aayi
Aayi, operated by RDN Biofuture, is an India-based AI maternal and child health platform. It serves OB-GYN doctors, pediatricians, hospitals, and expecting mothers with an AI companion app, clinical dashboard, and 30-second consultation prep workflow, active in India and the UAE.
- Company typePrivate
- Founded2024
- HeadquartersHyderabad, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What aayi does
Aayi, operated by RDN Biofuture, is a Hyderabad-based health-tech company that has built a doctor-first maternal and child digital health ecosystem combining a patient mobile app (the aayi App) with a clinical dashboard for healthcare providers. The platform targets the 30-day gap between a 15-minute doctor consultation and the next visit — during which expectant and new mothers typically make hundreds of health decisions without clinical guidance. Core products include aayi Companion (a 24/7, guideline-aligned AI Q&A companion in English, Hindi, Telugu, and Arabic), Cry Analyzer (audio-based baby-cry classification), Health Score (weekly AI-computed risk signal), PHQ-9 mental health screening, Compliance Tracker, Trend Dashboard, Vaccine and Milestone Trackers, Digital Prescriptions, and Video Consult.
The underlying technology stack uses HL7/FHIR interoperability for hospital system integration, end-to-end AES-256/TLS 1.3 encryption with a consent-first data architecture, offline-first mobile design for low-bandwidth environments, and AI modalities spanning text generation, audio classification, and predictive analytics over structured health logs. The company is compliant with India's DPDP Act 2023, UAE PDPL/DHA, UK GDPR, EU GDPR/EU AI Act, and HIPAA-aligned architecture for the US, and has received DRDO Innovation Recognition.
Revenue mechanics operate on a three-tier model. OB-GYN doctors, pediatricians, and clinics use the clinical dashboard free of charge (freemium) and serve as the primary acquisition channel. Expecting mothers and parents pay ₹1,999 per year or a one-time ₹2,999 lifetime fee for patient subscription access. Hospital chains and multi-branch networks contract enterprise deployments — white-label branding, HL7/FHIR HIS/EHR integration, population analytics, SSO/LDAP, and SLA-backed uptime — at custom pricing. Patient acquisition flows through doctor referral (prescription model), BDE-led field sales in Hyderabad, app store distribution, and content marketing across English/Hindi/Telugu SEO and YouTube. The company is live in India and the UAE, with active or roadmap expansion to the UK, USA, Europe, Russia/CIS, and APAC.
aayi firmographics
Firmographics- Name
- aayi
- Legal name
- RDN Biofuture
- Website
- https://aayi.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aayi, operated by RDN Biofuture, is an India-based AI maternal and child health platform. It serves OB-GYN doctors, pediatricians, hospitals, and expecting mothers with an AI companion app, clinical dashboard, and 30-second consultation prep workflow, active in India and the UAE.
- Ownership category
- akta.pro rank
aayi industry classification
Industry- Product category
- Maternal Health Software / Digital Health Platform
- NAICS
- Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)
- akta.pro secondary industries
- Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC), Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN), Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)
Keywords
Where aayi is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
aayi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Patient Subscription — Annual: Patients (expecting mothers and parents) pay ₹1,999 per year for access to aayi Companion AI, pregnancy tracking, diet plans, vaccine reminders, and WhatsApp support. Billed annually with automatic renewal.
- Patient Subscription — Lifetime: Patients pay a one-time fee of ₹2,999 for lifetime access to all features including all future updates, postpartum & newborn care modules, priority support, and coverage for a second pregnancy. Higher upfront revenue with no renewal risk.
- Enterprise / Hospital Contracts: Hospital chains and multi-branch hospital networks pay for enterprise deployments including white-label branding, HIS/EHR integration, population-level analytics, SSO/LDAP authentication, multi-branch management, and SLA-backed uptime. Pricing is custom/quote-based.
- Doctor Portal — Free: The doctor-facing clinical dashboard (patient compliance dashboards, 30-second summaries, trend analytics, appointment scheduling) is provided completely free of charge to OB-GYN doctors, pediatricians, and clinics — no subscription, no trial, no credit card required. Doctors are the primary acquisition channel; patient subscriptions generate revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual patient subscription at ₹1,999/year — full aayi Companion AI access, pregnancy tracking, diet plans, vaccine & scan reminders, WhatsApp support. |
| One time/ perpetual license | Pay-as-you-go | Lifetime patient subscription at ₹2,999 one-time — everything in Annual, plus all future updates, priority support, postpartum & newborn care, and second pregnancy coverage. |
| Freemium | Pay-as-you-go | Doctor and clinic clinical dashboard — free forever, no credit card, no trial. |
| Subscription | Annual | Enterprise hospital chains — white-label, HIS integration, population analytics, SLA support. Custom pricing. |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
aayi product offering
Product offeringCore offering
Aayi.ai operates a doctor-first AI maternal and child digital health ecosystem connecting expecting mothers' daily health logging and AI Q&A usage to their treating OB-GYN doctor's clinical dashboard. The patient-facing aayi mobile app (paired with aayi Companion 24/7 AI assistant) provides pregnancy tracking, health logging, vaccine reminders, and Cry Analyzer; the doctor portal provides compliance tracking, 30-second pre-consultation summaries, and trend dashboards. Enterprise hospital deployments include white-label branding, HIS/EHR integration via HL7/FHIR, and population analytics.
Product overview
Aayi.ai is a doctor-first maternal and child digital health ecosystem comprising a patient mobile app and a clinical dashboard platform. The core offering consists of the aayi App (patient-facing mobile application) paired with aayi Companion (24/7 AI health companion) and the Doctor Portal/Clinical Dashboard. Key modules include Compliance Tracker, Trend Dashboard, Digital Prescriptions, Vaccine Tracker, Milestone Tracker, Health Score AI, Cry Analyzer, PHQ-9 Mental Health Screen, Clinic PMS, Population Analytics, White-Label Option, Video Consult, Secure Messaging, and Emergency SOS. The platform is designed for OB-GYN doctors, pediatricians, and hospitals with deployment packages ranging from solo clinic to enterprise hospital chains. All products are connected through consent-first, end-to-end encrypted architecture with HL7/FHIR interoperability for hospital system integration.
Differentiator
Problem solved
Functional benefit
Brands
- aayi Companion: 24/7 AI health companion for mothers providing evidence-based pregnancy and parenting Q&A, curated by OB-GYN specialists and aligned to WHO/NMC guidelines.
Products and services
- aayi App AI-powered maternal and child health mobile application serving as the primary patient-facing product. Connects pregnant women and parents with their doctors through daily health logging, aayi Companion AI support, and compliance tracking. Available on iOS App Store, Google Play, and as a web PWA.
- aayi Companion 24/7 AI health companion providing evidence-based Q&A for pregnancy and child health questions. Curated by qualified OB-GYN specialists and aligned to WHO, NMC, FOGSI, and IAP guidelines. Available in English, Hindi, Telugu, and Arabic with context-aware responses based on patient trimester, medical history, and doctor protocol.
- Doctor Portal / Clinical Dashboard Doctor-facing dashboard providing patient compliance tracking, 30-second pre-consultation summaries, 30-day trend analytics, real-time patient health data, appointment calendar, lab reports, digital prescriptions, secure messaging, and video consultations. Provided free of charge to OB-GYN doctors, pediatricians, and clinics.
- Enterprise Hospital Deployment Enterprise deployment for hospital chains and multi-branch networks with white-label branding, HL7/FHIR HIS/EHR integration, population-level analytics, SSO/LDAP authentication, multi-branch management, and SLA-backed uptime. Custom quote-based pricing.
- Due Date Calculator Free pregnancy due date calculator using Naegele's rule based on last menstrual period, conception date, or IVF transfer date. Provides trimester timeline and key milestone dates as a lead-generation and SEO tool.
Quantifiable outcome
- 40% reduction in doctor admin time (per doctor, per day)
- +4 more outcomes
Companies that use aayi
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
aayi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature9 records
aayi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- HIS / EHR Systems (HL7/FHIR)coreHL7/FHIR-compliant API integrations with major hospital information systems. Patient records sync bi-directionally — no double-entry. This is a foundational technical integration enabling enterprise hospital adoption.
- WhatsApp BusinesscoreWhatsApp Business is used for patient messaging — automated vaccine reminders (7 days and 24 hours before due dates), appointment reminders, compliance alerts, and direct doctor-patient communication within the app ecosystem.
- WHO (World Health Organization)coreAll aayi Companion AI responses are curated by qualified medical professionals and aligned to WHO antenatal care guidelines, WHO EPI vaccine schedule standards, and WHO milestone benchmarks. WHO eHealth guidelines are referenced in the regulatory compliance framework. This is an advisory/guideline alignment rather than a formal partnership.
- NMC (National Medical Commission)coreaayi Companion AI responses are aligned to NMC (National Medical Commission) recommendations and standards for clinical practice in India. NMC guidelines govern the clinical framework within which the platform operates.
- IAP (Indian Academy of Pediatrics)corePediatric vaccine schedule defaults follow IAP (Indian Academy of Pediatrics) 2023 recommended schedule. All pediatric content including vaccine schedules and milestone tracking is reviewed against IAP guidelines and NHP India standards.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
aayi competitors and assessment
Company assessmentDirect peers
- Flo Health: One of the largest global women's health apps with strong pregnancy tracking mode alongside menstrual and cycle tracking. Comparable to aayi on pregnancy AI and consumer subscription; differs in being primarily consumer-led (no doctor-prescription model) and not focused on provider-side dashboards.
- Ovia Health: Women's and family health digital platform (now part of Labcorp) covering fertility, pregnancy, and parenting with employer and health-plan distribution. Comparable to aayi in longitudinal pregnancy tracking and B2B2C model; differs in scale, US-centric footprint, and being embedded inside a diagnostics business.
- Mahmee: US-based maternal and infant health platform connecting parents with care providers through a digital ecosystem. Closest comparable to aayi in mission (closing gaps between clinic visits), provider-first model, and longitudinal data orientation; differs in geography (US-centric) and stage (more mature with payer partnerships).
- Maven Clinic: Digital women's and family health platform offering virtual care across fertility, pregnancy, postpartum, and pediatrics, sold primarily to employers and health plans. Comparable to aayi's B2B2C doctor-and-patient model and maternal health focus, but operates at significantly larger scale and with a US-centric employer channel.
- Wildflower Health: Digital maternal and family health platform delivering personalized health journeys to consumers on behalf of providers, payers, and employers. Highly comparable in provider/payer go-to-market and maternal focus; differs in being US-centric and payer-channel-led rather than doctor-prescription-led.
Broad incumbents
- BabyCenter: Long-established pregnancy and parenting content/tracking brand owned by Everyday Health Group, serving millions of expecting parents globally. Comparable to aayi on consumer pregnancy content and tracking; differs as a broad incumbent with media-led monetization rather than doctor-first clinical integration.
- Philips Pregnancy+: Philips-branded pregnancy tracking app offering week-by-week content, kick counter, and contraction timer as part of a broader consumer health portfolio. Comparable to aayi on pregnancy tracking features; differs as a consumer-only brand extension inside a global medical device conglomerate, without doctor dashboards or AI companion.
- What to Expect: Major pregnancy and parenting media brand with accompanying app for week-by-week tracking and symptom content. Comparable to aayi on consumer pregnancy tracking; differs in being a content/media incumbent without clinical-grade doctor dashboards or AI Q&A at aayi''s level of clinical depth.
Emerging players
- Glow: Fertility, pregnancy, and women's health tracking app suite (Glow, Glow Nurture) with AI-driven insights and community. Comparable to aayi on AI-powered pregnancy tracking and consumer subscription; differs in stronger emphasis on fertility/TTC rather than OB-GYN-anchored maternal care.
- HeraMED: Israel-based remote maternal and fetal monitoring company offering connected devices and telehealth for pregnancy care. Comparable to aayi on continuous remote maternal monitoring; differs in being hardware-anchored and device-led rather than AI-companion-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
aayi social profiles
Digital presenceaayi compliance and trust
Trust signalCompliance8 records
aayi financial estimates
Financial estimateRevenue estimate
Valuation estimate
aayi leadership team
Management profileNumber of profiles
aayi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aayi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aayi
What does aayi do?
Aayi.ai operates a doctor-first AI maternal and child digital health ecosystem connecting expecting mothers' daily health logging and AI Q&A usage to their treating OB-GYN doctor's clinical dashboard. The patient-facing aayi mobile app (paired with aayi Companion 24/7 AI assistant) provides pregnancy tracking, health logging, vaccine reminders, and Cry Analyzer; the doctor portal provides compliance tracking, 30-second pre-consultation summaries, and trend dashboards. Enterprise hospital deployments include white-label branding, HIS/EHR integration via HL7/FHIR, and population analytics.
Is aayi a public or private company?
aayi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was aayi founded?
aayi was founded in 2024. It employs 1 to 10 people.
Where is aayi based?
aayi is headquartered in Hyderabad, India, in the Asia region.
How does aayi make money?
Four revenue lines are on record. Patient Subscription — Annual is the primary driver. The others are patient Subscription — Lifetime, enterprise / Hospital Contracts and doctor Portal — Free.
Who are aayi's main competitors?
Direct peers on record are Flo Health, Ovia Health, Mahmee, Maven Clinic and Wildflower Health. Broad incumbents are BabyCenter, Philips Pregnancy+ and What to Expect. Emerging players are Glow and HeraMED.
Does aayi have an API?
No public API is recorded for aayi.
What industry is aayi in?
aayi's product category is Maternal Health Software / Digital Health Platform. Its primary akta.pro industry code is HLALAHAC, Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring), with a secondary code of HLACAFAC, Maternal & Neonatal Remote Monitoring Platforms. Its NAICS code is 621112 and its SIC code is 8090.