What bbgk does

BBGK Berliner Botschaft. Gesellschaft für Kommunikation mbH is a Berlin-based B2B communications agency founded in 2002 that delivers integrated public relations, public affairs, and communications services to associations, NGOs, healthcare organizations, sustainability-focused companies, and government entities in Germany. The firm's offerings span six core disciplines — Strategy, Media Relations, Design, Publishing, Digital Dialogue, and Event — executed through an interdisciplinary in-house team supplemented by a 13+ year-old network of six specialist partner companies (spacetime for digital, Die Mediafabrik for media buying, Die Posterfabrik for outdoor, oliva. for production, TIME PRINTS for video, walkscreen for visual installations). The agency's proprietary tooling includes a Stakeholder-Matrix, Kampagnenmanager (Revolver-based campaign planning), Media-Dashboard, Social-Media-Monitor, CO2-Calculator, and web-based participant management system, used internally to deliver stakeholder analysis, media monitoring, and event carbon-footprint reporting.

The firm is differentiated by domain specialization in four verticals — Health Care, New Energy, Public Issues, and CSR — and by sustainability credentials including myClimate climate-neutral certification (one of the first PR agencies in Germany), Fairtrade, FSC, and Der Blaue Engel, alongside membership in UnternehmensGrün. The client roster includes DGB, GKV-Spitzenverband, Deutsche Bank, Merck Serono, Oxfam Deutschland, BKK Bundesverband, BSW-Solar, AEE, BBSR, and Thüringer Wirtschaftsministerium, with several relationships spanning 7-15+ years. The agency has earned Top Ten rankings in German PR agency categories for associations/NGOs, Public Affairs, Non-Profit, and Environmental/CSR communication.

BBGK operates as a professional services firm (GmbH private limited company) earning revenue through project-based and retainer engagements typical of B2B communications agencies; pricing is not publicly disclosed. The firm is privately held with no parent company, no disclosed funding rounds, and two Managing Directors (Carsten Dannel and Matthias Dannel). Geographic footprint is domestic Germany via Berlin headquarters, with sister company spacetime extending digital delivery capability into Hong Kong. The business model relies on direct sales, industry reputation, referrals, and participation in industry events and networks rather than consumer-facing distribution.

Name

bbgk

Legal name

BBGK Berliner Botschaft. Gesellschaft für Kommunikation mbH

Website

https://berliner-botschaft.de

Company type

Private

Founded year

2002

Operating status

Operating

Short description

BBGK Berliner Botschaft is a Berlin-based B2B communications agency founded in 2002 that delivers integrated PR, public affairs, and event services to associations, NGOs, healthcare organizations, sustainability-focused companies, and government entities across Germany, supplemented by a 13-year specialist partner network.

Ownership category

akta.pro rank

Product category

Public Relations Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Public relations services
• Strategic communications consulting
• Media relations services
• Corporate communications agency
• Public affairs consulting

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communications Consulting Services: Full-service PR and communications agency providing strategic consulting, media relations, design, publishing, digital dialogue, and event management services to associations, healthcare organizations, sustainability initiatives, and public affairs clients.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

BBGK Berliner Botschaft is a Berlin-based communications agency that provides integrated communication services including strategy, media relations, design, publishing, digital dialogue, and event management. The agency specializes in healthcare, sustainability, energy transition, CSR, and public affairs communications, serving associations, NGOs, corporations, and government institutions in Germany.

Product overview

BBGK Berliner Botschaft is a communication agency offering integrated communication services, not a software product company. The agency's offering consists of six core communication disciplines (Strategy, Media Relations, Design, Publishing, Digital Dialogue, and Event) supported by proprietary analytical tools (Stakeholder-Matrix, Kampagnenmanager, Media-Dashboard, Social-Media-Monitor, CO2-Calculator, and Webbasiertes Teilnahmemanagement). The agency specializes in thematic areas of Health Care, New Energy, Public Issues, and Corporate Social Responsibility (CSR), serving associations, companies, and institutions in Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communication Consulting Strategic communication consulting including stakeholder analysis, positioning, messaging development, and communication mix planning. Supported by proprietary tools such as the Stakeholder Matrix and Kampagnenmanager (Campaign Manager). For associations, NGOs, healthcare organizations, sustainability companies, and public affairs clients in Germany.
• Media Relations Services Professional media relations including press release writing, distribution list management, press conferences, journalist familiarization trips, newsroom operation, media monitoring, infographics, and media partnerships. Supported by the proprietary Media Dashboard and a journalist database of over 720,000 addresses.
• Design Services Visual communication design services covering corporate identity, logo development, mobile and web design, infographics, image brochures, and event design with digital publishing capabilities. For associations and corporate clients requiring integrated visual identity.
• Publishing Services Publication development and production including annual reports (Geschäftsberichte), customer magazines, image brochures, member journals, online editorial services, and specialized factsheets for media and stakeholders.
• Digital Dialogue Services Digital communication services including social media strategy, community management, content management system development (Drupal, TYPO3, WordPress), SEO/SEM, online advertising, video production, and customized social media monitoring.
• Event Services Event conception, production, and management from trade show stands to large-scale events including event design, stage production, catering coordination, web-based participant management, and CO2 certification of events.

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• spacetimecoreStrategic or Co-development PartnerSister company for digital solutions with offices in Berlin and Hong Kong. Provides digital expertise complementing BBGK's traditional communications services.
• Die MediafabrikcoreChannel Partner/ Reseller/ DistributorMedia agency for planning, consulting, and purchasing of advertising space across all media categories. Provides media buying and planning services for BBGK campaigns.
• Die PosterfabrikcoreChannel Partner/ Reseller/ DistributorSpecialist for outdoor advertising from giant posters to city lights and transport media. Provides outdoor advertising production and placement services.
• oliva.minorImplementation/ SI/ Consulting PartnerProduction partner for 3-dimensional elements and trade show booths. Provides physical production capabilities for events and exhibitions.
• TIME PRINTSminorImplementation/ SI/ Consulting PartnerExpert for moving images from documentaries to image films. Provides video production services for campaign content.
• walkscreenminorImplementation/ SI/ Consulting PartnerImage and concept agency for visual installations. Provides creative visual installation services.
• Klima-Allianz DeutschlandminorStrategic or Co-development PartnerOver 110 organizations (including BUND, Deutsche Umweltstiftung, IG BAU, Mieterbund, WWF, Germanwatch) united for political frameworks leading to significant greenhouse gas reduction in Germany.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Faktor 3 AG: German full-service PR and communications agency headquartered in Hamburg, serving consumer, technology, and corporate clients. Directly comparable to BBGK as a mid-sized German agency offering integrated PR, content, and corporate communications.
• Hering Schuppener Consulting: Leading German strategic communications and public affairs consultancy advising corporates, investors, and policymakers. Comparable to BBGK's public affairs and CSR positioning with a strong focus on regulated industries and stakeholder dialogue.
• Ketchum Publico: German PR and public affairs arm of Ketchum, offering corporate, healthcare, and public-sector communications. Overlaps with BBGK in healthcare communications, sustainability, and integrated campaigns for associations and NGOs.
• Fink & Fuchs Public Relations GmbH: Mid-sized German B2B tech and public-affairs PR agency. Comparable to BBGK in serving German associations, technology, and policy-adjacent clients with a mix of media relations and content.
• Scholz & Friends Family & Friends: Independently owned German creative and communications group with integrated PR, brand, and digital capabilities. Comparable to BBGK as a Germany-rooted integrated agency serving associations and corporate clients.

Broad incumbents

• Edelman Germany: German arm of the global Edelman network, with strong public affairs, healthcare, and sustainability practices. Competes with BBGK in CSR, public affairs, and association work but as part of a much broader global portfolio.
• Weber Shandwick Germany: Global communications consultancy with a German operation covering healthcare, public affairs, and corporate communications. Comparable to BBGK's integrated offering but anchored in a global network with broader reach.
• MSL Germany (Publicis): German arm of MSL, the public relations network of Publicis Groupe. Directly comparable in offering PR, public affairs, and corporate communications to German enterprises, NGOs, and healthcare clients.
• Serviceplan Group: Germany's largest independent communications group, integrating PR, advertising, digital, and events. Overlaps with BBGK's full-service positioning but operates at substantially larger scale and across multiple marketing disciplines.

Emerging players

• kreutzwerkt German Sustainability Communications: Boutique German consultancy specializing in sustainability, CSR, and public affairs communications. Directly comparable to BBGK's CSR and New Energy verticals but operating as a smaller, more narrowly focused emerging specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/berlinerbotschaft
• LinkedInlinkedin.com/company/die-berliner-botschaft

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bbgk