Angry
ANGRY S.R.L. is a Valenza, Italy-based jewellery manufacturer founded in 1977 that produces bespoke pieces and named collections (Butterfly, Safari, Flower) using precious metals and stones, serving B2B partners and individual consumers via trade fairs, showroom sales, and a dedicated partnership programme.
- Company typePrivate
- Founded1977
- HeadquartersValenza, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Angry does
Angry (legal entity ANGRY S.R.L., operating as Angry Jewels Valenza and Angry Gioielli) is an Italian bespoke jewellery manufacturer founded in 1977 and headquartered in Valenza — a renowned gold-district in Piedmont. The company produces gold and precious-metal jewellery using metals, precious stones, and diamonds, organised around two commercial lines: signature collections (Butterfly, Safari, Flower) and made-to-order bespoke pieces for individual customers. Its primary customer segment is B2B companies seeking custom manufacturing and co-development partnerships; secondary demand comes from individual consumers reached through trade fairs, showrooms, and direct meetings.
The company's core technology is an integrated, in-house production system covering design, prototyping, engineering, fusion, manufacturing, quality control, and shipments, anchored by an internal prototyping and product-development laboratory. ANGRY holds patents covering its production methods, and its technical team has been consulted by leading jewellery-sector firms for innovative design development; notable product features include rings designed to change colour like leaves. Operations run from two Valenza facilities — a registered office and showroom on Via Giuseppe Gilio, and an autonomous manufacturing site in the CO.IN.OR. industrial zone — supported by a workforce of approximately 20 people characterised by very low turnover and correspondingly low qualitative non-conformity rates.
The business model is one-time, quote-based bespoke and catalogue sales with no e-commerce channel. Pricing is negotiated per order, with payment collected via a secure virtual POS link after agreements are made in person at trade fairs, booths, temporary showrooms, business meetings, or the showroom. A dedicated B2B partnership programme routes commercial collaboration through a website contact form, and the company ships internationally (including to non-EU destinations) on terms agreed with the customer. Marketing is primarily institutional — the website plus Instagram and Facebook presence — with trade-fair participation serving as the principal bottom-of-funnel channel.
Angry firmographics
Firmographics- Name
- Angry
- Legal name
- ANGRY S.R.L.
- Website
- https://angry.it
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ANGRY S.R.L. is a Valenza, Italy-based jewellery manufacturer founded in 1977 that produces bespoke pieces and named collections (Butterfly, Safari, Flower) using precious metals and stones, serving B2B partners and individual consumers via trade fairs, showroom sales, and a dedicated partnership programme.
- Ownership category
- akta.pro rank
Angry industry classification
Industry- Product category
- Fine Jewelry Manufacturing
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)
- akta.pro secondary industries
- Bespoke Jewelry Collections for Brands (Design Services) (CRAKAHAJ), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
Keywords
Where Angry is headquartered
LocationHeadquarters
- HQ city
- Valenza
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Angry business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Bespoke Jewellery Sales: Sales of jewellery, goldsmith products, precious items, accessories, catalogue products, products available at trade fairs, made-to-order products, and customised products. Sales are concluded directly with the customer in person or at trade fairs, with payment via virtual POS link. The website is not an e-commerce platform and does not allow direct online purchase of products.
- Custom/Made-to-Order Jewellery: Custom jewellery made specifically for the customer, including modifications in size, custom engravings, variations in metal, stones, finish or colour, and products commissioned according to the customer's specific instructions. Payment may be taken as a deposit, balance, reservation or full payment.
- International Trade Fair Sales: Products sold at national or international trade fairs, including at booths, temporary showrooms, or exhibition spaces, with subsequent payment via virtual POS link.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No standardised pricing tiers — all pricing is quote-based and negotiated directly with the customer. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Angry product offering
Product offeringCore offering
Angry manufactures and sells fine jewelry collections and bespoke custom pieces from its base in Valenza, Italy, working with precious metals, precious stones, and diamonds. The portfolio comprises named collections (Butterfly, Safari, Flower) and goldsmith products, alongside custom design and contract manufacturing services for individual clients and business partners reached via trade fairs, direct showroom sales, and a B2B partnership program.
Product overview
Angry is a luxury jewelry company based in Valenza, Italy (Angry Gioielli Srl), operating in the Valenza gold district. The company offers a portfolio of jewelry collections including the Butterfly Collection (color-changing butterfly-themed pieces), Safari Collection (nature and animal-inspired designs), and Flower Collection (floral perfume-holder pieces). Central to their offering is custom jewelry manufacturing — skilled tailors create bespoke pieces of jewelry for women with personalized designs, engravings, and modifications. The company handles the complete production process from design through prototyping, fusion, manufacturing, and quality control. They sell through trade fairs, direct negotiations, and their showroom, with no e-commerce functionality on their website.
Differentiator
Problem solved
Functional benefit
Brands
- Butterfly Collection: Jewelry collection featuring butterfly designs that change colour, move and transform. Available in bracelet, ring, and brooch formats.
- Safari Collection
- Flowers Collection
Products and services
- Butterfly Collection
Quantifiable outcome
- Very low level of qualitative non-conformities, already oriented toward quality certification operational schemes
Companies that use Angry
Customer profileSegments2 records
Ideal customer profiles2 records
Angry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Angry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- B2B PartnerscoreANGRY operates a dedicated B2B partnership programme inviting companies to collaborate. Companies can apply for partnership through a dedicated contact form on the website. The programme targets companies seeking custom jewellery manufacturing capabilities, co-development opportunities, or other forms of commercial collaboration.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Angry competitors and assessment
Company assessmentDirect peers
- Damiani: Italian fine jewellery house headquartered in Valenza, manufacturing gold and diamond jewellery with integrated production and bespoke services — directly comparable to ANGRY in terms of Valenza-based precious-metal jewellery manufacturing and craftsmanship positioning.
- Roberto Coin: Italian fine jewellery brand headquartered in Vicenza with production rooted in Valenza district know-how. Comparable to ANGRY as a precious-metal fine jewellery manufacturer with proprietary collections and bespoke capabilities.
- Crivelli: Valenza-based fine jewellery manufacturer producing gold and gemstone jewellery with strong artisanal heritage and integrated production — closely comparable to ANGRY on location, scale, and bespoke precious-metal craftsmanship.
- Pasquale Bruni: Italian fine jewellery house with Valenza-based production of gold and gemstone pieces featuring nature-inspired and signature collections. Comparable to ANGRY on Valenza district origins, thematic collections, and bespoke precious-metal craftsmanship.
- Vendorafa Lombardi: Italian fine jewellery manufacturer based in Valenza producing gold and precious-stone jewellery. Directly comparable to ANGRY in scale, Valenza origin, precious-metal craftsmanship, and bespoke offering.
- Fope: Italian fine jewellery manufacturer based in Vicenza producing gold jewellery with proprietary flexible gold chain technology and patented techniques. Comparable to ANGRY on Italian precious-metal jewellery manufacturing with patented proprietary methods at a similar mid-scale.
- Giovanni Raspini: Italian silver and precious-metal jewellery brand with integrated manufacturing and distinctive signature collections. Comparable to ANGRY on artisanal Italian precious-metal production, signature themed collections, and a similar mid-sized independent positioning.
Broad incumbents
- Buccellati: Historic Italian fine jewellery maison with Valenza heritage, producing high-end gold and silver jewellery with signature engraving techniques. Comparable to ANGRY on craft and Valenza origin but operates at significantly larger scale with a global luxury retail footprint.
- Pomellato: Italian fine jewellery brand (Kering group) with Milan-based design and Italian production of gold and gemstone jewellery. Comparable to ANGRY on precious-metal fine jewellery category but at substantially larger scale and brand recognition.
- Bulgari: Global luxury jewellery house with Italian manufacturing heritage producing gold and gemstone fine jewellery. Comparable to ANGRY on precious-metal fine jewellery manufacturing and Italian craftsmanship, but at vastly larger scale and global brand reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Angry social profiles
Digital presenceAngry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Angry leadership team
Management profileNumber of profiles
Angry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Angry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Angry
What does Angry do?
Angry manufactures and sells fine jewelry collections and bespoke custom pieces from its base in Valenza, Italy, working with precious metals, precious stones, and diamonds. The portfolio comprises named collections (Butterfly, Safari, Flower) and goldsmith products, alongside custom design and contract manufacturing services for individual clients and business partners reached via trade fairs, direct showroom sales, and a B2B partnership program.
Is Angry a public or private company?
Angry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Angry founded?
Angry was founded in 1977. It employs 11 to 50 people.
Where is Angry based?
Angry is headquartered in Valenza, Italy, in the Europe region.
How does Angry make money?
Three revenue lines are on record. Bespoke Jewellery Sales are the primary driver. The others are custom/Made-to-Order Jewellery and international Trade Fair Sales.
Who are Angry's main competitors?
Direct peers on record are Damiani, Roberto Coin, Crivelli, Pasquale Bruni, Vendorafa Lombardi, Fope and Giovanni Raspini. Broad incumbents are Buccellati, Pomellato and Bulgari.
Does Angry have an API?
No public API is recorded for Angry.
What industry is Angry in?
Angry's product category is Fine Jewelry Manufacturing. Its primary akta.pro industry code is CRAKAIAA, Fine Jewelry Manufacturing (Precious Metals & Gem-Set), with a secondary code of CRAKAHAJ, Bespoke Jewelry Collections for Brands (Design Services). Its NAICS code is 33991 and its SIC code is 3911.