Ecoflow
EcoFlow designs and sells portable lithium power stations, home solar battery systems, solar panels, and power banks directly to consumers across 50+ countries, serving homeowners seeking outage backup, outdoor enthusiasts, and solar adopters with a tiered product portfolio ranging from $499 to $7,999.
- Company typePrivate
- Founded2017
- HeadquartersShenzhen, China
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ecoflow does
EcoFlow is a privately held portable power and home energy storage company founded in 2017 and headquartered in Shenzhen, China, with a regional headquarters in the United States serving North America. The company designs, manufactures, and sells lithium-based portable power stations, solar panels, home solar battery systems, power banks, and adjacent lifestyle devices such as the WAVE 3 portable air conditioner and GLACIER portable fridge-freezer. Its product lineup is organized into tiered series — DELTA Pro Series (whole-home backup up to 180kWh), DELTA Series (mid-range portable power), RIVER Series, OCEAN Pro fixed home battery, RAPID power banks, and supporting accessories including the Smart Home Panel 3 — with notable proprietary technologies including X-Boost for high-wattage appliance support, fast charging (0-80% in 45 minutes on entry units), and dual UL1973/UL9540 certification on the DELTA Pro Ultra.
EcoFlow sells primarily through a direct-to-consumer e-commerce model with localized storefronts in 50+ countries across the Americas, Europe, Asia Pacific, Africa, and the Middle East, supplemented by a corporate/bulk purchase program and a consultation-based enterprise sales channel for OCEAN Pro home battery systems. Hardware sales form the dominant revenue stream, with ancillary streams from accessories, the EcoCredits loyalty program, and financing partnerships with PayPal and Affirm. Pricing ranges from $499 entry-level portable units to $7,999 for the flagship DELTA Pro Ultra X whole-home system. The company targets a horizontal segmentation across home backup power, outdoor and recreational use, solar energy enthusiasts, consumer electronics users, and corporate bulk buyers, and operates a multi-channel marketing stack including content, social, community forums, email, and a referral/affiliate program with cash rewards up to $500.
Ecoflow firmographics
Firmographics- Name
- Ecoflow
- Legal name
- EcoFlow US
- Website
- https://ecoflow.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- EcoFlow designs and sells portable lithium power stations, home solar battery systems, solar panels, and power banks directly to consumers across 50+ countries, serving homeowners seeking outage backup, outdoor enthusiasts, and solar adopters with a tiered product portfolio ranging from $499 to $7,999.
- Ownership category
- akta.pro rank
Ecoflow industry classification
Industry- Product category
- Portable Power Stations
- NAICS
- Battery Manufacturing (33591), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Power Generation (22111)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613), Motors & Generators (3621)
- akta.pro primary industry
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
- akta.pro secondary industries
- Residential & Multi-Family BTM Storage (Home Batteries, Apartment Systems) (EUAFAJAE), Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI), Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)
Keywords
Where Ecoflow is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Ecoflow business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Hardware Sales: Primary revenue stream from sale of portable power stations, solar generators, power banks, solar panels, and accessories. Products range from $499 to $7,999 with various capacity and power output tiers.
- Accessories and Add-ons: Supplementary revenue from smart extra batteries, alternator chargers, smart home panels, and other accessories that expand functionality of core products.
- EcoCredits Membership Program: Loyalty program offering EcoCredits (worth approximately $35 for 700 credits) for customer retention and repeat purchases, with referral bonuses up to $500 cash reward.
- Interest-free Installments: Financing partnerships with PayPal and Affirm offering interest-free installment payment options, creating additional revenue through financing partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DELTA Pro Ultra X - Premium whole-home backup system |
| One time/ perpetual license | Pay-as-you-go | DELTA Pro Ultra - Whole-home backup power station |
| One time/ perpetual license | Pay-as-you-go | DELTA Pro 3 - Versatile home backup |
| One time/ perpetual license | Pay-as-you-go | DELTA Pro - Entry-level home battery |
| One time/ perpetual license | Pay-as-you-go | DELTA 3 series - Outdoor portable power |
| One time/ perpetual license | Pay-as-you-go | Power Banks |
| One time/ perpetual license | Pay-as-you-go | Accessories |
| One time/ perpetual license | Pay-as-you-go | Bulk/Corporate Orders |
| Hybrid | Monthly | Financing Options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Ecoflow product offering
Product offeringCore offering
EcoFlow designs, manufactures, and sells portable lithium battery power stations, solar generators, home battery backup systems, portable power banks, and smart energy accessories. The product ecosystem spans from compact 1kWh portable units for personal electronics to scalable 180kWh whole-home backup systems, integrated with smart home panels, solar panels, and a mobile app for monitoring and control.
Product overview
EcoFlow is a portable power and home energy storage company offering a multi-tiered portfolio of power stations, solar generators, home battery systems, and portable devices. The product lineup is organized into distinct series: DELTA Pro Series (DELTA Pro Ultra X, DELTA Pro Ultra, DELTA Pro 3, DELTA Pro) for whole-home backup with capacities from 3.6kWh to 180kWh; DELTA Series (DELTA 3 Ultra Plus, DELTA 3 Max Plus, DELTA 3 Plus, DELTA 3 Classic, DELTA 2 Max) for portable/outdoor power ranging 1-6kWh; RIVER Series for mid-range outdoor applications; OCEAN Series for fixed home battery systems; Smart Devices including WAVE 3 portable air conditioner; Power Banks (RAPID Pro X, RAPID Pro, RAPID) for mobile device charging; and Accessories including Smart Home Panel 3, solar panels, alternator chargers, and smart extra batteries. The ecosystem is unified through a mobile app, API access for third-party integration, and smart home panel integration for automated whole-home backup.
Differentiator
Problem solved
Functional benefit
Brands
- DELTA Pro Series: High-capacity portable power stations for home backup and professional use.
- DELTA Series
- RIVER Series
- OCEAN Series
- GLACIER
Quantifiable outcome
- Power 99% of home appliances including heavy-duty devices
- +4 more outcomes
Companies that use Ecoflow
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Ecoflow technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
Ecoflow partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Ecoflow competitors and assessment
Company assessmentDirect peers
- Jackery: Direct competitor in portable power stations and solar generators; overlapping product lines (Explorer series), same DTC global retail model, and similar target customers (outdoor enthusiasts, home backup).
- Bluetti: Direct competitor in portable power stations (AC200, EB series) and home backup batteries; very similar capacity tiers, modular expansion, and solar generator ecosystem.
- Goal Zero (Yeti): Established portable power and solar generator brand (Yeti series) serving outdoor, RV, and home backup use cases; direct overlap with EcoFlow's RIVER/DELTA positioning.
- Renogy: Solar panels and portable power station competitor (Phoenix, Lycan series); overlap on solar generators and off-grid energy use cases.
Broad incumbents
- Anker: Broader consumer electronics/charging incumbent (public company) with overlap via Anker SOLIX portable power stations and power banks; broader portfolio but same category competition.
- Tesla Energy (Powerwall): Incumbent in residential fixed home battery storage (Powerwall) competing with EcoFlow's OCEAN Pro; broader energy ecosystem (solar roof, EV) but direct overlap on home backup.
- Enphase Energy: Public company with IQ Battery residential storage competing against OCEAN Pro; strong installer channel and utility relationships EcoFlow lacks.
Emerging players
- Zendure: Emerging portable power and home battery competitor (SuperBase series) with growing presence in EU and US; partial overlap and similar modular expansion approach.
- Dakine/Litheli (portable power crossover): Emerging player in portable power stations and outdoor power tools; partial overlap with EcoFlow's outdoor/RV use case.
- FranklinWH: Emerging residential home battery company (aPower) competing with EcoFlow OCEAN Pro in fixed home storage with installer-network go-to-market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ecoflow social profiles
Digital presenceEcoflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecoflow leadership team
Management profileNumber of profiles
Ecoflow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecoflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecoflow
What does Ecoflow do?
EcoFlow designs, manufactures, and sells portable lithium battery power stations, solar generators, home battery backup systems, portable power banks, and smart energy accessories. The product ecosystem spans from compact 1kWh portable units for personal electronics to scalable 180kWh whole-home backup systems, integrated with smart home panels, solar panels, and a mobile app for monitoring and control.
Is Ecoflow a public or private company?
Ecoflow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ecoflow founded?
Ecoflow was founded in 2017.
Where is Ecoflow based?
Ecoflow is headquartered in Shenzhen, China, in the Asia region.
How does Ecoflow make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Add-ons, ecoCredits Membership Program and interest-free Installments.
Who are Ecoflow's main competitors?
Direct peers on record are Jackery, Bluetti, Goal Zero (Yeti) and Renogy. Broad incumbents are Anker, Tesla Energy (Powerwall) and Enphase Energy. Emerging players are Zendure, Dakine/Litheli (portable power crossover) and FranklinWH.
Does Ecoflow have an API?
Yes. EcoFlow products feature API access for third-party integration and external automation. The API is listed as an available feature for DELTA Pro Ultra X, DELTA Pro Ultra, and DELTA Pro 3, enabling developers to build custom integrations, automate scheduled tasks, and connect with external systems. Specific API documentation URL not provided in source materials.
What industry is Ecoflow in?
Ecoflow's product category is Portable Power Stations. Its primary akta.pro industry code is HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers), with a secondary code of EUAFAJAE, Residential & Multi-Family BTM Storage (Home Batteries, Apartment Systems). Its NAICS code is 33591 and its SIC code is 3600.