Auto 8-8
Auto 8-8 is a family-owned Norwegian multi-brand car dealership operating 10 branches from Bodø to Førde, selling Ford, Nissan, Hyundai, Mazda, Seres Aito, and Exlantix vehicles, with 370 employees and approximately 1.8 billion NOK in 2025 revenue.
- Company typePrivate
- Founded1936
- HeadquartersEide, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Auto 8-8 does
Auto 8-8 is a Norwegian multi-brand automotive dealership group founded in 1936 and owned by the Sildnes family across four generations. The group operates 10 branches stretching from Bodø in the north to Førde in the south across Mid- and Vest-Norge, representing six brands: Ford, Nissan, Hyundai, Mazda, Seres Aito, and Exlantix. The business employs 370 people and runs an integrated Hertz car rental franchise with 12 rental points and approximately 1,200 vehicles, supplemented by 5 in-house body shops and 3 partner body shops that handle aftermarket service across the network.
The revenue model combines new vehicle sales, used vehicle sales, parts and accessories, body shop services, and rental income from the Hertz franchise. In 2025 the group delivered 1,800 new and 1,850 used cars, carried 214 used cars in inventory, and generated approximately 1.8 billion NOK in revenue. Customers span private retail buyers distributed across the 10-branch footprint and commercial or fleet accounts, of which Nordvest Miljø is a named example. Pricing is transaction-based at the unit level rather than subscription or platform-based, and Hertz rental adds a per-day utilization lever on top of the dealership P&L.
Auto 8-8 has grown primarily through acquisition and brand expansion rather than greenfield branch openings. Acquisitions include AutoForum in 2018, Imaas Bil in Bodø in 2022 (which also brought the Hertz franchise into the group), and Witro Bil in Trondheim in 2024. The 2023 Molde consolidation rationalized the network after prior deals, and the 2024 launch of the Exlantix premium EV brand alongside the existing Seres Aito line signals a deliberate move upmarket into electrified vehicles as Norway's EV mix matures.
Auto 8-8 firmographics
Firmographics- Name
- Auto 8-8
- Legal name
- Auto 8-8 Bil AS
- Website
- https://auto8-8.no
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Auto 8-8 is a family-owned Norwegian multi-brand car dealership operating 10 branches from Bodø to Førde, selling Ford, Nissan, Hyundai, Mazda, Seres Aito, and Exlantix vehicles, with 370 employees and approximately 1.8 billion NOK in 2025 revenue.
- Ownership category
- akta.pro rank
Auto 8-8 industry classification
Industry- Product category
- Automotive Dealership
- NAICS
- Motor Vehicle and Parts Dealers (441), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340), Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where Auto 8-8 is headquartered
LocationHeadquarters
- HQ city
- Eide
- HQ country
- Norway
- HQ region
- Europe
Offices10 records
Markets served
Auto 8-8 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- New Vehicle Sales: Sale of new vehicles from authorized brands including Ford, Nissan, Hyundai, Mazda, Seres Aito, and Exlantix. Revenue generated from vehicle transactions with various financing options available.
- Used Vehicle Sales: Sale of pre-owned vehicles of various brands. Inventory of 214 used cars distributed across 10 branches. Vehicles include multiple brands such as Nissan, Ford, Hyundai, Mazda, Volkswagen, Volvo, Mercedes-Benz.
- Workshop and Service: Authorized brand workshops providing periodic service, warranty repairs, EU inspections (periodic vehicle control), tire changes, and general repairs. Services include Originalservice 5+ for vehicles older than 5 years, AC service, wheel alignment, and more.
- Parts and Accessories: Sale of original spare parts for all represented brands. Each branch has a parts warehouse with original parts.
- Tire Hotel Services: Seasonal tire storage services including washing, inspection, and storage of wheels between seasons. Revenue from storage fees per wheel/dimension.
- Auto Glass Services: Windshield and auto glass repair/replacement services, including ADAS calibration after replacement. Through Riis Bilglass partnership at Molde location. Insurance claim handling included.
- Car Rental (Hertz Franchise): Through Atlantic Mobility and Bodø Bilutleie, Auto 8-8 operates as one of Norway's largest Hertz franchisees with 12 rental points including airport and city locations, and a fleet of approximately 1,200 vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mazda 6e campaign price |
| One time/ perpetual license | Pay-as-you-go | Nissan ARIYA campaign |
| One time/ perpetual license | Pay-as-you-go | Hyundai IONIQ 5 campaign |
| One time/ perpetual license | Pay-as-you-go | Nissan MICRA |
| One time/ perpetual license | Pay-as-you-go | Hyundai KONA campaign |
| Other | Pay-as-you-go | Originalservice 5+ for vehicles older than 5 years |
| Transaction based/ take rate | Monthly | Financing options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Auto 8-8 product offering
Product offeringCore offering
Auto 8-8 sells new vehicles from six authorized brands (Ford, Nissan, Hyundai, Mazda, Seres Aito, Exlantix) and pre-owned vehicles across 10 dealership branches in Central and Western Norway. The company also provides manufacturer-authorized workshop services (maintenance, warranty repairs, EU inspections, Original Service 5+), parts and accessories, tire sales and seasonal tire hotel storage, auto glass replacement with ADAS calibration, 24/7 roadside assistance, corporate fleet management, and car rental via a Hertz franchise.
Product overview
Auto 8-8 is a multi-brand car dealership chain operating 10 locations across Central and Western Norway. The core offering comprises new car sales across six brands (Nissan, Ford, Hyundai, Mazda, Seres Aito, and Exlantix), used car sales with approximately 214 vehicles, and manufacturer-authorized workshop services. These are supported by complementary services including tire sales and tire hotel storage, auto glass services with insurance handling, Original Service 5+ for older vehicles, 24/7 roadside assistance, corporate fleet management, and car rental through a Hertz franchise partnership. Financing options are available through partnerships with Brage Finans and other lenders. The business serves customers from Bodø in the north to Førde in the south, with a workforce of 370 employees and 1.8 billion NOK in revenue.
Differentiator
Problem solved
Functional benefit
Brands
- Atlantic Mobility: Car rental franchisee operating Hertz locations
- Bodø Bilutleie
- DekkTeam Auto 8-8
- Riis Bilglass
Quantifiable outcome
- 214 used cars ready for delivery across 10 branches
- +3 more outcomes
Companies that use Auto 8-8
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Auto 8-8 technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auto 8-8 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ExlantixcoreNew premium electric brand from Chery Group, built on E0X platform with 800V architecture. Auto 8-8 Witro in Trondheim became one of Norway's first Exlantix dealers in 2024. Only location in the chain offering Exlantix. Offers ES (sedan) and ET (SUV) models.
- FordcoreFord is one of six car brands represented by Auto 8-8. Ford vehicles are sold and serviced at multiple branches including Kristiansund, Molde, Ålesund, Ørsta, Florø, and Førde. Auto 8-8 is one of Norway's oldest Ford dealers with roots to 1939 (Vestlandske Auto).
- NissancoreNissan has been central to Auto 8-8 for decades. Witro Bil in Trondheim has been Nissan dealer since 1988. Nissan is sold at eight of ten branches. Auto 8-8 is Norway's second oldest remaining Nissan dealer (after taking Datsun/Nissan agent in 1969).
- HyundaicoreHyundai has been represented since 2003. Sold and serviced at four licensed Hyundai branches: Ålesund, Molde, Kristiansund, and Førde. Offers full Norwegian electric vehicle lineup including INSTER, KONA, IONIQ 5, IONIQ 5N, IONIQ 6, and IONIQ 9.
- MazdacoreMazda represented since 2011. Sold and serviced at four branches: Ålesund, Molde, Bodø, and Førde. Offers Mazda 6e (first electric sedan), CX-6e (electric SUV), and MX-5 roadster.
- Seres AitocorePremium electric car brand from DFSK Group (3.5+ million vehicles sold annually globally). Seres Aito 5 sold at three branches: Ålesund, Bodø, and Eide. First model in Norway - premium electric SUV with 485 hp and all-wheel drive.
- Atlantic Mobility / Bodø Bilutleie (Hertz)coreThrough Atlantic Mobility and Bodø Bilutleie, Auto 8-8 is one of Norway's largest Hertz franchisees. Operates 12 rental points including 5 airport offices, 3 city offices, and 5 agent locations. Fleet of approximately 1,200 vehicles.
- Riis BilglassminorRiis Bilglass operates at Auto 8-8 Molde location, providing auto glass services including windshield replacement, ADAS calibration, and insurance claim handling.
Scale indicators12 records
Recent moves12 records
Expansion highlights4 records
Auto 8-8 competitors and assessment
Company assessmentDirect peers
- Møller Bil: Norway's largest multi-brand automotive dealer group, representing Volkswagen, Audi, Skoda, SEAT, and CUPRA across the country. Highly comparable as a multi-brand, multi-region dealership operator with full sales/service/parts and similar scale.
- Bilia: Nordic dealer group with operations across Sweden, Norway, Germany, and Luxembourg, representing premium brands (BMW, Volvo, Mercedes-Benz, Toyota, Lexus). Directly comparable as a multi-brand authorized dealer with full-service and parts operations.
- Kverneland Bil: Norwegian dealer group with multiple locations primarily in Western Norway, representing Volvo and other brands with authorized sales and service. Comparable regional multi-brand dealership footprint in overlapping territory.
- Bertel O. Steen: Major Norwegian automotive group representing Mercedes-Benz, Kia, and others with full dealership, workshop, and parts operations nationwide. Comparable multi-brand authorized retail and aftersales model.
- Frydenbø Bil: Long-established Norwegian automotive dealer in Western Norway, representing Toyota, Lexus, and BMW with similar sales, service, and parts operations. Comparable as a regional multi-brand authorized dealer.
Regional players
- Avis Budget Group Norway: One of Norway's largest car rental operators, competing directly with Auto 8-8's Hertz franchise operation at airports and cities. Comparable competing mobility provider in the same Norwegian geography.
- Sixt Norway: Norwegian rental operation of European rental brand Sixt, competing with Auto 8-8's Hertz franchise at major airports and cities. Comparable mobility peer in the same Norwegian rental market.
Others
- Hertz Corporation: Parent brand/franchisor for Auto 8-8's rental operation through Atlantic Mobility and Bodø Bilutleie. Comparable as the brand and operating-system licensor whose fleet economics directly affect Auto 8-8's mobility segment.
- DekkTeam: Norwegian tire retail and service chain, including a co-branded DekkTeam Auto 8-8 sub-brand. Comparable as an industry-adjacent tire services specialist whose competitive overlap is most direct on Auto 8-8's tire sales and tire hotel services.
Broad incumbents
- Hedin Mobility Group: Large European multi-brand dealer group with presence across Sweden, Norway, Germany, and beyond, operating authorized sales and service for many of the same OEMs. Comparable broader-scope incumbent with overlapping brand mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Auto 8-8 social profiles
Digital presenceAuto 8-8 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto 8-8 leadership team
Management profileNumber of profiles
Profiles12 records
Auto 8-8 subsidiaries and ownership
Company hierarchySubsidiaries5 records
Auto 8-8 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto 8-8 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto 8-8
What does Auto 8-8 do?
Auto 8-8 sells new vehicles from six authorized brands (Ford, Nissan, Hyundai, Mazda, Seres Aito, Exlantix) and pre-owned vehicles across 10 dealership branches in Central and Western Norway. The company also provides manufacturer-authorized workshop services (maintenance, warranty repairs, EU inspections, Original Service 5+), parts and accessories, tire sales and seasonal tire hotel storage, auto glass replacement with ADAS calibration, 24/7 roadside assistance, corporate fleet management, and car rental via a Hertz franchise.
Is Auto 8-8 a public or private company?
Auto 8-8 is a private company. It is currently operating.
When was Auto 8-8 founded?
Auto 8-8 was founded in 1936. It employs 11 to 50 people.
Where is Auto 8-8 based?
Auto 8-8 is headquartered in Eide, Norway, in the Europe region.
How does Auto 8-8 make money?
Seven revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, workshop and Service, parts and Accessories, tire Hotel Services, auto Glass Services and car Rental (Hertz Franchise).
Who are Auto 8-8's main competitors?
Direct peers on record are Møller Bil, Bilia, Kverneland Bil, Bertel O. Steen and Frydenbø Bil. Regional players are Avis Budget Group Norway and Sixt Norway. Others are Hertz Corporation and DekkTeam. Hedin Mobility Group is listed as a broad incumbent.
Does Auto 8-8 have an API?
No public API is recorded for Auto 8-8.
What industry is Auto 8-8 in?
Auto 8-8's product category is Automotive Dealership. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 441 and its SIC code is 5500.