The Country Club of Birmingham

What The Country Club of Birmingham does

The Country Club of Birmingham is a private, non-profit membership club founded on October 1, 1898, operating from a single location at 3325 Country Club Road in Birmingham, Alabama. It provides members and their families with an integrated lifestyle offering centered on two championship 18-hole golf courses — the West Course (Donald Ross, modified by Robert Trent Jones Sr. and Pete Dye) and the East Course (Donald Ross, updated by John LaFoy in the 2010s) — alongside aquatics, fitness, 14-court racquet sports, and multiple dining venues including The West Lounge, Twenty Twelve, Veranda, and the casual Milner's (introduced in 2020).

The business model is subscription-based private membership, with annual dues providing access to the full amenity portfolio; pricing is not publicly disclosed and membership is by inquiry or invitation. Go-to-market relies almost entirely on word-of-mouth and member referrals, with the club's website (ccbham.org) and MembersFirst-powered member portal serving as digital touchpoints for tee-time booking, online statements, and account access. The technology stack is conventional for the segment — MembersFirst, Jonas Clubhouse Online, and Golf Genius handle club management and golf event coordination, with Google Analytics used for site analytics. There is no proprietary technology, AI/ML capability, or external software product; the club is an experiential hospitality operator, not a technology company.

Ownership is member-based with no identified parent company, private equity sponsor, or institutional investor. The club has reinvested continuously in its physical plant — notably the 2020 facility modernization (redesigned pool, expanded fitness, casual dining) and ongoing course renovations — and celebrated its 125th anniversary in October 2023, reinforcing a heritage positioning in the Birmingham market rather than pursuing geographic or product-line expansion.

Name

The Country Club of Birmingham

Legal name

The Country Club of Birmingham

Website

https://ccbham.org

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

101–250 employees

Short description

The Country Club of Birmingham is a private, non-profit membership club founded in 1898 in Birmingham, Alabama, offering members and their families two championship Donald Ross-designed golf courses, aquatics, fitness, racquet sports, and multiple dining venues under a single annual subscription.

Ownership category

akta.pro rank

Product category

Private Country Club Services

NAICS

Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Private golf club
• Country club membership
• Golf course access
• Club dining services
• Racquet sports facilities

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Private country club membership fees providing access to golf courses, aquatics, fitness, racquet sports facilities, and dining services for members and their families

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

The Country Club of Birmingham is a private membership club providing its members and their families with access to two Donald Ross-designed championship golf courses (West Course and East Course), aquatics, fitness and racquet sports facilities, and a portfolio of dining venues including The West Lounge, Twenty Twelve, Veranda, and Milner's. Membership is sold as an annual subscription, and the club supplements on-site amenities with member-facing digital services for tee time booking, golf event management, statements, and reservations.

Product overview

The Country Club of Birmingham is a private golf club offering a unified portfolio of recreational and hospitality services. The core product is its two Donald Ross-designed golf courses—the East Course and West Course—supported by modern aquatics, fitness, and racquet sports facilities. Dining experiences include The West Lounge (with Twenty Twelve and Veranda), Milner's casual dining, and The Terrace. The club provides member-facing digital services including a member portal with tee time booking, golf event management, and online statement access. The 2020s saw significant facility modernization including a redesigned pool, expanded fitness areas, and new casual dining options, positioning the club as a modern private club with traditional heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• West Course Golf Championship 18-hole golf course at the club's West layout, designed by Donald Ross, converted by Robert Trent Jones Sr., and revised by Pete Dye. Available to members and used to host state, regional, and national golf events.
• East Course Golf Championship 18-hole golf course at the club's East layout, designed by Donald Ross and preserved close to its original form. Available to members.
• Aquatics Facilities State-of-the-art swimming pool and aquatic facilities providing recreational and fitness swimming for members and their families.
• Fitness Facilities Comprehensive fitness center offering modern workout equipment, spin, and group fitness classes for members.
• Racquet Sports Facilities Tennis complex with 14 courts, pro shop, and locker rooms, including a state-of-the-art digital teaching facility for instruction.
• The West Lounge Dining Fine dining restaurant offering upscale casual and formal dining experiences for members, with lunch, Sunday brunch, and dinner service.
• Milner's Casual Dining Casual dining venue offering relaxed, informal dining for members and guests.
• Twenty Twelve & Veranda Dining Upscale casual dining venues within The West Lounge offering golf course views and terrace seating.
• Golf Event Management Tournament and event organization services for member and guest golf events, operated via Golf Genius software.
• Member Portal Online member services platform providing account access, tee time booking, statement viewing, and reservation management through MembersFirst and Jonas Clubhouse Online.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• MembersFirstcoreTechnology or IntegrationProvides the club website platform and member login functionality. Used for online tee time solutions and golf management through MembersFirst Tee Time Solutions.
• Jonas Clubhouse OnlinecoreTechnology or IntegrationProvides online statement provisions and member management services for club operations.
• Golf GeniuscoreTechnology or IntegrationGolf event management software used for tournament coordination and golf event scheduling.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Others

• KemperSports: Third-party golf course and club management company. Relevant adjacent peer to CCB because it represents the operational outsourcing/management-services pathway that private clubs pursue and could be a comparable business model for monetization or partnership in private club operations.

Direct peers

• Augusta National Golf Club: Private member-owned golf club in Georgia, home of the Masters. Closest comparable to CCB in structure (private member club), heritage (founded 1932), and amenity profile anchored by elite golf plus member-only clubhouse and dining.
• Cypress Point Club: Private member-owned golf club in Pebble Beach, California. Directly comparable elite private club anchored by a single architecturally significant course and tightly controlled membership economics.
• Medinah Country Club: Private member-owned country club near Chicago with three courses and full amenities. Comparable as a legacy private member club with multiple championship golf courses that has hosted major professional events.
• Shoal Creek Club: Private member-owned golf club in Alabama founded in 1977 with a Jack Nicklaus-designed championship course. Directly comparable to CCB as a Southern private member club anchored by a single elite golf course with full club amenities.
• The Honors Course: Private golf club in Ooltewah, Tennessee designed by Pete Dye, founded in 1982. Comparable as a member-owned private club whose identity is built around a signature architect-designed course plus full recreational amenities in the Southeast.
• Pine Valley Golf Club: Private member-owned golf club in New Jersey consistently ranked among America's top courses. Comparable to CCB in operating model (private member club, golf-centric, member-paid recurring revenue, no outside investors) and brand-defining course quality.
• Sea Island Golf Club: Private member-owned resort club in Georgia offering multiple golf courses, tennis, fitness, dining, and beach amenities. Comparable to CCB in multi-amenity Southern private club with championship golf pedigree and family-oriented programming.
• Congressional Country Club: Private member-owned country club in Bethesda, Maryland with two championship golf courses and full amenities including tennis, aquatics, fitness, and dining. Closely comparable to CCB in multi-course private club structure, amenity breadth, and major-tournament hosting heritage (multiple U.S. Opens).

Broad incumbents

• Invited (formerly ClubCorp): Largest operator of private golf and country clubs in the United States with a portfolio of hundreds of member-owned and company-operated clubs. Comparable to CCB as a competing model of private club operations, although Invited runs clubs as a commercial operator rather than a single non-profit member entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-country-club-of-birmingham

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Country Club of Birmingham