Capstone Real Estate
Capstone Real Estate is a privately held, West Hollywood-based property management and real estate services firm that manages residential and commercial properties and provides brokerage services to owners, investors, and tenants across Southern California, using AppFolio as its core platform.
- Company typePrivate
- Founded2015
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Capstone Real Estate does
Capstone Real Estate is a privately held, locally owned property management and real estate services firm headquartered in West Hollywood, California, founded in 2015 and operating with 11-50 employees. The firm serves two primary segments: property owners and investors seeking professional management of residential and commercial properties, and tenants searching for rental homes, apartments, and commercial spaces in Southern California. The company represents properties throughout the Southern California region and also engages buyers and sellers through its real estate brokerage capability, positioning itself as a full-service firm spanning the property lifecycle from acquisition through management to disposition.
The firm operates its day-to-day workflows on AppFolio Property Manager, a third-party property management SaaS platform. AppFolio powers both the tenant-facing portal (online rent payments, maintenance requests, account access, available via iOS and Android mobile apps) and the owner-facing portal (financial statements, monthly summaries, year-end tax documents, messaging, and payment capabilities). Commercial listings are distributed through LoopNet and CoStar, while residential listings are surfaced through the Multiple Listing Service (MLS) and the firm's own website with vacancy search filters. The firm maintains professional memberships with the Institute of Real Estate Management, National Association of Realtors, California Association of Realtors, and MLS for industry credentials and referral access.
Capstone generates revenue through two streams: recurring property management fees charged to owners for ongoing management services (market research, marketing, tenant screening, maintenance, customer service), and transactional commissions on real estate sales. Pricing is quote-based and negotiated individually; no public pricing tiers are disclosed. Go-to-market is sales-led and direct-to-consumer, combining in-person and phone/email consultation at the West Hollywood office with self-serve online portals for tenants and owners. There are no disclosed AI capabilities, external funding rounds, acquisitions, or enterprise customer logos in the available data.
Capstone Real Estate firmographics
Firmographics- Name
- Capstone Real Estate
- Legal name
- Capstone Real Estate
- Website
- https://capstonere.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capstone Real Estate is a privately held, West Hollywood-based property management and real estate services firm that manages residential and commercial properties and provides brokerage services to owners, investors, and tenants across Southern California, using AppFolio as its core platform.
- Ownership category
- akta.pro rank
Capstone Real Estate industry classification
Industry- Product category
- Real Estate Property Management
- NAICS
- Real Estate Property Managers (53131), Residential Property Managers (531311), Nonresidential Property Managers (531312), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Multifamily Brokerage (BPAJABAD)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Capstone Real Estate is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Capstone Real Estate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Services: Recurring property management fees charged to property owners for managing their residential and commercial properties. Services include market research, marketing, tenant screening, and maintenance.
- Real Estate Sales/Investment Services: Full-service real estate firm providing assistance to property owners looking to sell and interested investors. Revenue generated through commissions on property transactions.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Capstone Real Estate product offering
Product offeringCore offering
Capstone Real Estate provides full-service property management and real estate sales/investment services for residential and commercial properties throughout Southern California. The firm manages rental properties on behalf of owners—handling market research, marketing, tenant screening, maintenance, rent collection, and financial reporting—and assists property owners and investors with buying and selling transactions. Operations are supported by AppFolio Property Manager, with tenant and owner online portals enabling rent payments, maintenance requests, and access to financial statements.
Product overview
Capstone Real Estate offers a unified property management platform comprising a Tenant Portal for rent payments and maintenance requests, an Owner Portal for financial management and statements, property management services covering market research through tenant screening and maintenance, and real estate listings for both residential and commercial properties across Southern California. The platform is powered by AppFolio Property Manager, with mobile accessibility via iOS and Android applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Services Full-service property management for residential and commercial properties throughout Southern California, covering market research, marketing, tenant screening, maintenance coordination, rent collection, and customer service. Targeted at property owners and investors seeking outsourced management of their rental portfolios.
- Tenant Portal Online portal enabling tenants to pay rent securely, submit maintenance requests, view account information, and communicate with property management. Available via web and mobile applications for iOS and Android, powered by AppFolio Property Manager.
- Owner Portal Online portal for property owners to access financial statements, monthly summaries, year-end tax statements, shared documents, and manage online payment options including owner contributions and reserves. Includes messaging and payment capabilities.
- Residential Listings Available residential rental properties including single family homes and apartments with various bedroom and bathroom configurations. Searchable filters allow browsing by city, price, beds, baths, and pet policies in Southern California.
- Commercial Real Estate Listings Commercial real estate listings distributed on LoopNet and CoStar, connecting investors and tenants with commercial properties in the Southern California market.
Companies that use Capstone Real Estate
Customer profileSegments3 records
Ideal customer profiles2 records
Capstone Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Capstone Real Estate partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Multiple Listing Services (MLS)coreMembership in Multiple Listing Services provides access to comprehensive property listing database, enabling Capstone to list and find properties for both tenants and property owners.
- Institute of Real Estate Management (IREM)minorProfessional membership affiliation providing credibility and access to industry resources, best practices, and professional development for property management.
- National Association of Realtors (NAR)minorProfessional membership affiliation providing industry credentials, referral network access, and professional standards compliance for real estate transactions.
- California Association of Realtors (CAR)minorState-level professional membership providing advocacy, education, and networking resources specific to California real estate market regulations.
- LoopNetcoreCommercial real estate listing partnership where Capstone publishes commercial property listings to reach commercial buyers and tenants.
- CoStarcoreCommercial real estate listing partnership providing additional market visibility for Capstone's commercial property listings.
- AppFoliocoreProperty management software platform provider powering Capstone's tenant portal, owner portal, rent payment processing, and maintenance request management capabilities.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Capstone Real Estate competitors and assessment
Company assessmentBroad incumbents
- CBRE Group: World's largest commercial real estate services and investment firm. Comparable to Capstone's commercial property management and brokerage activities as part of a much broader, diversified service portfolio.
- Cushman & Wakefield: Global commercial real estate services firm offering brokerage, property management, valuation, and advisory. Comparable to Capstone's commercial real estate services arm, though at a vastly larger scale with global footprint.
- Compass: Tech-enabled national residential real estate brokerage with adjacent services. Comparable to Capstone's residential sales platform with technology-enabled agent productivity tools, though at national scale.
Direct peers
- Coldwell Banker: A long-established residential real estate franchise offering brokerage, property management, and relocation services. Directly comparable to Capstone's residential sales and management offerings, though at a national scale via franchise network.
- Marcus & Millichap: A national commercial real estate investment sales and financing firm with brokerage and capital markets advisory services. Comparable to Capstone's commercial real estate brokerage and investment services arm, though operating at a substantially larger scale.
- Keller Williams Realty: The largest US residential real estate franchise with brokerage, property management, and ancillary services. Comparable to Capstone in offering both residential brokerage and property management, though via a franchise model at national scale.
- Berkshire Hathaway HomeServices: National residential real estate franchise providing brokerage, property management, and ancillary real estate services. Directly comparable to Capstone's full-service residential model with multi-state footprint.
- RE/MAX: Global real estate franchise offering brokerage and property management through independently owned and operated offices. Directly comparable to Capstone in providing full-service real estate with a local-owner operating model.
Others
- Yardi Systems: Provider of property management software (Yardi Breeze, Yardi Voyager) used by residential and commercial property managers. Comparable to Capstone not as a competitor but as an alternative/integral technology provider to AppFolio that powers similar full-service property managers.
- AppFolio: Cloud-based property management software provider powering Capstone's tenant and owner portals, rent collection, and maintenance workflows. Comparable as the underlying technology stack enabling Capstone's operating model; a direct competitor to Yardi and Buildium in the same SaaS category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Capstone Real Estate social profiles
Digital presenceCapstone Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capstone Real Estate leadership team
Management profileNumber of profiles
Capstone Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capstone Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capstone Real Estate
What does Capstone Real Estate do?
Capstone Real Estate provides full-service property management and real estate sales/investment services for residential and commercial properties throughout Southern California. The firm manages rental properties on behalf of owners—handling market research, marketing, tenant screening, maintenance, rent collection, and financial reporting—and assists property owners and investors with buying and selling transactions. Operations are supported by AppFolio Property Manager, with tenant and owner online portals enabling rent payments, maintenance requests, and access to financial statements.
Is Capstone Real Estate a public or private company?
Capstone Real Estate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capstone Real Estate founded?
Capstone Real Estate was founded in 2015. It employs 11 to 50 people.
Where is Capstone Real Estate based?
Capstone Real Estate is headquartered in West Hollywood, United States, in the North America region.
How does Capstone Real Estate make money?
Two revenue lines are on record. Property Management Services are the primary driver. The others are real Estate Sales/Investment Services.
Who are Capstone Real Estate's main competitors?
Broad incumbents on record are CBRE Group, Cushman & Wakefield and Compass. Direct peers are Coldwell Banker, Marcus & Millichap, Keller Williams Realty, Berkshire Hathaway HomeServices and RE/MAX. Others are Yardi Systems and AppFolio.
Does Capstone Real Estate have an API?
No public API is recorded for Capstone Real Estate.
What industry is Capstone Real Estate in?
Capstone Real Estate's product category is Real Estate Property Management. Its primary akta.pro industry code is BPAJABAD, Multifamily Brokerage, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53131 and its SIC code is 6531.