What Fertig Haus does

Fertig Haus operates 1fertighaus.de, a German-language digital comparison and lead-generation portal for prefabricated houses (Fertighaus) in the D-A-CH region plus Luxembourg. The portal is operated by Deutsche Neubau AG Ltd., a privately held company with a dual-headquarters structure — operational headquarters in Essen, Germany and registered office in Manchester, United Kingdom (Company Number 17240319). The platform serves prospective homebuilders with a suite of free self-service tools: a Fertighaus-Preisrechner (cost calculator including ancillary construction costs and a 15-20% safety reserve), a 7-step Fertighaus-Konfigurator (house-type, size, roof shape, and equipment designer), an Anbietervergleich (side-by-side comparison of up to three manufacturers from a roster of 42+), a bundled catalog-ordering service, a Preisalert alert system, and specialized calculators covering financing, subsidies (KfW / Förder-Finder), floor plans, construction phasing, and plot evaluation. The platform is web-based, SSL/TLS encrypted, GDPR-compliant, and offers a free 60-minute consultation with a TÜV Rheinland-certified building-cost expert.

The business model is a free-to-user affiliate/referral marketplace. All consumer-facing tools are provided at no cost; revenue is generated through referral/lead fees paid by the 42+ participating Fertighaus manufacturers when qualified inquiries (Angebotsanfragen) are routed to them through the portal. Distribution is primarily organic — the portal holds the "Die Nummer 1 fürs Fertighaus" positioning with strong SEO presence in Fertighaus-related queries across D-A-CH+L, complemented by Google Ads with consent-mode-v2 conversion tracking and email remarketing via the Preisalarm channel. The B2B partner network includes anchors such as Town & Country Haus, Bien-Zenker, Baufritz, Gussek Haus, Regnauer Hausbau, and allkauf haus, spanning both timber-frame (Holztafelbau) and masonry (Massivhaus) construction methods. The company serves a category that represented more than 1 in 4 newly approved single and two-family houses in Germany in 2024 (up from roughly 1 in 5 in 2019), giving it exposure to a structurally growing German residential-construction segment.

Name

Fertig Haus

Legal name

Deutsche Neubau AG Ltd.

Website

https://1fertighaus.de

Company type

Private

Operating status

Operating

Short description

Fertig Haus operates 1fertighaus.de, a free D-A-CH+L digital comparison and lead-generation portal that connects prospective homebuilders with 42+ prefabricated house manufacturers via cost calculators, configurators, and side-by-side provider comparison tools, monetizing through referral fees.

Ownership category

akta.pro rank

Product category

Prefabricated House Comparison Portal

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)

akta.pro secondary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Prefabricated house comparison
• Building cost calculator
• Fertighaus portal
• House configurator tool
• Manufacturer lead generation

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Referral/Vermittlungsvergütung (Lead Generation Fees): Platform generates revenue through referral fees from participating Fertighaus manufacturers when qualified inquiries (Angebotsanfragen) are generated through the portal. Users request quotes at no cost; fees are paid by manufacturer partners when contact is established. This is the primary revenue stream.
2. Katalogvermittlung (Catalog Distribution): Bundled catalog ordering service for multiple manufacturers - free for users, with potential referral arrangements with participating manufacturers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

1fertighaus.de is a free online comparison and lead-generation portal for prefabricated houses (Fertighaus) serving the D-A-CH region plus Luxembourg. It offers prospective homebuilders digital planning tools including a cost calculator with ancillary-cost buffer, a seven-step house configurator, a side-by-side comparison of 43 manufacturers, bundled catalog ordering, and free TÜV-certified expert consultations. The platform is monetized through referral/lead-generation commissions paid by 42+ participating manufacturers when qualified buyer inquiries are generated.

Product overview

1fertighaus.de is a portal platform offering a suite of digital planning and comparison tools for prefabricated house construction. The core offerings include the Fertighaus-Preisrechner (cost calculator), Fertighaus-Konfigurator (7-step house configurator), Anbietervergleich (43-provider comparison tool), Hauskataloge-Service (catalog ordering), Preisalarm (price alert service), and specialized calculators for financing (Baufinanzierungsrechner), subsidies (Förder-Finder), floor plans (Grundriss-Finder-Quiz), and construction phases (Bauphasen-Planer). The platform operates as a free portal for building interests, monetized through referral commissions from participating manufacturers when user contacts result.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertighaus-Preisrechner (Cost Calculator) Interactive calculator for estimating prefabricated house price ranges by entering living area, house type, and equipment level. Outputs honest price spans including ancillary construction costs with a 15–20% safety buffer for additional costs. Free for prospective homebuilders planning a new build.
• Fertighaus-Konfigurator (House Configurator) Seven-step digital house design tool guiding users through house type, size, roof shape, and equipment selection. At completion, produces a price estimate and lists manufacturers that build the configured house. Free for prospective homebuilders.
• Anbietervergleich (Manufacturer Comparison) Comparison tool allowing prospective homebuilders to evaluate up to three prefabricated house manufacturers side-by-side using identical criteria including region, construction method, and budget filters. Covers 43 providers in the D-A-CH+L region. Free for users.
• Hauskataloge-Service (Catalog Aggregation Service) Free bundled catalog ordering service that combines current catalogs from multiple prefabricated house manufacturers into a single request. Includes floor plans, price examples, and reference houses. Delivered free of charge to prospective homebuilders.
• Preisalarm (Price Alert Service) Personalized notification service alerting prospective homebuilders when matching prefabricated house offers appear within their specified budget, region, and criteria. Free and unsubscribeable at any time via email.
• Baufinanzierungsrechner (Construction Financing Calculator) Financing calculator that estimates monthly mortgage payments for new home construction, helping prospective homebuilders plan realistic budgets. Free digital tool.
• Förder-Finder (Subsidy Discovery Tool) Subsidy discovery tool that identifies applicable government grants and subsidized loans (KfW, state programs) for prefabricated house construction. Helps users optimize total cost through available incentives. Free digital tool.
• Grundriss-Finder-Quiz (Floor Plan Finder Quiz) Interactive quiz that helps prospective homebuilders identify suitable floor plans based on living space, room count, and number of floors. Free digital tool.
• Bauphasen-Planer (Construction Phase Planner) Construction timeline planning tool for managing the various phases of a prefabricated home build from initial planning through move-in. Free digital tool.
• Grundstücks-Check (Property Plot Checklist) Property evaluation checklist covering soil reports, contamination, building encumbrances, and development costs to help users assess plots before purchase. Free digital tool.

Quantifiable outcome

• More than 1 in 4 newly approved single and two-family houses in Germany uses prefabrication (2024), up from 1 in 5 in 2019

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered major and minor.

• allkauf hausmajorChannel Partner/ Reseller/ DistributorMajor Fertighaus manufacturer with 13 house models. Listed as one of the 42+ manufacturers featured on the portal with pricing and catalog availability.
• BaufritzmajorChannel Partner/ Reseller/ DistributorPremium ecological solid wood construction specialist. 14 house models starting from €480,000. Featured prominently in blockhaus and Holzhaus comparisons.
• Bien-ZenkermajorChannel Partner/ Reseller/ DistributorMajor manufacturer with 20 house models starting from €277,587. Featured across multiple house type categories.
• Gussek HausmajorChannel Partner/ Reseller/ DistributorFamily company from Nordhorn, Lower Saxony, building since 1951. Individual architect houses in timber frame construction. Price range €295,000-640,000.
• Regnauer HausbaumajorChannel Partner/ Reseller/ DistributorPremium manufacturer from Seebruck am Chiemsee (Bavaria). 5 catalogs, €416,455-647,375 range. Known for Sentinel-Haus healthy building standard and KfW 40 standard as default.
• Town & Country Haus DeutschlandmajorChannel Partner/ Reseller/ DistributorGermany's most frequently chosen brand house. Massivhaus construction with 4 catalogs, €195,000-320,000 range. Operates through 300+ license partners nationwide. Rating 4.3/5 from 2,147 reviews.
• OnlyDomains (Hosting Provider)minorOthersExternal hosting provider located in Auckland, New Zealand. Provides web hosting services for 1fertighaus.de. Data transfer to New Zealand deemed adequate per EU adequacy decision.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Immobilienscout24: Germany's leading real estate marketplace. Although it primarily lists existing properties, its traffic and brand make it a natural competitor or partner for new-build and Fertighaus lead capture across the same target audience.
• Angi (formerly HomeAdvisor): US-based home services lead-generation marketplace. International analogue and strategic benchmark for 1fertighaus.de's marketplace model, particularly on lead quality, pay-per-lead mechanics, and two-sided network management.
• Verivox: Major German comparison portal for energy, insurance, and financial products. Operates a similar lead-generation business model; relevant both as a potential adjacent competitor (finance/insurance extensions of Fertighaus purchase) and a benchmark for portal economics.
• Check24: Germany's largest price-comparison marketplace across insurance, finance, travel, and increasingly home services. Applies the same affiliate/lead-gen model at massive scale and could plausibly enter the Fertighaus vertical, posing both a competitive and a partnership threat.

Others

• Finanzcheck.de: German consumer finance comparison portal focused on mortgage and loan lead generation. Closely comparable on monetization mechanics (referral fees to lenders) and a natural extension partner for 1fertighaus.de's financing-funnel users.
• Interhyp: Germany's largest independent mortgage broker operating a lead-gen/affiliate model. Highly relevant as an adjacent monetization partner for 1fertighaus.de's Baufinanzierungsrechner users and as a benchmark for consumer finance lead-gen economics.

Emerging players

• my-hammer.de (MyHammer): German home services marketplace connecting consumers with trades and construction service providers. Overlaps with 1fertighaus.de on construction decision journeys and lead-gen model, though focused on services rather than prefab home sales.
• Houzz: Global home design, renovation, and professional-finding platform. Compares to 1fertighaus.de as a digital marketplace monetizing high-intent homeowners through directory listings, lead gen, and product referrals.

Regional players

• Bauen.de (Bauen Wohnen Garten): German-speaking homebuilding information and lead-gen portal covering Bauweisen, costs, and provider directories. Targets the same prospective homebuilders and competes for the same long-tail Fertighaus and Baufinanzierung search demand.

Direct peers

• Fertighaus.de: Direct German-language competitor running a comparable Fertighaus comparison and lead-generation portal covering manufacturers, house types, and prices for the DACH market. Same audience, same monetization model (referral fees), and same primary SEO battlefield.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertig Haus