Hmmh
Hmmh (hmmh multimediahaus AG) is a Bremen-based Connected Commerce agency founded in 1995, providing digital transformation consulting, e-commerce, PIM, and CRM implementation to enterprise clients across fashion, retail, cosmetics, and consumer goods across Europe and the Middle East.
- Company typePrivate
- Founded1995
- HeadquartersBremen, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Hmmh does
Hmmh (legal entity: hmmh multimediahaus AG) is a Bremen-headquartered digital agency founded in 1995 that operates as one of Germany's leading Connected Commerce specialists, delivering end-to-end digital transformation services to enterprise and mid-market clients across fashion, retail, cosmetics, sports, automotive, and consumer goods verticals. The company delivers across ten core solution areas: connected commerce consulting, e-commerce platform implementation (SAP Commerce Cloud, Shopware, Shopify, Salesforce Commerce Cloud), Product Information Management (Akeneo, Contentserv, Centric), CRM (Salesforce, SAP, Microsoft Dynamics 365), mobile and web development, marketing automation, and AI-enabled services. Its technology positioning is platform-agnostic and composable, with flagship-tier certifications from SAP (Recognized Expertise), Shopware (Enterprise Partner), Salesforce, and Adobe, supported by an ecosystem of roughly 25 integration partners including Contentful, Storyblok, NewStore, Actindo, and Microsoft.
The business generates revenue through a mix of project-based professional services (consulting and implementation) and recurring managed services (retainer and SLA-based support), with pricing that is quote-driven and not publicly disclosed. The go-to-market is enterprise field sales supplemented by thought-leadership content (whitepapers, webinars, on-demand sessions), industry events, and direct account management. Recent offensive moves include a Shopify partnership (October 2024), NewStore partnership for unified commerce (November 2024), Actindo alliance for enterprise commerce operations (January 2025), the launch of hmmh Suisse in Zurich (2024), and a Nordics partnership via PIM Nordics (August 2024). AI capabilities are integrated through partnerships (Retresco, Onedot, trbo, Salesforce Einstein) and include generative content, automated product data classification, NLG, personalization, and a standalone Agentic Commerce Readiness-Check advisory offering.
Hmmh operates from seven office locations — Bremen (headquarters), Berlin, Hamburg, Munich, Wroclaw (Poland), Zurich (Switzerland), and Dubai (UAE) — with approximately 360 employees and revenue exceeding €30 million in fiscal year 2023/24 (3% year-over-year growth). The company has been a subsidiary of the Plan.Net Group since 2014, following the 2021 majority acquisition of LIKE.agency Poland to support Eastern European expansion.
Hmmh firmographics
Firmographics- Name
- Hmmh
- Legal name
- hmmh multimediahaus AG
- Website
- https://hmmh.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Hmmh (hmmh multimediahaus AG) is a Bremen-based Connected Commerce agency founded in 1995, providing digital transformation consulting, e-commerce, PIM, and CRM implementation to enterprise clients across fashion, retail, cosmetics, and consumer goods across Europe and the Middle East.
- Ownership category
- akta.pro rank
Hmmh industry classification
Industry- Product category
- E-commerce Agency Services
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)
Keywords
Where Hmmh is headquartered
LocationHeadquarters
- HQ city
- Bremen
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Hmmh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consulting Services: Strategic consulting for digital transformation, e-commerce strategy, and connected commerce implementation. Typically project-based with ongoing advisory relationships.
- Implementation Services: Technical implementation of e-commerce platforms, CMS systems, PIM solutions, and integrations. Project-based revenue with fixed-scope engagements.
- Managed Services: Ongoing support, maintenance, and optimization services for implemented platforms. Provides recurring revenue through retainer and SLA-based contracts.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Hmmh product offering
Product offeringCore offering
Hmmh is a German Connected Commerce agency that provides end-to-end digital commerce services to enterprise and mid-market clients. Its offerings span strategic consulting, platform implementation, and managed services across e-commerce (Shopware, SAP Commerce Cloud, Salesforce Commerce Cloud, Shopify), PIM, CRM, mobile, AI solutions, and connected retail. Revenue is generated through project-based consulting and implementation engagements plus recurring managed services under retainer/SLA contracts.
Product overview
Hmmh (hmmh multimediahaus AG) is Germany's leading Connected Commerce agency offering a comprehensive portfolio of services organized into 10 core solution areas: AI Solutions (generative AI and machine learning for e-commerce), Connected Commerce Consulting (digital transformation strategies), E-Commerce Solutions (platforms on Shopify, Shopware, SAP CX), Website Solutions (user-centric web applications), Mobile Solutions (iOS/Android development, voice interfaces), PIM Solutions (Product Information Management), Product Data Solutions (content creation and data management), Marketing Solutions (automation and customer data orchestration), CRM Solutions (Salesforce, SAP, OfBiz), and Connected Retail (omnichannel integration). The portfolio is delivered through interdisciplinary teams combining strategy, design, and development. Key offerings include an Agentic Commerce Readiness-Check for AI-readiness assessment, on-demand Online Sessions covering connected commerce topics, and whitepapers/case studies on PIM, e-commerce optimization, and digital transformation. The company operates from offices in Bremen (headquarters), Berlin, Hamburg, Munich, Poland (Wroclaw), Switzerland (Zurich), and UAE (Dubai), with approximately 360 employees and €30+ million annual revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Solutions
Companies that use Hmmh
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Hmmh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability14 records
Feature3 records
Hmmh partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and flagship.
- ActindocorePartnership for commerce automation and process optimization solutions.
- NewStorecorePartnership for mobile-first retail solutions enabling unified commerce experiences.
- ShopifycoreNew partnership announced to provide Shopify-based e-commerce solutions to clients seeking scalable D2C platforms.
- SAPflagshipRecognized Expertise for SAP Commerce. Core enterprise commerce platform partnership for implementing SAP-based e-commerce solutions.
- ContentfulcoreComposable content platform partnership for headless CMS implementations enabling flexible content management across channels.
- ShopwareflagshipEnterprise Partner status for Shopware commerce platform. Provides open-source e-commerce solutions for mid-market and enterprise clients.
- AdobecoreSolution Partner for Adobe commerce and experience cloud solutions.
- SalesforceflagshipPartner for Salesforce Commerce Cloud and marketing cloud implementations.
- AkeneocoreSilver Partner for Akeneo PIM (Product Information Management) implementations.
- Centric SoftwarecoreService Partner Excellent status for retail, fashion, and lifestyle PLM solutions.
- MicrosoftcoreTechnology partnership for Microsoft cloud and AI solutions integration.
- SAP EmarsyscorePartnership for SAP Emarsys customer engagement and marketing automation solutions.
- StoryblokcoreHeadless CMS partnership for composable content architecture.
- Plan.Net GroupflagshipParent company of hmmh since 2014. Strategic holding and ownership structure providing resources and regional expansion capabilities.
- LIKE.agencycoreAcquired majority of LIKE.agency Poland, expanding digital commerce capabilities and Eastern European presence.
Scale indicators4 records
Recent moves8 records
Expansion highlights7 records
Hmmh competitors and assessment
Company assessmentDirect peers
- Valtech: Global digital agency and commerce implementation specialist with deep SAP/Adobe/Salesforce commerce expertise, serving enterprise retailers and brands — directly comparable to hmmh's connected commerce offering.
- Reply (Retail Reply / E Reply): European digital consultancy with dedicated commerce practice implementing SAP, Salesforce, Shopware and Adobe stacks for enterprise retail and fashion customers, closely matching hmmh's integrated delivery model.
- Arvato (Bertelsmann) Digital Commerce: German-headquartered end-to-end e-commerce services provider implementing and operating commerce platforms for major retail and brand clients across Europe, competing in the same enterprise market as hmmh.
- Dept Agency: European digital agency combining technology, creative and data services with strong commerce platform implementation practice for enterprise brands — a close comparable on cross-functional commerce delivery.
- TWT Interactive (Think. Web. Touch.): German digital agency implementing SAP Commerce, Shopware and Adobe for mid-market and enterprise retail clients, head-to-head with hmmh in the DACH commerce integration market.
Broad incumbents
- AKQA: Global design and innovation agency with commerce and experience transformation capabilities serving fashion and retail brands, overlapping with hmmh at the enterprise end of the market but at materially larger scale.
- Netlight: Nordic-origin digital consultancy with strong commerce and PIM capabilities serving international retail and consumer goods clients, comparable in service breadth and enterprise client orientation.
- Accenture Song (Accenture Interactive): Global systems integrator and creative consultancy with a massive commerce transformation practice competing for the same enterprise RFPs as hmmh, though operating at vastly greater scale and breadth.
Emerging players
- Shopify Partner Agencies (e.g., Pixel Union / Stunt Double): Network of certified Shopify implementation partners competing with hmmh for mid-market D2C Shopify builds, particularly relevant following hmmh's new Shopify partnership in late 2024.
Others
- MACH Alliance agencies (e.g., Happen Group, Salesfire): Ecosystem of MACH/composable commerce integrators and tooling vendors that align with hmmh's composable architecture positioning — adjacent peers and partners rather than direct competitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hmmh social profiles
Digital presenceHmmh compliance and trust
Trust signalCompliance2 records
Hmmh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hmmh leadership team
Management profileNumber of profiles
Profiles6 records
Hmmh subsidiaries and ownership
Company hierarchySubsidiaries3 records
Hmmh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hmmh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hmmh
What does Hmmh do?
Hmmh is a German Connected Commerce agency that provides end-to-end digital commerce services to enterprise and mid-market clients. Its offerings span strategic consulting, platform implementation, and managed services across e-commerce (Shopware, SAP Commerce Cloud, Salesforce Commerce Cloud, Shopify), PIM, CRM, mobile, AI solutions, and connected retail. Revenue is generated through project-based consulting and implementation engagements plus recurring managed services under retainer/SLA contracts.
Is Hmmh a public or private company?
Hmmh is a private company. It is classified as corporate owned and is currently operating.
When was Hmmh founded?
Hmmh was founded in 1995. It employs 501 to 1,000 people.
Where is Hmmh based?
Hmmh is headquartered in Bremen, Germany, in the Europe region.
How does Hmmh make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are implementation Services and managed Services.
Who are Hmmh's main competitors?
Direct peers on record are Valtech, Reply (Retail Reply / E Reply), Arvato (Bertelsmann) Digital Commerce, Dept Agency and TWT Interactive (Think. Web. Touch.). Broad incumbents are AKQA, Netlight and Accenture Song (Accenture Interactive). Shopify Partner Agencies (e.g., Pixel Union / Stunt Double) is listed as an emerging player. MACH Alliance agencies (e.g., Happen Group, Salesfire) is listed as an others.
Does Hmmh have an API?
No public API is recorded for Hmmh.
What industry is Hmmh in?
Hmmh's product category is E-commerce Agency Services. Its primary akta.pro industry code is BPAEAJAB, ITIL/ITSM Process Consulting & Implementation. Its NAICS code is 541512 and its SIC code is 7370.