What Auto Löffler does

Auto Löffler is a privately held, family-owned multi-brand automotive dealership group headquartered in Würzburg, Germany, with operations concentrated in the Schweinfurt-Würzburg corridor of northern Bavaria. Founded on March 11, 1983 by brothers Edmund and Robert Löffler as '1A Auto Schnellservice' in Schweinfurt, the company has grown into a five-location group (four in Schweinfurt, one in Würzburg) authorized to retail and service seven automotive brands: Ford, Opel, Peugeot, Kia, Škoda, Citroën, and the recently added Leapmotor. Under third-generation leadership of Robert, Mike, and Lisa Löffler, the group employs approximately 180 people and operates three distinct legal entities (Auto Löffler GmbH in Würzburg; Auto Löffler GmbH & Co. KG and Automobilzentrum Löffler GmbH in Schweinfurt).

The company sells new passenger cars and light commercial vehicles, certified pre-owned vehicles (including day registrations), and operates master-certified workshops (Meisterwerkstätten) for inspection, repair, tire service, accident repair, and pre-TÜV checks across all represented brands. Adjacent services include parts and accessories sales, vehicle leasing and financing (via Allane SE / Škoda Leasing / Volkswagen Leasing GmbH), short- and long-term vehicle rental ('Miet Mich' fleet of Ford Transits, Tourneo, and Ranger), registered insurance brokerage (Versicherungsvermittler under DIHK), and an e-bike and conventional bicycle retail/service division (Bike Löffler) offering Raymon, Husqvarna, and NOX brands. The technology stack is non-proprietary: third-party integrations include the FordPass app and FordPass Connect modem for vehicle connectivity, the MEETOVO form-processing tool, and the AccessGO accessibility plugin.

Auto Löffler's go-to-market is multi-channel but rooted in physical retail: customers browse and configure vehicles via brand-redirect microsites (Ford, Kia, Opel, Citroën, Peugeot manufacturer portals) and complete transactions in person at the dealerships. Revenue streams are predominantly transactional (one-time vehicle sales, workshop labor, parts, and accessories), supplemented by recurring revenue from leasing arrangements (transaction fees), rental usage (€130/day for Ford Ranger example), insurance brokerage commissions, and subscription via the faaren.com partnership. The company employs digital marketing across Facebook, Instagram, TikTok, and YouTube, runs seasonal promotional campaigns (e.g., Kia Summer Deals, Škoda 'Jetzt-oder-Nie' weeks), and has a differentiated 24-hour vehicle drop-off service using a secure mailbox envelope system. It is organized as three separate German limited-liability and limited-partnership entities with no external private equity or venture capital investors disclosed, and ownership remains entirely within the founding family.

Name

Auto Löffler

Legal name

Auto Löffler GmbH

Website

https://auto-loeffler.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Auto Löffler is a family-owned, multi-brand automotive dealership group operating five locations in Schweinfurt and Würzburg, Germany, retailing and servicing Ford, Opel, Peugeot, Kia, Škoda, Citroën, and Leapmotor vehicles for private and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. New Vehicle Sales: Sale of new passenger cars (PKW) and commercial vehicles (Nutzfahrzeuge/NFZ) from authorized dealer franchises for Ford, Opel, Peugeot, Kia, Škoda, Citroën, and Leapmotor brands. Revenue generated per vehicle transaction.
2. Used Vehicle Sales: Sale of certified pre-owned vehicles (geprüfte Gebrauchtwagen) including day registrations (Tageszulassungen) to private and commercial customers.
3. Vehicle Service and Repair: Automotive repair and maintenance services through master-certified workshops (Meisterwerkstätten) serving all brands. Includes inspection, accident repair, tire changes, and pre-TÜV checks.
4. Parts and Accessories Sales: Sale of original (OEM) and economy replacement parts for all represented brands. Includes original accessories and original Škoda parts.
5. Vehicle Leasing and Financing: Arrangement of vehicle leasing (operational and financial leasing) and financing solutions for private and commercial customers in partnership with manufacturer-linked leasing companies (e.g., Škoda Leasing, KIA Leasing/Allane SE).
6. Vehicle Rental: Short and long-term vehicle rental ('Miet Mich' service) offering Ford Transit Custom, Ford Tourneo Custom (8-seater), Ford Transit box vans, Ford Transit with liftgate, and Ford Ranger for private and commercial use.
7. Insurance Mediation: Registered insurance broker (Versicherungsvermittler) offering vehicle and related insurance products. Registered with DIHK, regulatory number D-6V5A-E5CZG-09.
8. E-Bike Sales and Service: Sale and service of e-bikes and conventional bicycles through Bike Löffler division. Includes cycling gear and accessories. Offers bike leasing through employer programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Auto Löffler is a family-owned multi-brand authorized automotive dealership group operating across five locations in Schweinfurt and Würzburg, Germany. Founded in 1983, the company is an authorized dealer for Ford, Opel, Peugeot, Kia, Škoda, Citroën, and Leapmotor, offering new and used vehicle sales, master-certified workshop repairs and maintenance, OEM parts and accessories, vehicle leasing and financing arrangements, vehicle rental through 'Miet Mich', insurance brokerage, and e-bike sales and service via its Bike Löffler subsidiary.

Product overview

Auto Löffler operates as a multi-brand automotive dealership group with locations in Schweinfurt and Würzburg, Germany. The company offers a portfolio of passenger cars, light commercial vehicles, and electric vehicles across seven brands: Ford, Opel, Peugeot, Kia, Škoda, Citroën, and Leapmotor (new). Core offerings include new vehicles, certified pre-owned vehicles, leasing and financing consultation, and comprehensive workshop services. Digital product integrations include the FordPass App with FordPass Connect modem for vehicle connectivity and remote control, and an auto subscription service via faaren.com. The company also operates a vehicle rental service (Miet Mich), a 24-hour service drop-off system, and a bicycle/e-bike retail and service division (Bike Löffler). Recent product launches focus on new Škoda electric models (Peaq, Epiq) and expanded Kia EV lineup (EV2, EV3, EV4, EV5), while the company also sells combustion vehicles including Škoda Octavia Combi anniversary editions.

Differentiator

Problem solved

Functional benefit

Brands

• Bike Löffler: Bicycle and e-bike sales and service outlet offering brands including Husqvarna, Raymon, and NOX. Provides maintenance, repairs, bike leasing services, and sells accessories and replacement parts.

Products and services

• New Vehicle Sales Authorized dealership sales of new vehicles from seven brands (Ford, Opel, Peugeot, Kia, Škoda, Citroën, Leapmotor), with manufacturer-backed warranties, financing arrangements, and access to current EV incentives and subsidy programs. Targeted at private consumers and commercial buyers in the Schweinfurt and Würzburg regions.
• Used Vehicle Sales Sale of pre-owned and certified used vehicles drawn from the group's brand portfolio, supported by workshop inspection and reconditioning. Targeted at private consumers seeking more affordable alternatives to new vehicles.
• Master-Certified Workshop Services Repair, maintenance, inspection, and diagnostic services performed by manufacturer-certified technicians across all seven authorized brands, including 24-hour service drop-off convenience. Targeted at both private vehicle owners and commercial fleet operators.
• OEM Parts and Accessories Retail Retail sale of genuine manufacturer (OEM) parts and accessories for all seven represented vehicle brands, available for both workshop customers and external buyers.
• Vehicle Rental (Miet Mich) Short-term vehicle rental service operated under the 'Miet Mich' brand, providing temporary transportation solutions for customers whose vehicles are in for service or who require short-duration mobility.
• Bike Löffler (E-Bike Sales and Service) Separate subsidiary operation under the Bike Löffler brand that retails e-bikes and provides servicing, functioning as a complementary mobility offering alongside the core automotive dealership business.
• Insurance Brokerage Insurance brokerage mediating vehicle insurance products through partner insurers, typically bundled with vehicle purchase financing to provide a single point of contact for buyers.
• Vehicle Leasing and Financing Arrangements Arrangement of vehicle leasing and consumer financing products through partner banks and financial institutions, supporting both new and used vehicle purchases with monthly-rate offerings.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• LeapmotorminorChannel Partner/ Reseller/ Distributor · 1 January 2026Auto Löffler is an authorized dealer (Vertragshändler) for Leapmotor electric vehicles, representing the newest brand addition to their portfolio. Leapmotor vehicles are available at the Schweinfurt location (Carl-Zeiß-Straße 11). The partnership expands Auto Löffler's electric vehicle offerings with an additional Chinese EV brand.
• FordcoreChannel Partner/ Reseller/ DistributorAuto Löffler is an authorized Ford dealer (Vertragshändler) for both passenger cars (PKW) and commercial vehicles (NFZ). Ford Pro services are available at the Würzburg location. Dealership locations in both Schweinfurt and Würzburg.
• PeugeotcoreChannel Partner/ Reseller/ DistributorAuto Löffler is an authorized Peugeot dealer for both passenger cars and commercial vehicles (Peugeot Professional). The Schweinfurt Nutzfahrzeugzentrum (Carl-Zeiß-Str. 11) specializes in commercial vehicles. Peugeot Professional fleet services are available for commercial customers.
• OpelcoreChannel Partner/ Reseller/ DistributorAuto Löffler is an authorized Opel dealer (Vertragshändler) and service partner for both passenger cars and commercial vehicles at the Schweinfurt location (Rudolf-Diesel-Str. 22).
• KiacoreChannel Partner/ Reseller/ DistributorAuto Löffler is an authorized Kia dealer (Vertragshändler) and service partner at the Würzburg location (Nürnberger Str. 106). Kia Summer Deals campaigns are regularly offered featuring electric vehicle models EV2, EV3, EV4, and EV5.
• ŠkodacoreChannel Partner/ Reseller/ DistributorAuto Löffler is an authorized Škoda dealer (Vertragshändler) at the Automobilzentrum Löffler Schweinfurt (Carl-Benz-Str. 2). The Škoda location opened in November 2016 and features dedicated sales, service, and parts departments. Škoda leasing is provided through Škoda Leasing (a division of Volkswagen Leasing GmbH).
• CitroëncoreChannel Partner/ Reseller/ DistributorAuto Löffler is an authorized Citroën dealer (Vertragshändler) and service partner at the Schweinfurt location (Rudolf-Diesel-Str. 22). Citroën service is also available at the Carl-Zeiß-Straße 11 location.
• Jobrad GmbHminorGTM or Marketing PartnerBike Löffler is a partner with Jobrad GmbH for bicycle/e-bike leasing through employer programs. The partnership enables employees to lease bikes through their employer with tax advantages.
• Deutsche DienstradminorGTM or Marketing PartnerBike Löffler partners with Deutsche Dienstrad for bicycle/e-bike leasing through employer programs, enabling tax-advantaged bike leasing for employees.
• BikeleasingminorGTM or Marketing PartnerBike Löffler is a partner with Bikeleasing.de for bicycle/e-bike leasing solutions for employees and self-employed individuals.
• Company Bike LeasingminorGTM or Marketing PartnerPartnership with Company Bike for bicycle/e-bike fleet leasing services targeting corporate customers.
• BusinessBikeminorGTM or Marketing PartnerPartnership with BusinessBike for bicycle/e-bike leasing through employer programs.
• Lease a BikeminorGTM or Marketing PartnerPartnership with Lease a Bike for bicycle/e-bike leasing services for companies, public employers, and employees.
• Eurorad DienstradminorGTM or Marketing PartnerPartnership with Eurorad for bicycle/e-bike leasing services through employer programs.
• EleasaminorGTM or Marketing PartnerPartnership with Eleasa for comprehensive mobility leasing solutions including bicycle/e-bike leasing.

Scale indicators4 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Moll Group: German multi-brand automotive dealer group operating in Baden-Württemberg and Bavaria with VW, Audi, Škoda, SEAT, Cupra, and Ford franchises. Comparable as a mid-sized southern German family-influenced multi-brand dealer group with similar brand mix.
• Krüll Motors Gruppe: Family-owned German multi-brand automotive dealer group headquartered in Hamburg, representing Ford, Volvo, Jaguar, Land Rover, and other brands. Comparable as a privately held, family-influenced multi-brand dealer with workshop and financing services.
• AVAG Holding AG: Augsburg-based German multi-brand automotive dealer group representing Ford, Opel, Peugeot, Škoda, Toyota, Hyundai, and other brands across Bavaria and southern Germany. Closely comparable as a multi-brand southern German dealer of similar scale with workshop and fleet capabilities.
• Senger Gruppe: Privately held German multi-brand dealer group operating across NRW and Lower Saxony with Mercedes-Benz, smart, Ford, Kia, and other franchises plus a full-service workshop network. Comparable as a similarly scaled, family-influenced multi-brand dealer with both passenger and commercial vehicle focus.
• Gottfried Schultz Gruppe: Family-led German multi-brand automotive dealer group headquartered in the Rheinland, operating Volkswagen, Audi, SEAT, Škoda, Porsche, Bentley, and other franchises across multiple NRW locations. Highly comparable as a long-established, privately held, multi-OEM regional dealership group with workshop and financing arms.

Regional players

• Autohaus Bernegger GmbH: Austrian multi-brand automotive dealer group operating Ford, Volvo, Kia, Mitsubishi, and other franchises across Upper Austria. Comparable multi-brand dealer model in the broader DACH region, though based in Austria rather than Germany.

Broad incumbents

• Emil Frey Gruppe: Swiss-headquartered pan-European automotive dealer group, one of the largest in Europe, operating 700+ locations across multiple brands and countries. Comparable as a multi-brand dealer business model but at substantially greater scale and geographic breadth than Auto Löffler.
• Hedin Mobility Group: Swedish-headquartered European multi-brand automotive dealer and mobility group operating across Germany, Sweden, Norway, and the Benelux. Comparable as a multi-brand dealer consolidator with EV-focused strategy but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCINdc6Y5uAcglqYQTMneZSQ
• Facebookfacebook.com/AutoLoefflerWuerzburgSchweinfurt
• Instagraminstagram.com/auto_loeffler
• TikToktiktok.com/@autoloeffler

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Löffler