Icon Motorsports
Icon Motorsports is a US manufacturer of protective motorcycle helmets, apparel, and accessories, operating as a brand within LeMans Corporation. Founded in 2002, it sells exclusively through authorized powersports dealers in North America and Europe, serving street and sport riders with certified safety gear.
- Company typePrivate
- Founded2002
- HeadquartersJanesville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Icon Motorsports does
Icon Motorsports, doing business as ICON Motosports, is a US-based manufacturer of protective street motorcycle gear operating as a brand under LeMans Corporation, a Janesville, Wisconsin-based wholesale distributor for the powersports aftermarket (also doing business as Parts Unlimited, Parts Canada, Parts Europe, and Drag Specialties). Founded in 2002, Icon designs and markets helmets, jackets, pants, gloves, boots, field armor, jerseys, bags, and casual apparel, with seven primary helmet families (Threshold, Ultraflite, Airframe Pro, Domain, Elsinore, Airform, Airflite) spanning entry-level to premium carbon tiers priced from $250 to $525 MSRP. Core product technology combines handcrafted composite fiberglass shells with third-party safety integrations (MIPS rotational-impact protection, D3O impact armor, BOA fit systems, YKK zippers) and Icon's proprietary branded features (Hydradry moisture-wicking liners, fog-free shield systems, Dropshield internal sun visors, Speedwing Supervent ventilation, and HelmLink Bluetooth). Products meet US (DOT FMVSS 218), European (ECE 22.06, EN 17092-4:2020, EN 1621-1/2, EN 13634), Japanese (PSC), and ASTM safety standards.
Icon operates a dealer-only distribution model, with no direct-to-consumer online sales; products flow through Parts Unlimited in the US, Parts Canada, and Parts Europe to authorized dealers identified via the company's website dealer locator. The company pursues a community-led go-to-market anchored by the LIMITER content platform (blog and videos), active Instagram and YouTube channels, custom motorcycle build collaborations (notably with Royal Enfield in 2019 and Brammo in 2013), and rider sponsorship programs across multiple continents. Sub-brands include ICON 1000 (premium custom/lifestyle) and Raiden (adventure/dual-sport), and products are organized into themed collections (Racetrack City, Dark, PDX3, Monster, Carbon, Neodaytona, etc.). Pricing is uniform MSRP across the dealer network, with revenue generated entirely through wholesale hardware sales of gear and replacement parts. The company has 11-50 employees per firmographic data, is privately held with no disclosed external funding, and reports no public financial figures.
Icon Motorsports firmographics
Firmographics- Name
- Icon Motorsports
- Legal name
- LeMans Corporation
- Website
- https://rideicon.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Icon Motorsports is a US manufacturer of protective motorcycle helmets, apparel, and accessories, operating as a brand within LeMans Corporation. Founded in 2002, it sells exclusively through authorized powersports dealers in North America and Europe, serving street and sport riders with certified safety gear.
- Ownership category
- akta.pro rank
Icon Motorsports industry classification
Industry- Product category
- Motorcycle Protective Gear
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Apparel Accessories and Other Apparel Manufacturing (3159), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)
- akta.pro secondary industries
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
Keywords
Where Icon Motorsports is headquartered
LocationHeadquarters
- HQ city
- Janesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Icon Motorsports business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Protective Riding Gear Sales: Icon generates revenue through the sale of helmets, jackets, pants, gloves, boots, vests, jerseys, bags, and casual apparel through their authorized dealer network. Products are sold at various price points from $25 to $525 depending on product category and features.
- Replacement Parts and Accessories: Sale of replacement parts including shields, replacement parts, and care products through dealers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Helmets range from entry to premium carbon fiber |
| One time/ perpetual license | Pay-as-you-go | Sport and casual jackets |
| One time/ perpetual license | Pay-as-you-go | Gloves and accessories |
| One time/ perpetual license | Pay-as-you-go | Performance and casual footwear |
| One time/ perpetual license | Pay-as-you-go | Jerseys and casual apparel |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Icon Motorsports product offering
Product offeringCore offering
Icon Motorsports designs and manufactures performance motorcycle helmets, protective jackets, boots, gloves, and riding apparel sold under the ICON brand. The company offers multiple helmet families (Threshold, Ultraflite, Airframe Pro, Domain, Elsinore, Airform, Airflite) with handcrafted composite fiberglass shells and proprietary safety technologies. Products are sold exclusively through an authorized dealer network across North America and Europe via parent LeMans Corporation's distribution channels.
Product overview
Icon Motorsports is a powersports gear manufacturer offering a comprehensive portfolio of motorcycle helmets, apparel, and accessories. The core product lineup includes six helmet families (Threshold, Ultraflite, Airframe Pro, Domain, Elsinore, Airflite, and Airform) featuring handcrafted composite fiberglass shells with various safety certifications (DOT FMVSS 218, ECE 22.06, PSC). Beyond helmets, ICON produces protective jackets with D3O armor technology, CE-certified boots with BOA Fit Systems, gloves, jerseys, bags, and field armor. The products are organized into themed collections (Racetrack City, Dark, PDX3, Monster, etc.) and sold exclusively through authorized dealers. The company also builds custom motorcycles showcased through their Limiter blog and video content, demonstrating their brand aesthetic while building community engagement.
Differentiator
Problem solved
Functional benefit
Brands
- ICON 1000: Premium sub-brand offering higher-end custom motorcycle builds and exclusive limited-edition products
- Raiden
Products and services
- Threshold Helmet World's first performance sport modular helmet with handcrafted FRP shell, modular chinbar system, high-volume venting, fog-free Threshold Dropshield, and Hydradry comfort liner. ECE 22.06 and DOT FMVSS No. 218 compliant.
- Ultraflite Helmet Lightweight composite fiberglass shell helmet with MIPS Brain Protection System, Speedwing Supervent system, full-length shield with Dropshield Ultra, and Hydradry comfort liner.
- Airframe Pro Helmet Handmade composite fiberglass FRP shell optimized for strength with minimal drag in sport riding applications, with 9 air intakes, 7 exhaust ports, fog-free Optics shield, and five-piece Hydradry comfort liner.
- Domain Helmet Lightweight FRP shell helmet with round fit, zero-distortion Fog-Free Domain shield with positive lock, multiple vents with EPS channels, Hydradry comfort liner, and Bluetooth upgradeability to HelmLink.
- Elsinore Helmet Part modular, part motocross helmet with 8 air intakes and 2 exhaust ports, modular facemask with environment-dependent configurations, and Fog-Free DarkSmoke MXShield integrated with face-mask.
- Airform Helmet Entry-level helmet offering fog-free shield technology and Hydradry comfort liner with optional MIPS protection for accessible safety.
- Airflite Helmet Versatile helmet with aerodynamic profile, multiple ventilation ports, and moisture-wicking liner system for all-day riding comfort.
- Merc3 Jacket Sport-fit softshell chassis with 300D polyester reinforcements, D3O Ghost elbow/shoulder protectors, D3O Viper Air back protector, YKK zippers, zipper vents, and elastic waist adjuster.
- Hooligan AF CE Boot Engineered knit upper with welded reinforcements and perforated EVA/Mesh comfort liner, BOA Fit System, D3O ankle inserts, hi-rebound EVA insoles, and slip-resistant outsole. Certified to EN 13634:2017.
- Dog Days CE Boot Genuine leather upper with high-performance canvas, BOA Fit System, D3O ankle inserts, hi-rebound EVA insoles, and slip-resistant outsole. Certified to EN 13634:2017.
- Automag3 Glove CE-certified glove with Ax Laredo chassis, reinforced palm, D3O knuckle padding, TPR knuckle detailing, polyester mesh backhand for venting, and touchscreen-enabled fingers.
- Anthem3 CX Glove Polyester mesh backhand for increased airflow, D3O knuckle protector, Ax Laredo palm for durability, Velcro wrist closure, and touchscreen-enabled fingertips.
- Uparmor Hoodie 10oz cotton/poly chassis with internal 300D polyester reinforcements, D3O Viper Level 1 back protector, D3O Ghost Level 1 armor in shoulders/elbows, and reflective trims.
- Mil-Spec 3 Vest High-visibility safety vest with 4-way stretch fabric, premium YKK zipper, bright high contrast sublimated graphics, and reflective heat transfers for visibility in changing conditions.
- Airflite Backpack 24-liter capacity backpack with 600D Ripstop Polyester + 840D Ballistic Polyester, molded EVA main compartment, dedicated storage including 17-inch laptop pocket, helmet hook, and D3O back pad pocket.
- Jerseys Performance riding jerseys including Scatterbrain, Rad Dawn, Tiger's Blood, and Slabtown. Polyester mesh chassis with sublimated graphics.
- HelmLink Bluetooth Communication System Proprietary Bluetooth communication system designed to integrate with ICON helmets for hands-free communication while riding. Sold separately.
- Slabtown Slingbag Compact sling bag designed for riders with key features for everyday use.
- Themed Collections Curated themed collections featuring coordinated apparel and gear across multiple product categories, each with distinctive graphic themes and colorways (Racetrack City, Dark, PDX3, Monster, Crestfallen, Carbon, Neodaytona, RR, Interceptor, Frontier).
Quantifiable outcome
- ECE 22.06, DOT FMVSS 218, and PSC (Japan) certified helmets meeting global safety standards
- +2 more outcomes
Companies that use Icon Motorsports
Customer profileSegments4 records
Ideal customer profiles1 record
Icon Motorsports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature13 records
Icon Motorsports partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, minor, core and moderate.
- Royal EnfieldflagshipCollaborative custom motorcycle builds including 'Always Something' project. ICON x Royal Enfield collaboration showcased custom bike builds combining Royal Enfield platforms with ICON design and gear.
- BrammominorElectric motorcycle collaboration including the Brammo Empulse RR 'Eboz Edition' with custom liveries. Eric Bostrom piloted the bike in racing applications.
- LeMans CorporationcoreParent company of Icon Motorsports. LeMans Corporation is a U.S.-based wholesale distributor of aftermarket replacement parts and accessories for the powersports industry, operating as Parts Unlimited and Drag Specialties. Icon is one of LeMans' owned brands alongside THOR, MOOSE, and others.
- Parts UnlimitedcorePrimary US distributor for Icon products. Parts Unlimited is the wholesale distribution arm of LeMans Corporation handling Icon product distribution to authorized dealers across the United States.
- Parts CanadacoreCanadian regional distributor for Icon products, handling distribution to authorized dealers across Canada.
- Parts EuropecoreEuropean regional distributor for Icon products, handling distribution to authorized dealers across Europe.
- D3OcoreImpact protection technology provider. ICON integrates D3O armor (Ghost, Viper, Viper Air variants) into helmets, jackets, pants, gloves, and boots across product lines for CE-certified impact protection.
- MIPScoreBrain protection system provider. ICON integrates MIPS (Multi-directional Impact Protection System) into select helmets like Ultraflite for reduced rotational force on angled impacts.
- YKKmoderateZipper hardware provider. ICON uses premium YKK zippers across jackets, pants, and other apparel products.
- BOAmoderateFit system provider. ICON integrates BOA Fit System dial closures in boots (Hooligan AF CE, Dog Days CE) for precision fit adjustment.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Icon Motorsports competitors and assessment
Company assessmentDirect peers
- Klim: US-based technical powersports apparel brand with strong dealer network and premium protective gear positioning. Comparable to Icon's premium ASP, engineered apparel, and dealer-only distribution.
- AGV: Italian premium helmet brand (owned by Dainese group) with strong sport/racing positioning. Comparable to Icon as a helmet specialist with global dealer distribution and premium ASP tiers.
- Dainese: Italian motorcycle apparel and protection brand with strong racing heritage. Comparable to Icon across jackets, gloves, boots, and D3O-based protective gear, sold through premium dealer networks.
- Bell Helmets: Long-established US helmet manufacturer with multi-category coverage (street, MX, off-road) sold through dealers. Comparable to Icon's helmet portfolio breadth and North American dealer distribution model.
- Alpinestars: Italian motorcycle apparel, footwear, and protection manufacturer with global dealer network. Comparable to Icon in protective riding gear, jackets, gloves, boots and street/sport segment focus.
- Scorpion Exo: US-distributed helmet and apparel brand with DOT/ECE certified products sold through motorcycle dealers. Comparable to Icon's helmet-led portfolio, mid-to-premium price tiers, and dealer channel strategy.
- REV'IT!: Dutch motorcycle apparel and protective gear brand. Directly comparable to Icon across helmet, jacket, glove, and boot categories with a similarly engineered, dealer-distributed street-focused portfolio.
- Arai Helmet: Premium Japanese helmet manufacturer with strong safety reputation and global dealer network. Comparable to Icon in helmet focus, dealer-only distribution model, and premium ASP positioning.
- Shoei: Premium Japanese motorcycle helmet manufacturer with global dealer distribution. Directly comparable to Icon as a helmet-first brand selling through authorized dealer networks across multiple product tiers (full-face, modular, off-road).
- HJC Helmets: Korean helmet manufacturer with broad global distribution across entry to premium tiers. Comparable to Icon in DOT/ECE-certified helmet portfolio covering street, sport, and off-road segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Icon Motorsports social profiles
Digital presenceIcon Motorsports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Icon Motorsports leadership team
Management profileNumber of profiles
Icon Motorsports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Icon Motorsports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Icon Motorsports
What does Icon Motorsports do?
Icon Motorsports designs and manufactures performance motorcycle helmets, protective jackets, boots, gloves, and riding apparel sold under the ICON brand. The company offers multiple helmet families (Threshold, Ultraflite, Airframe Pro, Domain, Elsinore, Airform, Airflite) with handcrafted composite fiberglass shells and proprietary safety technologies. Products are sold exclusively through an authorized dealer network across North America and Europe via parent LeMans Corporation's distribution channels.
Is Icon Motorsports a public or private company?
Icon Motorsports is a private company. It is classified as corporate owned and is currently operating.
When was Icon Motorsports founded?
Icon Motorsports was founded in 2002. It employs 11 to 50 people.
Where is Icon Motorsports based?
Icon Motorsports is headquartered in Janesville, United States, in the North America region.
How does Icon Motorsports make money?
Two revenue lines are on record. Protective Riding Gear Sales are the primary driver. The others are replacement Parts and Accessories.
Who are Icon Motorsports's main competitors?
Direct peers on record are Klim, AGV, Dainese, Bell Helmets, Alpinestars, Scorpion Exo, REV'IT!, Arai Helmet, Shoei and HJC Helmets.
Does Icon Motorsports have an API?
No public API is recorded for Icon Motorsports.
What industry is Icon Motorsports in?
Icon Motorsports's product category is Motorcycle Protective Gear. Its primary akta.pro industry code is IMACAEAN, Powersports Safety, Helmets & Protective Gear Manufacturing, with a secondary code of CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 336991 and its SIC code is 3751.