bennette design

What bennette design does

Bennette Design Group, Inc. is a privately held, family-owned company founded in 2002 and headquartered in Millis, Massachusetts. It designs and sells ergonomic pads, mats, ramps, and protective work equipment for trade professionals, with an initial focus on plumbers working in confined cabinet spaces. The flagship PLUMBER'S PAD debuted at the ISH Expo in 2003 and won a 1st Place Award in the 'New Plumbing Tools & Equipment' category. The product line has since expanded to seven SKUs, including the KNEE N' BACK PAD, BODY-MAT, ERGO-RAMP, SURFACE DEFENSE MAT, PRO-RUNNER, and PLUMBER'S DROP CLOTH, with pricing ranging from $35.50 to $220.00.

The company's products are built on a proprietary closed-cell foam platform that is resistant to dirt, oil, and water (even when punctured), and several SKUs are specified as clean-room compatible for medical, aerospace, and semi-conductor manufacturing environments. All products are hand-crafted in the U.S.A. using upholstery-grade foam and tear-resistant, water-repellent nylon or vinyl covers. Benneette Design Group sells direct-to-consumer through a Shopify-powered storefront at bennettedesigngroup.com, offers free domestic shipping on orders over $100, and provides custom-logo versions of products for volume orders as a B2B channel. The company is bootstrapped with no disclosed external institutional investors, operates from a single Millis, MA location, and has not disclosed headcount or revenue.

Name

bennette design

Legal name

Bennette Design Group, Inc.

Website

https://bennettedesigngroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Bennette Design Group designs and sells ergonomic closed-cell foam pads, mats, and ramps for trade professionals (plumbers, service technicians, mechanics) and clean-room environments, via a Shopify direct-to-consumer storefront. Founded 2002 in Millis, Massachusetts; family-owned and bootstrapped.

Ownership category

akta.pro rank

Headquarters

HQ city

Millis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of ergonomic products for trade professionals through their e-commerce platform. One-time purchase model with products sold at various price points from $35.50 to $220.00. Custom logo capabilities available on volume orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bennette Design Group designs, manufactures, and sells ergonomic pads, mats, ramps, and protective work equipment made from proprietary closed cell foam for trade professionals and service technicians. Its product line includes the PLUMBER'S PAD, KNEE N' BACK PAD, BODY-MAT, ERGO-RAMP, SURFACE DEFENSE MAT, PLUMBER'S DROP CLOTH, and PRO-RUNNER, sold direct-to-consumer through a Shopify storefront at price points from $35.50 to $220.00.

Product overview

Bennette Design Group (BDG) offers a portfolio of ergonomic products designed for trade professionals, particularly plumbers and service technicians. The product line includes the award-winning PLUMBER'S PAD as the flagship product, complemented by the KNEE N' BACK PAD for kneeling support, ERGO-RAMP for cabinet workspace elevation, BODY-MAT for full-body cushioning, SURFACE DEFENSE MAT for surface protection, PLUMBER'S DROP CLOTH for spill containment, and PRO-RUNNER for floor protection. All products are manufactured in the USA using closed-cell foam technology and are designed to reduce injuries while making difficult service tasks easier.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Clean room compatible for Medical, Aerospace, and Semi-Conductor Manufacturing environments

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Ergodyne: Ergodyne (a Tenacious Holdings brand) is a leading manufacturer of work gear and ergonomic products for trades professionals, including knee pads, back support, and anti-fatigue mats. Comparable as a broader incumbent in the trade-ergonomics category where Bennette competes with its kneepads and BODY-MAT.
• Klein Tools: Klein Tools is a major manufacturer of hand tools and occupational gear for electricians, plumbers, and other trades. Overlaps with Bennette through serving the same plumbing trade customers, though Klein Tools operates a much broader product portfolio at scale.
• 3M Worker Health & Safety: 3M's worker health and safety division produces ergonomic supports, knee pads, back braces, and protective gear for trades and industrial workers. A broad incumbent in personal protective equipment that competes with Bennette in trade-ergonomics and clean-room-adjacent categories.
• Honeywell Personal Protective Equipment: Honeywell (Miller, Howard Leight, North brands) supplies ergonomic supports, knee protection, and clean-room / semiconductor PPE globally. A large incumbent serving many of the same semiconductor and aerospace clean-room buyers Bennette targets with BODY-MAT.
• RIDGID Tools (Emerson): RIDGID is an established plumbing-tool brand (owned by Emerson) supplying wrenches, drain machines, and plumbing accessories. Comparable as a recognized brand serving the same plumbing trade customers, though at much larger scale and broader scope.

Direct peers

• ProKnee: ProKnee manufactures professional knee pads and kneeling pads specifically designed for trades such as flooring, tiling, plumbing, and construction. Direct competitor to Bennette's KNEE N' BACK PAD and PLUMBER'S PAD with overlapping target customers and use cases.
• ToughBuilt Industries: ToughBuilt designs and sells knee pads, tool pouches, and jobsite accessories for construction and trades. Comparable as a focused competitor in kneeling/ergonomic support products serving similar contractor and plumber customers.
• Custom LeatherCraft (CLC): CLC / CLC Work Gear makes tool belts, kneepads, and trade accessories for plumbers, electricians, and framers. Comparable product overlap with Bennette in kneepads and trade-ergonomic accessories.

Emerging players

• Recoil Kneepads: Recoil is a niche, direct-to-consumer brand of gel-based knee pads marketed to flooring installers, tilers, and trades. Comparable as a small, design-forward kneepad brand pursuing similar trades customers with premium positioning.

Others

• Anti-Fatigue Mat retailers (e.g., Imprint Plus / NoTrax): NoTrax and similar anti-fatigue mat manufacturers produce ergonomic standing mats for industrial and clean-room environments. Comparable as adjacent product category in ergonomic foam products serving some of the same service-technician and clean-room end users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bennette-Design-Group-657167581336336
• LinkedInlinkedin.com/company/bennette-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bennette design