Angry

What Angry does

Angry (legal entity ANGRY S.R.L., operating as Angry Jewels Valenza and Angry Gioielli) is an Italian bespoke jewellery manufacturer founded in 1977 and headquartered in Valenza — a renowned gold-district in Piedmont. The company produces gold and precious-metal jewellery using metals, precious stones, and diamonds, organised around two commercial lines: signature collections (Butterfly, Safari, Flower) and made-to-order bespoke pieces for individual customers. Its primary customer segment is B2B companies seeking custom manufacturing and co-development partnerships; secondary demand comes from individual consumers reached through trade fairs, showrooms, and direct meetings.

The company's core technology is an integrated, in-house production system covering design, prototyping, engineering, fusion, manufacturing, quality control, and shipments, anchored by an internal prototyping and product-development laboratory. ANGRY holds patents covering its production methods, and its technical team has been consulted by leading jewellery-sector firms for innovative design development; notable product features include rings designed to change colour like leaves. Operations run from two Valenza facilities — a registered office and showroom on Via Giuseppe Gilio, and an autonomous manufacturing site in the CO.IN.OR. industrial zone — supported by a workforce of approximately 20 people characterised by very low turnover and correspondingly low qualitative non-conformity rates.

The business model is one-time, quote-based bespoke and catalogue sales with no e-commerce channel. Pricing is negotiated per order, with payment collected via a secure virtual POS link after agreements are made in person at trade fairs, booths, temporary showrooms, business meetings, or the showroom. A dedicated B2B partnership programme routes commercial collaboration through a website contact form, and the company ships internationally (including to non-EU destinations) on terms agreed with the customer. Marketing is primarily institutional — the website plus Instagram and Facebook presence — with trade-fair participation serving as the principal bottom-of-funnel channel.

Name

Angry

Legal name

ANGRY S.R.L.

Website

https://angry.it

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

ANGRY S.R.L. is a Valenza, Italy-based jewellery manufacturer founded in 1977 that produces bespoke pieces and named collections (Butterfly, Safari, Flower) using precious metals and stones, serving B2B partners and individual consumers via trade fairs, showroom sales, and a dedicated partnership programme.

Ownership category

akta.pro rank

Product category

Fine Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Bespoke Jewelry Collections for Brands (Design Services) (CRAKAHAJ), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Fine jewelry manufacturing
• Bespoke jewelry design
• Precious metal jewelry
• Custom goldsmith products
• Italian jewelry collections

Headquarters

HQ city

Valenza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke Jewellery Sales: Sales of jewellery, goldsmith products, precious items, accessories, catalogue products, products available at trade fairs, made-to-order products, and customised products. Sales are concluded directly with the customer in person or at trade fairs, with payment via virtual POS link. The website is not an e-commerce platform and does not allow direct online purchase of products.
2. Custom/Made-to-Order Jewellery: Custom jewellery made specifically for the customer, including modifications in size, custom engravings, variations in metal, stones, finish or colour, and products commissioned according to the customer's specific instructions. Payment may be taken as a deposit, balance, reservation or full payment.
3. International Trade Fair Sales: Products sold at national or international trade fairs, including at booths, temporary showrooms, or exhibition spaces, with subsequent payment via virtual POS link.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Angry manufactures and sells fine jewelry collections and bespoke custom pieces from its base in Valenza, Italy, working with precious metals, precious stones, and diamonds. The portfolio comprises named collections (Butterfly, Safari, Flower) and goldsmith products, alongside custom design and contract manufacturing services for individual clients and business partners reached via trade fairs, direct showroom sales, and a B2B partnership program.

Product overview

Angry is a luxury jewelry company based in Valenza, Italy (Angry Gioielli Srl), operating in the Valenza gold district. The company offers a portfolio of jewelry collections including the Butterfly Collection (color-changing butterfly-themed pieces), Safari Collection (nature and animal-inspired designs), and Flower Collection (floral perfume-holder pieces). Central to their offering is custom jewelry manufacturing — skilled tailors create bespoke pieces of jewelry for women with personalized designs, engravings, and modifications. The company handles the complete production process from design through prototyping, fusion, manufacturing, and quality control. They sell through trade fairs, direct negotiations, and their showroom, with no e-commerce functionality on their website.

Differentiator

Problem solved

Functional benefit

Brands

• Butterfly Collection: Jewelry collection featuring butterfly designs that change colour, move and transform. Available in bracelet, ring, and brooch formats.
• Safari Collection
• Flowers Collection

Products and services

• Butterfly Collection

Quantifiable outcome

• Very low level of qualitative non-conformities, already oriented toward quality certification operational schemes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• B2B PartnerscoreChannel Partner/ Reseller/ DistributorANGRY operates a dedicated B2B partnership programme inviting companies to collaborate. Companies can apply for partnership through a dedicated contact form on the website. The programme targets companies seeking custom jewellery manufacturing capabilities, co-development opportunities, or other forms of commercial collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Damiani: Italian fine jewellery house headquartered in Valenza, manufacturing gold and diamond jewellery with integrated production and bespoke services — directly comparable to ANGRY in terms of Valenza-based precious-metal jewellery manufacturing and craftsmanship positioning.
• Roberto Coin: Italian fine jewellery brand headquartered in Vicenza with production rooted in Valenza district know-how. Comparable to ANGRY as a precious-metal fine jewellery manufacturer with proprietary collections and bespoke capabilities.
• Crivelli: Valenza-based fine jewellery manufacturer producing gold and gemstone jewellery with strong artisanal heritage and integrated production — closely comparable to ANGRY on location, scale, and bespoke precious-metal craftsmanship.
• Pasquale Bruni: Italian fine jewellery house with Valenza-based production of gold and gemstone pieces featuring nature-inspired and signature collections. Comparable to ANGRY on Valenza district origins, thematic collections, and bespoke precious-metal craftsmanship.
• Vendorafa Lombardi: Italian fine jewellery manufacturer based in Valenza producing gold and precious-stone jewellery. Directly comparable to ANGRY in scale, Valenza origin, precious-metal craftsmanship, and bespoke offering.
• Fope: Italian fine jewellery manufacturer based in Vicenza producing gold jewellery with proprietary flexible gold chain technology and patented techniques. Comparable to ANGRY on Italian precious-metal jewellery manufacturing with patented proprietary methods at a similar mid-scale.
• Giovanni Raspini: Italian silver and precious-metal jewellery brand with integrated manufacturing and distinctive signature collections. Comparable to ANGRY on artisanal Italian precious-metal production, signature themed collections, and a similar mid-sized independent positioning.

Broad incumbents

• Buccellati: Historic Italian fine jewellery maison with Valenza heritage, producing high-end gold and silver jewellery with signature engraving techniques. Comparable to ANGRY on craft and Valenza origin but operates at significantly larger scale with a global luxury retail footprint.
• Pomellato: Italian fine jewellery brand (Kering group) with Milan-based design and Italian production of gold and gemstone jewellery. Comparable to ANGRY on precious-metal fine jewellery category but at substantially larger scale and brand recognition.
• Bulgari: Global luxury jewellery house with Italian manufacturing heritage producing gold and gemstone fine jewellery. Comparable to ANGRY on precious-metal fine jewellery manufacturing and Italian craftsmanship, but at vastly larger scale and global brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/angry_jewels_official
• LinkedInlinkedin.com/company/angry-s.r.l.---societa-unipersonale

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angry