au diable vert

What au diable vert does

Au Diable Vert is a privately held four-season outdoor recreation resort and eco-lodging destination located at over 1,000 feet altitude on the southern slope of Mont Sutton in Glen Sutton, Quebec (Eastern Townships). Founded in 2005, the company operates 32+ accommodation units across seven categories (treehouse refuges, pod cabins, family pod cabins, rustic cabins, cliff refuges, mountain view apartments, and named camping sites), supported by a 22 km private trail network and 15+ activities spanning hiking, kayaking, SUP, river tubing, snowshoeing, backcountry/Hok skiing, sledding, animal tracking, and an on-site Highland cattle farm. Two flagship attractions distinguish the property: ObservÉtoiles, marketed as the world's first open-air planetarium with augmented reality using Aryzon AR headsets in a 184-seat mountain amphitheater, and VéloVolant, Canada's only aerial treetop cycling course on a 1,000-meter cable circuit at heights up to 30 meters. The company holds the first DarkSky International certified lodging in Canada (21.63 mag/arcsec² night sky quality) and Royal Astronomical Society of Canada Starry Sky Reserve designation (2018), positioning it as a destination astrotourism site.

The business model is direct-to-consumer with no third-party distributors. Reservations are made through an integrated Checkfront booking system on the company website, with pricing structured as one-time per-unit fees for activities ($7.50 trail day pass, $15 tubing, $25-$55 kayak rentals, $50 VéloVolant adult, $49 guided kayak excursion) and unlisted accommodation rates revealed at booking. Annual trail passes ($45 individual, $75 family) provide a small recurring revenue layer. Gift certificates are sold in custom amounts or for specific activities. The company targets Quebec-based nature enthusiasts, families, pet owners (dogs welcomed at no extra charge across most offerings), astrotourism visitors, adventure travelers, and couples, with the primary market being within 1h30 drive of Montreal or Sherbrooke. Marketing channels are concentrated on Instagram, SEO, a bilingual website, and Constant Contact email newsletters. The company is founder-operated, has no disclosed funding rounds, no parent company, and is structured across related Quebec Inc. entities including 9229-4685 Quebec Inc. (Au Diable Vert) and 9267-2377 Quebec Inc. (VéloVolant). Recognition includes the Parks Canada Sustainable Tourism Award (2010), an honorable mention (2011), and GreenStep Sustainable Tourism certification (2024).

Name

au diable vert

Legal name

Au Diable Vert

Website

https://audiablevert.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Au Diable Vert is a privately held four-season outdoor recreation resort in Glen Sutton, Quebec, offering 32+ unique accommodations (treehouses, pod cabins, cliff refuges), 15+ activities, and the world's first open-air AR planetarium and Canada's only aerial treetop cycling course, targeting Quebec-based families, nature enthusiasts, and astrotourists.

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Eco-Lodging Resort

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Accommodation (721), Recreational Goods Rental (532284), Other Traveler Accommodation (72119), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mountain & Wilderness Lodges (THAAAHAE)

akta.pro secondary industries

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG), Mountain & Ski Homes (THAMAAAG)

Keywords

• Eco-lodging accommodations
• Outdoor recreation resort
• Astrotourism experiences
• Aerial cycling tours
• Mountain vacation rentals

Headquarters

HQ city

Sutton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Accommodation Rentals: Revenue from renting various unique accommodations including treehouses (9 types), pod cabins (9 units), family pod cabins (7 types), rustic cabins (3 types), cliff refuges (4 types), mountain view apartments (3 units), and camping sites (19 named locations). Accommodations are available year-round with varying seasonal pricing and minimum stay requirements.
2. Activity Fees - VéloVolant: Fees for the unique aerial treetop cycling experience. Adults 17+ pay $50+ tax, ages 12-16 pay $35+ tax. Includes trail access for the day.
3. Water Sports Activities: Revenue from kayaking (guided 11km excursions at $49/person, or kayak rentals at $25-55 per 2 hours), SUP rentals ($25 for 2 hours), and river tubing ($15 per person for 2 hours).
4. Trail Access and Outdoor Activities: Day passes for trail access at $7.50/adult (plus $0.25 Sutton city rescue fee). Annual passes available ($45 individual, $75 family). Snowshoe rentals at $10/day. Hok ski rentals at $30 for 3 hours (or $25 with accommodation).
5. ObservÉtoiles Planetarium Shows: Nightly open-air planetarium shows with augmented reality. Reserved for overnight guests or specific show ticket holders.
6. Farm Products: Sales of Highland beef raised on-site, sold directly from the farm. Meat is grass-fed without additives, hormones, or antibiotics, dry-aged 18 days, vacuum-packed and frozen.
7. Gift Certificates: Sale of gift certificates in specific amounts or for specific activities (VéloVolant, ObservÉtoiles). Prestige boxes available for premium gifting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Au Diable Vert is a four-season outdoor recreation resort in Glen Sutton, Quebec that rents seven categories of unique eco-lodging accommodations (mountain apartments, treehouse refuges, pod cabins, family pod cabins, rustic cabins, cliff refuges, and tent camping sites) and operates more than 15 outdoor activities. Signature experiences include the world's first open-air augmented reality planetarium (ObservÉtoiles) and Canada's only aerial treetop cycling course (VéloVolant), supported by hiking, water sports, winter recreation, and an on-site Highland cattle farm.

Product overview

Au Diable Vert is a 4-season mountain resort and outdoor station in Glen Sutton, Quebec, offering 7 distinct accommodation types and over 15 distinct activities. Accommodations range from luxury mountain view suites and cliff-side cabins to rustic cabins, treehouses, pod cabins (individual and family-sized), and secluded tent camping sites. The activity portfolio centers on two flagship unique experiences: ObservÉtoiles — the world's first open-air planetarium with augmented reality — and VéloVolant — Canada's only aerial treetop cycling course. Additional offerings include a 22 km private trail network supporting 4-season hiking, kayaking, SUP, river tubing, snowshoeing, backcountry/Hok skiing, sledding, animal tracking with a nighttime reflective-panel trail, and an on-site Highland cattle farm with beef sales. The resort also operates a DarkSky International-certified stargazing accommodation program and holds GreenStep Sustainable Tourism certification. All bookings are managed through the Checkfront online reservation system.

Differentiator

Problem solved

Functional benefit

Brands

• ObservÉtoiles: The world's first open-air planetarium with augmented reality technology, featuring expert astronomers, lasers, and AR headsets for stargazing experiences.
• VéloVolant

Quantifiable outcome

• 21.63 mag/arcsec² night sky quality rating - exceptional darkness for stargazing
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DarkSky InternationalcoreStrategic or Co-development Partner · 1 January 2023DarkSky International certifies Au Diable Vert as the first DarkSky Approved Lodging in Canada. This certification recognizes the resort's commitment to protecting the night sky through sustainable lighting practices and educational activities. The partnership aligns Au Diable Vert's mission of nature preservation with DarkSky's global dark sky preservation efforts.
• Aryzon (Netherlands)coreTechnology or IntegrationDutch company providing augmented reality headsets used in the ObservÉtoiles open-air planetarium experience. The Aryzon AR headset allows visitors to see digital constellation overlays superimposed on the real night sky.
• Nature Conservancy of Canada (CNC)minorStrategic or Co-development PartnerPartnership has led to conservation, management, and public access to several natural areas surrounding Au Diable Vert. Supports reforestation and wildlife protection initiatives.
• Sutton Mountain Rescue / Ville de SuttonminorOthers$0.25 per adult trail access fee contributes to Sutton city's mountain rescue services.
• National GeographicminorGTM or Marketing PartnerMentioned in connection with the ObservÉtoiles activity and National Geographic's association with astronomy and exploration content.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Camp Sarika by Aman: Aman-branded luxury tented camp in Utah with private pavilions and curated wilderness experiences. Comparable for premium tented/unique lodging combined with high-end experiential programming.

Direct peers

• Whitepod: Swiss luxury eco-lodge famous for geodesic pod accommodations and unique mountain experiences. Directly comparable for the 'pod cabin' format, mountain setting, premium positioning, and experiential differentiation.
• Post Ranch Inn: Luxury cliff-side and treehouse-style boutique resort in Big Sur, California. Comparable for unique elevated architecture, sustainability ethos, stargazing programs, and adult-oriented premium positioning.
• Clayoquot Wilderness Lodge: Luxury Canadian eco-resort on Vancouver Island with tented accommodations and adventure activities (horseback riding, kayaking, hiking). Comparable as a four-season, adventure-focused, sustainability-credentialed wilderness resort.
• Fogo Island Inn: Luxury Canadian wilderness resort in Newfoundland offering design-forward, isolated accommodations and curated nature experiences. Comparable as a premium Canadian eco-resort combining unique architecture, art, and remote nature immersion.
• Treehotel: Iconic Swedish treehouse hotel with architect-designed rooms suspended in a forest. Directly comparable for unique treehouse accommodations, forest immersion, and nature-based premium lodging.
• Arctic TreeHouse Hotel: Finnish Lapland resort with individual treehouse suites designed for aurora viewing and stargazing. Comparable for the treehouse accommodation format paired with dark-sky/astrotourism product.

Regional players

• Mont-Tremblant Resort: Largest Quebec ski/mountain resort with extensive lodging, dining, and activity offerings. Comparable as a Quebec-based four-season mountain destination competing for the same Montreal-driven visitor base.
• Hôtel de Glace: Quebec-based ice hotel operating near Quebec City with unique themed accommodations. Comparable as a Quebec destination offering one-of-a-kind overnight lodging tied to seasonal experiences.

Emerging players

• Free Spirit Spheres: Small Canadian (BC) operator of spherical treehouse accommodations. Comparable niche offering of unique suspended lodging, though at a smaller scale and without the broader resort infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/audiablevert

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about au diable vert