beaulieu design

What beaulieu design does

Beaulieu Design is a privately-held, founder-owned residential interior design firm established in 2003 by Charline Beaulieu and headquartered at 156 Oakland Crescent, Carleton Place, Ontario. The firm specializes in residential renovations, remodeling, and additions, delivering services that span conceptual space planning, construction drawings, material and product specification, and project management. Its core services include Kitchen Design & Renovations, Bathroom Design & Renovations, Home Additions & Renovations, Home Office & Library Design, Interior Lighting Design, Space Planning, and Cabinetry or Millwork, packaged into four engagement tiers: Design Only (construction drawings package), Design+Plus (design plus material specification with project supervision), Design+Build (turnkey operation with affiliated build teams), and Materials and Product Selection (standalone product guidance). The firm also holds CLIPP (Certified Living In Place Professional) certification, extending its offering into accessibility and aging-in-place design.

The business operates on a project-based, one-time professional services revenue model, with no recurring fees. Pricing is quote-based and not publicly disclosed, requiring consultation-based engagement. The go-to-market is sales-led: prospective clients reach out via phone or email, after which Charline Beaulieu personally conducts on-site measurement, needs assessment, and concept development. Demand generation relies on content marketing (an active blog covering designer tips, renovation planning, and design philosophy), an email newsletter, participation in the annual RenoMark Reno Tour in Ottawa (partnering with cabinetry firms such as Carleton Kitchen & Bath), and client testimonials / word-of-mouth referrals. Beaulieu Design is not a technology company — it develops no proprietary software and has no API or AI/ML systems — and its competitive position is built on designer credentials (NKBA awards, ARIDO/IDC affiliations, Interior Design Diploma with honours) and a documented, Clodagh-inspired design methodology integrating Feng Shui and Biophilic principles.

The firm serves mid-market residential homeowners across Ottawa and surrounding Ontario municipalities (Westboro, Kanata, Nepean, Mississippi Mills, Almonte, Perth, Rideau Lakes), Toronto (Ontario), and Gatineau (Quebec), with occasional small-commercial projects such as retail store design. It is a sole-practitioner-style operation with no disclosed subsidiaries, no institutional funding, and no parent-company affiliation; the founder remains the primary client-facing and delivery resource, supported by affiliated build teams on Design+Build engagements. Industry recognition includes the 2012 NKBA Canadian Chapter Overall Pinnacle Award, 2012 first-place wins in Medium Kitchens and Other Rooms, and a 2016 NKBA Ottawa second place in Contemporary Kitchens.

Name

beaulieu design

Legal name

Beaulieu Design

Website

https://beaulieudesign.ca

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Beaulieu Design is a privately-held, founder-owned residential interior design firm based in Carleton Place, Ontario, specializing in residential renovations, remodeling, and additions for mid-market homeowners across Ottawa, Toronto, and Gatineau, delivering design-only through full turnkey project services.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential interior design
• Kitchen renovation design
• Bathroom renovation design
• Home remodeling services
• Space planning services

Headquarters

HQ city

Carleton Place

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Interior Design Services: Beaulieu Design generates revenue through professional interior design services billed on a per-project basis. Services are offered in tiers ranging from design-only packages to full design+build turnkey operations, with options for materials and product selection as separate add-ons. Revenue is one-time per project rather than recurring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Beaulieu Design is an interior design firm providing residential interior design, renovation planning, and project management services. The firm delivers full-service offerings from conceptual space planning through construction drawings to project management for kitchen, bathroom, and whole-home renovations, served across Ontario and Quebec via tiered engagement packages.

Product overview

Beaulieu Design is an interior design firm offering residential renovation, remodeling, and addition services. The company provides a unified set of core design services including Kitchen Design & Renovations, Bathroom Design & Renovations, Home Additions & Renovations, Home Office & Library Design, Interior Lighting Design, Space Planning, and Cabinetry or Millwork. These services are delivered through four distinct service packages: Design Only (construction drawings only), Design+Plus (design plus material specification and project supervision), Design+Build (full turn-key operation with affiliated contractors), and Materials and Product Selection (standalone consultation). The firm serves clients across Ottawa, Toronto, and surrounding Ontario regions including Westboro, Kanata, Nepean, Mississippi Mills, Almonte, Perth, Rideau Lakes, and Gatineau.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Design & Renovations Comprehensive kitchen design and renovation services including layout optimization, cabinetry design, material selection, and project coordination with contractors for residential clients.
• Bathroom Design & Renovations Full-service bathroom design and renovation including space planning, fixture selection, vanity and millwork design, and project management for residential clients.
• Home Additions & Renovations Residential renovation, remodeling, and addition services covering entire home transformation projects from concept to completion.
• Home Office & Library Design Custom home office and library design services including space planning, built-in millwork, and functional layout optimization for residential clients.
• Interior Lighting Design Professional interior lighting design services including fixture selection, color temperature planning, and lighting layout optimization for residential spaces.
• Space Planning Conceptual space planning services including floor plans, elevations, and detailed construction drawings for residential projects.
• Cabinetry or Millwork Custom cabinetry design and millwork services for kitchens, bathrooms, mudrooms, and living spaces, including integrated storage solutions.

Quantifiable outcome

• Won 1st place in Medium Kitchens, 1st place in Other Rooms, and Overall Pinnacle Award at the 2012 NKBA Canadian Chapter competition.
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Carleton Kitchen & BathminorChannel Partner/ Reseller/ Distributor · 6 October 2019Beaulieu Design acted as the designer associate to Carleton Kitchen & Bath for the RenoMark® Reno Tour 2019 event in Ottawa on October 6, 2019. Carleton Kitchen & Bath featured one of its kitchen renovation projects ('Respecting The Past') at the event, with Beaulieu Design providing the design services for the featured project. Both firms were on-site at the event to engage with prospective clients.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Studio McGee: Studio McGee is a well-known US-based residential interior design firm offering end-to-end design services for high-end residential projects, similar to Beaulieu Design's full-service residential offering including kitchen, bath, and whole-home design. Both firms target mid-to-high-end homeowners and build brand recognition through a portfolio-driven, design-led approach.
• Brian Gluckstein Design: Brian Gluckstein is a high-end Canadian interior designer based in Toronto with a long track record in luxury residential design — directly comparable to Beaulieu Design's premium positioning in Ontario. Comparable in terms of design services for kitchens, baths, and full-home renovations serving affluent Canadian homeowners.
• Sarah Richardson Design: Sarah Richardson is a prominent Canadian interior designer known for high-end residential design, with TV/media brand recognition comparable to Beaulieu Design's industry-award positioning. Both serve Ontario and broader Canadian residential clients seeking design-led renovations and full-home transformations.
• Kelly Wearstler: Kelly Wearstler is an internationally recognized residential and hospitality interior designer offering full-service luxury design. Comparable to Beaulieu Design's award-winning, brand-led approach to high-end residential work, though operating at significantly larger scale.
• Emily Henderson Design: Emily Henderson is a well-known US residential interior designer with a blog/content-led brand and e-commerce design shop, similar to Beaulieu Design's content-marketing strategy. Both target design-conscious residential clients seeking styled, portfolio-driven renovations.
• Marie Flanigan Interiors: Marie Flanigan Interiors is a US-based full-service residential interior design firm offering design and renovation services for high-end homes. Comparable to Beaulieu Design's residential full-service model — concept-to-completion design for kitchens, baths, and whole-home renovations serving affluent homeowners.

Broad incumbents

• Decorating Den Interiors: Decorating Den Interiors is a long-established franchise-based residential interior design network in North America serving homeowners with design consultations and product sourcing. Comparable in residential interior design service scope but competes through scale and franchise footprint rather than a single boutique brand.

Emerging players

• Havenly: Havenly is an online interior design platform that matches consumers with professional designers for virtual residential design services at lower price points than traditional full-service firms. It is comparable to Beaulieu Design's residential design offering but competes via technology-enabled, lower-touch delivery rather than in-person boutique service.
• Decorilla: Decorilla is an online interior design marketplace offering virtual design services for residential clients, including room designs, 3D renderings, and shopping lists. It overlaps with Beaulieu Design's residential interior design scope but delivers entirely online and at significantly lower price points.
• Modsy: Modsy is an online design platform focused on 3D room renderings and virtual interior design services for residential clients. It addresses the same residential interior design need as Beaulieu Design but via a tech-driven, lower-cost delivery model — representing the digital disruption to traditional design service models.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beaulieu design