Boutique Living By Curate

What Boutique Living By Curate does

Boutique Living By Curate, operating under the trade name Curate Design + Build, is a private LLC headquartered in Chattanooga, Tennessee that designs and builds custom luxury homes for individual affluent buyers. The company was founded in 2019 (per firmographics) and operates with a team of 11-50 employees across named communities including North Shore Heights, Black Creek, Franklin Preserve, and Haven Hills, supported by a 5-star rated showroom experience and a leadership team including Cyndi Horner (CEO), Piper Stromatt (Founder, Partner, VP Communications, Advisor of Design), and Laura Brown (Director of Field Operations).

The firm's core offering is a design-build service bundled with one-time home sales, anchored by a curated vendor ecosystem that includes premium appliance and finish partners such as Thermador, Sonos, and Kohler. Project delivery is coordinated through Buildertrend as the project management platform, handling scheduling, selections, and client communication across the build cycle. In addition to full custom builds, the company has introduced Quick Move-In and designer/spec home product lines that broaden the price ladder and shorten the sales-to-close horizon relative to pure custom work.

The business model is project-based revenue tied to individual home sales plus design fees, with no recurring software component, no subscription or platform revenue, and no disclosed funding, M&A, or capital raise events. Customer acquisition is local and relationship-driven within the Chattanooga metro, and the firm has not signaled geographic expansion outside the region. There are no disclosed AI, automation, or proprietary technology assets beyond standard construction SaaS tooling, which positions the company as a labor-intensive boutique operator rather than a tech-enabled build platform.

Name

Boutique Living By Curate

Legal name

Boutique Living By Curate

Website

https://boutiquelivingbycurate.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Curate Design + Build is a Chattanooga-based boutique design-build firm founded in 2019 that designs and constructs custom luxury homes for affluent individual buyers across four local communities, with Quick Move-In and spec home product lines and a curated premium vendor ecosystem.

Ownership category

akta.pro rank

Product category

Custom Home Building Services

NAICS

New Housing For-Sale Builders (236117), Interior Design Services (54141)

akta.pro industry

PRIMARYIMAFABAC

Custom Home Building

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

Keywords

• Custom home building
• Luxury homebuilder
• Design-build services
• Residential communities
• Move-in ready homes

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Home Sales: The company designs and builds custom luxury homes for clients, generating revenue through the sale of completed custom homes and design-build services. Revenue is earned through one-time home sales with customization fees built into the overall project cost. Clients select finishes from the showroom as part of the service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Boutique Living By Curate designs and builds custom luxury homes, designer (spec) homes, and private homesite residences for individual clients in the Chattanooga, Tennessee area. The company runs a design-build process that includes an award-winning showroom for finish selection and develops four residential communities — North Shore Heights, Black Creek, Franklin Preserve, and Haven Hills — where it serves as the preferred boutique builder.

Product overview

Boutique Living By Curate is a luxury custom home builder in Chattanooga, TN offering a comprehensive suite of home building services including fully custom homes designed to client specifications, designer/spec homes (move-in ready), and building on private homesites. The company operates through communities including North Shore Heights, Black Creek, Franklin Preserve, and Haven Hills. Their portfolio includes completed homes such as Maiden, Alabama Ave., Florida Ave., Carnation, Meadow View, and Fox Hollow. The company provides an award-winning showroom for finish selections and guides clients through a design-build process from initial consultation to move-in day.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Fully custom luxury homes designed and built to reflect each client's vision and lifestyle, guided through an in-house design-build process from initial consultation through move-in day.
• Designer Homes (Spec Homes) Move-in ready luxury homes with elevated materials, modern amenities, and refined architectural details, offering a faster timeline than a fully custom build while maintaining a semi-custom experience.
• Private Homesite Custom Builds Design-build service for clients who already own land in the Chattanooga area, producing luxury custom homes tailored to the unique characteristics of their homesite.
• North Shore Heights Community Exclusive Chattanooga North Shore neighborhood where Curate builds custom and designer homes, with amenities including a neighborhood pool, lamp-lit sidewalks, and shared greenspace.
• Black Creek Community Master-planned community at Lookout Mountain featuring wooded lots, nature trails, golf course, pool, fitness center, and The Pass expansion with premium brow homesites where Curate serves as the builder.
• Franklin Preserve Community Residential community developed by Curate offering custom home building opportunities within a curated neighborhood setting.
• Haven Hills on Signal Mountain Community Community located on Signal Mountain offering custom home building opportunities in the Chattanooga, Tennessee market.

Quantifiable outcome

• Clients report stress-free building experience with expert guidance throughout process
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor.

• CommonstateminorGTM or Marketing PartnerFull-service marketing and design agency based in Arkansas and Tennessee. Designed the company website as noted in footer credits.
• ThermadorminorOthersPremium appliance manufacturer whose products (refrigerators, freezers, ranges, dishwashers, wine columns, microwaves/ovens) are featured and specified in Curate's luxury home builds, particularly at Legends Way showcase home.
• Schluter SystemsminorOthersDITRA-HEAT-DUO heated floor system with concrete substrate used in Curate luxury homes for radiant floor heating in bathrooms, bedrooms, and kitchens.
• Tennessee Valley SpecialtyminorOthersCustom closet solutions and bathroom specialty items (custom shower doors, bath mirrors) featured as turnkey additions in Curate homes.
• DaltileminorOthersTile manufacturer providing hexagon tile flooring and wall tile for luxury bathrooms in Curate homes.
• KohlerminorOthersPremium plumbing fixtures including DTV System and shower fixtures used in Curate's luxury shower installations.
• Delta FaucetsminorOthersWall mounted faucets and other plumbing fixtures specified in Curate luxury homes.
• Chattanooga FlooringminorOthersLocal flooring supplier providing rubber gym flooring for private gym installations in Curate homes.
• Signature HardwareminorOthersLuxury bathroom fixtures including soaking tubs specified in Curate custom homes.
• DCS AppliancesminorOthersOutdoor kitchen appliances including beer keg units featured in Curate's outdoor living spaces.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Toll Brothers: Nation's largest publicly traded luxury homebuilder with a design-center driven model that overlaps with Curate's design-build approach. Comparable as the dominant incumbent in the U.S. luxury segment that boutique builders like Curate compete against on positioning.
• Taylor Morrison: Public national homebuilder with a significant luxury and custom-home segment through its Taylor Morrison and Darling Homes brands. Comparable as a broader incumbent competing for the same affluent buyer in master-planned communities.
• PulteGroup: Largest U.S. homebuilder with luxury-segment brands including John Wieland Homes. Comparable as a broad incumbent with scale advantages, financing relationships, and brand recognition that affect boutique builders like Curate.

Direct peers

• David Weekley Homes: One of the largest privately held U.S. homebuilders with a strong emphasis on design-center driven custom and semi-custom homes. Closely comparable to Curate's design-build methodology and consultative sales process.
• Ashton Woods: Private luxury homebuilder offering design-driven homes in master-planned communities, with a personalization studio approach. Comparable to Curate's combination of custom builds, designer homes, and community development.
• AR Homes: National network of independently owned luxury custom home builders using a design-build model. Closely comparable to Curate's boutique custom luxury positioning and turnkey specification approach.
• Schumacher Homes: Custom home builder specializing in fully custom and semi-custom homes with an in-house design process. Comparable to Curate's custom-home focus and design-showroom driven buyer experience.
• Tri Pointe Homes: National homebuilder with multiple regional brands offering both production and design-forward homes. Comparable for the mix of community development and premium/semi-custom offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/curateboutiqueliving
• LinkedInlinkedin.com/company/curate-custom-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boutique Living By Curate