altalinea srl

What altalinea srl does

Athena Comunicazione is an Italian creative communication agency operating as a division of Fritz & Partners S.r.l.s., a simplified limited liability company (S.r.l.s.) registered in Ponzano Veneto, Treviso, with €1,000 share capital. The agency specializes in packaging design and product development with a pronounced focus on the food sector, claiming over 40 years of accumulated experience and an in-house quality control and food management team that accompanies clients through the entire production cycle. Its service portfolio spans packaging design, brand identity, advertising campaigns, an in-house photographic studio (Ath Photolab), strategic consulting, and — via partner relationships — web, social and digital marketing services.

The firm serves predominantly enterprise clients in the Italian food and beverage market (Lattebusche, Pan Da Re, Adami, Ca' Recantina, Zaghis, Masserie del Gusto, Kecchino, and others), with additional engagements in automotive (Beam, Gresini Racing), fashion (LiuJo), and light manufacturing (Collanti Concorde). Revenue is generated through professional services fees on a project basis, with no publicly disclosed pricing or contract terms. Distribution is via direct client engagement from the Ponzano Veneto headquarters; there is no indication of institutional investment, public listing, or material headcount data. The operating footprint is regional (Italy/Europe), with no documented global presence.

Name

altalinea srl

Legal name

Fritz & Partners S.r.l.s.

Website

https://athenacomunicazione.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Athena Comunicazione is an Italian creative agency (division of Fritz & Partners S.r.l.s.) specializing in food-sector packaging design, brand identity, advertising, photography, and strategic consulting for enterprise clients across Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Badia Polesine

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative and Design Services: Professional services revenue from brand identity, advertising campaigns, packaging design, corporate literature, and photography services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

altalinea srl (operating as Athena Comunicazione) is a creative communication agency delivering packaging design and product development services, with particular specialization in the food sector. The agency also provides brand identity, corporate literature, advertising campaigns, an in-house photographic studio (Ath Photolab), web/digital marketing, and strategic consulting, supporting clients from product R&D through market strategy and quality-control accompaniment across the production cycle.

Product overview

Athena Comunicazione is a creative communication agency operating as a division of Fritz & Partners S.r.l.s., offering an integrated suite of services centered on packaging design and product development for the food sector. With over 40 years of experience, the agency provides a comprehensive portfolio including Packaging Design & Development, Photography Studio (Ath Photolab), Brand Identity, Advertising Campaigns, Web/Social/Digital Marketing, and Strategic Consulting services. The agency emphasizes its particular specialization in food-sector packaging while providing end-to-end support from product development and graphic design to market strategy and quality control accompaniment throughout the production cycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Packaging Design & Development End-to-end packaging design and product development service covering graphic design, product form design, and market strategy, with deep specialization in food-sector packaging. Designed for enterprise food and consumer goods companies bringing products to market.
• Photography Studio (Ath Photolab) In-house photographic studio service providing product still-life photography and staged lifestyle photography for catalogs and advertising campaigns. Aimed at brand and marketing teams needing controlled, integrated imagery for food and consumer-goods packaging and promotions.
• Brand Identity Brand identity development service including logo design, corporate literature, and visual identity systems. Aimed at companies establishing or refreshing their market-facing brand assets.
• Advertising Campaigns Design and execution of advertising campaigns across print and digital channels for client brands, particularly in the food sector. Intended for marketing teams launching or promoting packaged products.
• Web, Social & Digital Marketing Digital communication services including website development, e-commerce, SEO, digital advertising, social media marketing, email marketing, and conversion rate optimization, delivered through strategic digital marketing partners. Intended for brand and marketing teams requiring an integrated online presence to support offline product launches.
• Strategic Consulting Strategic consulting service covering market research and analysis, strategic planning, budgeting and control, marketing planning, sales network development, organizational development, and logistics optimization. Targeted at companies needing market-entry or growth support alongside creative deliverables.

Named customers26 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Web, Social & Digital Marketing PartnerssupportingTechnology or IntegrationStrategic partners providing web development, e-commerce, SEO, digital advertising, social media marketing, email marketing, and CRO services. These partnerships extend Athena's digital marketing capabilities beyond core creative services.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Robilant+Associati: Milan-based brand and packaging design agency with deep Italian food and beverage clientele, directly comparable to Athena Comunicazione's positioning as a specialized food-sector packaging and brand identity firm.
• Armando Testa: Italy's largest independent creative agency, headquartered in Turin, with deep food and consumer brand experience. Comparable as an Italian creative agency serving food-sector clients with brand and advertising services.
• CBA Design: Italian design agency focused on branding and packaging for food, beverage and consumer goods. Directly comparable to Athena's packaging design and brand identity offering for the food sector.
• Dinamo: Italian brand design and packaging firm with strong food and beverage credentials. Comparable in offering (brand identity, packaging, advertising creative) and target market (Italian and international food brands).

Broad incumbents

• DLV BBDO: Italian affiliate of BBDO Worldwide, providing full-service advertising and brand communications. Overlaps with Athena's advertising campaign work but serves a broader portfolio of clients across categories.
• Publicis Italy: Italian arm of Publicis Groupe, a global advertising and marketing services network. Competes for the same brand communications and advertising budgets as Athena but at significantly greater scale and geographic reach.
• Landor & Fitch: Global brand consulting and design firm with strong food and beverage practice. Comparable as a brand identity and packaging design provider for major food brands, but operates at much larger scale.
• Interbrand: Global brand consultancy offering strategy, design and packaging services. Overlaps with Athena's brand identity and strategic consulting work but serves multinational clients across many industries.
• FutureBrand: Global brand strategy and design consultancy with packaging capabilities. Comparable in service mix (brand, packaging, design) but competes at the enterprise level across geographies.

Emerging players

• Vitamin Brand: Smaller Italian brand and design agency working with food and lifestyle clients. Comparable to Athena in scale and positioning, with overlapping food-sector client base and service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/athenapackaging

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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