blaupause

What blaupause does

Blaupause KfK GmbH & Co. KG is a private, founder-owned strategic communications consultancy headquartered in Hamburg's Uhlenhorst district, founded in 2004 by Stefan Weder. The firm operates with a core team of three plus a partner network spanning web/e-commerce, graphic design and art direction, 3D rendering, and business training, enabling delivery across twelve service categories: B2B brand development, employer branding, sales strategy, trade fair communication, change communication, product launch, design/branding, website design and development, sales material, photo and video production, social media, and 3D renderings.

The firm follows an "Analyze, Listen, Structure, Realize" methodology built around its "Kundenbrille" (customer glasses) concept, which positions external customer-perspective analysis as the core differentiator against internal-view marketing teams. Underlying delivery is services-based rather than technology-based: engagements are quote-based and project-specific, ranging from strategy workshops to full brand-architecture rollouts for multi-subsidiary groups (e.g., PFIFFNER Group), without proprietary software, AI/ML capabilities, or platform technology described in the source materials.

The commercial model is direct B2B consulting targeting German-speaking Mittelstand companies (50-500+ employees) in industrial, technical, energy, and increasingly IT/security verticals. The go-to-market motion is sales-led, anchored on a free brand-analysis lead magnet that converts into workshops and project engagements; supporting channels include an active content-marketing blog, trade-fair presence, case-study references, and LinkedIn. Pricing is not publicly disclosed. Named enterprise/mid-market customers include HAKAMA, MAXIMATOR, KREBS Group, PFIFFNER Group, HEROSE, SAST Solutions, Aerzener Maschinenfabrik, ClassiX Software, and Tax@visor, with 1,970+ customer projects realized since 2004 across Germany, Austria, Switzerland, and Sweden. The legal entity is a GmbH & Co. KG (limited partnership with a Verwaltungs-GmbH as general partner), founder-controlled with no external investors or institutional funding.

Name

blaupause

Legal name

Blaupause KfK GmbH & Co. KG

Website

https://blaupause.biz

Company type

Private

Founded year

2004

Operating status

Operating

Ownership category

akta.pro rank

Product category

Marketing & Communications Consulting

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• B2B brand strategy
• Employer branding services
• Marketing communications consulting
• Trade fair communication
• Corporate design services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Strategic Communications Consulting: Blaupause generates revenue through project-based consulting engagements with B2B companies. The revenue model follows a professional services pattern where clients engage the agency for brand strategy development, employer branding, change communication, and related services. Pricing is quote-based and project-specific, with engagements ranging from strategy workshops to full brand development and implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Blaupause is a B2B strategic communications consulting agency that develops and executes brand, employer brand, sales, trade fair, change, and product launch communications for mid-sized industrial and technology companies. Deliverables span strategy work and full creative execution including corporate design, websites, 3D renderings, photo/video production, and social media content. The agency combines consulting with in-house implementation so clients receive strategy and production from one integrated team.

Product overview

Blaupause KfK is a B2B strategic communications consulting agency offering a comprehensive suite of services centered around brand strategy and marketing communication. The agency provides strategic consulting services including B2B Brand Development, Employer Branding, Sales Strategy, Trade Fair Communication, Change Communication, and Product Launch support. Implementation services include Design & Branding, Website Design & Development, Sales Material creation, Photo and Video Production, Social Media Services, and 3D Renderings. The agency follows a structured approach: Analyze (customer perspective analysis), Listen (workshops and key message development), Structure (strategy and brand manual), and Realize (full implementation). The company serves medium-sized industrial and B2B companies with a focus on technically complex topics.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% increase in qualified applicants for SAST Solutions after employer branding campaign
• +2 more outcomes

Named customers9 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kolle Rebbe: Hamburg-based independent creative agency with a strong brand-strategy and integrated B2B portfolio, the closest geographic and service-line comparable to Blaupause in the German market.
• Scholz & Volkmer: Wiesbaden-based digital and brand agency combining strategy, design and digital implementation for B2B and industrial clients; directly comparable on the 'strategy-first, full-service execution' model.
• Strichpunkt: Stuttgart-based brand and design consultancy covering brand strategy, corporate design and digital touchpoints; comparable in scale and service mix to Blaupause for industrial and technology clients.
• MetaDesign: Berlin-based brand consultancy with deep experience in corporate design and brand strategy for technical and industrial companies; overlaps directly with Blaupause's B2B brand-development work.
• denkwerk: Cologne-based digital agency offering strategy, brand and digital marketing services for mid-sized and enterprise German clients; competes for similar B2B briefs.
• hmmh: Munich/Bremen digital agency combining brand, content and platform work for B2B clients; comparable offering mix to Blaupause's digital and content services.

Broad incumbents

• Jung von Matt: Large Hamburg-origin German creative network with full-service brand and communication capabilities; broader portfolio than Blaupause but competes for the same industrial Mittelstand and trade-fair budgets.
• Serviceplan Group: Munich-based integrated agency group covering strategy, brand, digital and media; competes for larger B2B mandates but lacks Blaupause's Mittelstand boutique specialization.
• Scholz & Friends: German creative agency network with broad brand and communication offerings; competing incumbent for mid-market and enterprise B2B brand work.
• Interbrand: Global brand consultancy active in Germany with strategy, naming and brand-architecture work; a broader incumbent competitor for Blaupause's brand-development engagements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blaupause-kfk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about blaupause