autostop eliminator

What autostop eliminator does

Autostop Eliminator, operated by TRL Automotive out of Fairmont, West Virginia, designs, manufactures, and sells plug-and-play electronic devices that permanently disable the factory auto start-stop feature on modern vehicles. The company sells directly to consumers and SMB owners through a Shopify-powered e-commerce storefront, with no physical retail presence. Its product line consists of approximately 102 vehicle-specific SKUs covering 14+ brands and 60+ models — including Ford, the GM family (Buick/Cadillac/Chevrolet/GMC), Chrysler/Dodge/Jeep/Ram, Lincoln, Genesis/Hyundai/Kia, and Subaru — with installation points that vary by vehicle (auto start-stop switch, diagnostic port, or gateway module). The core device interfaces with the vehicle's electrical system via the CAN bus or gateway module without modifying factory programming or wiring, and includes a preference memory system that retains the user's chosen setting across ignition cycles for roughly 20 years. Components are AEC-Q200 certified for automotive use, and the device is positioned as compliant with the EPA Tampering Policy and Clean Air Act for on-road use in the US.

The business model is a one-time hardware sale with no recurring subscription. Units are priced between approximately $85 and $110 depending on vehicle make, model, and trim level, with discounts available for military, first responders, healthcare workers, teachers, and government workers. The go-to-market motion is product-led: the company depends on SEO-driven blog content, third-party verified reviews (Judge.me, with 8,930+ reviews averaging 4.96/5 stars and Top 1% Shops status), organic Facebook presence, and eBay marketplace listings to drive discovery and conversion. Distribution is direct-to-consumer shipping domestically and to nine international markets, with same-day fulfillment for in-stock orders placed before 10 AM Eastern. Warranty is 3 years with a 60-day money-back guarantee.

The company appears to be founder or small-team owned with no disclosed venture capital or private equity investment. Customers are predominantly individual vehicle owners seeking to avoid the inconvenience of pressing a disable button after every ignition cycle, with a secondary fleet-operator segment identified. Repeat-purchase behavior is documented (multi-vehicle households), and the company invests in continuous SKU development to cover new model years. Revenue is not publicly disclosed.

Name

autostop eliminator

Legal name

Autostop Eliminator (operated by TRL Automotive)

Website

https://autostopeliminator.com

Company type

Private

Operating status

Operating

Short description

Autostop Eliminator, operated by TRL Automotive in Fairmont, West Virginia, designs and sells vehicle-specific plug-and-play electronic devices that permanently disable the factory auto start-stop feature. It serves individual vehicle owners and fleet operators across 14+ automotive brands via direct-to-consumer e-commerce and international shipping.

Ownership category

akta.pro rank

Product category

Automotive aftermarket electronic accessories

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

akta.pro secondary industries

Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI), ADAS Compute & Control Units Manufacturing (Domain Controllers/ECUs) (IMACAMAG)

Keywords

• Automotive aftermarket accessories
• Auto start-stop disable
• Vehicle electronic devices
• Plug-and-play modules
• Engine stop-start override

Headquarters

HQ city

Fairmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Hardware Product Sales: One-time purchase of plug-and-play devices that disable auto start-stop functionality. Each product is vehicle-specific (year, make, model) and sold as a one-time hardware purchase with no recurring subscription. Pricing ranges from approximately $85 to $110 per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Autostop Eliminator designs, engineers, and manufactures vehicle-specific plug-and-play electronic devices that interface with a vehicle's CAN bus, gateway module, or auto start-stop switch to disable the factory auto start-stop (ESS/ISG) feature without modifying vehicle programming or wiring. The company offers approximately 102 SKUs covering 14+ vehicle brands and 60+ models, priced between $84.99 and $109.99 per unit, and ships direct-to-consumer from its Fairmont, West Virginia facility. Devices are AEC-Q200 certified, manufactured in the USA, and backed by a 3-year warranty and 60-day money-back guarantee.

Product overview

Autostop Eliminator is a single product line consisting of vehicle-specific hardware devices that plug into a vehicle's electrical system to disable the auto start-stop feature. The company offers approximately 102 different products covering 14+ vehicle brands (Ford, GM/Chevrolet/Buick/Cadillac/GMC, Chrysler, Dodge, Jeep, Ram, Lincoln, Genesis, Hyundai, Kia, Subaru). Each device is designed for specific vehicle makes, models, and model years, with installation varying by vehicle (some plug into the auto start-stop switch, others into the gateway module or diagnostic port). The products are manufactured in the USA with AEC-Q200 certified automotive components and come with a 3-year warranty and 60-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• TRL Automotive: Manufacturing company that produces the Autostop Eliminator product line. Devices are designed and assembled in the USA using components certified for automotive use (AEC-Q200).

Quantifiable outcome

• 8,930+ verified customer reviews with 4.96/5 average rating
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Range Technology: Range Technology makes plug-and-play disabler devices for GM's Active Fuel Management (AFM) and Dynamic Fuel Management (DFM) systems. Highly comparable DTC model: vehicle-specific modules that interface with the engine control system to override factory behavior, sold online at similar price points.
• Pedal Commander: Pedal Commander sells a plug-and-play throttle response controller that interfaces with the vehicle's electronic throttle system. Comparable DTC automotive accessory model with strong reviews, vehicle-specific SKUs, and direct-to-consumer e-commerce distribution.
• Edge Products: Edge Products manufactures aftermarket vehicle programmers, tuners, and electronic accessories (e.g., EvoHT, Juice, Insight) that interface with vehicle ECUs. Direct peer in the automotive electronic accessory space with overlapping customer base of enthusiast vehicle owners.
• Superchips (by Derive): Superchips produces vehicle-specific performance programmers and tuning modules that connect to OBD-II ports and modify engine/transmission behavior. Comparable hardware accessory category, similar DTC and dealer distribution model.
• Bully Dog (Derive Systems): Bully Dog produces plug-in performance tuners (GTX, BDX) that interface with vehicle ECUs to alter throttle, shifting, and other behavior. Direct comparable in the aftermarket electronic accessory category targeting enthusiast owners.

Broad incumbents

• aFe Power: aFe Power is a broader aftermarket automotive performance parts manufacturer (intakes, exhausts, electronics) that overlaps in the enthusiast vehicle owner segment. While not directly competing in auto start-stop, they share the same DTC/retail channel and customer base.
• iDatalink (by ADS): iDatalink/Automotive Data Solutions makes vehicle-specific integration modules that interface with OEM CAN bus systems for audio, remote start, and telematics. Highly relevant technology overlap (CAN bus interface modules), but broader application focus.
• Metra Electronics (Axxess): Metra's Axxess brand manufactures vehicle-specific integration interfaces and electronic modules for aftermarket accessories. Comparable vehicle-specific electronic module business model with established OEM relationships.

Emerging players

• COBB Tuning: COBB Tuning offers Accessport tuners and electronic accessories for performance vehicles. Comparable enthusiast-targeted electronic accessory DTC model with strong brand and review presence.

Regional players

• Beat-Sonic: Beat-Sonic is a Japanese manufacturer of vehicle-specific plug-and-play electronic accessories (switch controllers, interface modules) primarily serving the Japanese domestic market. Comparable product concept (vehicle-specific electronic modules) but geographic focus differs.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TRLAutomotive

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about autostop eliminator