augusta sportswear brands

What augusta sportswear brands does

Momentec Brands Inc., operating under the Augusta Sportswear Brands umbrella, is a US-incorporated private B2B wholesale distributor of athletic apparel, team uniforms, headwear, and custom-decorated sportswear serving schools, youth sports leagues, sports teams, corporate buyers, and sanctioned governing bodies across the United States and Canada. The company operates a portfolio of 8 retained brands (Augusta Sportswear, Alleson Athletic, Badger Sport, Holloway, High Five, Russell Athletic, C2 Sport, and Pacific Headwear) plus sanctioned partnerships with Babe Ruth, Pop Warner, and Perfect Game, covering baseball, basketball, football, soccer, volleyball, hockey, lacrosse, track, cheer/dance, and corporate apparel categories.

The platform combines in-house decoration technology (FreeStyle Sublimation, PH MAX custom labeling, Eco-Revive sustainable fabrics, Coolcore and A/C² performance fabrics, and True Hue color technology) with dealer-facing digital tools including the Alleson Builder design platform, FreeStyle Sublimation designer, product data feeds API, and ZoomCatalog-powered digital catalogs. Decoration methods span sublimation, embroidery, screen printing, digital printing, and print-on-demand via Stahl's Fulfill Engine, with a new tech-enhanced Momentec Performance Center supporting operations. Recent product launches include a 5-Day Fast Sublimation service, the May 2026 New Products catalog, and sport-specific 2026 catalogs.

The business model is wholesale transaction-based: approved dealers must hold registered business status and meet initial and annual minimum purchasing requirements, with account login required for pricing. Revenue is generated through bulk apparel sales, value-added custom decoration services, and private-label programs (Custom Direct, PH MAX) with low 24-piece minimums on custom knit products and 7-week lead times. Wholesale-to-MSRP spreads are meaningful (e.g., $9.00 wholesale vs. $18.00 MSRP on caps), and a FedEx shipping partnership supports free shipping thresholds of $150 (US) and $300 (Canada). The company does not sell direct to consumers, relying entirely on its dealer network for end-market reach.

Name

augusta sportswear brands

Legal name

Momentec Brands Inc.

Website

https://augustasportswear.com

Company type

Private

Operating status

Operating

Short description

Momentec Brands is a US-incorporated private B2B wholesale distributor operating 8 sportswear brands (Augusta Sportswear, Alleson, Badger, Holloway, High Five, Russell Athletic, C2, Pacific Headwear), supplying custom-decorated team uniforms, apparel, and headwear to approved dealers serving schools, youth sports leagues, and corporate buyers across the US and Canada.

Ownership category

akta.pro rank

Product category

Wholesale Sports Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Wholesale sports apparel
• Team uniforms
• Custom sublimation
• Athletic headwear
• B2B sportswear

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Sports Apparel Sales: B2B wholesale distribution of branded sports apparel and team clothing to approved dealers, schools, teams, and organizations. Revenue generated through bulk order pricing with volume-based transactions.
2. Custom Decoration Services: Value-added decoration services including sublimation, embroidery, screen printing, and digital printing applied to apparel and headwear products. Orders can be customized with team logos, names, and designs.
3. Private Label/ Custom Programs: Custom private label programs (Custom Direct, PH MAX) enabling organizations to create branded products with minimum order quantities and lead times.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Augusta Sportswear Brands, operating as Momentec Brands, supplies wholesale athletic apparel, team uniforms, and headwear to approved dealers, schools, leagues, and organizations across the United States and Canada. The company operates a portfolio of eight sub-brands (Augusta Sportswear, Alleson, Badger, Holloway, High Five, Russell Athletic, C2, Pacific Headwear) offering more than 280 customizable styles. Value-added custom decoration services include FreeStyle Sublimation (5-day turnaround), embroidery, screen printing, and digital printing, plus private-label programs such as Custom Direct and PH MAX.

Product overview

Augusta Sportswear Brands operates as a B2B wholesale platform under Momentec Brands, combining multiple sports apparel brands (Augusta Sportswear, Alleson, Badger, Holloway, High Five, Russell Athletic, C2, and Pacific Headwear) into a unified offering. The platform provides bulk team clothing and custom uniform solutions through various decoration options including FreeStyle Sublimation (custom sublimation design), PH MAX (premium headwear customization), Custom Series (templated headwear), Custom Knit (beanies), and On-Demand Solutions (print-on-demand via Stahl's Fulfill Engine). Additional services include the Alleson Builder B2B design tool, digital catalogs via ZoomCatalog, and product data feeds for authorized dealers. Products span apparel categories including tops, bottoms, outerwear, accessories, and headwear across sport-specific offerings for baseball, basketball, football, soccer, volleyball, hockey, lacrosse, track, and cheer/dance.

Differentiator

Problem solved

Functional benefit

Brands

• Augusta Sportswear: Core sports apparel and athletic team clothing brand offering wholesale team uniforms, tees, fleece, and outerwear.
• Alleson Athletic
• Badger Sport
• Holloway
• High Five
• Russell Athletic
• C2 Sport
• Pacific Headwear

Products and services

• Momentec Brands Platform Unified B2B wholesale platform combining the Augusta Sportswear Brands and Founder Sport Group product lines into a single source for bulk team clothing, sublimation, and custom decoration services across multiple sporting goods brands.
• Augusta Sportswear Brand Core wholesale sports apparel brand offering tees, tops, bottoms, outerwear, fleece, hoodies, jackets, and accessories for teams and organizations across the Augusta Sportswear product line.
• Alleson Athletic Brand Athletic apparel brand specializing in school and team uniforms across multiple sports including baseball, basketball, soccer, lacrosse, football, hockey, wrestling, and volleyball.
• Badger Sport Brand Sports apparel brand offering performance wear, Chromagear, and baselayer products for athletes.
• Holloway Brand Premium athletic apparel brand featuring performance polos, outerwear, compression wear, and lifestyle apparel with technologies including Coolcore and Eco-Revive.
• Pacific Headwear Brand Headwear brand offering caps, beanies, visors, trucker hats, and custom headwear with various closure types including snapback, flexfit, and hook-and-loop for teams and corporate customers.
• Russell Athletic Brand Athletic apparel brand offering essential tees, polos, and team wear for schools and organizations.
• C2 Sport Brand Sports apparel brand offering sport-specific athletic clothing and uniforms.
• High Five Brand Athletic apparel brand offering team wear and sports apparel.
• FreeStyle Sublimation Custom Service Custom sublimation design platform enabling teams to create fully custom uniforms with team colors, logos, and designs for various sports including baseball, basketball, football, hockey, lacrosse, soccer, softball, volleyball, and track, with a 5-day fast turnaround on sublimation orders.
• PH MAX Custom Headwear Program Premium customization program for Pacific Headwear offering embroidery, 3D embroidery, leather patches, woven patches, screen printing, sublimation, and custom labeling options with techniques including sonic welding for ultimate private label branding solutions.
• Custom Knit Program Custom direct program for Pacific Headwear offering fully custom beanies with knit-in text on front and back, embroidery, heathered color options, and flat or 3D embroidery decoration, with a low 24-piece minimum and 7-week lead time after art approval.
• On-Demand Solutions Decoration Service Print-on-demand decoration service powered by Stahl's Fulfill Engine for smaller quantity orders with faster turnaround.
• Team Pom Knitted Beanie (CDK01/CDK01H) Custom knitted beanie with team colors, custom knit-in text on front and back, heathered color options, and flat or 3D embroidery decoration. Features low 24-piece minimum and 7-week lead time. MSRP $30.70–$45.00.
• Heritage 5-Panel Snapback Cap (P814) Mid-profile 5-panel cap with A/C² Performance fabric, high point-pinch front, curved visor, pro-stitched finish, and adjustable snapback closure. Price: $18.00 MSRP, $9.00 wholesale.
• Court Polo (223126) Eco-Revive stretch fabric polo with 89% recycled polyester/11% spandex, 4-way stretch, tag-free label, rib-knit collar with striped accents, zippered placket, and dropped tail. Available in sizes XS–3XL. Price: $42.00 MSRP, $21.00–$24.00 adult wholesale pricing.
• Court Tote (229428) 100% cotton team tote with deep front pocket, dual side pockets, interior valuables zippered pocket with key ring, 6-inch bottom gusset, and double layer canvas handles. Dimensions: 19 W x 14 H x 6 D. Price: $30.00 MSRP, $15.00 wholesale.
• Sidney Heavyweight Oversize Tee (226183) 6.8 oz heavyweight jersey tee in 100% combed ring-spun cotton (90% cotton/10% polyester for Heather Grey), with tear-away label, rib-knit collar, dropped shoulder sleeves, and oversized fit. Available in sizes XS–3XL. Price: $7.50–$10.50 wholesale depending on color.
• Lite All-Sport Active Visor (510V) Lightweight polyester visor with Ghost performance fabric, 2-inch crown, gray undervisor, contrast binding, and hook-and-loop adjustable closure. Price: $17.30 MSRP, $8.65 wholesale.

Quantifiable outcome

• 5-day turnaround on sublimation orders
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FedExcoreOthersStrategic shipping partnership for order fulfillment. FedEx handles domestic and international shipping with free shipping available on orders over $150 (US) or $300 (Canada).
• Babe RuthminorChannel Partner/ Reseller/ DistributorPartner brand relationship for Babe Ruth branded sublimation and team apparel products. Products include turbo sublimation uniforms and off-field wear.
• Pop WarnerminorChannel Partner/ Reseller/ DistributorPartner brand relationship for Pop Warner branded sublimation products and merchandise for youth football and cheer programs.
• Perfect GameminorChannel Partner/ Reseller/ DistributorTagged brand partner for baseball apparel and merchandise serving the Perfect Game baseball organization and events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BSN Sports: Largest US wholesale distributor of team sports apparel and equipment, serving schools, leagues, and dealers with multi-brand assortments. Directly comparable to Momentec's dealer-channel, multi-sport, multi-brand wholesale model.
• Eastbay: Long-standing team sports apparel and footwear retailer/distributor serving schools, teams, and individual athletes across multiple sports. Comparable as a multi-sport team apparel channel serving the same school and league end customers.
• CustomInk: Online custom apparel platform offering decorated team apparel, group orders, and design tools for schools, leagues, and businesses. Comparable to Momentec's FreeStyle Sublimation and Alleson Builder customization offerings.
• Richardson Sports: Independent wholesale headwear and performance cap brand serving team, outdoor, and corporate channels through a dealer network. Directly comparable to Pacific Headwear's product line and B2B distribution approach.
• Boombah: Direct and dealer-channel supplier of custom and stock team uniforms, footwear, and equipment for baseball, softball, and other team sports. Comparable to Momentec in custom team apparel and dealer distribution.

Broad incumbents

• Nike Team Sports: Nike's team-custom division delivers decorated team uniforms and footwear direct to schools and leagues through a national dealer network. Comparable to Momentec's branded team uniform business but with far larger scale and brand equity.
• Adidas Teamwear: Adidas' team sports division supplies decorated uniforms, footwear, and accessories to schools and clubs globally. Overlaps with Momentec in team uniforms and dealer-channel distribution across multiple sports.
• Under Armour Team: Under Armour serves schools, leagues, and teams with custom performance uniforms and footwear through its own dealer and direct programs. Competes with Momentec for premium and high-visibility school and league accounts.
• Champion Teamwear: Champion's teamwear division supplies decorated apparel and uniforms to schools, colleges, and recreational leagues. Comparable to Momentec's branded wholesale uniform business across core team sports.

Others

• Riddell: Leading manufacturer and supplier of football helmets, uniforms, and protective equipment sold through team and dealer channels. Comparable as a team-channel sports equipment supplier serving schools and leagues.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MomentecBrands
• Facebookfacebook.com/momentecbrands
• LinkedInlinkedin.com/company/augusta-sportswear
• Instagraminstagram.com/momentecbrands_

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about augusta sportswear brands