Broadway Veterinary Hospital

What Broadway Veterinary Hospital does

Broadway Veterinary Hospital operates a single full-service small animal veterinary practice at 1824 12th Avenue on Capitol Hill in Seattle, Washington. Founded in 1986 by Mike Desrosier, the hospital provides preventive care, dentistry, diagnostics, soft tissue surgery, dermatology, internal medicine, parasite control, nutritional counseling, and end-of-life care for dogs and cats, supplemented by feline overnight boarding. Service delivery is supported by in-house diagnostic equipment including cytology, radiology, and a stocked pharmacy enabling single-visit diagnosis and treatment. The hospital is AAHA accredited, a distinction held by roughly 15% of US and Canadian animal hospitals.

The business model combines transactional veterinary service fees with a recurring subscription layer via Care Companion Plans, which bundle wellness exams, vaccinations, and preventive diagnostics into monthly billed tiers (New Friend, Best Friend, Dental) and confer a 10% discount on non-wellness services. The current operating model is direct-to-consumer, with appointments scheduled through phone, walk-in, online widget (VetPawer), and the PetDesk mobile app; no commercial or enterprise veterinary customers are served. An $85 refundable new-client deposit was introduced in February 2022 to mitigate no-show risk.

Broadway Veterinary Hospital is owned by Wellhaven Pet Health, a veterinary consolidator that acquired the practice (originally purchased by Greg McWilliams in 2014 and traceable to its 1986 founding). The hospital markets itself via organic social (Facebook, Instagram), blog content, client testimonials, and community-focused outreach anchored to nearly four decades of continuous operation in Capitol Hill. After-hours emergency cases are referred to partner clinics including SVS/BluePearl Downtown, Animal Medical Center of Seattle, and Emerald City Emergency Clinic.

Name

Broadway Veterinary Hospital

Legal name

Broadway Veterinary Hospital

Website

https://broadwayvh.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Dental & Oral Surgery Veterinary Clinics (HLAMAAAK), Veterinary-Affiliated/Medical Boarding (HSANADAG)

Keywords

• Veterinary services
• Small animal care
• Pet wellness plans
• Veterinary diagnostics
• Pet dental care

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Services: One-time service fees for examinations, vaccinations, dental care, surgery, diagnostics, and other veterinary procedures performed at the clinic
2. Care Companion Plans (Wellness Plans): Monthly subscription-based wellness plans bundling essential preventive care services including exams, vaccinations, diagnostics, and discounts on additional services. Plans adapt as pets age to meet evolving health needs.
3. Feline Overnight Boarding: Overnight boarding services for cats with veterinary supervision available in case of emergency

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Broadway Veterinary Hospital is a full-service small animal veterinary practice in Seattle's Capitol Hill neighborhood offering comprehensive medical, dental, surgical, diagnostic, and preventive care for dogs and cats. Services include annual wellness exams, vaccinations, dental cleanings, soft tissue surgery, in-house diagnostics, radiology, and an in-house pharmacy, delivered alongside subscription-based Care Companion wellness plans (New Friend, Best Friend, and Dental tiers) and feline overnight boarding.

Product overview

Broadway Veterinary Hospital is a full-service small animal veterinary practice offering a comprehensive portfolio of pet care services. The core offerings include wellness and preventive care (annual exams, vaccinations, parasite control, nutritional counseling), dental services, surgical procedures (spay/neuter, soft tissue surgery), diagnostics (in-house cytology, radiology, diagnostics), and senior care. The practice operates on a Care Companion PlansTM model that bundles essential services into monthly payment plans across three tiers: New Friend (puppy/kitten), Best Friend (adult/senior), and Dental Plans. All services are delivered at a single Seattle location with in-house pharmacy and diagnostic capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Care Companion Plans: Pet wellness plans that bundle essential veterinary services into convenient monthly payment options. Includes New Friend Plan (puppies/kittens), Best Friend Plan (adults/seniors), and Dental Care Plan.

Products and services

• Annual Pet Exams
• Pet Dental Services

Quantifiable outcome

• Comprehensive care under one roof - ability to acquire a diagnosis, hospitalize the patient, or send home on needed medications in a single trip

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• SVS/BluePearl DowntownminorOthersEmergency veterinary hospital referral partner for after-hours emergencies at 805 Madison Street, Suite 100, Seattle, WA 98104, phone (206) 624-9111.
• Animal Medical Center of SeattleminorOthersEmergency veterinary hospital referral partner for after-hours emergencies at 17518 15th Ave NE, Shoreline, WA 98155, phone (206) 204-3366.
• Emerald City Emergency ClinicminorOthersEmergency veterinary clinic referral partner for after-hours emergencies at 4102 Stone Way N., Seattle, WA 98103, phone (206) 634-9000.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• VCA Animal Hospitals: Largest US veterinary chain with broad general-practice and specialty services. Operates multiple locations in Seattle and competes directly for the same companion-animal owner base, with superior scale in procurement and marketing.
• Banfield Pet Hospital: National veterinary chain co-located inside PetSmart stores, offering wellness plans (Optimum Wellness) that closely mirror Broadway's Care Companion Plans model. Has significant Seattle-area presence and price-driven positioning.
• BluePearl Pet Hospital: Specialty and emergency veterinary hospital chain. Broadway explicitly refers after-hours emergencies to BluePearl Downtown, making BluePearl a direct specialty-channel competitor that captures high-acuity cases Broadway cannot service in-house.
• Thrive Pet Healthcare: Multi-site veterinary operator combining general practice and specialty services across the US. Acquired by a major pet-care platform, it competes in the same primary-care segment with the same subscription/loyalty mechanics Broadway employs.

Direct peers

• Elliott Bay Animal Hospital: Independent Seattle small-animal general practice offering wellness, dental, surgery, and diagnostics on a comparable service menu. Most direct in-market competitor for Capitol Hill and adjacent Seattle neighborhoods.
• Green Lake Animal Hospital: Long-established Seattle small-animal veterinary practice with comparable wellness, surgical, and dental offerings. Targets overlapping Seattle pet-owner demographic with similar independent-clinic positioning.
• Queen Anne Animal Hospital: Independent Seattle neighborhood veterinary clinic offering comparable general practice, dental, and surgical services. Direct geographic competitor serving a nearby Seattle neighborhood with similar community-trust positioning.

Emerging players

• Bond Vet: Venture-backed modern veterinary clinic chain focused on primary care with strong tech-enabled booking and a contemporary consumer brand. Represents the emerging digitally-native competitor model that Broadway's PetDesk and VetPawer tools partially emulate.
• VetCor: Veterinary practice roll-up operator that partners with independent hospitals under a co-ownership model. Comparable to Wellhaven in operating model and would be a natural peer for any acquisition or growth discussion involving Broadway.
• CityVet: Growing network of independently-branded veterinary clinics with a focus on community-rooted primary care. Mirrors Broadway's neighborhood-anchored positioning while demonstrating the path from single site to scaled multi-clinic operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BroadwayVet
• Instagraminstagram.com/broadwayvhseattle
• Xx.com/broadwayvet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway Veterinary Hospital