on wholesome, family-friendly movies and original series. It competes for the same faith- and family-oriented audience that UP Faith and Family serves, with overlapping content categories like romance and feel-good originals.
• Angel Studios: Angel Studios distributes faith-friendly theatrical films and runs its own streaming platform, directly overlapping with UP Faith and Family's faith-aligned, family-safe content positioning and exclusive originals strategy.
• Pure Flix: Pure Flix (now Great American Pure Flix) is a faith-based subscription streaming service offering family-friendly movies and series, the most directly comparable peer to UP Faith and Family in terms of audience, content curation, and subscription model.
• BYUtv: BYUtv is a faith- and family-oriented streaming and broadcast network from Brigham Young University. It targets a similar wholesome, family-friendly audience with curated original and acquired content.
• TBN (Trinity Broadcasting Network): TBN operates religious broadcasting networks and on-demand streaming of faith-based programming, serving the same faith-driven audience with a comparable subscription-supported streaming offering.

Broad incumbents

• Netflix: Netflix is the dominant general-audience streaming incumbent with significant family, kids, and increasingly faith-adjacent programming, representing both a competitive threat and a benchmark for streaming economics.
• Amazon Prime Video: Amazon Prime Video bundles streaming with Prime and includes a large library of family and wholesome titles, competing with UP Faith and Family on breadth, price, and device reach.
• Disney+: Disney+ is a major streaming incumbent with deep family-friendly original and licensed content. It competes for the same family audience at scale, though its content is broader and not faith-curated.
• Tubi: Tubi is an ad-supported free streaming service carrying a large catalog of faith and family-friendly movies. While its model is ad-supported rather than subscription, it competes for the same family-viewing audience with substantial free content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UPFaithFamily
• Facebookfacebook.com/upfaithandfamily
• LinkedInlinkedin.com/company/faith-in-family-community-center-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UP Faith and Family