big boys toys

What big boys toys does

Big Boys Toys Rentals (also operating as Big Boys Toys All Terrain Rentals) is a family-owned outdoor recreation equipment rental business founded in 1988 and headquartered at 25 New Ventures Dr, Bozeman, MT. The company rents snowmobiles, ATVs, UTVs, boats, jet skis, kayaks, canoes, paddleboards, rafts, tubes, trailers, camping gear, golf carts, baby gear, and work equipment on a daily and multi-day basis to tourists, Yellowstone National Park visitors, families, and local outdoor enthusiasts across Gallatin County and 14+ surrounding Montana communities. It holds Yellowstone Park-approved rental status and emphasizes same/next-day availability, free same-business-day quotes, optional pickup/delivery, and on-site safety training.

The underlying technology stack is modest: customer bookings flow through a third-party platform (Recrego, recreogo.com), supplemented by phone, walk-in counter sales, and an SMS opt-in channel ("Text START"). Marketing is anchored on local SEO landing pages for each service-area town, an active blog covering Montana outdoor activities, and standard directory/review presence. There is no proprietary software, no AI/ML capability, no API, and no mobile app disclosed.

The business model is straightforward usage-based rental revenue. Daily rates range from approximately $40 (entry-level rafts/paddleboards) to $600 (Polaris RZR Pro XP 4 Ultimate ATVs), with snowmobiles priced at $200–$450/day. Reservations require a 50% deposit with the balance due at rental start; valid credit card on file is required but no upfront damage deposit. An optional Rental Protection Plan is offered as an add-on. The customer base is entirely retail/consumer — no enterprise contracts, no named accounts — and revenue is highly distributed across a long tail of individual renters and seasonal tourism flows.

Name

big boys toys

Legal name

Big Boys Toys Rentals

Website

https://bigboystoysrentals.com

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Big Boys Toys Rentals is a family-owned outdoor recreation equipment rental business founded in 1988 in Bozeman, MT, serving tourists, Yellowstone visitors, and locals across Gallatin County and 14+ surrounding Montana communities with snowmobiles, ATVs, UTVs, watercraft, trailers, and camping gear.

Ownership category

akta.pro rank

Product category

Outdoor Equipment Rentals

NAICS

Recreational Goods Rental (532284), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), General Rental Centers (532310)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Snowmobile Rentals (THADAHAI)

akta.pro secondary industries

ATV / Quad Rentals (THADAHAG), UTV / Side-by-Side Rentals (THADAHAH), Powersports Equipment, Gear & Accessory Rentals (Helmets, Jackets, GPS, Luggage) (THADAHAK)

Keywords

• Outdoor equipment rentals
• Snowmobile rentals
• ATV UTV rentals
• Watercraft rentals
• Camping gear rentals

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rentals: Daily and multi-day rentals of outdoor recreation equipment including snowmobiles, ATVs, UTVs, boats, jet skis, kayaks, canoes, paddleboards, rafts, tubes, trailers, and camping gear. Revenue is usage-based, calculated per rental day with optional add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Big Boys Toys Rentals rents outdoor recreation equipment on a daily and multi-day basis in Gallatin County, Montana. The fleet includes snowmobiles, ATVs, UTVs, boats, jet skis, kayaks, canoes, paddleboards, rafts, tubes, trailers, camping gear, baby gear, golf carts, and work equipment. The business serves tourists, locals, and groups seeking temporary access to recreation equipment without ownership costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Snowmobile Rentals Daily and multi-day snowmobile rentals (models such as 2025 Skidoo Summit 850 Adrenaline Edge 154 at $390/Day, 2021 SkiDoo Skandic Sport 600 at $375/Day, Lynx Shredder RE Turbo R at $450/Day) for winter recreation and Yellowstone Park-area exploration, targeting tourists, locals, and adventure groups.
• ATV and UTV Rentals Daily ATV and UTV rentals (Honda Rancher 420 from $160/Day up to Polaris RZR Pro XP 4 Ultimate at $600/Day) for trail riding and outdoor exploration in Montana's Gallatin County, targeting outdoor enthusiasts, tourists, and families.
• Boat and Jet Ski Rentals Daily and multi-day boat and jet ski rentals for water recreation on Montana lakes and rivers, targeting visitors and locals seeking on-water experiences.
• Other Water Rentals Daily rentals of kayaks, canoes, paddleboards, rafts (NRS Otter 140 Self-Bailing Raft at $85/Day, NRS Framed Raft Package at $165/Day, Sea Eagle Raft at $40/Day), and tubes for river and lake recreation.
• Trailer Rentals Rentals of utility, camping, and equipment-hauling trailers for outdoor adventures, furniture relocation, or equipment transport in Gallatin County, MT.
• Camping Gear Rentals Rentals of camping and outdoor gear for trips and excursions across Montana's outdoor recreation areas, targeting tourists and families.
• Golf Cart Rentals Daily golf cart rentals for use in local communities, events, and recreational areas in Gallatin County, MT.
• Baby Gear Rentals Rentals of baby equipment such as strollers, cribs, and child-related gear for traveling families visiting Gallatin County.
• Cruise America Rentals Rental of Cruise America RVs for road trips and camping excursions originating from the Gallatin County location.
• Work Equipment Rentals Rentals of tools and specialty equipment for work and outdoor projects in Gallatin County, MT.
• Clothing and Safety Gear Rentals Rentals of safety gear, helmets, and protective clothing for outdoor activities including snowmobiling, ATV/UTV riding, and water sports.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Yellowstone Alpen Guides: Montana-based outfitter offering guided snowmobile and ATV tours near Yellowstone, directly competing with Big Boys Toys for the same Yellowstone-adjacent visitor and recreation market with comparable equipment and use cases.
• Montana Whitewater: Montana-based whitewater rafting and kayak rental outfitter serving the Bozeman/Gallatin corridor. Directly overlaps Big Boys Toys' watercraft rental offerings (rafts, kayaks, paddleboards) for the same tourist and local customer base.
• Mad River Boat Trips: Montana-based rafting outfitter offering guided and rental rafting experiences. Comparable in product category (raft rentals) and geography (Montana rivers) to Big Boys Toys' watercraft rental business.
• Cruise America: National RV rental company that Big Boys Toys references as a partner category on its website. Comparable in recreational vehicle/equipment rental model and overlapping with Big Boys Toys' trailer and RV-adjacent rental lines.
• Yellowstone Vacations: West Yellowstone-based operator offering snowmobile, ATV, and lodging packages near Yellowstone. Directly competes with Big Boys Toys for Yellowstone-area snowmobile and ATV rentals targeting the same national park visitor segment.

Broad incumbents

• Big Sky Resort: Large Montana destination ski and summer resort offering equipment rentals (skis, snowboards, summer activities) as part of a broader hospitality portfolio. Operates in the same Gallatin County geography but at significantly greater scale and with bundled lodging/lift offerings.
• Whitefish Mountain Resort: Major Montana ski and summer mountain resort with equipment rentals. Comparable in offering winter/summer recreation equipment in Montana but as a vertically integrated resort rather than a standalone rental operator.

Emerging players

• Outdoorsy: Online marketplace connecting consumers with RV, trailer, and outdoor recreation rentals across North America. Comparable in recreational rental category but operates as a digital aggregator/platform rather than a fleet operator.
• RVshare: Peer-to-peer RV and outdoor rental marketplace. Comparable in recreational equipment rental demand capture for outdoor travel but uses an asset-light marketplace model versus Big Boys Toys' owned-fleet approach.

Regional players

• Glacier Outfitters: Montana-based outfitter serving Glacier National Park with rafting, fishing, and outdoor equipment rentals. Comparable in product category (raft/kayak/camping rentals) and Montana outdoor tourism customer base but operates in a different regional market than Big Boys Toys' Gallatin/Yellowstone focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bigboystoysbozeman

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about big boys toys