What club mx does

ClubMX is a privately held, full-service motocross and supercross training facility founded in 2009 by Brandon Haas and headquartered on a 200-acre site in Chesterfield, South Carolina. The company operates an 8-track training complex comprising pro-national, GP sand, supercross (top and bottom), arenacross, practice, and corner/figure-8 tracks, supported by a cable wakeboard park, mountain bike trails, a fitness center, a clubhouse, a cafeteria, lodging (RV sites, bunkhouse, cabins), and ancillary recreation. It serves advanced amateur and professional motocross riders through a structured, staff-intensive training program that bundles on-track coaching with mental skills training (delivered by a clinical psychologist), sports nutrition, certified strength and conditioning, sports medicine, and race-day support at specified events.

The company's core revenue engine is a capped, application-based full-time training membership priced at $2,150 per month on a 12-month commitment ($25,800 annually) or $2,875 per month on a monthly basis. Membership is structurally capped at 30 riders to preserve individualized coaching intensity, creating a deliberate scarcity model rather than a volume-scaling model. Secondary revenue streams include daily practice passes ($40) at a separate seasonal practice facility, race shop rentals (community shop, private small/large units), RV and cabin lodging, and pro shop mechanical services and parts sales. GTM is sales-led, direct, and geographically concentrated in the Southeast US, with the practice facility operating seasonally on weekends during fall, winter, and spring.

The business model is fundamentally a capital-intensive, service-anchored sports academy whose economics are constrained by the 30-member ceiling but reinforced by high per-member revenue ($25K+ annually for core training) and meaningful ancillary monetization across lodging, retail, and shop services. Distribution is purely direct via website (clubmx.com), email ([email protected]), phone, social media, and word-of-mouth within the motocross community. The facility also maintains referral partnerships with nearby hotels (Chesterfield Motel, Baymont by Wyndham, Quality Inn, Holiday Inn Express) for overflow visitor lodging.

Name

club mx

Legal name

ClubMX

Website

https://clubmx.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

ClubMX is a private, 200-acre motocross and supercross training facility in Chesterfield, SC, serving up to 30 elite amateur and professional riders with 8 national-caliber tracks, coaching, sports science, lodging, and on-site support services.

Ownership category

akta.pro rank

Product category

Motocross Training Services

NAICS

Fitness and Recreational Sports Centers (71394), RV (Recreational Vehicle) Parks and Campgrounds (721211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Motocross training
• Supercross training
• Racing facility
• Motocross coaching
• Athlete development

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Facility Membership: Full-time annual and monthly memberships providing access to the training facility, amenities, open ride, race support at specified races, and the training program. Membership is limited to 30 members.
2. Daily Practice Access: Daily access passes for the practice facility and 50s track, available on scheduled weekends during fall, winter, and spring seasons.
3. Race Shop Rental: Community shop, private shop small, and private shop large rental options with various amenities including work benches, wash bays, and climate control.
4. Pro Shop Services: Motor work, suspension services, chassis repair, daily and weekly maintenance, part-time personal mechanic services, and parts sales.
5. Lodging: RV sites, bunkhouse, and cabin rentals for members and visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ClubMX is a full-service motocross and supercross training facility operating on 200 acres in Chesterfield, SC, with eight national-caliber tracks and supporting amenities. Its primary offering is a structured, year-round training program sold as annual or monthly memberships (capped at 30 members), bundling on-track coaching, mental skills training, nutrition programming, custom fitness, and race support. Secondary offerings include weekend daily practice passes, race shop and pro shop services, on-site lodging, fitness center access, and partner hotel referrals.

Product overview

ClubMX is a full-service motocross and supercross training facility offering a unified platform of training programs and practice amenities. The core offering consists of structured 12-month and monthly training memberships ($2,150/month or $2,875/month) that provide access to professional training including mental skills coaching, nutrition programs, individualized riding instruction, and custom fitness programs. The facility operates 8 national-caliber tracks: Pro Track (front track), Sand Track (back GP-style track), Practice Track, Corner & Figure 8 tracks, Top Supercross Track, Bottom Supercross Track, and Arenacross Track. Supporting services include Pro Shop (motor work, suspension, parts), Race Shop (community and private shop rentals), Fitness Center (personal training, equipment, sauna, ice bath, massage bath), and Clubhouse. On-site lodging options include 19 RV sites ($175/week or $400/month), bunkhouse ($475/month), and single cabins ($400-$1,500/month). A separate Practice Facility offers daily passes ($40) and weekend RV hookups ($50/night).

Differentiator

Problem solved

Functional benefit

Products and services

• Full Time Membership

Quantifiable outcome

• Lap times on pro track average 2:20-2:40; sand track averages 2:00+ minutes
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baker's Factory: Premier amateur motocross training facility operated by Mike Baker in Florida. Most directly comparable peer to ClubMX: full-time membership-based amateur-to-pro rider development on private motocross tracks with structured coaching.
• Milestone MX Park: California-based motocross practice and training park offering private practice access and structured programs to amateur and professional riders. Comparable as a paid-access motocross track-and-training operation.

Regional players

• Glen Helen Raceway: Long-standing California motocross track hosting amateur races, nationals, and practice sessions. Comparable as a high-traffic motocross venue targeting riders, though commercial model emphasizes racing events and public practice rather than private training memberships.

Broad incumbents

• Feld Entertainment: Operator of Monster Energy AMA Supercross, Monster Jam, and other major motorsports events, plus partner in athlete development via its SX Futures program. Comparable as the largest commercial entity in ClubMX's downstream market (supercross racing) and a potential sponsor/customer.

Emerging players

• Bondurant High Performance Driving School: Premier four-wheel motorsport training school in Arizona offering structured programs, on-site lodging, and vehicle services. Adjacent comparable on the model of paid, members-style training facilities with on-site lodging and integrated curricula, but applied to car racing.
• Skip Barber Racing School: Iconic motorsport driving school delivering paid professional-level training programs and corporate experiences. Comparable as a structured motorsport training business with tiered membership/program offerings and adjacent corporate customers.

Others

• Fox Racing: Global motocross apparel and protective gear brand deeply embedded in pro and amateur motocross. Comparable as an OEM/ecosystem participant that sponsors athletes who could be customers or graduates of ClubMX.
• Alpinestars: Major motocross/motorsports apparel and protection brand. Ecosystem participant whose athlete-sponsorship relationships intersect with the same rider pool ClubMX trains.
• Racer X Industries / Racer X Online: Leading motocross media brand and event operator covering amateur and professional racing. Comparable as a niche media-and-events ecosystem player adjacent to ClubMX's market, with potential partnership/visibility upside.
• Rocky Mountain ATV-MC: Major online retailer of motocross parts, gear, and accessories with strong presence in the amateur racing community. Relevant adjacent/commercial counterpart providing parts and gear distributed through ClubMX's Pro Shop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clubmx

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about club mx