Auvergne-Rhône-Alpes Tourisme

What Auvergne-Rhône-Alpes Tourisme does

Auvergne-Rhône-Alpes Tourisme is the public-sector Destination Marketing Organisation (DMO) mandated by the Auvergne-Rhône-Alpes Regional Council to promote the region as a tourist destination. It serves two principal constituencies: end-visitors (primarily French, European, and cross-border Italian audiences) seeking information and bookings for stays and activities, and tourism industry stakeholders (departmental tourism agencies, local offices, accommodation providers, and activity operators) who depend on the organisation for content distribution, marketing campaigns, and demand generation.

The organisation operates a portfolio of themed digital platforms and microsites built around regional tourism propositions rather than a single product. These include Le Grand Tour des Alpes (a 3,000 km themed touring route), the Vallée de la Gastronomie (a 620 km cross-regional gastronomy itinerary), Partir-ici.fr (an activity marketplace aggregating more than 4,000 bookable experiences from departmental partners), and vertical-specific sites for accessible tourism (Tourisme & Handicap), youth travel (12h12), and cycling/gravel routes. The underlying technology stack is a conventional multi-site content and marketplace architecture, with activity inventory sourced from departmental tourism offices across all 12 departments of the region. An external representation office in Milan supports international promotion in the Italian market.

The business model is non-commercial. The entity is funded through an annual operating subsidy from the Auvergne-Rhône-Alpes Regional Council, with no evidence of booking commissions, premium placement fees, or other commercial monetisation of the platforms. Revenue stability is therefore a function of political/budgetary continuity rather than commercial performance, and the organisation functions as a public-good promotion and demand-generation vehicle rather than a revenue-generating enterprise.

Name

Auvergne-Rhône-Alpes Tourisme

Legal name

Auvergne-Rhône-Alpes Tourisme

Website

https://auvergnerhonealpes-tourisme.com

Company type

Private

Operating status

Operating

Short description

Auvergne-Rhône-Alpes Tourisme is the Regional Council-funded Destination Marketing Organisation for the Auvergne-Rhône-Alpes region in France, promoting the destination through themed microsites, the Partir-ici.fr activity marketplace (4,000+ listings), and a network of 12 departmental tourism offices.

Ownership category

akta.pro rank

Product category

Regional Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Student & Youth Educational Tours (THAKAGAA), Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Regional tourism promotion
• Destination marketing services
• Sustainable tourism platform
• Curated travel itineraries
• Accessible tourism programs

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Regional Government Funding: Publicly funded regional tourism board financed by the Auvergne-Rhône-Alpes Regional Council to promote tourism across the region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Auvergne-Rhône-Alpes Tourisme is the regional public tourism promotion body for the Auvergne-Rhône-Alpes region of France, financed by the Auvergne-Rhône-Alpes Regional Council. It promotes tourism through a portfolio of themed digital platforms and curated itineraries, including Le Grand Tour (a 3,000 km, 28-stop road trip), Partir-ici.fr (a sustainable tourism platform with over 4,000 activities), the Vallée de la Gastronomie (620 km gastronomic route), Véloroutes et Voies Vertes (about 2,470 km of cycling routes), accessible tourism programs (Tourisme et Handicap), and youth travel offerings (Destination Juniors). The organization functions as a content and discovery platform, directing demand to local tourism offices, providers, and accommodations rather than selling travel products itself.

Product overview

Auvergne-Rhône-Alpes Tourisme operates as a regional tourism promotion platform offering multiple curated travel experiences and thematic itineraries. The portfolio includes Le Grand Tour (a 3,000 km road trip with 28 stops), the 12h12 weekly activity selection, the Partir-ici.fr responsible tourism platform (4,000+ activities), the Vallée de la Gastronomie (620 km gastronomic route), accessible tourism programs, veloroutes and greenways for cycling, and youth travel packages under Destination Juniors. The various escapades (trip packages) provide thematic bundles covering cultural, nature, cycling, thermal wellness, and family-focused experiences throughout the Auvergne-Rhône-Alpes region.

Differentiator

Problem solved

Functional benefit

Brands

• Le Grand Tour Auvergne-Rhône-Alpes: A 3,000 km road trip experience across 28 steps showcasing the best of the region.
• 12h12
• Partir-ici.fr
• Vallée de la Gastronomie
• Destination Juniors

Products and services

• Le Grand Tour Auvergne-Rhône-Alpes A curated 3,000 km road trip itinerary featuring 28 stops across natural spaces, historic sites, art venues, and culinary destinations in the Auvergne-Rhône-Alpes region. Built around 43 highlighted natural spaces, landscapes, and places of history, art, and terroir.
• 12h12 : 12 activités, zéro ennui Weekly curated selection of 12 activities and accommodations released every Thursday at 12:12, featuring unusual, relaxing, outdoor, and family-friendly experiences throughout the Auvergne-Rhône-Alpes region.
• Partir-ici.fr Responsible tourism platform featuring over 4,000 selected activities and accommodations committed to sustainable tourism practices, covering relaxation, sports, culture, festive, and gourmet experiences across the region.
• Vallée de la Gastronomie A 620 km gastronomic route connecting vineyards, orchards, and pastures, showcasing local producers and exceptional products across the Auvergne-Rhône-Alpes region.
• Tourisme et Handicap Accessible tourism initiative featuring adapted activities including joëlette hiking, Cimgo, Handiski, and unusual experiences for visitors with disabilities across mountain resorts and countryside destinations.
• Véloroutes et Voies Vertes Bike tourism initiative featuring approximately 2,470 km of cycling routes including greenways, alpine panoramas, picturesque villages, riverbanks, vineyards, volcanoes, and lavender fields.
• Auvergne-Rhône-Alpes Destination Juniors Youth and family travel platform offering camp and educational trip ideas for teachers, organizers, and parents, featuring the best child and teen-friendly destinations across the territory.
• Escapades (themed getaways) Curated thematic trip packages covering summer getaways, cultural escapes, nature adventures, cycling tours, thermal wellness retreats, and family activities across the Auvergne-Rhône-Alpes region.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Département du RhôneminorOthersPartnership with the departmental tourism office for promoting medieval villages and heritage sites in the Rhône department.
• Saint-Marcellin Vercors Isère TourismeminorStrategic or Co-development PartnerLocal tourism office partnership for promoting Saint-Antoine-l'Abbaye and surrounding Vercors area.
• Ardèche Hermitage TourismeminorStrategic or Co-development PartnerPartnership for promoting Tournon-sur-Rhône, Tain-l'Hermitage, and the Ardèche Hermitage wine region.
• Loire TourismeminorStrategic or Co-development PartnerPartnership for promoting Charlieu and the Roannais area, including the Véloire greenway route.
• Pilat TourismeminorStrategic or Co-development PartnerPartnership for promoting the Pilat Massif and cycling itineraries in the Loire department.
• Terre Valserhône TourismeminorStrategic or Co-development PartnerPartnership for promoting the Grand Tour de la Valserine hiking route in the Haut-Jura area.
• Destination BeaujolaisminorStrategic or Co-development PartnerPartnership for promoting the medieval villages and wine tourism in the Beaujolais and Pierres Dorées area.
• Drôme Provençale TourismeminorStrategic or Co-development PartnerPartnership for promoting cycling and adventure tourism in the Baronnies provençales area.
• Cévennes d'ArdècheminorStrategic or Co-development PartnerPartnership for promoting the Cévennes traverse cycling route and Ardèche mountain experiences.
• Aix-les-Bains Riviera des AlpesminorStrategic or Co-development PartnerPartnership for promoting thermal tourism and lakeside experiences in the Savoie area.
• Aubenas-ValsminorStrategic or Co-development PartnerPartnership for promoting Vals-les-Bains thermal spa and Ardèche meridionale.
• SNCF TER Auvergne-Rhône-AlpescoreGTM or Marketing PartnerPromotional partnership offering -40% discounts on train travel for groups of 2-5 persons visiting the region, supporting sustainable mobility tourism.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/auvergnerhonealpestourisme
• Xtwitter.com/auvergnerhalpes
• LinkedInlinkedin.com/company/rh-ne-alpes-tourisme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auvergne-Rhône-Alpes Tourisme