atx-fit

What atx-fit does

ATX Fitness Therapy operates a single-location private fitness and recovery club in Portsmouth, New Hampshire, delivering one-on-one fitness therapy to adults recovering from injury or surgery, managing chronic pain, or pursuing athletic performance goals. Sessions are led exclusively by Certified Athletic Trainers (ATC) rather than general personal trainers, with the business founded and operated by Joshua Bolduc (ATC, MBA) alongside named practitioner Cassandra (ATC).\n\nThe company's core differentiator is the proprietary ATX FIT Method, which combines manual stretching, myofascial release, functional intrinsic training, and standardized movement assessments — including a Digital Squat Screen and Progressive Joint Health Tracking — to address the root cause of pain and dysfunction rather than symptoms. Service lines are modular and time-priced at $50–$150 for 30 to 90 minutes (ATX Flex, ATX FIT, ATX Combo, ATX FIT/HIT), with a Wellness Collective overlay of PRSM private workout bays and a Recovery Zone offering infrared sauna and cold plunge contrast therapy. Booking, memberships, and e-commerce run on the WellnessLiving platform; an iOS app handles session booking and progress tracking.\n\nRevenue is generated through a mix of pay-as-you-go sessions, recurring memberships (ATX Lifestyle 2-hour, ATX FIT Commit Phase One 4-hour, ATX FIT Executive), small-group classes capped at six to eight participants, and ancillary retail. The go-to-market is sales-led and direct-to-consumer: a complimentary 30-minute consultation serves as the lead-conversion entry, supported by organic search, client testimonials, and HSA/FSA-eligible pricing. The business is bootstrapped, has not raised outside capital, and operates solely within New Hampshire with no documented expansion beyond the Portsmouth facility.

Name

atx-fit

Legal name

ATX Fitness Therapy

Website

https://atx-fit.com

Company type

Private

Operating status

Operating

Short description

ATX Fitness Therapy is a Portsmouth, NH private fitness and recovery club operated by Certified Athletic Trainers, delivering one-on-one movement therapy, manual stretching, functional training, and contrast-therapy recovery to individuals with chronic pain, post-surgical needs, and athletes.

Ownership category

akta.pro rank

Product category

Fitness Therapy and Recovery Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Fitness therapy services
• Movement reeducation
• Athletic training
• Recovery and mobility
• Functional training

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Session Services: One-on-one private fitness therapy sessions including evaluations, ATX Flex (stretching/myofascial release), ATX FIT (functional intrinsic training), ATX Combo (combined approach), and ATX FIT/HIT (high-intensity training). Sessions range from 30-90 minutes at varying price points.
2. Membership Subscriptions: Recurring membership plans including ATX Lifestyle 2-Hour, ATX FIT Commit Phase One (4 hours/week), and ATX FIT Executive premium tier. Provides predictable recurring revenue through commitment-based subscriptions.
3. Group Classes: Small-group high-intensity training classes (ATX FIT/HIT) limited to 6-8 participants. Offers both group and private 1-on-1 high-intensity training options.
4. Free Consultation Lead Generation: Complimentary 30-minute consultations to introduce the ATX method and convert prospects into paying customers. No immediate revenue but drives customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ATX Fitness Therapy is a private fitness and recovery club in Portsmouth, NH that delivers one-on-one fitness therapy led by Certified Athletic Trainers. Core offerings include comprehensive evaluations (ATX Stretch Evaluation, ATX FIT Evaluation, Running Assessment), ATX Flex (manual stretching and myofascial release), ATX FIT (functional intrinsic training), ATX Combo (combined sessions), and ATX FIT/HIT high-intensity group and private classes, all built around the proprietary ATX FIT Method. Subscription memberships and on-site access to PRSM training bays plus a Recovery Zone with infrared sauna and cold plunge extend the offering.

Product overview

ATX Fitness Therapy is a private fitness and recovery club offering one-on-one fitness therapy services rooted in clinical precision and movement science. The core offering consists of individualized services led by Certified Athletic Trainers, including Evaluations (ATX FIT Evaluation, ATX Stretch Evaluation, Running Assessment), ATX Flex (manual stretching and myofascial release), ATX FIT (functional intrinsic training), ATX Combo (combined flexibility and strength), and ATX FIT/HIT (high-intensity functional training in group or private formats). The Wellness Collective membership program provides access to 1:1 sessions, the PRSM private workout bay, a Recovery Zone with infrared sauna and cold plunge, and community space. Services are offered at various durations (30, 60, 90 minutes) and price points, with memberships including ATX Lifestyle 2-Hour, ATX FIT Commit Phase One, and ATX FIT Executive tiers. A mobile app enables session booking and progress tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• ATX FIT Consultation A free 30-minute consultation that includes a digital squat screen, postural assessment, and 1-on-1 goal discussion with a Certified ATX FIT Therapist, serving as the entry-point service for new clients.
• Evaluations (ATX Stretch Evaluation, ATX FIT Evaluation, Running Assessment) Comprehensive 60-90 minute posture, movement, flexibility, and gait assessments that identify the root cause of pain or dysfunction and produce a personalized recovery roadmap. Pricing ranges from $100 for the 60-minute ATX Stretch Evaluation to $150 for the 90-minute ATX FIT Evaluation, with Running Assessments available as a separate science-driven gait analysis for runners.
• ATX Flex Passive and active stretching combined with myofascial release to release chronic tightness, restore joint mobility, and expand range of motion. Available in 30-minute ($50), 60-minute ($100), and 90-minute ($150) session formats for maintenance through comprehensive full-body treatment.
• ATX FIT Functional intrinsic training that targets deep stabilizers for core stability, strength, and corrective movement patterns. Offered in 60-minute (core stability focus) and 90-minute (multi-area holistic training) formats with dynamic warm-up, functional intrinsic training, and cool-down/review components.
• ATX Combo Combined functional training and flexibility work in a single balanced 60-minute (30 min FIT + 30 min Flex) or customizable 90-minute session, integrating stretching, mobilization, myofascial release, and FIT training for efficient full-body wellness.
• ATX FIT/HIT (Group and Private Classes) High-energy high-intensity functional training combining cardiovascular conditioning with functional movement patterns, available in small-group classes limited to 6-8 participants and as private 1-on-1 sessions. Designed to build endurance while improving movement quality.
• Membership Subscriptions (ATX Lifestyle 2-Hour, ATX FIT Commit Phase One, ATX FIT Executive) Recurring monthly membership plans providing tiered weekly hours of fitness therapy: ATX Lifestyle 2-Hour (entry-level commitment), ATX FIT Commit Phase One (4 hours/week, mid-tier commitment), and ATX FIT Executive (premium tier with enhanced benefits). Memberships deliver predictable recurring revenue and ongoing access to the Wellness Collective.
• PRSM (Performance Recovery Stability Mobility) Private Workout Bay A guided, structured training experience built around the FIT Method, providing a private workout space for performance, stability, and mobility work as part of the Wellness Collective.
• Recovery Zone (Infrared Sauna + Cold Plunge Contrast Therapy) A dedicated on-site recovery area using research-backed contrast therapy cycles (infrared sauna 10-15 min combined with cold plunge 30 sec - 2 min) to restore, reset, and reduce inflammation, available to members of the Wellness Collective.

Quantifiable outcome

• Dennis P. regained independent movement after being bedbound following stroke; can now raise arm fully overhead, hold objects, and ambulate independently within 3 months/36 sessions
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• WellnessLivingcoreTechnology or IntegrationE-commerce and booking platform provider powering the online store and appointment scheduling system. All session bookings, membership purchases, and class registrations are processed through the WellnessLiving platform. Provides the underlying infrastructure for online sales operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• StretchLab: National franchise operating 1-on-1 and small-group assisted stretching studios. Highly comparable to ATX Flex/Combo offerings — same modality (assisted stretching), same target consumer (movement/mobility), same membership and session model.
• Stretch Zone: Franchise chain specializing in practitioner-assisted stretching for mobility, recovery, and performance. Directly competes for ATX's everyday-adult and athlete segments with a similar session-based pricing model.
• Restore Hyper Wellness: Multi-service recovery franchise offering cryotherapy, infrared sauna, compression, and IV therapy. Comparable to ATX's Recovery Zone (infrared sauna + cold plunge) and to its broader positioning at the intersection of fitness, recovery, and wellness.
• F45 Training: Global group fitness franchise delivering functional, high-intensity training in small group formats. Comparable to ATX FIT/HIT group classes (also capped at small group sizes) in modality, target customer, and studio-based delivery.
• Fitness Together: Franchise offering 1-on-1 personal training in private studios. Closely comparable to ATX's core 1:1 private session model and membership-driven GTM, though without ATX's clinical/ATC staffing differentiation.
• StretchMed: Assisted-stretching franchise with a wellness/recovery positioning similar to ATX Flex. Comparable on service mix (focused stretching sessions) and target demographic of adults seeking mobility and recovery.

Broad incumbents

• Life Time Fitness: National premium fitness operator with on-site physical therapy, recovery services (sauna, cold plunge), and group training. Overlaps with ATX across multiple modalities but does not specialize in the clinical fitness therapy niche.
• ATI Physical Therapy: Large outpatient PT chain with in-clinic fitness and recovery programs. Adjacent rather than direct — operates on the clinical side that ATX positions itself as continuing beyond.

Emerging players

• The NOW Massage: Boutique massage and recovery studio targeting wellness-oriented consumers with premium positioning. Comparable consumer profile and premium boutique-club feel to ATX's Wellness Collective model.

Others

• Glofox: Software platform providing booking, membership management, and e-commerce for boutique fitness studios. ATX already runs on WellnessLiving (a comparable platform), making Glofox an adjacent enabling peer rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atx-fitness-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about atx-fit