b12 app

What b12 app does

B12 App is a Jordan-based SaaS company that operates a cloud-based learning management system (LMS) and school-family engagement platform targeting K-12 schools across the MENA region. The company was founded in 2016 and is registered as B12 for Digital Services LLC, headquartered in Amman, Jordan, with a regional office in Cairo, Egypt. B12 explicitly serves schools running British, IB, American, and National curriculum programs, addressing the school-side needs of academic planning, assignments, assessments, grade books, and report cards, alongside family-facing functions such as real-time communication, school events, media sharing, real-time bus tracking, child dismissal management, attendance tracking, and birthday reminders.

The platform is architected as four interconnected products serving distinct stakeholder surfaces: the B12 LMS (core school system), the B12 School App for educators, the B12 Student App and web portal, and the B12 Parent App. It is delivered as a cloud service with web portals for Schools, Students, and Parents, plus native mobile applications distributed across Google Play, Apple App Store, and Huawei AppGallery. Distribution combines a consultative direct-sales motion (product consultants meet schools after a "start" form submission) with bottom-up self-serve adoption through app stores. Egypt operations are powered via a partnership with Smart Data Harbour (Mozon Technologies) rather than a wholly-owned subsidiary.

B12's business model is subscription-based, with quote-based, tailored pricing and multi-year contracts. Revenue is generated primarily through recurring school licensing of the LMS, complemented by consultation and implementation services during onboarding. The company appears to be privately held, founder-owned or self-funded (no external funding rounds are disclosed), and does not provide public pricing tiers. Three named customer references — Amer SayyedAhliyyah & Mutran School, Jordanian International Schools, and Rosary College School-Shmeisani — illustrate Jordan-based deployments. The platform has no disclosed AI/ML capabilities, patents, awards, or regulatory certifications; core differentiators are domain specialization across multiple curriculum frameworks, integrated safety features, and the breadth of stakeholder coverage within a single school community.

Name

b12 app

Legal name

B12 for Digital Services LLC

Website

https://b12app.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

B12 App is a Jordan-based SaaS company providing a cloud-based learning management and school-family engagement platform for K-12 schools in the MENA region. Its four interconnected products serve British, IB, American, and National program schools across Jordan and Egypt.

Ownership category

akta.pro rank

Product category

K-12 Education Software

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

akta.pro secondary industries

Communication & Family Engagement Platforms (Messaging, Portals, Translation) (EDAJAMAI), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

Keywords

• Learning management system
• School management software
• Student transportation tracking
• School family engagement
• K-12 education platform

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-Based LMS Licensing: Schools pay for access to the B12 LMS platform. Pricing is tailored based on school needs, goals, and priorities, indicating a subscription model with tiered or custom pricing.
2. Consultation and Implementation Services: Product consultants work with schools to implement and configure solutions tailored to their specific business needs, providing personalized onboarding and setup services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

B12 App delivers a comprehensive Learning Management System and school-family engagement platform for K-12 schools in the MENA region, covering academic planning, assignments, assessments, grade books, and report cards, alongside real-time communication, bus tracking, child dismissal management, and attendance tracking. The platform is offered as a cloud-based suite with dedicated web portals and native mobile apps for schools, students, and parents, and supports British, IB, American, and National curriculum programs.

Product overview

B12 App is a unified LMS and school-family engagement platform designed for British, IB, American, and National program schools in the MENA region. The platform consists of four interconnected products: the B12 LMS core system (used by schools), the B12 School App for educators, the B12 Student App and Portal for students, and the B12 Parent App for families. Together, these products provide real-time communication, academic tracking, bus tracking, child dismissal management, attendance monitoring, and school services integration for a complete educational management ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• B12 LMS (Learning Management System) Comprehensive Learning Management System covering academic planning, assignments, assessments, grade books, report cards, and educational material access; serves as the central platform for schools to organize, track, and enhance the educational experience across British, IB, American, and National curriculum programs.
• B12 School App (Educator App) Web and mobile portal for schools and educators to manage communication, academic updates, announcements, and streamline processes with parents and students; available via school.b12app.com and mobile apps on Google Play, App Store, and AppGallery.
• B12 Student App and Portal Mobile and web portal enabling students to access the LMS system, check weekly plans, academic progress, assignments, grades, school announcements, schedules, and important events; available via student.b12app.com and mobile apps.
• B12 Parent App Mobile application for parents to stay informed and connected with their child's school journey, featuring academic updates, school events, real-time bus tracking, announcements, and monitoring of child's academic progress; available on Google Play, App Store, and AppGallery.

Quantifiable outcome

• Comprehensive LMS covering academic materials, assignments, assessments, grade books, report cards, and academic planning

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Smart Data Harbour - Mozon TechnologiescoreTechnology or IntegrationB12App in Egypt is Powered By Smart Data Harbour - Mozon Technologies (mozon-tech.com). This appears to be a technology partnership where Mozon Technologies powers or supports B12's operations in the Egyptian market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ManageBac: IB-focused school management platform serving international schools with curriculum planning, assessment, and parent communication. Direct overlap with B12 in IB curriculum support and school-family engagement, with a similar private-school customer profile in MENA.
• Toddle: Teaching, learning, and assessment platform purpose-built for IB programmes (PYP, MYP, DP). Competes head-to-head with B12 for the same international-school segment and overlapping curriculum-coverage value proposition.

Broad incumbents

• PowerSchool: Largest K-12 Student Information System and LMS provider in North America, expanding internationally. Competes broadly for the same school-administration wallet but operates at much larger scale and across more geographies.
• ClassDojo: Widely adopted K-12 classroom communication and family engagement platform. Overlaps with B12's parent-engagement and school-family messaging functionality, though ClassDojo is free and consumer-led.
• FACTS (FACTS Management / Renweb): Established K-12 SIS suite including gradebook, admissions, tuition, and family portal. Overlaps with B12's academic planning, grading, and parent communication modules within private-school segment.

Emerging players

• Veracross: Integrated SIS for independent and private K-12 schools, covering admissions, academics, and parent portals. Comparable to B12's combined SIS + parent engagement offering for premium private schools.
• Fedena: Cloud-based school management software covering admissions, attendance, LMS, and communication. Comparable to B12 as a multi-module school administration platform targeting K-12 institutions in emerging markets.
• Skolaro: School management platform covering LMS, transport, and parent communication — closely mirroring B12's feature set including bus tracking. Comparable as a direct emerging competitor in K-12 administration.

Regional players

• MySchool (Skolaro / Globalschoolnet): School information and management portal serving schools primarily in the Gulf/MENA region with similar SIS and parent-portal functionality. Comparable regional competitor for B12's target customers.
• OpenEdu (Salamatech / Classera): MENA-based K-12 and higher-education learning platform with LMS, SIS, and parent engagement modules. Directly comparable as a regional MENA competitor with overlapping curriculum support and similar institutional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiXpHntwiUnQ5sYAqOGHFwg/featured
• Facebookweb.facebook.com/B12App
• LinkedInlinkedin.com/company/b12-for-digital-services
• Instagraminstagram.com/b12app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about b12 app