The Lobster Roll

What The Lobster Roll does

The Lobster Roll is a privately held, casual seafood restaurant business founded in 1965 on the Napeague stretch of Montauk Highway in Amagansett, New York, and affectionately known by its DBA 'LUNCH.' It operates two dine-in locations on Montauk Highway — the original in Amagansett and a second in Southampton — under a no-reservations, picnic-table format serving signature lobster rolls with sweet claw and knuckle meat alongside other East End seafood classics. Beyond dine-in, the company runs a wholly-owned food truck subsidiary for private and corporate catering, lists on Goldbelly for national shipping of signature rolls, sells branded merchandise through shop.lobsterroll.com, and offers digital gift cards and a Southampton loyalty program through Toasttab. Online ordering for pickup is handled by the Popmenu platform at both locations.

The business model combines walk-in dine-in sales with event catering, e-commerce shipping, merchandise, gift cards, and loyalty-driven repeat visits, serving local Hamptons residents and beachgoers as the primary customer, with tourists and event hosts as secondary segments. Technology is limited to third-party restaurant platforms (Popmenu, Toasttab, Goldbelly, Google Maps, Level Access) with no proprietary systems, AI/ML capabilities, patents, or disclosed proprietary data assets. The company is independently owned, reports no parent company, institutional investors, or funding rounds, and operates with 11–50 employees from its Amagansett base.

Name

The Lobster Roll

Legal name

The Lobster Roll

Website

https://lobsterroll.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lobster Roll is a privately held, casual seafood restaurant operating since 1965 from two Hamptons locations in Amagansett and Southampton, serving signature lobster rolls to local residents, beachgoers, and tourists, with a catering food truck, Goldbelly shipping, and branded merchandise.

Ownership category

akta.pro rank

Product category

Casual Seafood Restaurant

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Seafood Fast Casual (THAFABAJ)

Keywords

• Casual seafood dining
• Lobster roll restaurant
• Event catering service
• Food truck catering
• Restaurant merchandise

Headquarters

HQ city

Amagansett

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at either Amagansett or Southampton locations, ordering signature lobster rolls and other East End seafood classics.
2. Catering and Food Truck Services: Mobile food truck operations catering private parties, celebrations, corporate events, and festivals, bringing the Lobster Roll brand experience on the road.
3. Gift Cards: Pre-paid gift cards sold through Toasttab platform for restaurant purchases.
4. Merchandise: Branded merchandise sold through the online shop at shop.lobsterroll.com.
5. Loyalty Program: Rewards program through Toasttab for repeat customers at Southampton location.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

The Lobster Roll operates two casual seafood restaurants in the Hamptons (Amagansett and Southampton, NY) serving its signature lobster roll and East End seafood classics in a no-reservations, picnic-table setting since 1965. Beyond dine-in, the business sells pre-paid gift cards, branded merchandise online, operates a loyalty program at its Southampton location, and offers a food truck catering service for private parties, corporate events, and festivals. National reach is extended through the Goldbelly premium food marketplace, which ships the signature lobster rolls across the U.S.

Product overview

The Lobster Roll is a single-location seafood restaurant brand operating two dine-in locations in the Hamptons (Amagansett and Southampton), New York, with a unified offering centered on its signature lobster roll. The company operates multiple complementary service channels: dine-in restaurant service, an online ordering platform for pickup/delivery, catering services for private and corporate events, a food truck for mobile events, a merchandise e-commerce store, and a loyalty/gift card program. The products function as a cohesive brand ecosystem rather than a modular platform, with the core restaurant experience supplemented by ancillary revenue channels including catering, food truck bookings, merchandise sales, and digital loyalty programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Lobster Roll Restaurant (Dine-In) Casual seafood/American dine-in restaurant in the Hamptons offering signature lobster rolls overflowing with sweet claw and knuckle meat, plus other East End classics, in a no-reservations picnic-table setting. Operates at two locations: Amagansett (1980 Montauk Highway) and Southampton (32 Montauk Highway), NY.
• Catering Services Off-premise catering service for private parties, celebrations, corporate events, and festivals, bringing the Lobster Roll's signature seafood menu to client-selected venues. Available to event hosts throughout the Hamptons region.
• Lobster Roll Food Truck Mobile food truck that travels to private parties, celebrations, corporate events, and festivals on the East End, serving the restaurant's signature lobster rolls and coastal menu on-site.
• Branded Merchandise Store Online e-commerce store at shop.lobsterroll.com selling branded apparel and accessories featuring the Lobster Roll brand identity, available to customers nationwide.
• Gift Cards Digital and physical pre-paid gift cards available for purchase through the Toasttab platform, redeemable for food and beverages at Lobster Roll restaurant locations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core.

• GoldbellycoreChannel Partner/ Reseller/ DistributorGoldbelly is a premium food marketplace that lists The Lobster Roll, enabling customers nationwide to order and receive signature lobster rolls via shipping. This partnership extends the brand's reach beyond the Hamptons geographic footprint.
• PopmenucoreTechnology or IntegrationPopmenu provides the online ordering platform powering pickup orders at both Lobster Roll locations. The platform also handles restaurant website content management and accessibility features.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Luke's Lobster: National seafood roll restaurant chain founded in NYC, specializing in lobster rolls and other classic East Coast seafood. Most directly comparable in core product (signature lobster roll), customer demographic, and casual seafood positioning, but with broader geographic footprint.
• Clam Shack: Casual seafood shack in Amagansett, NY, operating in the same Hamptons market with a similar walk-up, no-frills seafood format. Direct geographic and conceptual peer serving overlapping local residents and beachgoers.
• Duryea's Lobster Deck: Iconic casual seafood restaurant in Montauk, NY, serving lobster rolls and East End classics in a similar beachside, no-reservations format. Direct Hamptons peer with comparable customer base and seasonal demand profile.
• Pearl Oyster Bar: Boutique seafood restaurant in NYC's West Village renowned for its lobster roll and casual New England seafood menu. Comparable in core product focus, lobster roll expertise, and casual dining positioning targeting a similar food-savvy demographic.
• Mary's Fish Camp: Casual seafood restaurant in NYC's West Village offering lobster rolls and fresh seafood. Comparable as an independent seafood specialist with strong brand identity and lobster roll-centric menu.
• Ed's Lobster Bar: NYC casual seafood restaurant specializing in lobster rolls and raw bar. Comparable in casual seafood format, lobster roll focus, and independent operator profile.

Broad incumbents

• Legal Sea Foods: Established national seafood restaurant chain with locations across the East Coast and beyond. Comparable in seafood menu focus and casual-to-upscale positioning, but operates at significantly larger scale and broader geographic footprint.
• Joe's Crab Shack: National casual seafood chain known for affordable lobster and seafood offerings. Comparable in casual seafood positioning and lobster-centric menu, but operates as a much larger corporate chain rather than an independent institution.

Regional players

• 75 Main: Casual American restaurant in Southampton, NY, serving the same Hamptons market and customer base. Comparable regional peer with overlapping customer demographics and casual dining positioning, though broader menu beyond seafood.

Others

• Goldbelly: Premium food marketplace that ships iconic regional foods nationwide. Listed as a partner (not a competitor) but relevant context for DTC seafood expansion benchmarking and national brand distribution economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LunchLobRoll
• Facebookfacebook.com/LunchLobsterRoll
• LinkedInlinkedin.com/company/lobster-roll-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lobster Roll