Sora

What Sora does

Sora Inc. (株式会社そら) is a Hokkaido-based regional revitalization venture founded in April 2020 and headquartered in Obihiro, Tokachi. The company operates an integrated portfolio of hospitality, food, and entrepreneur-support businesses built around the natural assets of the Tokachi region: the Feriendorf glamping resort (a ~330,000 sqm estate of German-designed cottages, dome tents, and ultra-luxury suites such as the 200-sqm Presidential Suite), the Tokachi Airport Spa Sora moor-hot-spring day spa (opened July 2022), the 95-year-old Fukui Hotel ryokan (acquired March 2022), and the REIKUN cold-smoked food workshop (launched July 2021 with chef Koshimizu Haruhiko of Akasaka's "Kushin"). These are complemented by LLC Contrail — a March 2021 joint venture with Yamachu Holdings providing up to ¥50M per deal to Tokachi entrepreneurs — and the SORAto owned-media platform covering regional stories. Sora also expanded in August 2024 by acquiring the Tokachi-mura tourism complex adjacent to the world's only Ban'ei horse racing track, and has layered in sports partnerships with Levanga Hokkaido (basketball courts across all 19 Tokachi municipalities, signed September 2025) and Field Time (baseball culture, signed December 2025).

The company is led by three ex-Nomura Securities founders — CEO Yoneda Takeshi, COO Hayashi Yuta, and CFO Mizuno Shogo — plus COO Takahashi Yota and Director Nishi Maiko (Capital Zenrin integration). It grew from 3 founders in 2020 to approximately 80 employees by September 2022 (with roughly 40 being migrants from outside Tokachi and their families) and around 100 by 2026, supported by registered capital of ¥3,504,980,000. Its go-to-market is direct-to-consumer via branded booking sites and the SORAto media platform, with Furusato (hometown tax) crowdfunding used for capital and awareness: a 2021 campaign for the airport spa raised over ¥100 million, and a separate 2021 campaign for cold-smoked products raised ¥54.3 million from 1,134 supporters. Sora serves primarily domestic Japanese leisure travelers seeking premium nature experiences, families, local entrepreneurs, and regional municipalities pursuing population and economic revitalization, with day-spa pricing at ¥1,000/adult and ¥500/child serving as the only publicly disclosed price point.

Name

Sora

Legal name

株式会社そら

Website

https://soratokachi.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Sora is a Hokkaido regional revitalization venture operating an integrated portfolio of Tokachi hospitality properties (Feriendorf glamping, Tokachi Airport Spa Sora, Fukui Hotel ryokan, Tokachi-mura), a cold-smoked food workshop (REIKUN), a Tokachi entrepreneur-support JV (Contrail), and the SORAto owned-media platform, serving domestic leisure travelers, families, and regional municipalities.

Ownership category

akta.pro rank

Headquarters

HQ city

Obihiro

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accommodation - Feriendorf Glamping Resort: Revenue from luxury glamping cottage and tent site rentals at Feriendorf in Nakasatsunai Village, Tokachi. Includes premium suites (Presidential Suite ~200sqm, Princess Suite ~150sqm) and standard German-style cottages.
2. Accommodation - Fukui Hotel: Revenue from hotel operations at the historic Fukui Hotel near Obihiro Station, a 95-year-old traditional Japanese inn (ryokan) with natural moor hot spring.
3. Spa/Onsen Admission - Tokachi Airport Spa Sora: Revenue from day-use spa admissions (¥1,000 adults, ¥500 children) and potentially accommodation at the on-site facility. Free for Feriendorf guests.
4. Food Production - REIKUN Cold Smoking Workshop: Production and sales of cold-smoked food products including the '3-Type Cold-Smoked Mayonnaise' and other Tokachi-sourced specialty foods, supervised by Chef Koshimizu Haruhiko of Akasaka's 'Kushin' restaurant. Products sold online and via regional direct sales.
5. Entrepreneurial Investment Support: Revenue derived from investments in and support of startups and entrepreneurs in the Tokachi region through limited partnership Contrail LLC (合同会社コントレイル), which provides financing up to ¥50M per investment.
6. Media / Owned Media SORAto: Content marketing platform covering Tokachi businesses, regional stories, and interviews. While not directly revenue-generating, it serves as a demand-generation tool for Sora's hospitality businesses and supports regional brand-building.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sora operates a diversified regional revitalization business centered in Tokachi, Hokkaido. Its core offerings include the Feriendorf luxury glamping resort with moor hot spring spa facilities (Tokachi Airport Spa Sora), the historic Fukui Hotel ryokan, cold-smoked gourmet food production (REIKUN workshop), and support for local entrepreneurs through joint venture Contrail LLC. The company also runs the SORAto owned media platform for community engagement and regional brand-building.

Product overview

株式会社そら is a regional revitalization venture founded in April 2020 that operates a diversified portfolio of hospitality, food & beverage, and entrepreneur-support businesses centered in Tokachi, Hokkaido. Its core operations include the glamping resort Feriendorf, the on-site Tokachi Airport Spa Sora, the historic Fukui Hotel, and the REIKUN cold-smoked food workshop. The company also runs the SORAto online media platform and supports local entrepreneurship through LLC Contrail. These businesses are coordinated under the unified mission of attracting people and capital to the Tokachi region, generating regional economic multiplier effects through tourism, food, and startup development.

Differentiator

Problem solved

Functional benefit

Brands

• SORAto: 十勝に"ひと"と"おかね"を呼び込む、そら（SORA）の軌跡を伝えるオンラインメディア。
• フェーリエンドルフ
• 十勝エアポートスパそら
• ふく井ホテル
• 十勝冷燻工房（REIKUN）

Products and services

• Feriendorf Glamping Resort (フェーリエンドルフ) A luxury glamping resort on 100,000 tsubo (~330,000 sqm) in Nakasatsunai Village, Tokachi, Hokkaido. Features German-style vintage cottages designed by a German architect, dome tents, ultra-luxury suites (Presidential ~200sqm, Princess ~150sqm), moor hot springs, Finnish saunas, BBQ facilities, a forest adventure course, and farm-to-table dining using local Tokachi ingredients. Targets premium domestic leisure travelers seeking nature-based experiences.
• Tokachi Airport Spa Sora (十勝エアポートスパそら) A moor hot spring and Finnish sauna spa facility located within the Feriendorf grounds, 15 minutes from Tokachi-Obihiro Airport. Features rare moor hot springs transported daily from Fukui Hotel, HARVIA Finnish saunas, outdoor baths, and air-bathing decks overlooking the forest. Day-use admission is ¥1,000 adults / ¥500 children; Feriendorf overnight guests receive free unlimited access.
• Fukui Hotel (ふく井ホテル) A historic 95-year-old hotel located one minute from Obihiro Station, operated by Sora Group since the March 2022 business succession. Features the only natural moor hot spring sourced on-site near Obihiro Station, plus an on-site restaurant 'Ba Plane' (バイプレーン) serving breakfast, lunch, and dinner. Sourced moor hot spring water is also transported daily to Feriendorf and Tokachi Airport Spa.
• REIKUN Tokachi Cold Smoking Workshop (十勝冷燻工房REIKUN) A cold-smoked food production workshop supervised by renowned Japanese chef Oishimizu Haruhiko, producing premium cold-smoked products using Tokachi region's agricultural and livestock specialties. Flagship product is the 'Tokachi Magic Mayonnaise' (十勝魔法のマヨネーズ) three-variety cold-smoked mayonnaise. Products are sold nationally via online channels and through the Nakasatsunai Village furusato (hometown) tax gift program.

Quantifiable outcome

• ¥100M+ raised via hometown tax crowdfunding for Tokachi Airport Spa Sora construction
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• 池田町 (Ikeda Town)coreStrategic or Co-development Partner · 24 March 2026Three-way partnership with Levanga Hokkaido and Sora for sports and childcare-based regional revitalization. Plans include installing basketball courts at the former Rissetsu Elementary School site, community building, and a government cloud funding (GCF) campaign. Signed March 24, 2026.
• 株式会社フィールドタイム (Field Time Co., Ltd.)coreStrategic or Co-development Partner · 11 December 2025Capital and business partnership signed December 11, 2025, to develop and sustain baseball culture in Tokachi. This partnership aims to foster grassroots baseball in the region through Sora's regional revitalization platform.
• 株式会社レバンガ北海道 (Levanga Hokkaido Co., Ltd.)coreStrategic or Co-development Partner · 1 September 2025Partnership agreement signed September 2025 for outdoor basketball court installation across all 19 Tokachi municipalities, local business collaboration, and next-generation talent development. Expanded in March 2026 to include Ikeda Town in a three-way partnership.
• SPCとかちむら (Tokachi-mura SPC)minorStrategic or Co-development Partner · 1 August 2024Business succession of the Tokachi-mura tourism complex adjacent to the world's only Ban'ei horse racing track. Fukui Hotel (Sora Group) assumed management responsibility, maintaining all 18 part-time employees and planning food experience enhancements.
• 中札内村 (Nakasatsunai Village)coreStrategic or Co-development Partner · 1 January 2022Partnership for regional revitalization through Feriendorf resort operations, Tokachi Airport Spa Sora development (funded via hometown tax crowdfunding), and community programs. Village opened Tokachi Airport Spa Sora free to village residents on opening anniversary (September 1).
• 合同会社コントレイル (Contrail LLC)coreStrategic or Co-development Partner · 1 March 2021Joint venture between Sora and Yamachu Holdings (株式会社山忠HD) to support entrepreneurs and startups in Tokachi. Provides financing (up to ¥50M per investment), business support, training, and talent support. First investment: 株式会社スマヒロ (2022.07.07).
• キャピタル・ゼンリン株式会社 (Capital Zenrin Co., Ltd.)coreStrategic or Co-development Partner · 1 January 2020Business integration shortly after Sora's founding. Sora merged with Capital Zenrin, gaining operational management of Feriendorf and adding Nishi Maiko (current board member and real estate management lead) to the leadership team.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hoshino Resorts: Operates luxury Japanese-style resorts including HOSHINOYA Tomamu and RISONARE Tomamu in the same Tokachi region. Directly comparable in premium lodging positioning, on-site dining, and experience design; the most natural competitor for Feriendorf's luxury segment.
• Tokyu Hotels & Resorts: Operates resort hotels and traditional Japanese inns across Japan, including Hokkaido properties. Comparable in combining resort hospitality with Japanese cultural experience and operating multiple property formats under one umbrella.
• Resorttrust: Japan's leading membership resort hotel operator with properties including Hokkaido locations. Comparable in premium resort positioning, F&B excellence, and integrated hospitality-plus-wellness offerings.
• Relo Holdings: Operates vacation rental, timeshare, and resort membership businesses across Japan, with growing focus on regional and rural destinations. Comparable in vacation lodging and rural Japan revitalization themes.

Broad incumbents

• Prince Hotels: Large Japanese hotel and resort chain with multiple Hokkaido properties (e.g., New Prince Hotel Noboribetsu, Prince Grand Resort Furano). Overlaps in hospitality and Hokkaido leisure travel but operates a much broader portfolio across urban and resort markets.
• Fujita Kanko: Long-established Japanese hotel and resort operator with WHG-branded properties. Overlaps in hospitality but with a much broader urban + resort portfolio rather than rural revitalization focus.

Emerging players

• Willer Inc. Operates highway rest stops, tourism platforms, and regional revitalization ventures across Japan. Comparable in regional tourism strategy and multi-vertical approach to reviving non-urban areas.

Regional players

• Rokkatei: Iconic Hokkaido confectionery and food brand with strong regional identity, factory tourism, and gift-channel distribution. Comparable in Tokachi/Hokkaido premium food production and regional brand equity.
• Farmnote Holdings: Tokachi-based agricultural technology and livestock DX company, regularly featured in Sora's SORAto media. Comparable as a Tokachi-rooted venture building regional ecosystem value through technology and rural revitalization.

Others

• Mizkan Holdings: Major Japanese food manufacturer with broad condiment and specialty food portfolio. Comparable to Sora's REIKUN cold-smoked food manufacturing arm in specialty food production and nationwide distribution through retail and gift channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sora