Dallas Youth Optical

What Dallas Youth Optical does

Dallas Youth Optical is a privately held, family-owned pediatric optometry practice operating two retail locations in the Dallas-Fort Worth Metroplex — Greenville Medical Tower in Dallas and Spring Creek Center in Plano. Founded circa 1949-1950, the firm has served children and families for over 75 years, with multi-generational clientele returning for ongoing care. The practice is led by owner Billy Franz, a Master Optician certified by the American Board of Opticianry with nearly four decades in the family business, alongside Certified Optician Melissa Smith (30+ years fitting children with eyewear).

The company offers comprehensive eye exams, contact lens exams, myopia management (including FDA-approved MiSight 1 day lenses, orthokeratology, low-dose atropine, soft multifocal, and Essilor Stellest lenses), dry eye treatment, and cataract consultation. Eyewear offerings include specialty children's frames, branded lines such as Dilli Dalli and Tomato Glasses, and impact-resistant safety frames for sports. Technology is conventional optometry equipment for examination, lens fitting, and dispensing, with no proprietary software, digital platform, or AI tooling. The website (Roya CMS) supports online appointment requests, blog content, and social login integration.

The business model is direct-to-consumer professional services plus one-time retail product sales, billed per visit or per eyewear purchase. Pricing is quote-based with no public price list; payments accepted include major card networks and CareCredit healthcare financing. The practice relies on local community reputation, word-of-mouth referrals, and SEO-driven local search visibility rather than paid acquisition or insurance partnerships. There is no disclosed revenue, no outside funding, and no M&A history; the firm operates as a bootstrapped, owner-operated lifestyle practice.

Name

Dallas Youth Optical

Legal name

Dallas Youth Optical

Website

https://dallasyouthoptical.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Dallas Youth Optical is a family-owned pediatric optometry practice with two Dallas-Fort Worth locations providing eye exams, myopia management, contact lens fitting, and children's eyewear to families across multiple generations.

Ownership category

akta.pro rank

Product category

Pediatric Optometry Services

NAICS

Offices of Optometrists (621320), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Contact Lens Specialty & Myopia Control (HLAKAKAK), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Pediatric Ophthalmology & Orthoptics Devices (Amblyopia Therapy, Strabismus Measurement & Treatment) (HLAHAJAM), Kids & Teen Eyewear (CRAAAKAE)

Keywords

• Pediatric optometry services
• Children's eyewear retail
• Myopia management
• Contact lens exams
• Eye care services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Eye Care Services: Revenue from comprehensive eye exams, contact lens exams, myopia management, dry eye treatment, and cataract consultations. Services billed per visit or as part of exam packages.
2. Eyewear Products: Revenue from sale of children's frames, specialty children's eyewear, and safety frames. Includes lenses, coatings, and accessories. One-time purchase model per pair of glasses.
3. Contact Lens Sales: Revenue from contact lens exams and contact lens products, including specialty lenses like MiSight 1 day, Ortho-K, and soft multifocal lenses for myopia management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Dallas Youth Optical is a pediatric optometry practice that provides comprehensive eye exams, contact lens exams, myopia management programs (including MiSight 1 day, Ortho-K, atropine drops, soft multifocal lenses, and Essilor Stellest lenses), dry eye treatment, and cataract consultations for children. The practice also sells specialty children's eyewear, branded children's frames (Dilli Dalli, Tomato Glasses), and impact-resistant children's safety frames through two retail locations in the Dallas-Fort Worth Metroplex.

Product overview

Dallas Youth Optical is a pediatric optometry practice specializing in children's eye care with over 75 years of experience serving the Dallas-Fort Worth Metroplex. The company operates as a single-location optical retailer offering a unified service model that combines comprehensive eye care services with a curated selection of children's eyewear products. The core offerings include comprehensive eye exams, contact lens exams, myopia management, dry eye treatment, and cataracts care, complemented by three specialized children's eyewear product categories: Specialty Children's Eyewear for specific vision needs, Children's Frames with brand options like Dilli Dalli and Tomato Glasses, and Children's Safety Frames for active lifestyles.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exam Thorough eye examination evaluating external and internal eye health, visual acuity, glaucoma testing, and overall vision function assessment for children and families.
• Contact Lens Exam Specialized examination and fitting service for contact lenses, including measurements of corneal curvature, tear film evaluation, and trial lens fitting.
• Myopia Management Pediatric-focused nearsightedness control program offering FDA-approved MiSight 1 day lenses, orthokeratology (Ortho-K), low-dose atropine drops, soft multifocal lenses, and Essilor Stellest lenses to slow myopia progression in children.
• Dry Eye Treatment Treatment program for dry eye syndrome including preventive self-care options, artificial tears recommendations, prescription medications, and procedures such as punctal plugs and LipiFlow thermal pulsation.
• Cataracts Care Preventive care and management guidance for cataracts, including sun protection recommendations, medication review, smoking cessation support, and dietary advice to slow progression.
• Specialty Children's Eyewear Customized eyeglasses designed for specific vision needs including high prescriptions, amblyopia, strabismus, and sports, featuring shatterproof lenses, UV protection, and customizable fit.
• Children's Frames Eyeglass frames specifically designed for children with adjustable nose pads, flexible materials, impact-resistant lenses, and fun colors and patterns. Includes brands like Dilli Dalli and Tomato Glasses.
• Children's Safety Frames Impact-resistant eyeglass frames engineered for enhanced protection during sports and active play, featuring shatterproof lenses, flexible hinges, and secure comfortable fit.

Quantifiable outcome

• Helping children see better for over 75 years with multiple generations of families returning
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators3 records

Expansion highlights5 records

Others

• CooperVision (MiSight): Manufacturer of MiSight 1 day contact lenses that DYO prescribes for pediatric myopia management. Strategic supplier/ecosystem partner rather than a direct competitor.
• Dilli Dalli: Children's eyewear brand specifically designed for infants and toddlers. Supplier of one of DYO's featured children's frame lines, providing curated frame inventory breadth.

Direct peers

• Treehouse Eyes: U.S. specialty chain dedicated exclusively to pediatric myopia management, offering MiSight, Ortho-K, and atropine. Closest direct competitor to DYO's specialty myopia control service line for children, though multi-location versus DYO's two-store DFW footprint.

Regional players

• Pediatric Eye Associates (DFW): Regional DFW-area pediatric optometry/ophthalmology practice serving children, overlapping directly with DYO's pediatric specialty positioning and sharing the same local referral ecosystem.

Broad incumbents

• LensCrafters: National optical retail incumbent with broad eyewear and exam services including children's lines. Competes with DYO for general pediatric eyewear sales but lacks DYO's pediatric-specialty clinical depth and 75-year community brand.
• Warby Parker: Vertically integrated eyewear retailer with growing kids' line, online and physical channels. Represents the most direct consumer-facing competitive overlap with DYO on children's frames and convenience.
• Zenni Optical: Online-first optical retailer with low-cost children's eyewear. Competes primarily on price and convenience rather than pediatric specialty service, but pressures DYO's frame replacement cycle revenue.
• America's Best Contacts & Eyeglasses: High-volume national optical chain combining eye exams with two-pair deals. Competes with DYO on value-positioned frames and exam accessibility in the broader DFW market.
• MyEyeDr. Multi-location optometry group with comprehensive eye care for all ages. Comparable regional practice model with broader adult focus but overlapping pediatric exam and dispensing services.
• EyeBuyDirect: Online optical retailer offering prescription eyewear at low price points. Represents a price-disruption adjacency to DYO's brick-and-mortar children's frame retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dallas Youth Optical