What Cocolive does

Cocolive株式会社 (Tokyo, Japan) operates KASIKA, a vertical SaaS marketing automation platform purpose-built for the Japanese residential and real estate industry. The platform combines customer relationship management, automated multi-channel outreach (email, SMS, LINE), real-time website visitor behavior tracking, AI-driven lead prioritization (Hot Customer List, AI Recommend), AI-generated property valuation emails, and automated scenario-based follow-up sequences. It serves three primary verticals: home builders and house manufacturers (工務店・ハウスメーカー), real estate buying/selling intermediaries (売買仲介), and condominium developers (マンション), addressing pain points around inconsistent follow-up quality, fragmented customer data across portal sites, email/SMS/LINE/phone, and dormant-lead reactivation.

The company monetizes through recurring subscription fees for KASIKA, reporting a 99% client retention rate (as of November 2022), an average implementation time of ~12 business days for construction clients, and first-contact support resolution rates of 76.5% by phone and 88.0% by email. Approximately 75% of the company's employees work in client-facing roles (Customer Success, Support Desk, Technical Support, Implementation), reinforcing a high-touch operating model that supports long customer lifecycles. The platform has accumulated integrations across more than 10 ecosystem partners, including LIXIL (Good Living 友の会), HouseDo (DO NETWORK), DaiTec (注文分譲クラウドDX), LINE Yahoo (Official Accounts), ARUHI, WebCrew (Zubat), Digital Garage (Musubell), ChatPlus, Focus (物件アプリ), and ROOV.

Cocolive was founded in January 2017, raised approximately 100 million yen in seed funding from XTech Ventures and Mizuho Capital in November 2018, and listed on the Tokyo Stock Exchange Growth Market (ticker: 137A) on February 28, 2024. As of November 2024, the company reported 1,168+ cumulative client companies. Distribution combines a direct sales force targeting mid-market construction and real estate companies with channel partnerships through LIXIL (≈14,300 member companies), HouseDo (≈701 stores), and DaiTec (≈75,000+ clients), alongside content marketing, in-person workshops, and webinars. The company is ISO/IEC 27001:2022 certified and operates from Tokyo, having relocated its headquarters in August 2025.

Name

Cocolive

Legal name

Cocolive株式会社

Website

https://cocolive.co.jp

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Cocolive operates KASIKA, a vertical SaaS marketing automation platform for Japan's residential and real estate industry, serving home builders, real estate brokerages, and condominium developers with customer management, multi-channel outreach (email, SMS, LINE), and AI-driven lead prioritization.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. KASIKA MA Tool Subscription: Cocolive generates revenue primarily through subscription fees for its KASIKA marketing automation platform. Clients pay recurring fees to access the full feature set including customer management, automated outreach, behavior tracking, and integrations. The company maintains a 99% retention rate, indicating strong recurring revenue from an established client base.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cocolive develops and sells KASIKA, a marketing automation (MA) platform purpose-built for Japan's residential and real estate industry. KASIKA combines customer/lead management, automated multi-channel follow-up (email, SMS, LINE), website visitor behavior tracking, hot-lead scoring, and sales activity support for home builders, real estate brokerages, and condominium developers. The company also offers Coco Mail (ココモール), a newsletter production support add-on service for KASIKA clients.

Product overview

Cocolive provides KASIKA, a marketing automation (MA) tool specialized for Japan's residential and real estate industry, as its core and primary product. The platform encompasses customer lead management, automated follow-up communications (email, SMS, LINE), customer behavior tracking and analysis, and sales activity support. An ancillary service, ココメール (Coco Mail), offers newsletter production support as an add-on. Together, these offerings serve as a unified customer engagement and conversion platform for builders, real estate agencies, and apartment developers.

Differentiator

Problem solved

Functional benefit

Products and services

• KASIKA (カシカ) Industry-specialized marketing automation platform for housing and real estate companies in Japan. Provides customer/lead management, automated follow-up via email, SMS, and LINE, customer behavior tracking and visualization, hot customer (lead) ranking, scenario-based drip campaigns, landing page/survey creation, AI property valuation emails, and integrations with portal sites and industry core systems. Used by home builders, real estate brokerages, and condominium developers to standardize sales follow-up and convert leads.
• Coco Mail (ココモール) Add-on newsletter production support service bundled with KASIKA, providing professional email content creation assistance for builders and real estate agencies.

Quantifiable outcome

• 99% client retention rate (as of November 2022), demonstrating high customer satisfaction and product stickiness
• +9 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature10 records

Partnerships

16 partnerships are on record, tiered core, secondary and minor.

• 株式会社ダイテック (Daitec Co., Ltd.)coreTechnology or Integration · 21 January 2025First-phase API data integration between KASIKA and DaiTec's core system 注文分譲クラウドDX officially launched in February 2025. Enables one-click customer data synchronization and cross-platform access, covering the full lifecycle from lead capture through construction completion and post-sale maintenance.
• LINE雅虎株式会社 (LINE Yahoo Corporation)coreTechnology or Integration · 13 September 2024KASIKA released a data integration feature with LINE's Official Account service in September 2024. This enables real estate companies to manage all LINE communications with customers within the KASIKA platform — including auto-registration of LINE friends as customers, 1:1 and group messaging, broadcast messaging, and engagement analytics. This addresses the industry need to consolidate communications on a single platform.
• 株式会社ダイテック (Daitec Co., Ltd.)coreStrategic or Co-development Partner · 18 June 2024Cocolive and DaiTec entered a mutual partnership agreement in June 2024. Both companies recommend each other's systems (KASIKA for lead follow-up and 注文分譲クラウドDX for core operations management) to their respective client bases. They co-host seminars and events and are developing API-level data integration enabling seamless customer data synchronization between KASIKA and 注文分譲クラウドDX. Data integration officially launched February 2025.
• 株式会社フォーカス (Focus Co., Ltd.)secondaryTechnology or Integration · 14 September 2023Integration between KASIKA and Focus's 物件アプリ (Bukken App) — a smartphone-focused condo sales DX tool. Customer activity within the 物件アプリ is now visible in KASIKA, enabling sales teams to take follow-up action based on combined app and website behavior data.
• 株式会社デジタルガレージ (Digital Garage, Inc.)secondaryTechnology or Integration · 4 August 2023Data integration between KASIKA and Digital Garage's Musubell real estate DX platform. KASIKA customer records with 'contracted' status can be called up directly in Musubell for electronic contract processing, eliminating the need to re-enter data when customers progress from lead to contract.
• チャットプラス株式会社 (ChatPlus Co., Ltd.)secondaryTechnology or Integration · 29 March 2023Integration between KASIKA and ChatPlus AI chatbot platform. All chatbot conversations (auto-FAQ and human-agent chat) are surfaced within the KASIKA customer record, enabling sales teams to take follow-up action (email, SMS, phone) informed by the chat context. Customer website activity is also visible in KASIKA.
• マンションリサーチ株式会社 (Mansion Research Co., Ltd.)minorGTM or Marketing Partner · 10 March 2023Co-hosted webinar in March 2023 focused on winning listings and appointments in the real estate brokerage business. Mansion Research shared expertise on high-value listing strategies and appraisal differentiation, while Cocolive presented KASIKA's follow-up automation capabilities.
• 株式会社ウェブクルー (WebCrew Co., Ltd.)secondaryTechnology or Integration · 15 February 2023Automatic lead sync from WebCrew's ZUBAT 不動産売却 (real estate sale comparison portal) into KASIKA. When a customer submits a property valuation request via ZUBAT, the lead data is immediately registered in KASIKA and triggers auto-reply email/SMS. AI-powered property valuation follow-up emails are also supported.
• ハウスドゥ (HouseDo Co., Ltd.)coreGTM or Marketing Partner · 31 January 2022HouseDo franchise network (~701 stores) partners with Cocolive to recommend KASIKA to its member agencies for automated follow-up management. Joint webinars and content are produced to drive adoption among the FC network. Additionally, KASIKA integrates with HouseDo's DO NETWORK core system for seamless data synchronization.
• 株式会社LIXILcoreGTM or Marketing Partner · 4 November 2021LIXIL and Cocolive signed a partnership agreement in November 2021 to offer KASIKA to members of LIXIL's Good Living 友の会 voluntary chain (~14,300 member companies). KASIKA is offered through the VC network with LIXIL's endorsement. Additionally, KASIKA integrates with LIXIL's いい家ネット platform for automatic inquiry capture and auto-reply emails.
• Gluee株式会社 (Gluee Co., Ltd.)secondaryTechnology or Integration · 6 August 2020Enhanced integration between KASIKA and Gluee's land-search assistance tool ランディPRO. Customer activity on ランディPRO (e.g., land search queries) is now visible within KASIKA alongside website browsing data, enabling a unified customer activity view for construction companies. Automated follow-up scenario emails can be triggered based on combined behavior signals.
• 株式会社ビズ・クリエイション (Biz-Creation Co., Ltd.)secondaryTechnology or Integration · 27 July 2020Auto-sync of lead and reservation data from Biz-Creation's Kengaku Cloud event reservation system into KASIKA, enabling construction companies to view all customer behavior (website and Kengaku Cloud) in a single KASIKA interface and run automated follow-up campaigns on those leads.
• カーサ・プロジェクト株式会社 (Casa Project Co., Ltd.)secondaryStrategic or Co-development Partner · 5 June 2020Casa Project (with 400+ member construction companies) and Cocolive entered a strategic partnership in June 2020. KASIKA implemented automated scenario email generation using Casa Project's content (casa的家 product gallery, #casa editorial site), expanding the content library available for automated campaigns without requiring clients to create original materials.
• 新大陸株式会社 (Shintairiku Co., Ltd.)secondaryGTM or Marketing Partner · 10 March 2020Strategic partnership with Shintairiku (SNS marketing specialist serving 350+ construction companies) to combine SNS-based customer acquisition with KASIKA's automated follow-up capabilities. Shintairiku creates social media content that drives traffic, which KASIKA then captures and nurtures through the sales funnel.
• アルヒ株式会社 (ARUHI Corporation)secondaryStrategic or Co-development Partner · 3 March 2020ARUHI (specialized housing loan provider, operator of ARUHI Flat 35 mortgage product) partnered with Cocolive in March 2020. KASIKA integrated with ARUHI's 家探し前クイック事前審査Pro service, enabling real estate agents to view their clients' pre-screening mortgage results and tailor sales proposals accordingly.
• 株式会社アババイ (Ababai Co., Ltd.)secondaryGTM or Marketing Partner · 28 February 2020Partnership with Ababai (web production company with 1,000+ construction company websites built) to combine Ababai's new customer acquisition website expertise with KASIKA's existing customer nurturing and follow-up capabilities. Joint clients benefit from both top-of-funnel website production and mid-funnel automation.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Chime Technologies: US real estate marketing automation and lead generation platform serving agents, teams, and brokerages. Comparable to KASIKA's value proposition of automated lead nurturing, behavior tracking, and multi-channel follow-up in residential real estate.
• BoldTrail / Inside Real Estate: US-based real estate CRM and marketing automation platform for agents and brokerages (formerly known as kvCORE). Comparable product architecture to KASIKA in serving real estate sales teams with lead nurturing and automated follow-up, but operating in the North American market.

Direct peers

• 株式会社GA technologies: TSE-listed Japanese real estate tech company using AI/data for property matchmaking and brokerage DX. Adjacent peer in serving Japanese real estate firms with technology-enabled customer acquisition and management.
• SATORI株式会社 (SATORI Inc.): Japanese marketing automation platform offering behavior-based email automation, lead nurturing, and customer journey orchestration. Directly comparable to KASIKA's MA core, though broader in vertical scope than Cocolive's housing/real estate focus.
• いえらぶGROUP (ierabu Co., Ltd.): Japanese real estate tech platform providing いえらぶCLOUD and related SaaS to brokerages and agents. Direct peer to Cocolive in serving Japanese real estate firms with B2B SaaS, including marketing, customer management, and portal integration tools.
• 株式会社いい生活 (ES i Life Co., Ltd.): TSE-listed provider of real estate brokerage back-office and customer management SaaS in Japan (ES series). Comparable to Cocolive in serving Japanese real estate brokerages with workflow automation and customer engagement software.
• Liston (株式会社ゼロワン / ZERO ONE Inc.): Japanese vendor marketing automation and list management platform with deep adoption in Japanese real estate. Comparable to KASIKA in serving real estate firms with multi-channel marketing and lead nurturing automation.

Emerging players

• 株式会社LASSIC: Japanese cloud/SaaS provider with workflow and customer engagement offerings. Comparable as a Japan-based SaaS serving SMB and mid-market customers with similar operational scale and go-to-market.
• 株式会社ミツモア (Mitsubore / MeetsMore): Japanese marketplace and SaaS provider digitizing local services procurement, with adjacent marketing automation and customer management tooling. Comparable as a Japanese SMB-focused SaaS in customer acquisition and engagement.

Broad incumbents

• 株式会社LIFULL: Operator of Japan's LIFULL HOME'S real estate portal and broader property data platform. Larger incumbent whose portal feeds leads into Cocolive's customer pipeline; comparable as a broader Japan real estate tech ecosystem player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cocoliveinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocolive