Aryzon

What Aryzon does

Aryzon is a Netherlands-based private company that designs and sells affordable cardboard-based stereoscopic Augmented Reality and Mixed Reality (AR/MR) headsets that leverage users' existing ARKit (iOS) and Google ARCore (Android) smartphones as the computing and display platform. The core product line comprises three headset variants — the Aryzon MR Original (€29.99, v4.0), the Aryzon 3D Print MR (€25 DIY kit requiring a 3D printer), and the Aryzon Pop-Up (a simplified marketing-oriented variant) — supported by a €9.90 wireless controller, companion mobile apps (Aryzon AR Studio, 3D Model Viewer, Multi-Maze, Mini Games), and an open-source Unity SDK that is freely distributed via GitHub. In 2023 the company added Aryzon.World, a low-/no-code XR creation platform for prototyping multi-user training materials, expanding the product surface from hardware into software platform territory.

The company's revenue model is product-led and hardware-centric: the majority of sales flow through direct-to-consumer e-commerce at shop.aryzon.com, supplemented by recruited retailers and drop-shippers, app store distribution, and direct B2B inquiries ([email protected]) for custom projects. Recurring software revenue exists in the form of tiered Unity networking licenses (Free / $30 one-time NAT-only / $10-month Light / $30-month Pro) and prospective Aryzon.World platform access. Customers span education (University of Twente, Stanford, Wageningen, University of Lisbon), healthcare training (Hospital da Luz Learning Health in Portugal), construction and engineering (Cadac Group via BIM integration), entertainment (National Geographic ObservEtoiles open-air AR planetarium in Quebec), and individual consumers seeking an inexpensive alternative to Microsoft HoloLens or Magic Leap.

Founded in 2016 in Twente and initially capitalized through a €109,995 Kickstarter campaign in 2017 (the only disclosed funding event), Aryzon operates with 1-10 employees across offices in Amersfoort and Enschede. Strategic technology integrations include a partnership with Microsoft partner Breinwave to connect Aryzon headsets to HoloLens for multi-user AR, and collaborations with research institutions across medical training and pharmaceutical agriculture. Legal entity is ARYZON 3D BV, registered in the Netherlands.

Name

Aryzon

Legal name

ARYZON 3D BV

Website

https://aryzon.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Aryzon is a Netherlands-based company that designs low-cost cardboard AR/MR headsets and a no-code XR platform (Aryzon.World), serving education, healthcare training, and consumer markets with smartphone-powered stereoscopic 3D experiences priced from €25 to €40 per unit.

Ownership category

akta.pro rank

Product category

Augmented Reality Hardware

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Components & Accessories (3670), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AR/MR Headsets for Gaming (CRACAOAF)

akta.pro secondary industries

VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• Augmented reality headsets
• Smartphone AR glasses
• Cardboard VR headset
• Stereoscopic 3D headset
• XR development platform

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - Headsets: Sale of physical AR/MR headsets and accessories including the Aryzon Original (€30), Aryzon 3D Print MR (€25), Aryzon Pop-Up, and combo deals (€40). Revenue generated through direct e-commerce sales.
2. Hardware Sales - Accessories: Sale of complementary hardware including the Aryzon Wireless Controller (€9.90) for enhanced interaction in AR applications.
3. Networking Licenses: Tiered licensing model for Unity networking asset: Free tier (2 relay connections), NAT only ($30 one-time), Light ($10/month), and Pro ($30/month). Revenue from subscription and one-time licensing.
4. Platform Services - Aryzon.World: XR creation platform for prototyping training materials. May include platform access or enterprise subscriptions for the no-code XR platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Aryzon designs, manufactures, and sells affordable cardboard-based stereoscopic 3D Augmented Reality and Mixed Reality headsets (Aryzon MR Original at €30, Aryzon 3D Print MR at €25, and Pop-Up variant) that transform ARKit/ARCore-enabled smartphones into portable AR/MR devices. The company complements its hardware with an open-source Unity SDK, the Aryzon.World low/no-code XR creation platform, companion iOS/Android apps, and a wireless controller, providing a complete ecosystem for consumer, education, and enterprise AR applications.

Product overview

Aryzon is a Dutch XR company that offers a portfolio of affordable cardboard-based 3D Augmented/Mixed Reality headsets and supporting software. The core product line consists of three headsets: the Aryzon MR Original (v4.0, €29.99) — the original cardboard AR/MR headset; the Aryzon 3D Print MR (€25) — a DIY version for users with 3D printers; and the Aryzon Pop-Up — a simplified pop-up variant for business marketing use. These headsets are paired with the Aryzon.World platform, a low-/no-coding XR creation platform for training materials, and supported by an open-source Unity SDK (free) and a Unity3D Networking asset (Free/Light/Pro tiers). Companion mobile apps include Aryzon AR Studio (model viewer), the Aryzon App (calibration/tutorial), AR 3D Model Viewer, Multi-Maze, and Aryzon Mini Games. The wireless controller (€9.90) adds hardware interaction options. The entire portfolio centers on making 3D AR/MR accessible and affordable by leveraging users' existing smartphones via ARKit and ARCore.

Differentiator

Problem solved

Functional benefit

Brands

• Aryzon.World: XR creation platform for prototyping training materials without programmers
• Aryzon AR Studio
• Aryzon Unity SDK

Products and services

• Aryzon MR Original The original Aryzon AR/MR cardboard headset that transforms a smartphone into a portable stereoscopic 3D Augmented Reality headset. Priced at €29.99 (v4.0). Features include comfort foam cushion, headstrap, and open-source SDK. Supports all ARKit (iOS 11+) and ARCore compatible smartphones.
• Aryzon 3D Print MR A DIY (do-it-yourself) version of the Aryzon headset where users download 3D print models and purchase a material kit to assemble their own AR/MR headset. The assembled headset is more sturdy than the original. Priced at €25. Includes a qualitative visor, mirror, Fresnel lens, headstrap, and foam cushion. Requires a 3D printer with a minimum print bed of 19.5 x 19.5 cm.
• Aryzon Pop-Up A simplified, pop-up cardboard version of the Aryzon headset designed as a marketing tool for businesses to show products, services, and information in volumetric Augmented Reality. Intended for brief AR experiences lasting several minutes. Available for business inquiries via [email protected].
• Aryzon Wireless Controller A wireless controller accessory offering additional interaction possibilities for Aryzon applications. Priced at €9.90. Intended for developers and Aryzon.World platform use.
• Aryzon.World Platform A low-/no-coding XR creation platform enabling users to prototype their own training materials without programmers. The platform supports multi-user experiences. Accessible via web at Aryzon.world with iOS and Android app downloads.
• Aryzon Unity SDK An open-source Unity Software Development Kit (SDK) that enables developers to create Aryzon-compatible 3D AR/MR content. Version 3.0 available on GitHub. Completely free to use. Includes Unity3D Networking asset built on Mirror-Networking with Telepathy (TCP) for multi-device connectivity.
• Aryzon Unity3D Networking Asset A Unity networking asset built on top of Mirror-Networking with Telepathy (TCP). Provides Easy Link-up (List Server), Direct-Connect through NAT Traversal, local and hairpin connection, and automatic relay fallback. Offered in Free (2 relay users max), NAT Only ($30 one-time), Light ($10/month, 30 relay connections), and Pro ($30/month, 100 relay connections) tiers.
• Aryzon AR Studio App A mobile application that allows users to explore thousands of 3D models in Augmented Reality and import their own 3D models for viewing in volumetric 3D space using the Aryzon headset. Available on iOS and Android via app stores.

Quantifiable outcome

• Over 60% increase of skill retention over a longer period compared to traditional learning
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Center for Animal-Free Biomedical Translation (CPBT)minorStrategic or Co-development Partner · 3 July 2023Aryzon and Aryzon.World are partners for the Virtual Reality Training Centre initiative. Providing expertise in both headsets and the multi-user no-code XR platform for education and training in animal-free biomedical research.
• Wageningen University & ResearchminorStrategic or Co-development Partner · 11 May 2023Collaboration on eXtended Reality-based Digital Twins for pharmaceutical cannabis production. Aryzon.World XR platform used in proof of concept demonstrated at Wageningen University Digital Twins conference.
• Hospital da Luz Learning Health (Portugal)minorStrategic or Co-development Partner · 17 December 2020Research collaboration on Mixed Reality training assistance for intravenous needle insertion procedures. Aryzon headset used to augment training dummy with 3D anatomy overlays and target information.
• University of LisbonminorStrategic or Co-development Partner · 17 December 2020Research collaboration with Hospital da Luz on MR training assistance research. Authors from Instituto Superior Técnico contributed to the published scientific paper on the training system.
• National GeographiccoreStrategic or Co-development Partner · 23 June 2018Collaboration on ObservEtoiles - world's first open air 3D Augmented Reality planetarium. National Geographic provided branding and content for the stargazing experience using Aryzon headsets and Escapist Games' Star Chart software. Located at Au Diable Vert Station Montagne in Quebec, Canada.
• Escapist GamescoreStrategic or Co-development Partner · 23 June 2018Created the specialized AR application for ObservEtoiles planetarium. Makers of Star Chart app (30M+ downloads) which was adapted for the open air AR planetarium experience using Aryzon headsets.
• StartUpDeltaminorGTM or Marketing Partner · 9 January 2018Presented under the auspices of StartUpDelta and H.R.H. Prince Constantijn of the Netherlands at CES 2018, providing visibility and credibility for the startup.
• VR OwlminorChannel Partner/ Reseller/ Distributor · 9 January 2018Potential Netherlands-based retailer partnership being negotiated during CES to broaden retailer network and branded headset availability.
• DodocaseVRminorChannel Partner/ Reseller/ Distributor · 9 January 2018Potential US-based retailer partnership being negotiated during CES to broaden retailer network and branded headset availability in the American market.
• Apple (ARKit)coreTechnology or IntegrationTechnology integration with Apple's ARKit for iOS devices. Aryzon headset works with any ARKit-enabled iPhone (iPhone 6s and newer with iOS 11+).
• Google (ARCore)coreTechnology or IntegrationTechnology integration with Google's ARCore for Android devices. Aryzon headset supports ARCore-enabled Android phones from Asus, Google, Nokia, Huawei, LG, Motorola, OnePlus, Samsung, Sony, and Xiaomi.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Magic Leap: Enterprise-focused AR headset maker and one of the marquee premium AR platforms. Aryzon explicitly compares its €30 device to Magic Leap's price point as part of its "affordable AR" pitch.
• Microsoft HoloLens: The dominant enterprise AR headset platform. Aryzon explicitly positions itself as an affordable complement to HoloLens (HoloLens controls visualization, Aryzon headsets enable multi-user viewing). A different price point and capability tier, but the same enterprise AR/3D visualization category.
• Epson Moverio: Established enterprise-grade smart glasses line used in industrial training, healthcare, and field service. Overlaps with Aryzon's enterprise training and visualization use cases (BIM, medical training).
• Meta (Quest / Ray-Ban): Meta's Quest 3 (mixed reality passthrough) and Ray-Ban smart glasses are the main consumer XR hardware platforms Aryzon competes with at the conceptual level. A very different price/performance band, but addressing overlapping consumer and prosumer XR use cases.
• Apple Vision Pro: Apple's premium spatial computing headset sets the high-end benchmark for AR/MR experiences and is closely tied to ARKit, which Aryzon also depends on. Represents the upper bound of the AR hardware spectrum Aryzon targets.

Emerging players

• Xreal: Smart glasses maker focused on affordable consumer AR viewers that often pair with smartphones. Similar positioning to Aryzon — accessible, smartphone-tethered AR hardware for content consumption and light productivity.
• Rokid: Chinese smart-glasses and AR headset maker with comparable product positioning (lightweight, smartphone-paired AR viewing) and overlap in education, training, and industrial use cases.
• Snapchat Spectacles: Snap's AR glasses target consumer-facing AR experiences; while more fashionable, they overlap with Aryzon's push to bring AR to consumers and brand-driven experiences (e.g., the ObservEtoiles planetarium).

Direct peers

• Merge EDU: Sells affordable, classroom-focused AR hardware and curriculum content (Merge Cube, Merge EDU platform). Aryzon competes in the same K-12/education AR niche with a similar low-cost device + content/play platform play.
• Google Cardboard: The most direct conceptual predecessor: a low-cost cardboard stereoscopic viewer that uses a smartphone as the display and compute. Aryzon extends this concept into AR/MR territory, so the product, GTM, and target customer overlap is significant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aryzon_official
• GitHubgithub.com/Aryzon/unity-sdk
• Facebookfacebook.com/aryzon.vision
• LinkedInlinkedin.com/company/aryzon
• Instagraminstagram.com/aryzon.official/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aryzon