giftcards.group

Name

giftcards.group

Legal name

Giftcards BV

Website

https://giftcardsgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Gift Card Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC)

akta.pro secondary industries

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Private-Label & Store Card Schemes (FSAMAAAE), Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ), Long-Distance/International Gift Shipping Coordination (HSACANAK), Group Gifting & Registry Fulfillment (HSACANAL)

Keywords

• Multi-brand gift cards
• Corporate gifting solutions
• E-commerce gift platforms
• Digital gift vouchers
• International gift cards

Headquarters

HQ city

Oosthuizen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Gift Card Sales (B2C): Direct sales of gift cards to individual consumers through e-commerce platforms. Revenue generated from the margin between wholesale and retail price of gift cards.
2. Corporate B2B Gift Card Sales: Bulk sales of gift cards to business clients for employee rewards, client appreciation, and corporate gifting. Delivered via dedicated account management with invoice-based payment terms.
3. Retail Distribution: Sales through retail partner network including supermarkets, kiosks and convenience stores where physical gift cards are sold at point of sale.
4. Reseller/Gift Set Distribution: Integration of gift cards into gift sets sold by reseller partners, creating bundled product offerings for corporate gifting occasions.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels4 records

Core offering

giftcards.group operates a network of country-specific e-commerce platforms that aggregate and sell multi-brand gift cards from more than 650 partner brands across 15+ countries. The company also develops and operates proprietary themed gift card concepts (dining, wellness, hotels, fashion, culture, books, outings) and provides dedicated B2B account-managed international gifting services for corporate clients. Offerings are delivered as digital cards (email) or physical cards (shipped) with 24/7 self-serve consumer purchasing and invoice-based corporate procurement.

Product overview

giftcards.group operates a multi-platform gift card marketplace with over 650 brand partnerships across 19+ countries. The company offers two core service lines: (1) Multi-brand e-commerce platforms under the Cadeaubon and Giftcards brands (spanning Netherlands, Belgium, UK, Ireland, Germany, France, Spain, Italy, Austria, Poland) where customers can purchase and send digital or physical gift cards from major retailers and brands; and (2) Proprietary gift card concepts under brands like Diner Cadeau, Hotelgiftcard, Sauna & Wellness, Jewelcard, Fashion Giftcard, Dagje Uit, Lees! Cadeaukaart, Kunst & Cultuur, Winkelcheque, Horeca Cadeaukaart, and others that function as multi-merchant experience vouchers redeemable across curated networks of participating businesses. International B2B services provide corporate clients with centralized gift card procurement and distribution across multiple countries with dedicated account management.

Differentiator

Problem solved

Functional benefit

Brands

• Diner Cadeau: Gift card for dining at over 3250 participating restaurants across the Netherlands.
• Sauna & Wellness Cadeaukaart
• Hotelgiftcard
• Kunst & Cultuur Cadeaukaart
• Lees! Cadeaukaart
• Fashion Giftcard
• Dagje Uit Cadeaukaart
• JewelCard
• Winkelcheque
• Nationale Horeca Cadeaukaart
• Tijdschriften Cadeaukaart
• Beauty & Fashion Cadeaukaart
• BBQ Cadeaukaart

Products and services

• Cadeaubon.nl Gift card platform for the Netherlands offering over 200 different gift cards from major stores and brands for personal and corporate gifting, with personalized packaging and invoice payment.
• Giftcards.nl Gift card platform in the Netherlands with over 200 gift cards, business gifting options, and gift box wrappers.
• Cadeaubon.be Largest selection of gift cards in Belgium offering access to dozens of well-known webshops and retail chains, with personalized packaging and message options for corporate gifting.
• Giftcards.co.uk UK platform offering over 250 gift cards from top brands with both digital cards delivered in minutes and physical cards shipped to doorstep.
• Giftcard.co.uk

Quantifiable outcome

• Over 650 gift card brands across 15+ countries
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Gift Card Brands (650+)coreOthersOver 650 gift card brands from major retailers and well-known brands are available across the gift card platforms. These include fashion, dining, wellness, hotel, entertainment, and lifestyle brands enabling wide choice for recipients.
• Retail Companies (Supermarkets, Kiosks, Convenience Stores)coreChannel Partner/ Reseller/ DistributorPhysical retail distribution network including supermarkets, kiosks and convenience stores where gift cards are sold at point-of-sale. Provides convenient sales points for customers and additional revenue streams for retailers.
• B2B ClientscoreOthersCorporate clients purchasing gift cards in bulk for employee rewards, client appreciation, and business gifting purposes. Served through dedicated account managers with efficient ordering processes.
• ResellersminorChannel Partner/ Reseller/ DistributorReseller partners who incorporate gift cards into gift sets containing multiple products. These gift sets are distributed to the resellers' business relationships and partners.
• GCVA (Gift Card Association)minorOthersIndustry association membership displayed in footer. Supports industry standards and networking.
• IMA EuropeminorOthersIndustry association membership displayed in footer.
• BVCNLminorOthersDutch industry association membership displayed in footer.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• GiftBit: Digital gift card delivery platform for businesses focused on North American corporate gifting and rewards; partial overlap in B2B gift card distribution with lighter geographic overlap.

Broad incumbents

• Stored Value Solutions (SVS): Long-established gift card program manager and processor serving global retail and B2B incentive programs; broader and more established player with overlapping gift card processing and B2B distribution capabilities.

Direct peers

• Highstreetvouchers.com: UK-based multi-retailer gift voucher platform offering choice across many brands; comparable through its multi-brand gift voucher aggregation and B2B corporate customer model.
• Reward Gateway: Employee engagement and corporate rewards platform with integrated multi-brand gift card redemption and international B2B reach; comparable through its corporate client focus on employee recognition via gift card selection.
• Blackhawk Network: Largest gift card network and distribution provider globally, operating across North America, Europe and APAC with multi-brand gift card marketplaces and B2B corporate rewards solutions — directly comparable to giftcards.group's aggregated multi-brand platform and B2B corporate gifting focus.
• InComm Payments: Global prepaid product and gift card network serving retailers and corporate clients; comparable through its multi-brand gift card distribution, retail point-of-sale presence, and B2B incentive offerings.
• Givex: Provides gift card and loyalty technology and operates multi-brand gift card programs for retailers and corporate clients internationally; directly comparable as a peer-level gift card distribution and B2B gifting provider.
• Love2shop: Multi-retailer gift voucher scheme in the UK, redeemable across hundreds of high-street retailers; closely comparable multi-merchant gift card product structure and B2B distribution.
• Vouchercloud: Digital voucher and gift card marketplace in the UK and Europe; directly comparable multi-brand gift card platform serving both consumers and corporate clients.

Regional players

• Tendercard: South African multi-brand gift card distributor; comparable in product and business model (multi-merchant gift card aggregation) but operates in a different geography than giftcards.group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/giftcardsgroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about giftcards.group