Asso Gomma

What Asso Gomma does

Asso Gomma SRL is a family-owned Italian tire retailer and multi-brand auto service workshop headquartered at Via Di Sottomonte 13, Capannori (Lucca), Tuscany. Founded by Massaglia Giampiero and now operated with his sons Maurizio and Marco alongside specialized staff, the business operates from a single physical storefront in a family-run, private-limited-company structure (Italian SRL). Its core offering spans new and used tires (summer, winter, all-season) for cars, motorcycles, SUVs, light and heavy trucks, agricultural vehicles, and forklifts; new and used alloy wheels; and a broad service catalog including electronic wheel alignment via the HUNTER HawkEye Elite system, TPMS diagnosis, electronic and stroboscopic balancing, nitrogen inflation, rim repair, and seasonal Tyre Hotel storage tracked through dedicated software. A mobile workshop van equipped with a CORGHI HD TILT truck and tractor tire changer extends service to external emergency calls and at-home replacements for trucks, forklifts, and earth-moving equipment.

The business also functions as a general auto workshop under the Groupauto Multimarca network, providing oil changes, brake and shock absorber service, battery replacement, electronic diagnostics, air conditioning, pre-inspection, and automatic transmission flushing. Revenue is generated through per-unit tire and wheel sales (pay-as-you-go with public price disclosure), professional service labor, seasonal storage (Tyre Hotel), and fleet tire management agreements with long-term rental companies. Distribution is anchored in a single retail storefront supplemented by regional mobile assistance and direct fleet contracts; the company is also part of the SUPERSERVICE network of 320+ specialized Italian retailers, which provides brand recognition, standardized service quality, and exclusive insurance programs such as SuperAssistance for Goodyear and Dunlop tires.

The customer base is primarily individual vehicle owners, with secondary exposure to long-term rental fleet operators and commercial transport operators. There is no disclosed revenue, no external funding, no M&A activity, no geographic expansion beyond the Capannori site, and no headcount growth signal beyond the 1-10 employee range. The competitive position rests on authorized multi-brand dealership status, capital-intensive specialist equipment, network affiliations (SUPERSERVICE, Groupauto Multimarca), and recurring seasonal service touchpoints (Tyre Hotel, fleet contracts) rather than on proprietary technology or scale economies.

Name

Asso Gomma

Legal name

ASSO GOMMA srl

Website

https://assogomma.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Tire and Auto Service Workshop

NAICS

Tire Dealers (441340), Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM), Wheel Alignment / Steering Geometry Measurement & Calibration (TLAKANAC)

Keywords

• Tire retail services
• Auto repair workshop
• Wheel alignment services
• Alloy wheel sales
• Fleet tire management

Headquarters

HQ city

Capannori

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Sales: Sale of new and used tires for cars, motorcycles, trucks, agricultural vehicles, and forklifts. Includes summer, winter, and all-season tires from multiple brands.
2. Service Labor: Installation, repair, wheel balancing, alignment, nitrogen inflation, and other workshop services. Prices often bundled with tire purchases.
3. Tyre Hotel Storage Service: Seasonal tire storage service allowing customers to store summer/winter tires at the workshop. Software-based tracking with unique identification for each set.
4. Fleet Tire Management: Agreements with long-term rental companies for tire replacement and management on cars and vans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Asso Gomma is a family-run Italian tire retail and auto service workshop selling new and used tires and alloy wheels from major brands (Goodyear, Dunlop, Michelin, Bridgestone, Yokohama, Hankook, Fulda, Sava) for cars, motorcycles, SUVs, light/heavy trucks, and agricultural vehicles. It provides professional tire services — wheel alignment, electronic and stroboscopic balancing, TPMS diagnosis, nitrogen inflation, rim repair, and seasonal tire storage (Tyre Hotel) — and runs a multi-brand vehicle maintenance workshop covering oil changes, brakes, suspension, diagnostics, air conditioning, and pre-inspection. A mobile van equipped with a CORGHI HD TILT tire changer extends the offering to on-site emergency and roadside tire service.

Product overview

Asso Gomma is a multi-service automotive workshop specializing in tires and vehicle maintenance. The core offerings include new and used tires (summer, winter, all-season) for cars, motorcycles, SUVs, light and heavy trucks, and agricultural vehicles; new and used alloy wheels; and a comprehensive range of professional tire services (pressure monitoring, balancing, alignment, nitrogen inflation, tire storage). The business also operates as a full-service auto workshop providing oil changes, brake service, shock absorbers, electronic diagnostics, air conditioning, and pre-inspection services, backed by membership in the Groupauto Multimarca and SUPERSERVICE networks. All services are available with or without appointment, with mobile assistance for external tire emergencies.

Differentiator

Problem solved

Functional benefit

Products and services

• New Tires (Pneumatici Nuovi) New summer, winter, and all-season tires for cars, SUVs, motorcycles, and light and heavy transport trucks from brands including Goodyear, Dunlop, Michelin, Bridgestone, Yokohama, Kleber, Fulda, Sava, Solideal, Hankook, and Nexen.
• Used Summer Tires (Pneumatici Usati Estivi) Pre-owned summer tires with remaining tread depth, year of manufacture, and unit price per set, including installation; brands such as Continental, Michelin, Dunlop, and Hankook.
• Used Winter Tires (Pneumatici Usati Invernali) Pre-owned winter tires from brands such as Dunlop, Petlas, Nokian, Runway, and Pirelli, sold per set with installation, including tread depth and year of manufacture information.
• Regenerated Original Mercedes Alloy Wheels Fully regenerated original Mercedes alloy wheels restored to like-new condition, available in double size 7.5x17 – 8.5x17.
• New Alloy Wheels (Cerchi in Lega Nuovi) New alloy wheels from top brands sold as a stand-alone wheel product line.
• Used Alloy Wheels (Cerchi in Lega Usati) Pre-owned alloy wheels, including Mercedes originals, offered at competitive prices.
• Tire Services (Servizi Gommista) Professional tire services including TPMS pressure diagnosis and inflation, tread wear evaluation, tubeless and inner tube repair, electronic balancing, stroboscopic balancing, electronic wheel alignment via HUNTER HawkEye Elite, nitrogen inflation, wheel rim repair, Tyre Hotel seasonal storage, and fleet management for long-term rental companies.
• Workshop Services (Officina) Multi-brand vehicle maintenance and repair services including oil changes, warranty servicing, brake service, shock absorber replacement, battery and bulb service, wheel bearing replacement, electronic diagnosis, air conditioning service, pre-inspection, and automatic transmission flushing. Delivered under the Groupauto Multimarca network affiliation.
• External Tire Assistance (Assistenza Esterna) Mobile tire assistance delivered via a fully equipped van with a CORGHI HD TILT truck and tractor tire changer, providing emergency roadside tire replacement for cars and heavy vehicles including trucks, forklifts, and earth-moving equipment.
• Tyre Hotel Seasonal Tire Storage Seasonal storage service for summer or winter tires at the workshop, with software-based tracking and unique identification for each stored tire set.
• Fleet Tire Management for Long-term Rental Companies Contracted tire replacement and management services for cars and vans operated by long-term vehicle rental fleets, under formal convenzioni agreements.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SUPERSERVICE NetworkcoreChannel Partner/ Reseller/ DistributorAsso Gomma is part of the SUPERSERVICE network, a network of over 320 specialized tire and auto service retailers. The network provides standardized service quality, best-in-class technical equipment, and continuous operator training. SUPERSERVICE offers exclusive insurance programs like SuperAssistance for Goodyear and Dunlop tires.
• Groupauto MultimarcacoreChannel Partner/ Reseller/ DistributorAsso Gomma is part of the Groupauto Multimarca network, enabling the company to service vehicles of any brand and model. This affiliation provides technical support, parts sourcing, and brand credibility.
• SuperAssistance (Goodyear/Dunlop Insurance)minorGTM or Marketing PartnerSuperAssistance is the exclusive insurance program of the SuperService network that provides free tire replacement for damaged Goodyear and Dunlop tires within 1 year of purchase. Valid at all centers in Italy.
• Long-term Rental Fleet CompaniesminorChannel Partner/ Reseller/ DistributorAgreements with multiple long-term vehicle rental companies for tire replacement and management services on cars and vans.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Mister Auto: Online-first European tire and auto-parts retailer; comparable in product category (tires, wheels) but competes via digital channel rather than physical workshop, representing a partial-overlap competitive threat.

Broad incumbents

• Norauto: Major European multi-service auto center chain offering tires, maintenance, and repairs; comparable multi-service workshop model but operates as a large-format retail chain rather than a family workshop.
• Euromaster: Large European tire and auto-service chain (Michelin-owned) operating broad multi-site retail and fleet services; comparable in core tire/alignment offerings but at much larger scale and broader geographic footprint.
• Feu Vert: European auto service and tire retail chain with presence in Italy; overlaps in tire sales, alignment, and general vehicle servicing but at significantly larger scale and brand-driven format.

Direct peers

• First Stop: European tire retailer and service network with Italian locations; directly comparable as a multi-brand tire retail and workshop offering with B2B fleet programs.
• Point S: International cooperative of independent tire and auto service retailers; directly comparable as a multi-brand tire retail/service network competing in the same Italian market with similar product breadth and workshop services.
• Driver Center (Driver): Italian network of tire and auto-service centers affiliated with major tire manufacturers; comparable as a multi-site domestic competitor offering similar retail and service bundles.
• Best Drive: Continental's branded network of independent tire retailers in Italy; directly comparable multi-brand tire retail and service concept competing for the same consumer base.

Others

• Superservice (Network): The Italian network of specialized tire and auto-service retailers of which Asso Gomma is a member; included because it defines Asso Gomma's competitive context, branding, and service standards.
• Groupauto Italia: Italian distributor network for multi-brand auto parts and services that Asso Gomma is already affiliated with; comparable as an ecosystem participant enabling parts sourcing and multi-brand servicing capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/assogomma

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asso Gomma