What Glen Helen does

Glen Helen Raceway is a 256-acre motocross and off-road racing venue located in Devore, north of San Bernardino, California, on county-shared land within Glen Helen Regional Park. Founded in 1985 by Bud Feldkamp, the venue operates as a private, founder-owned motorsports complex and is recognized as one of the most iconic motocross facilities in the world, having hosted AMA MX Nationals, the USGP, World Championships, and Nitro Rallycross across its history. The facility comprises nine specialized tracks — National Track (with the iconic Mt. St. Helens hill), Arroyo Vet Track, PeeWee/E-Bike Track, Stacyc Track, Short Course Track, Stadiumcross Track, Exp/Int Track, Novice/Beg Track, and Truck Track — supported by on-site amenities including the HYR General Store, Glen Helen Museum, dog park, Grand Stands, and camping facilities. Live timing is delivered through transponder-based ResultsMX, and ticketing/registration runs through MX Tickets and Trackside Prereg platforms. The venue is operationally active year-round, with practice days on Tuesdays and Thursdays, weekly Saturday race series, Thursday night AME Minicross, and a calendar of major events.

The business operates a diversified, event-driven revenue model across eight streams: event admission and ticket sales (e.g., Motofest passes from $10 to $30), recurring practice day passes ($35 per bike), camping fees ($50/weekend per vehicle), private track rental, race entry fees ($60-$90 per class), on-site retail and merchandise, tiered sponsorship packages (track sponsors Toyota/Yamaha/Pro Circuit; event title sponsors Troy Lee Designs, Wiseco/Fasthouse, Dubya), and vendor row fees. The 2026 flagship event — the 2nd Annual Motofest presented by Troy Lee Designs — carries a $100,000 total purse across Stopwatch National, 250cc Pro Showcase, and 450cc Pro Showcase. The customer base spans amateur and professional motocross/off-road riders, motorsport fans and families, and motorsports brands seeking access to a concentrated rider demographic. Event programming is delivered through partnerships with promoters (Fasthouse, Swap Moto, SRA GP, 3 Bros Racing, NGPC, AME Minicross, More Racing), media partners (MXA, Cycle News, Dirt Bike Magazine, Racer X), and sponsors, and is promoted through the venue's website, Holeshot News email newsletter, and active Instagram (@glenhelenraceway) presence.

Name

Glen Helen

Legal name

Glen Helen Raceway

Website

https://glenhelen.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Glen Helen Raceway is a 256-acre motocross and off-road racing venue in San Bernardino, California, operating nine specialized tracks and hosting major events including Motofest, the Wiseco 2-Stroke World Championship, and World Vet MX Championships for amateur to professional riders, motorsport spectators, and motorsports brand sponsors.

Ownership category

akta.pro rank

Product category

Motorsports Venue

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motocross racing facility
• Off-road racing venue
• Motocross practice days
• Motorcycle racing events
• Track rental services

Headquarters

HQ city

San Bernardino

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Admission & Ticket Sales: Glen Helen generates primary revenue through ticket sales for major events (Motofest, World Vet MX, 2-Stroke Championships, Stopwatch National, and others). Pricing varies by event and day (e.g., Motofest: $30 full weekend, $20 Sat-Sun, $10 Sunday only). Online pre-purchase via MX Tickets platform to streamline gate entry.
2. Practice Day Passes: Regular practice sessions on Tuesdays, Thursdays, and some Saturdays/Sundays generate recurring revenue at $35 per bike. Spectator fee of $10 introduced for non-riding visitors to support daily operations, staffing, facility upkeep, and track maintenance.
3. Camping Fees: Overnight camping is offered on select nights before race events for a flat rate of $50 per weekend per camping vehicle, providing an additional revenue stream tied to event attendance.
4. Track Rental: Private track rentals are available for corporate events, group bookings, testing, and special-use requests, booked in advance with contact via Liz at 909-723-1067. Rates are available via the rental rate sheet.
5. Race Entry Fees: Racers pay entry fees to participate in organized events and race series. Entry pricing varies by event and class (e.g., 2-Stroke Championship: $70–$90 first class, $60–$80 second class depending on pre-entry date; Motofest amateur classes have dedicated registration).
6. Merchandise & On-Site Retail: Glen Helen operates a General Store on-site offering parts, gear, accessories, snacks, and drinks, plus tire-changing services. Merchandise (apparel) is also available through Shirtwerx. HYR General Store operates on-site with hours matching practice and event days.
7. Sponsorship & Brand Partnerships: Glen Helen generates revenue through branded sponsorships across three tiers: official track sponsors (Toyota, Pro Circuit, Yamaha, HD), event title sponsors (Troy Lee Designs for Motofest, Wiseco/Fasthouse for 2-Stroke, Dubya for World Vet MX), and supporting sponsors. Sponsorship packages are sold through a formal brochure and contract process.
8. Vendor Row Fees: Third-party vendors pay fees to sell products at events on Vendor Row. Glen Helen actively recruits vendors through its vendor signup page.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Glen Helen Raceway operates a 256-acre motocross and off-road racing facility in San Bernardino, California, hosting multiple specialized tracks and major racing events. The venue offers practice days, organized racing championships (Motofest, Wiseco 2-Stroke MX, Dubya World Vet MX, 3Bros Endurance, Saturday MX, Short Course Series), private track rentals, on-site retail through the HYR General Store, and overnight camping for event attendees.

Product overview

Glen Helen Raceway is a premier 256-acre motocross and off-road racing facility in San Bernardino, California. The company operates a multi-track motorsports complex featuring the flagship National Track for motocross, Arroyo Vet Track, PeeWee/E-Bike Track for young riders, Stacyc Track for electric mini-bikes, and Short Course Truck Track for UTVs/quads. The facility offers practice days, track rental services, on-site retail (HYR General Store), and camping facilities. The event portfolio includes flagship properties Motofest (featuring $100K purse across Stopwatch National and Pro Showcase Showdown), the 17th Annual Wiseco 2-Stroke MX World Championship, Dubya World Vet MX Championships with Cup of Nations, 3Bros Endurance Series, Saturday MX racing, and Short Course Race Series. The venue serves as host to both amateur and professional racers with annual events attracting international participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Practice Days Regular practice sessions held Tuesdays and Thursdays with varying hours, plus select Saturdays and Sundays. Riders pay $35 per bike; spectators recently charged $10 to support daily operations, staffing, facility upkeep, and track maintenance.
• Saturday MX @ The Glen

Quantifiable outcome

• Nearly 1,000 entries at 2025 Wiseco 2-Stroke World Championship
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• Troy Lee DesignsflagshipGTM or Marketing PartnerTroy Lee Designs is the presenting sponsor of Motofest at Glen Helen Raceway (2026 marks the 2nd Annual Motofest presented by Troy Lee Designs). The partnership includes the Troy Lee 'Great Escape' Dual Sport Ride experience at Motofest ($150 per rider, limited to 150 participants, includes dinner at the Troy Lee Ducati Semi). Troy Lee Designs is also featured as a major supporting sponsor on the Glen Helen sponsor page.
• FasthouseflagshipGTM or Marketing PartnerFasthouse is the host organization for the annual Wiseco 2-Stroke MX World Championships at Glen Helen Raceway. The 17th Annual event takes place April 3–4, 2026. Fasthouse's brand identity is central to the event's promotion and execution.
• WisecocoreGTM or Marketing PartnerWiseco is the title sponsor of the 2-Stroke MX World Championships at Glen Helen Raceway (Wiseco 2-Stroke MX World Championships). As a pistons and performance parts manufacturer, Wiseco's sponsorship aligns directly with the two-stroke racing event audience.
• Dubya USAcoreGTM or Marketing PartnerDubya USA is the title sponsor of the Dubya World Vet MX Championships, the annual veteran motocross event at Glen Helen Raceway held each October/November. Dubya also sponsors the World Vet Cup of Nations team competition component.
• ASV InventionscoreGTM or Marketing PartnerASV Inventions is the title sponsor of the 'ASV Inventions Saturday MX @ The Glen' race series at Glen Helen. The partnership supports the year-round Saturday motocross racing series with spring and summer season formats.
• 3 Bros RacingcoreGTM or Marketing Partner3 Bros Racing organizes and titles the 3 Bros Endurance Series at Glen Helen, including 6-hour and 10-hour endurance races. The series is a key recurring event in Glen Helen's annual calendar, held multiple times per year.
• Swap MotocoreGTM or Marketing PartnerSwap Moto is a race series promoter and supporting sponsor at Glen Helen, hosting events including the West Coast Open series. They are listed as an official supporting sponsor and media partner, contributing to event promotion and coverage.
• SRA GPcoreGTM or Marketing PartnerSRA GP (Southern Riders Association) is a regular race series promoter at Glen Helen, hosting Grand Prix Sunday events. Listed as an official supporting sponsor and vendor, deeply embedded in Glen Helen's racing community.
• AME MinicrosscoreGTM or Marketing PartnerAME Minicross runs weekly Thursday night racing at Glen Helen on both the Stacyc Track and the PeeWee/E-Bike Track, from 4pm to 8pm. AME grips is also a supporting sponsor. This is a recurring weekly event series that drives consistent facility utilization.
• Motocross Action Magazine (MXA)coreGTM or Marketing PartnerMXA is an official media partner and supporting sponsor of Glen Helen Raceway. The magazine provides extensive editorial coverage of Glen Helen events including 2-Stroke Championships, World Vet MX, Motofest, and Stopwatch National through articles, photo galleries, and YouTube video recaps.
• Cycle NewscoreGTM or Marketing PartnerCycle News is an official media partner and supporting sponsor of Glen Helen Raceway. The publication provides detailed race result coverage, event recaps, and photography for major Glen Helen events including Motofest, 2-Stroke Championships, and World Vet MX.
• Dirt Bike MagazinecoreGTM or Marketing PartnerDirt Bike Magazine is an official media partner providing coverage of Glen Helen events including livestreaming the 2-Stroke World Championship event in full with commentary and on-bike footage. Listed as a supporting sponsor on the Glen Helen website.
• ToyotacoreGTM or Marketing PartnerToyota is an official track sponsor of Glen Helen Raceway, appearing in the official track sponsors section of the website. As a major automotive brand with motorsports interests, Toyota's sponsorship provides significant brand credibility and visibility at the venue.
• Pro CircuitcoreGTM or Marketing PartnerPro Circuit is an official track sponsor and supporter of Glen Helen Raceway. As a leading motocross parts manufacturer, the partnership connects directly with Glen Helen's rider demographic. Pro Circuit's logo appears in the official track sponsors section.
• YamahacoreGTM or Marketing PartnerYamaha is an official track sponsor of Glen Helen Raceway. The partnership provides mutual brand alignment between Yamaha's racing division and Glen Helen's motocross venue, with visibility across the sponsor page and event materials.
• NitrocrossminorGTM or Marketing PartnerNitrocross (NXR) held events at Glen Helen from 2021 to 2023, featuring high-speed rallycross racing by Travis Pastrana. The partnership brought new motorsport audiences to Glen Helen and expanded the venue's event portfolio beyond traditional motocross.
• Red BullcoreGTM or Marketing PartnerRed Bull has partnered with Glen Helen for the annual Red Bull Day in the Dirt event since 2014, an iconic Thanksgiving weekend event blending motocross with celebrity riders, costumed racing, vintage classes, and team events. Red Bull provides official video recap coverage of the event.
• Monster JamminorGTM or Marketing PartnerGlen Helen signed a contract with Monster Jam in 2024, bringing monster truck events to the venue for the first time. This represents a new event category for Glen Helen, extending its audience beyond traditional motocross and off-road racing.
• Lourenco Backhoe Inc.minorGTM or Marketing PartnerLourenco Backhoe was named an Official 2026 Track Sponsor in February 2026, contributing to facility maintenance and track operations as an equipment services partner.
• More RacingminorGTM or Marketing PartnerMore Racing organizes the 'More Racing Freedom Cup' event at Glen Helen Raceway (July 10–12, 2026), listed as a featured event on the homepage. More Racing is one of the newer event promoter partnerships on the 2026 calendar.
• NGPC SeriescoreGTM or Marketing PartnerNGPC (National Grand Prix Championship) Series is a featured racing series at Motofest, with rounds of the NGPC championship held during the 4-day Motofest event (May 14–17, 2026), including a Grand Prix Sunday finale.
• GBC Motorsports / GBC UTVcoreGTM or Marketing PartnerGBC (Giant Baoding Cars / GBC Motorsports) is the title sponsor of the GIANT RV Short Course Series at Glen Helen, which runs on the Short Course Track for UTVs, quads, and trophy karts. A regular recurring series on the Glen Helen calendar.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• High Point Raceway: Historic Pennsylvania motocross facility hosting a Pro Motocross National with multi-track layout, practice days, and camping. Closely comparable in size, heritage, and event-driven revenue model.
• Unadilla MX: Iconic New York motocross venue hosting a Pro Motocross National, founded in the 1960s with deep heritage. Comparable to Glen Helen as a multi-decade heritage motocross facility with spectator, practice, and camping offerings.
• RedBud MX: Michigan motocross venue that hosts a Pro Motocross National and the annual RedBud Classic amateur event. Operates multiple tracks, camping, and major sponsor activations — the same motorsports-venue-plus-event-operator model as Glen Helen.
• Fox Raceway (Pala): Southern California motocross facility in Pala, CA, hosting Pro Motocross rounds and major amateur events. Geographic and format peer — competes for the same SoCal rider base and sponsor dollars as Glen Helen.
• Loretta Lynn's Ranch: Tennessee venue hosting the AMA Amateur National Motocross Championship annually. Multi-track complex with on-site camping and event-driven revenue — comparable motorsports-venue business model focused on racing rather than spectator pro events.
• Thunder Valley MX Park: Colorado motocross facility hosting a Pro Motocross National. Multi-track outdoor venue with practice and event operations comparable in structure to Glen Helen, though serving a different regional rider base.
• Washougal MX Park: Washington State motocross facility that hosts a round of the AMA Pro Motocross Championship. Operates a multi-track outdoor complex on natural terrain with practice days, race events, and camping — directly comparable format and business model to Glen Helen.
• Budds Creek MX Park: Maryland motocross facility hosting a Pro Motocross National, with practice days and amateur race programming. Direct comparable in business model and event portfolio.

Broad incumbents

• Feld Motor Sports / Monster Jam: National motorsports promoter that runs Monster Jam stadium tours. Glen Helen signed a Monster Jam contract in 2024, making Feld both a partner and a broader industry incumbent whose touring model competes for family entertainment motorsport dollars.

Others

• AMA (American Motorcyclist Association): National sanctioning body for amateur and pro motocross in the U.S. Glen Helen's events and track operations are built around AMA-sanctioned formats, making the AMA an enabling/ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GlenHelenRacing
• Instagraminstagram.com/glenhelenraceway
• Facebookfacebook.com/glenhelenraceway

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glen Helen