Big Mamma's Burritos

What Big Mamma's Burritos does

Big Mamma's Burritos (legal entity Burrito Partners, LLC) is an Ohio-based, privately held fast-casual restaurant operator founded in 2005 that sells made-to-order California-style burritos, bowls, chips, melts, and vegan options, with a signature oversized "Mega Mamma Challenge" burrito as its marquee item. The company runs two physical locations — 10 S Court St in Athens (near Ohio University) and 1359 Grandview Ave in Columbus — and operates late-night hours (until 3:00 a.m. Wednesday-Saturday in Athens) targeting student and young-adult demand. The parent entity also operates two sister concepts, Chippy Chop Salad Shop and Tommy Dogs, under the same LLC.

The technology stack is conventional for a small QSR operator: point-of-sale and gift-card fulfillment via Toast (toasttab), online pickup ordering via the third-party order.online platform, catering demand capture via ezcater, and branded merchandise (t-shirts, hoodies) via a Fancollab storefront. There are no proprietary software products, no mobile app, and no disclosed API or AI/ML systems; differentiation is driven by menu concept and brand identity rather than technology.

The revenue model is transaction-based across dine-in, carryout, online pickup, catering, gift cards, and merchandise, with a recently launched points-based loyalty program ("In-Store Rewards") layered on top. Distribution is regional — confined to Ohio — and the GTM motion is direct-to-consumer through physical locations supplemented by third-party platforms; the company has begun offering franchise opportunities to enable unit growth without proportional corporate capital. Pricing is not publicly disclosed; catering is quote-based. The primary customer segment is Ohio University students and Athens/Columbus young adults, with secondary catering and foodie segments.

Name

Big Mamma's Burritos

Legal name

Burrito Partners, LLC

Website

https://bigmammasburritos.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Mamma's Burritos is an Ohio-based fast-casual chain operating two locations in Athens and Columbus, selling made-to-order California-style burritos and late-night meals primarily to Ohio University students and young adults.

Ownership category

akta.pro rank

Product category

Casual Mexican Restaurant

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Sandwiches & Subs QSR (THAFAAAD)

akta.pro secondary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Mexican restaurant
• Burrito chain
• Casual dining
• Late-night food
• Restaurant catering

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: In-store dining and counter service at restaurant locations selling burritos, appetizers, melts, and vegan options
2. Online Ordering: Direct online ordering through order.online platform for pickup
3. Catering Services: Corporate and event catering through ezcater platform
4. Gift Cards: Gift card sales through toasttab platform
5. Merchandise: Branded merchandise including t-shirts and hoodies sold through Fancollab
6. Loyalty Program: In-store rewards program offering points per dollar spent with redemption rewards

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Big Mamma's Burritos operates two Ohio restaurant locations (Athens and Columbus/Grandview) selling made-to-order California-style burritos, appetizers, melts, and vegan options for dine-in and pickup, with extended late-night hours. The company supplements dine-in sales with catering services through ezcater, gift cards via Toast Tab, a Mega Mamma Challenge eating experience, branded merchandise, and a points-based in-store rewards loyalty program.

Product overview

Big Mamma's Burritos is a restaurant chain offering California-style burritos as its core product, with locations in Ohio (Athens and Columbus/Grandview). The company operates as a multi-brand food service business with related concepts including Chippy Chop Salad Shop and Tommy Dogs. Its product portfolio includes the signature burritos, catering services, online ordering, a loyalty rewards program (In-Store Rewards), gift cards, the Mega Mamma Challenge food challenge, a fundraising program for organizations, and branded merchandise. The company also offers franchise opportunities for new locations.

Differentiator

Problem solved

Functional benefit

Brands

• Chippy Chop Salad Shop: Sister brand salad shop
• Tommy Dogs

Products and services

• California-Style Burritos Signature made-to-order California-style burritos, known for large size, available for dine-in and carryout at both Athens and Grandview locations.
• Catering Services Catering menu available for group events and corporate catering, fulfilled through the ezcater platform at both restaurant locations.
• Gift Cards Digital gift cards available for purchase through the Toast Tab platform for both Athens and Grandview locations.
• Mega Mamma Challenge A food challenge featuring an oversized burrito that customers can attempt to finish at the restaurant.
• Fundraising Program A program allowing local organizations to host fundraiser nights at Big Mamma's Athens or Grandview locations on Monday or Tuesday evenings.
• Branded Merchandise (Swag) Branded merchandise including t-shirts and hoodies sold through the Fancollab online store.
• Franchising Opportunities Franchise opportunities allowing entrepreneurs to own Big Mamma's Burritos locations.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• order.onlinecoreTechnology or IntegrationOnline ordering platform integration for pickup orders. Customers can place orders through order.online for both Athens and Grandview locations.
• ezcatercoreChannel Partner/ Reseller/ DistributorCatering platform partnership for corporate and event orders. Both locations offer catering through ezcater.
• toasttabminorChannel Partner/ Reseller/ DistributorGift card distribution through toasttab platform for both restaurant locations.
• FancollabminorChannel Partner/ Reseller/ DistributorMerchandise e-commerce platform for branded items including t-shirts, hoodies, and other Big Mamma's swag.
• GoogleminorGTM or Marketing PartnerGoogle Maps listing and Google Reviews platform for location information and customer reviews.
• The PostminorGTM or Marketing PartnerOhio University student newspaper that featured Big Mamma's as #1 late-night food spot in Athens.
• NewsBreakminorGTM or Marketing PartnerLocal news platform that ranked Big Mamma's #4 among 5 best burrito places in Ohio.
• Cleveland MagazineminorGTM or Marketing PartnerRegional magazine that featured a First Look article on Big Mamma's Gordon Square location opening.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Moe's Southwest Grill: National fast-casual burrito, taco, and quesadilla franchise chain with similar counter-service model and menu structure to Big Mamma's, including catering programs.
• Taco Bell: Largest QSR Mexican chain with late-night operating hours and value-menu burritos, representing both a major competitive threat and a benchmark for the late-night Mexican QSR segment.
• Qdoba Mexican Eats: National fast-casual Mexican chain specializing in burritos and customizable bowls, competing for the same customer occasions as Big Mamma's with broader geographic reach.
• Chipotle Mexican Grill: National fast-casual burrito and Mexican grill chain with comparable made-to-order burrito/bowl offering, broad delivery infrastructure, and far larger scale than Big Mamma's.

Direct peers

• Chronic Tacos: California-inspired customizable burrito and taco franchise chain with comparable portion size, late-casual positioning, and franchised growth model to Big Mamma's.
• Freebirds World Burrito: Burrito-focused fast-casual chain with oversized, customizable burrito positioning and a similar college-town customer base, directly comparable to Big Mamma's signature offering.
• Salsarita's Fresh Mexican Grill: Fast-casual Mexican chain with made-to-order burritos, bowls, and catering offerings, sharing the same customer segment and franchise-style growth approach.
• Bubbakoo's Burritos: Franchise-based burrito shop chain with customizable menu, college-town locations, and similar franchising-led expansion strategy targeting similar demographics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BMammasBurritos
• Facebookfacebook.com/BrewCraftAndCarryout

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Mamma's Burritos