ChopCult

Name

ChopCult

Legal name

ChopCult, LLC

Website

https://chopcult.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ChopCult, LLC operates a Shopify-powered online store and a long-running custom chopper motorcycle community (forum, editorial features, photo galleries) selling branded apparel, banners, patches, stickers, and riding eyewear to custom motorcycle builders and enthusiasts in the United States.

Ownership category

akta.pro rank

Product category

Motorcycle Apparel & Accessories Retail

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts, Accessories, and Tire Retailers (4413)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industry

Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)

Keywords

• Custom motorcycle apparel
• Motorcycle community platform
• Chopper lifestyle merchandise
• Riding gear retail
• Specialty biker apparel

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Merchandise Sales: Direct retail sales of ChopCult-branded merchandise including hats, t-shirts, sweatshirts, hoodies, vests, patches, stickers, banners, and eyewear. Revenue is generated through one-time product purchases with prices ranging from approximately $5 to $90 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ChopCult operates a direct-to-consumer online store selling ChopCult-branded merchandise for custom chopper motorcycle enthusiasts, including hats, t-shirts, sweatshirts, hoodies, canvas riding vests, vinyl shop banners, stickers, patches, pins, and Z87+ rated riding eyewear. The platform also operates a long-running community discussion forum, editorial features covering custom bike builds and events, curated photo galleries, and a 'Win A Chopper' sweepstakes program in partnership with Throttle Addiction.

Product overview

ChopCult is a custom chopper motorcycle community platform offering an online store for branded merchandise alongside community features including a discussion forum, editorial content with custom bike features and event coverage, and photo galleries spanning over a decade of chopper culture. The e-commerce store sells ChopCult-branded products across multiple categories: hats (trucker hats, snapbacks, beanies), t-shirts featuring motorcycle engine graphics (Knucklehead, Panhead, Shovelhead, Evolution Big Twin, Sportster, Ironhead, Triumph, XS650), sweatshirts/hoodies, heavy-duty vinyl shop banners for garages, protective eyewear (Rets Z87+ glasses), stickers, patches, and canvas riding vests. The company also operates a 'Win A Chopper' sweepstakes program in partnership with Throttle Addiction.

Differentiator

Problem solved

Functional benefit

Products and services

• ChopCult Hats Line of branded headwear including trucker hats, snapback caps, knit beanies, and embroidered hats featuring ChopCult logos and motorcycle themes; priced approximately $19.99–$29.99.
• ChopCult T-Shirts Collection of cotton t-shirts featuring engine graphics (Knucklehead, Panhead, Shovelhead, Evolution Big Twin, Sportster, Ironhead), brand logos, and custom motorcycle artwork; priced $24.95–$32.99.
• ChopCult Sweatshirts & Hoodies Hoodies and sweatshirts with ChopCult branding, hacksaw designs, and engine graphics; priced at $49.99.
• ChopCult Vests Heavy-duty canvas riding vests with embroidered ChopCult hacksaw logos; priced $59.99–$89.99.
• ChopCult Shop Banners Heavy-duty vinyl garage banners (2' x 3') featuring motorcycle engine graphics and ChopCult branding, designed for shop or man cave display; priced at $29.99.
• ChopCult Eyewear Motorcycle riding glasses and protective eyewear meeting Z87 safety standards, including the Rets Remy Z87+ line; priced at $24.99.
• ChopCult Stickers Vinyl stickers featuring ChopCult branding for application on toolboxes, motorcycles, and personal items; priced $4.95–$5.00.
• ChopCult Patches & Pins Sew-on patches and pins featuring ChopCult logos, motorcycle engine designs, and leather motor patches; priced $5.99–$9.99.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Throttle AddictioncoreChannel Partner/ Reseller/ DistributorThrottle Addiction is a related entity (LLC) that shares ownership/affiliation with ChopCult. Throttle Addiction appears to sponsor the 'TA15' sweepstakes in partnership with ChopCult. Both entities sell similar motorcycle-themed merchandise and share operational infrastructure including fulfillment from Eau Claire, WI.
• Rets GlassesminorChannel Partner/ Reseller/ DistributorRets Glasses is a vendor whose Z87+ safety-rated motorcycle riding glasses and sunglasses are sold through the ChopCult storefront. Products include the Remy series of riding glasses in multiple colorways.
• DicE MagazineminorChannel Partner/ Reseller/ DistributorDicE Magazine merchandise including 5-panel foam trucker hats and t-shirts are sold through ChopCult's storefront.
• Chemical Candy CustomsminorChannel Partner/ Reseller/ DistributorChemical Candy Customs merchandise including t-shirts with custom chopper artwork is sold through ChopCult's storefront. Products are screen printed in Eau Claire, Wisconsin.
• Vintage Harleys Revived / Old School's GarageminorChannel Partner/ Reseller/ DistributorVintage Harleys Revived and Old School's Garage merchandise including shop hats and t-shirts featuring Ironhead Sportster graphics are sold through ChopCult.
• Mama Tried ShowminorChannel Partner/ Reseller/ DistributorMama Tried Show merchandise including logo t-shirts and hats is sold through ChopCult. The Mama Tried Motorcycle show is held annually in Milwaukee, Wisconsin.
• Darren McKeagminorStrategic or Co-development PartnerArtist Darren McKeag created the 'ChopCult For Life' graphic artwork featured on ChopCult merchandise including heavyweight t-shirts.
• KUSTOM KULT STUDIOminorStrategic or Co-development PartnerKUSTOM KULT STUDIO created artwork (Mystik Skully design) featured on ChopCult merchandise.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Biltwell Inc. Long-established motorcycle helmet, apparel, and parts brand serving the custom/chopper and café racer subcultures. Directly comparable in audience (custom bike builders), aesthetic, and headless-DTC distribution model.
• Roland Sands Design: Premium apparel, footwear, and parts brand built around performance custom motorcycles. Closely matches ChopCult's designer-driven engine-graphic apparel and chopper/performance rider positioning.
• Lowbrow Customs: Retailer and brand specializing in parts, apparel, and accessories for vintage and custom motorcycle builders. Directly comparable long-tail catalog, chopper culture focus, and DTC storefront approach.
• Hot Leathers: Leather riding jackets, vests, and motorcycle apparel retailer. Overlaps with ChopCult's riding vest category and motorcycle-lifestyle accessory positioning for cruiser/chopper riders.
• Icon Motorsports: Street and cruiser riding gear and apparel brand with strong custom/cafe culture cred. Comparable in offering riding jackets, eyewear partners, and dealer-direct sales to enthusiast riders.

Broad incumbents

• RevZilla (Comoto Holdings): Largest pure-play motorcycle gear and apparel retailer in the U.S. Overlaps on apparel, eyewear, and accessory categories but addresses the full riding spectrum rather than ChopCult's custom/chopper niche.
• J&P Cycles: Large V-twin and Harley-focused parts, accessories, and apparel retailer. Directly comparable in vintage Harley enthusiast segment and DTC/catalog heritage, though much larger in catalog breadth.
• Harley-Davidson MotorClothes: OEM-direct apparel and accessories for Harley riders. Adjacent on engine-graphic apparel (Panhead, Shovelhead, Evolution) that ChopCult also sells, though at vastly different scale and broader positioning.
• Fox Racing: Major motorsports apparel and helmet brand (motocross/off-road). Adjacent in powersports apparel channel, lifestyle branding, and DTC storefront, though skewed to MX/off-road rather than cruiser/chopper.

Emerging players

• Speed Dealer Customs: Boutique custom motorcycle parts and apparel brand with strong SoCal chopper culture following. Comparable in niche aesthetic, designer-driven graphics, and small-team DTC model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chopcult

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChopCult