Eleasa
Eleasa is a German employee mobility benefits platform offering company bicycles, e-rollers, and e-scooters through tax-advantaged salary conversion, serving employers, employees, and a 3,000+ dealer network as a brand of MODULAT LEASING AG.
- Company typePrivate
- Founded-
- HeadquartersHanover, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Eleasa does
Eleasa is a German employee mobility benefits platform that enables companies to offer company bicycles (Dienstrad), e-rollers up to 45 km/h (DienstRoller), and e-scooters (DienstScooter) as a tax-advantaged salary-conversion benefit. The company positions itself as the only provider in the German market combining all three mobility categories through a single integrated contract, and the offering is delivered to employees at up to 35% savings versus retail purchase. Eleasa is operated by MODULAT LEASING AG, a second-generation family business headquartered in Hannover with over 40 years of leasing experience and supervision by BaFin; the Eleasa brand is the employee-benefit specialization within that group.
The underlying technology is a cloud-based leasing platform with separate web portals for employer registration (registrierung.eleasa.de), employer administration, employee self-service, and dealer management (partner.modulat-leasing.de), supported by smartphone-based digital contract signing, an interactive savings calculator (also available as an embeddable iFrame for dealers), Google Maps-powered dealer locator, and integrated insurance and service modules including the bundled Rundum-Schutz, ROLAND Bike-Schutzbrief, and optional Service-Gutscheine and Arbeitgeber-Ausfallschutz. Distribution runs through a hybrid direct and channel model: companies register directly via a 4-step portal process with Key Account Manager support, while employees pick up vehicles through a network of over 3,000 authorized specialist dealers and named online partners including ROSE Bikes, fahrrad-xxl, Bikebox, Bunnyhop, Bikeexchange, E Biker, Sushi Bikes, e kone, liquid life, jonito, mhw bike, Basislager, rad1, and deinperfektesrad.
Revenue is generated through three streams: recurring monthly leasing fees paid via salary conversion (subscription), bundled insurance and protection products (managed services), and dealer commissions of up to 3% on customer acquisition. The model is explicitly cost-neutral for employers via Gehaltsumwandlung, with no minimum quantity requirements, 36-month standard lease terms, and optional purchase at residual value — making the proposition primarily a B2B2C platform monetizing per-employee contract flow rather than direct employer fees.
Eleasa firmographics
Firmographics- Name
- Eleasa
- Legal name
- MODULAT LEASING AG
- Website
- https://eleasa.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eleasa is a German employee mobility benefits platform offering company bicycles, e-rollers, and e-scooters through tax-advantaged salary conversion, serving employers, employees, and a 3,000+ dealer network as a brand of MODULAT LEASING AG.
- Ownership category
- akta.pro rank
Eleasa industry classification
Industry- Product category
- Employee Mobility Benefits / Corporate Mobility Leasing
- NAICS
- Professional Employer Organizations (56133)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)
- akta.pro secondary industry
- Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)
Keywords
Where Eleasa is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Eleasa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mobility Leasing (DienstRad/DienstRoller/DienstScooter): Monthly leasing fees paid by employees through salary conversion (Gehaltsumwandlung). Employers make no upfront investment; the model is cost-neutral with savings on employer social contributions. Lease terms run 36 months with the option to purchase at residual value.
- Integrated Insurance (Rundum-Schutz): All-inclusive protection bundled with every lease covering comprehensive damage, theft, and accidents with no deductible. The ROLAND Bike Protection Brief is included for all bikes. Employer protection against employee departures is also provided.
- Dealer Commission and Provision: Commission payments to partner retailers (up to 3% for customer acquisition). No purchase discounts required from dealers, maintaining full margins in the retail channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Employee Salary Conversion Leasing |
| Transaction based/ take rate | Pay-as-you-go | Partner Dealer Commission |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Eleasa product offering
Product offeringCore offering
Eleasa provides employer-sponsored employee mobility benefits through company bicycle (Dienstrad), E-Roller (DienstRoller up to 45 km/h), and E-Scooter (DienstScooter) leasing via tax-advantaged salary conversion (Gehaltsumwandlung). The All-in-One model bundles leasing, insurance (Rundum-Schutz), and service in a single contract, with distribution through over 3,000 authorized German dealers and dedicated employer/employee/dealer portals.
Product overview
Eleasa is a mobility leasing platform that provides employer-sponsored benefit programs for company bicycles (Dienstrad), e-rollers (DienstRoller), and e-scooters (DienstScooter) through salary conversion. The company operates as a unique All-in-One provider combining leasing, insurance, and service protection in a single contract with one contact. The platform includes multiple digital portals for employers (registration, employer dashboard), employees (employee portal with smartphone contract signing), and dealers (dealer portal). Core insurance products include the Rundum-Schutz (comprehensive all-risk protection), ROLAND Bike-Schutzbrief (breakdown assistance), Arbeitgeber-Ausfallschutz (employer default protection), and optional Service-Gutscheine (maintenance vouchers). The offering is completed with a calculator tool available as both a web application and embeddable iFrame for dealer websites, plus marketing support materials for the dealer network.
Differentiator
Problem solved
Functional benefit
Products and services
- Dienstrad (Company Bicycle Leasing) Employer-sponsored benefit program allowing employees to lease bicycles and e-bikes through salary conversion (Gehaltsumwandlung), saving up to 35% compared to retail purchase prices. Includes comprehensive insurance, ROLAND Bike-Schutzbrief, and available service vouchers. Standard 36-month lease term with optional purchase at residual value.
- DienstRoller (Company E-Roller Leasing) Employer benefit program for leasing electric scooters up to 45 km/h to employees via salary conversion. Employees can save up to 35% versus retail purchase while employers remain cost-neutral. Includes bundled insurance coverage.
- DienstScooter (Company E-Scooter Leasing) Employer benefit program enabling employees to lease electric scooters through salary conversion. Includes comprehensive insurance coverage with up to 35% savings versus retail purchase.
- Eleasa Rundum-Schutz (All-Risk Protection) Comprehensive insurance included with all leasing contracts covering collision damage, theft, and accidents with no deductible. Includes replacement vehicle for the full 36-month lease term.
- Arbeitgeber-Ausfallschutz (Employer Default Protection) Employer protection against lease contract disruptions such as employee resignation, parental leave, or disability. Allows employers to return the leased vehicle from day one and receive rate refunds in many cases.
- Service-Gutscheine (Service Vouchers) Optional annual service vouchers for maintenance, inspection, and wear parts replacement. Vouchers accumulate over the entire 36-month lease term and are redeemable at partner dealers, with 100% of voucher value going directly to dealers.
- ROLAND Bike-Schutzbrief (Bike Assistance) Bicycle protection assistance included with all E-bikes and bicycles, providing practical services for breakdown situations including mobile repair service, taxi/rail replacement, and overnight accommodation coverage.
- Dienstrad Plus Extended leasing offering allowing employees to lease additional vehicles such as trailers, cargo boxes, child covers, and other accessories tailored to urban commuting and daily situations.
Quantifiable outcome
- Up to 35% savings on vehicle purchase through salary conversion
- +4 more outcomes
Companies that use Eleasa
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Eleasa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Eleasa partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- ROSE BikescoreOnline bicycle retailer partner where Eleasa customers can select and purchase bikes through the employer leasing program. One of multiple online partner options available to employees.
- BikeboxcoreOnline bicycle retailer partner in Eleasa's network. Customers can access the full product range through this partner for leasing orders.
- BunnyhopcoreOnline partner retailer for bicycle leasing through Eleasa employer program.
- BikeexchangecoreOnline bicycle marketplace partner integrated with Eleasa leasing system.
- E BikercoreOnline e-bike specialist retailer partner for Eleasa leasing program.
- Sushi BikescoreOnline bicycle retailer partner in Eleasa dealer network.
- e konecoreOnline bicycle retailer partner for Eleasa leasing customers.
- liquid lifecoreOnline bicycle and e-bike retailer partner in Eleasa network.
- jonitocoreOnline bicycle retailer partner for Eleasa employer leasing program.
- mhw bikecoreOnline bicycle retailer partner in Eleasa dealer network.
- BasislagercoreOnline bicycle retailer partner for Eleasa leasing customers.
- rad1coreOnline bicycle retailer partner in Eleasa network.
- deinperfektesradcoreOnline bicycle retailer partner for Eleasa employer leasing program.
- fahrrad-xxlcoreLarge online bicycle retailer partner in Eleasa dealer network.
- ROLAND (Bike-Schutzbrief)coreROLAND provides the Bike Protection Brief included with all Eleasa leased bikes. This add-on service offers practical benefits for cyclists such as roadside assistance, mobile repair services, and transportation in case of breakdown.
- MODULAT LEASING AGcoreParent company of Eleasa brand. A second-generation family business with over 40 years of leasing experience. MODULAT LEASING AG provides the leasing infrastructure, insurance products, and operational backing for Eleasa's employee mobility benefit services. Also offers private and business leasing through the same infrastructure.
- Over 3000 Authorized Specialist Dealers (Fachhändler)coreNetwork of over 3000 authorized, personally trained bicycle and micromobility dealers across Germany. Dealers receive personal field support, no purchase discounts required (full margin stays with dealer), and commission on customer acquisition. Field sales team maintains ongoing dealer relationships.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Eleasa competitors and assessment
Company assessmentDirect peers
- Bikeleasing.de: Direct competitor in the German company bike leasing market, now part of the Procurement Services Group. Operates a similar employer-bike leasing model with insurance bundling and dealer network, directly competing with Eleasa for HR decision-makers.
- BusinessBike: A direct competitor providing Dienstrad leasing for German employers. Offers similar salary-conversion-based bike leasing with insurance and service packages, competing for the same employer customer base as Eleasa.
- JobRad: The dominant player in the German company bike leasing (Dienstrad) market. Directly comparable as it offers employer-sponsored bicycle leasing through salary conversion with insurance bundling and a large dealer network — making it Eleasa's primary head-to-head competitor.
- Deutsche Dienstrad: A direct competitor providing Dienstrad leasing solutions to German employers. Competes with Eleasa in the same salary-conversion leasing category with insurance bundling.
- Eurorad: A direct peer offering Dienstrad leasing for German employers. Operates the salary-conversion leasing model with insurance bundling, directly competing with Eleasa in mid-market and enterprise employer accounts.
- mein-dienstrad.de: Direct peer in the German company bike leasing market, offering employer-sponsored leasing with similar mechanics to Eleasa. Competes for the same SMB and mid-market employer segment.
- CompanyBike: Direct peer in the company bike leasing segment, providing employer-sponsored bicycle leasing with full insurance and service packages. Competes for the same German employer customers as Eleasa.
- Lease a Bike: Part of Pon Holdings, Lease a Bike operates in the German Dienstrad leasing market. As a direct competitor with strong backing from a major mobility group, it competes with Eleasa for employer contracts and dealer partnerships.
Emerging players
- Kettler: German bicycle manufacturer and brand that participates in the Dienstrad ecosystem through dealer partnerships. Less directly competitive than leasing providers but operates in the same employer-mobility-benefit conversation as a brand and OEM partner.
Others
- ROSE Bikes: A direct online retail partner of Eleasa rather than a competitor, but a notable adjacent player in the German premium bike retail market. Relevant for comparison as a potential ecosystem participant and as a benchmark for D2C bike retail scale in Germany.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Eleasa social profiles
Digital presenceEleasa compliance and trust
Trust signalCompliance1 record
Eleasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eleasa leadership team
Management profileNumber of profiles
Profiles3 records
Eleasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eleasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eleasa
What does Eleasa do?
Eleasa provides employer-sponsored employee mobility benefits through company bicycle (Dienstrad), E-Roller (DienstRoller up to 45 km/h), and E-Scooter (DienstScooter) leasing via tax-advantaged salary conversion (Gehaltsumwandlung). The All-in-One model bundles leasing, insurance (Rundum-Schutz), and service in a single contract, with distribution through over 3,000 authorized German dealers and dedicated employer/employee/dealer portals.
Is Eleasa a public or private company?
Eleasa is a private company. It is classified as family owned and is currently operating.
When was Eleasa founded?
Eleasa was founded in -1. It employs 1 to 10 people.
Where is Eleasa based?
Eleasa is headquartered in Hanover, Germany, in the Europe region.
How does Eleasa make money?
Three revenue lines are on record. Mobility Leasing (DienstRad/DienstRoller/DienstScooter) is the primary driver. The others are integrated Insurance (Rundum-Schutz) and dealer Commission and Provision.
Who are Eleasa's main competitors?
Direct peers on record are Bikeleasing.de, BusinessBike, JobRad, Deutsche Dienstrad, Eurorad, mein-dienstrad.de, CompanyBike and Lease a Bike. Kettler is listed as an emerging player. ROSE Bikes is listed as an others.
Does Eleasa have an API?
No public API is recorded for Eleasa.
What industry is Eleasa in?
Eleasa's product category is Employee Mobility Benefits / Corporate Mobility Leasing. Its primary akta.pro industry code is BPACAHAL, Onboarding, Offboarding & Employee Lifecycle Administration, with a secondary code of TLABAGAB, Cargo Bikes & E-Cargo Bikes Rental/Leasing. Its NAICS code is 56133 and its SIC code is 7510.