6397
6397 is a New York-based women's ready-to-wear fashion brand founded by Stella Ishii, selling 414+ products at $140-$850+ via DTC e-commerce, a SoHo Open Showroom, and wholesale channels.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What 6397 does
6397 is a New York-based women's ready-to-wear fashion brand operating with a small team of 1-10 employees. The company was founded by Stella Ishii, with Lizzie Owens serving as head designer, and sells a catalog of 414+ products at price points ranging from $140 to $850+ USD, including Italian-produced denim positioned as a signature material. The assortment and pricing indicate a premium-DTC positioning aimed at style-driven female consumers.
The business operates through three distribution channels: a direct-to-consumer e-commerce site with international shipping, an Open Showroom in SoHo that supports appointment-based selling and wholesale buyer engagement, and third-party wholesale accounts. In 2023 the company closed its traditional retail storefront and migrated to the Open Showroom format, reducing fixed retail overhead while preserving a physical presence for buyer meetings and client appointments. The brand has extended beyond core apparel into accessories through a partnership with Alyssa Norton, and was featured in the New York Fashion Week September 2026 season, using runway exposure to support seasonal collection launches and brand positioning.
6397 is privately held with no disclosed funding rounds or external investors in the available data. Revenue, headcount trend, and customer-mix figures are not publicly disclosed, limiting visibility into commercial scale. Distribution mix combines owned digital retail, a low-overhead physical showroom, and wholesale — a structure typical of emerging designer brands seeking to balance brand control with working-capital efficiency.
6397 firmographics
Firmographics- Name
- 6397
- Legal name
- 6397
- Website
- https://6397news.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 6397 is a New York-based women's ready-to-wear fashion brand founded by Stella Ishii, selling 414+ products at $140-$850+ via DTC e-commerce, a SoHo Open Showroom, and wholesale channels.
- Ownership category
- akta.pro rank
6397 industry classification
Industry- Product category
- Women's Ready-to-Wear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE)
Keywords
Where 6397 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
6397 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Direct Product Sales: One-time retail sales of ready-to-wear women's clothing, accessories, and knitwear through e-commerce and showroom channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-wear apparel across categories including denim, tops, outerwear, dresses, and knitwear |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
6397 product offering
Product offeringCore offering
6397 is a women's ready-to-wear fashion brand that designs, produces, and sells a collection of wardrobe essentials through its own e-commerce site, a SoHo Open Showroom, and global wholesale stockists. The assortment spans Italian-produced denim, workwear and military-inspired outerwear, creative knitwear, dresses, blazers, tops, bottoms, and accessories organized into seasonal collections with dedicated lookbooks.
Product overview
6397 is a ready-to-wear women's fashion brand offering a collection of wardrobe essentials. The brand provides a unified product portfolio across multiple categories including jeans (produced in Italy, inspired by workwear), outerwear and jackets (with workwear, tailoring, military, and 90s influences), knitwear and sweaters, dresses, blazers, tops and shirts, bottoms (pants, shorts, skirts), graphic t-shirts, and accessories. The collection features distinct design signatures including twisted seam details and is available through new arrivals, seasonal collections, and warehouse sale sections. The brand operates an e-commerce platform at 6397news.com and ships internationally via DHL or UPS.
Differentiator
Problem solved
Functional benefit
Products and services
- 6397 Ready-to-Wear Women's Collection
Companies that use 6397
Customer profileSegments1 record
Ideal customer profiles1 record
6397 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
6397 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alyssa NortonminorAccessory collaboration featuring jewelry items including chokers and bracelets sold through the 6397 website. Products include One-of-a-Kind Black Silk Choker ($245), Rhinestone and Neon Embroidery Bracelets ($115), Blue Silk and Rhinestone Choker ($155), Green Double-Row Rhinestone Choker ($240), and Neon Pink Rhinestone Choker ($125).
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
6397 competitors and assessment
Company assessmentDirect peers
- Khaite: NYC-based contemporary womenswear brand known for denim, knitwear, and outerwear with a workwear-influenced aesthetic. Highly comparable category overlap and customer profile to 6397.
- Rachel Comey: New York-based independent designer brand offering ready-to-wear womenswear with a distinct point of view and DTC + wholesale model. Closely comparable to 6397 in scale, geography, and emerging-designer positioning.
- STAUD: Contemporary womenswear label selling dresses, denim, knitwear, and accessories at similar price points via DTC and global wholesale. Competes for the same fashion-conscious customer6397 targets.
- Monse: Designer womenswear label co-founded by Laura Kim and Fernando Garcia, presenting at NYFW and selling through luxury wholesale and DTC. Comparable as an NYC emerging designer with elevated ready-to-wear positioning.
- Toteme: Swedish contemporary label focused on architectural minimalism, workwear-influenced tailoring, and elevated everyday essentials. Direct aesthetic and category peer to 6397.
Emerging players
- Adeam: Japanese-American designer womenswear brand based in NYC, showing at NYFW and offering ready-to-wear with a focus on craftsmanship and detail. Comparable emerging-designer peer with similar scale.
- Bernadette: Antwerp-based emerging womenswear label offering dresses, knitwear, and occasion-ready pieces at contemporary price points via DTC and specialty wholesale. Comparable emerging-designer peer with similar distribution model.
Broad incumbents
- A.P.C. Established Parisian contemporary label known for minimal denim, and workwear-inspired essentials. Comparable on aesthetic and category, with broader scale and global retail footprint than 6397.
- COS: H&M-owned contemporary womenswear brand with global DTC and wholesale presence, focused on minimalist wardrobe essentials. Comparable product category at much larger scale.
- Lafayette 148 New York: NYC-based women's contemporary brand producing ready-to-wear, denim, knitwear, and outerwear with strong wholesale and DTC channels. Comparable category overlap at meaningfully larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
6397 social profiles
Digital presence6397 financial estimates
Financial estimateRevenue estimate
Valuation estimate
6397 leadership team
Management profileNumber of profiles
Profiles2 records
6397 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
6397 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 6397
What does 6397 do?
6397 is a women's ready-to-wear fashion brand that designs, produces, and sells a collection of wardrobe essentials through its own e-commerce site, a SoHo Open Showroom, and global wholesale stockists. The assortment spans Italian-produced denim, workwear and military-inspired outerwear, creative knitwear, dresses, blazers, tops, bottoms, and accessories organized into seasonal collections with dedicated lookbooks.
Is 6397 a public or private company?
6397 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 6397 founded?
6397 was founded in -1. It employs 1 to 10 people.
Where is 6397 based?
6397 is headquartered in New York, United States, in the North America region.
How does 6397 make money?
One revenue line is on record: direct Product Sales.
Who are 6397's main competitors?
Direct peers on record are Khaite, Rachel Comey, STAUD, Monse and Toteme. Emerging players are Adeam and Bernadette. Broad incumbents are A.P.C., COS and Lafayette 148 New York.
Does 6397 have an API?
No public API is recorded for 6397.
What industry is 6397 in?
6397's product category is Women's Ready-to-Wear Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAKAFAE, Luxury Fashion (Ready-to-Wear & Couture). Its NAICS code is 458110 and its SIC code is 5621.