Sunra

Name

Sunra

Legal name

Second Enlightenment Global Private Limited

Website

https://sunra.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

AI Media Generation Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Model Hosting, Serving & Inference Platforms (HDAAACAB)

akta.pro secondary industries

Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)

Keywords

• AI image generation
• AI video generation
• Multimodal AI platform
• AI media generation
• Generative AI API

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Credit-Based Usage: Monthly subscription plans with allocated credit bundles (5,000 to 50,000+ credits per month). Additional credits purchased via wallet balance. Token-level pricing available for enterprise partners. Credits consumed per generation based on model, resolution, and clip length.
2. Free Tier: Free daily credits for all users, no credit card required for signup. Enables discovery and trial before committing to paid plans.
3. Enterprise Custom Contracts: Volume-tailored plans for enterprise teams with custom credit allocations, isolated environments, dedicated onboarding, and priority support. Token-level pricing shared directly with partners.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sunra operates an all-in-one AI model platform that aggregates more than 30 multimodal AI models and large language models behind a single API and workspace. The platform offers text-to-image, text-to-video, image-to-video, speech-to-text, and text-to-speech generation through Canvas (a spatial exploration workspace) and Flow (a node-based production pipeline builder), with OpenAI- and Anthropic-compatible endpoints for developer integration.

Product overview

Sunra is an AI-powered creative platform offering a unified workspace for image, video, and audio generation. The core products include Canvas (infinite spatial workspace for exploring and comparing AI outputs) and Flow (node-based pipeline builder for repeatable production workflows). The platform integrates multiple AI models (Sora 2, Kling 3.0, Veo 3.1, Seedance 2.0, Nano Banana Pro, GPT Image 2, Seedream 5.0) through a single API with OpenAI and Anthropic compatibility. Additional tools include AI Agent for automated model selection, image/video background removers, upscalers, face swap, text-to-speech (ElevenLabs), music/sound effect generators, and specialized tools for pet portraits, anime generation, passport photos, and photo restoration. The platform offers tiered subscription plans (Studio, Production, Scale, Enterprise) with API access for partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Canvas Infinite spatial workspace for exploring AI-generated images and videos. Users can drop prompts, branch generations, and compare outputs side-by-side across multiple AI models; targeted at creative professionals and production teams.
• Flow Node-based pipeline builder for creating repeatable AI generation workflows. Enables wiring multiple models into repeatable graphs for batch and programmatic production at scale.
• Sunra API

Quantifiable outcome

• ~60% cost reduction in lookbook production (one fashion brand's reported savings)
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• London Design FestivalflagshipStrategic or Co-development Partner · 1 January 2026Sunra is an official partner of London Design Festival 2026, running an online AI creative competition (August 1 – September 5) with categories for Best Commercial, Best Short Film, Best Experimental Work, Best Music Video, and Best Visual Effects. Prize pool of US$17,500 across 30 winners. Includes exhibition, live demos, and hands-on workshops in mid-September in Central London.
• Wonder (LDF Collaboration Partner)minorStrategic or Co-development PartnerCollaboration partner building the 2026 London Design Festival programme with Sunra.
• MANA (LDF Collaboration Partner)minorStrategic or Co-development PartnerCollaboration partner building the 2026 London Design Festival programme with Sunra.
• ARKLINK (LDF Collaboration Partner)minorStrategic or Co-development PartnerCollaboration partner building the 2026 London Design Festival programme with Sunra.
• WaytoAGI (LDF Collaboration Partner)minorStrategic or Co-development PartnerCollaboration partner building the 2026 London Design Festival programme with Sunra.
• OpenAIcoreTechnology or IntegrationAI model provider powering Sora 2, GPT Image 2, and GPT Image 1.5 on the Sunra platform. Prompts and media are sent to OpenAI for generation. Sunra secures written no-training commitments from providers.
• Google (AI model providers)coreTechnology or IntegrationAI model provider powering Veo 3.1, Veo 3, Nano Banana Pro, Nano Banana 2, and Nano Banana 2 Lite on the Sunra platform. Prompts and media are sent to Google for generation.
• ByteDancecoreTechnology or IntegrationAI model provider powering Seedance 1.0, Seedance 2.0, Seedance 2.5, Seedream 5.0, Seedream 4.5, and Seedream 4 on the Sunra platform. Prompts and media are sent to ByteDance for generation.
• KuaishoucoreTechnology or IntegrationAI model provider powering Kling 3.0, Kling O3, Kling 2.6 Pro, Kling O1, and Kling on the Sunra platform. Prompts and media are sent to Kuaishou for generation.
• ElevenLabscoreTechnology or IntegrationVoice provider for AI Text to Speech integration, offering 37 voices, 31 languages, emotion and speed control, and instant MP3 download within the Sunra platform.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Replicate: Replicate is a cloud API platform that runs open-source and third-party AI models (image, video, audio, LLMs) behind a unified API. It is the closest direct competitor to Sunra's model aggregation thesis, offering similar developer-first infrastructure with pay-per-use pricing.
• fal.ai: fal.ai provides a developer-focused inference platform specialized in generative media models, including image and video generation. It competes directly with Sunra's API-first multimodal offering, particularly for production workloads requiring fast inference.
• Together AI: Together AI runs an AI cloud platform serving open and frontier models through APIs with GPU-backed infrastructure. It overlaps with Sunra in offering unified access to multimodal and language models for developers building production AI applications.
• Runway: Runway builds AI video and image generation tools used by professional creative teams, including film studios. It competes with Sunra in the AI-powered video production market for studios, agencies, and brands.
• Luma AI: Luma AI develops frontier video generation models (Ray) and a creative platform for professionals. It is a direct competitor in the AI video generation space that Sunra also serves through its Kling, Veo, and Sora integrations.
• Pika: Pika is an AI video generation platform offering text-to-video and image-to-video capabilities. It competes with Sunra's video generation tools for creators, marketers, and studios.

Broad incumbents

• Hugging Face: Hugging Face hosts the largest hub of AI models and offers inference endpoints. While it serves a broader open-source community, its Inference API and Spaces overlap with Sunra's hosted model access and developer-facing tools.
• Stability AI: Stability AI develops generative models (Stable Diffusion, Stable Video) and offers API access for image and video. As a model provider with its own platform, it is both a potential partner and competitor to Sunra's aggregation model.
• OpenAI: OpenAI provides direct API access to GPT, Sora, and GPT Image models through its own platform. It is both a critical model provider for Sunra and a competitor offering direct access to some of the same frontier capabilities.

Emerging players

• Midjourney: Midjourney is a leading AI image generation service available via Discord and web. While it has a more focused image-only product, it is listed as one of the AI image models accessible via Sunra's platform, making it an adjacent player in the same creative production workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sunra_ai
• GitHubgithub.com/sunra-ai
• YouTubeyoutube.com/@PonPon_ai
• Facebookfacebook.com/ponponai
• LinkedInlinkedin.com/company/sunra
• Instagraminstagram.com/getponpon
• TikToktiktok.com/@ponpon_2en

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunra