PureLink
PureLink GmbH is a German manufacturer of professional AV connectivity products — cables, extenders, switchers, matrices, and AV-over-IP solutions — serving commercial AV integrators, premium residential installers, and OEM/industrial customers across Europe, the Middle East, and Oceania.
- Company typePrivate
- Founded2006
- HeadquartersRheine, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What PureLink does
PureLink GmbH is a German manufacturer and distributor of professional AV connectivity solutions headquartered in Rheine, Münsterland, operating since 2006 (with the company claiming over 25 years of industry experience). The company develops and produces digital AV cables, adapters, switches, matrix switchers, signal extenders, splitters, scalers, and converters across more than 15 product categories and 1,000 SKUs, organized under sub-brands including PureInstall, PureTools, PureMounts, FiberX, Vuelogic, mediahub2, and FlexInstall.
The product portfolio spans physical-layer connectivity (HDMI, DisplayPort, USB-C, fiber optic, network cabling) and networked AV distribution, with proprietary technologies such as the patented Ultra-Lock System, Secure Lock System, APO signal amplification, PureBend fiber technology, and HDBaseT 3.0 and SDVoE-compliant AV-over-IP product families. PureLink is a member of the SDVoE Alliance, AVIXA, and CEDIA, and runs AVIXA-certified training programs (NAVS, CTS) at its Rheine facility.
The company operates a multi-channel go-to-market: direct B2B e-commerce via the OneAV platform serving European AV professionals, regional distribution partnerships across Scandinavia (Exertis Nordics), Eastern Europe (MODULIT SOLUTIONS), the UK (onemedia), the GCC (AV PRO DWC-LLC), and Australia (Quantum Sphere), technology partnerships with vendors such as AVer Europe, Just Add Power, LEDCON Systems, and Edbak, plus an OEM/private-label manufacturing service for industrial and specialty retail customers. Revenue is generated primarily through hardware sales, supplemented by OEM/white-label contracts and professional training services, with three customer segments: commercial AV integrators (primary), premium residential installers, and OEM/industrial customers. Pricing is quote-based and not publicly disclosed.
PureLink firmographics
Firmographics- Name
- PureLink
- Legal name
- PureLink GmbH
- Website
- https://purelink.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PureLink GmbH is a German manufacturer of professional AV connectivity products — cables, extenders, switchers, matrices, and AV-over-IP solutions — serving commercial AV integrators, premium residential installers, and OEM/industrial customers across Europe, the Middle East, and Oceania.
- Ownership category
- akta.pro rank
PureLink industry classification
Industry- Product category
- Professional AV Connectivity Solutions
- NAICS
- Other Communications Equipment Manufacturing (33429), Audio and Video Equipment Manufacturing (334310), Fiber Optic Cable Manufacturing (335921)
- SIC
- Computer Communications Equipment (3576), Electronic Connectors (3678), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Connectors, Jacks & Couplers (RJ45/LC/SC/MPO/MTP) (HDAFALAD)
- akta.pro secondary industries
- Active Optical Cables (AOC) & Optical Interconnects (HDAFAEAG), Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)
Keywords
Where PureLink is headquartered
LocationHeadquarters
- HQ city
- Rheine
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
PureLink business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Products: Sale of professional AV connectivity products including cables (HDMI, DisplayPort, USB-C, network cables), adapters, signal extenders, switchers, matrices, splitters, scalers, converters, and collaboration equipment. Products are sold through distributors, direct B2B e-commerce, and OEM partnerships.
- OEM/Private Label: Custom product development and manufacturing services for industrial customers, specialty retailers, and online sellers under their own brands. PureLink develops products according to customer specifications, from private label to complete proprietary development.
- Professional Services: Training seminars including AVIXA NAVS (Networked AV Systems) and CTS (Certified Technology Specialist) programs, as well as certification programs conducted at the Rheine facility for partners and installers.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
PureLink product offering
Product offeringCore offering
PureLink develops, produces and distributes a portfolio of more than 1,000 professional AV connectivity products, including digital AV cables (HDMI, DisplayPort, USB-C, DVI, fiber optic, network), adapters, signal extenders, switchers, matrix switchers, splitters, scalers, converters, videowall controllers, wireless collaboration and video conferencing systems, docking stations, mounting solutions and test/troubleshooting tools. The company serves commercial AV integrators, premium residential installers and OEM/private label customers across Europe, the Middle East and Australia through the OneAV B2B e-commerce platform, a regional distributor network and direct OEM contracts.
Product overview
PureLink is a manufacturer and distributor of professional AV connectivity solutions based in Rheine, Germany, offering over 1,000 high-quality products for professional presentation and media technology. The portfolio spans multiple product lines: PureInstall and FlexInstall cables (HDMI, DisplayPort, USB-C, DVI, network cables), PureTools including HDBaseT products and the 1020 family for signal distribution, AV über IP solutions for networked AV, wireless collaboration systems with Open Control API, mediahub2 modular connection hub platform, FiberX fiber optic products, Vuelogic mounting solutions and videobars, and signal management equipment including switchers, matrices, splitters, scalers, converters, and videowall controllers. The company also offers OEM/customized product development services.
Differentiator
Problem solved
Functional benefit
Brands
- FiberX: Fiber optic connectivity products featuring PureBend technology for tight bend radii installations.
- PureTools
- PureMounts
- PureInstall
- PureMountsDS
- mediahub2
- Vuelogic
- Ultimate Serie
- Cinema Serie
- ProSpeed Serie
- PureID Serie
- AVIT Media Serie
- iSerie
- FlexInstall
- MicroX4
Products and services
- AV over IP Solutions IP-based audio/video distribution, switching, and signal processing solutions that enable networked AV signal management, including AVoIP extenders for transmitting 4K and Full HD 1080p HDMI over Ethernet infrastructure. Targeted at commercial AV integrators and installers.
- PureInstall Cables Certified and optimized quality connection cables featuring high-quality materials, precision connectors and gold-plated contacts. Includes HDMI, DisplayPort, USB, DVI and fiber optic cables for professional AV installations.
- HDBaseT Products HDBaseT-based signal transmission solutions for professional AV architectures, enabling uncompressed ultra-high-definition video, audio, Ethernet, USB, control signals and power over a single cable. Includes HDBaseT 3.0 certified products.
- USB-C Connectivity Solutions USB-C connection products and solutions for professional AV and IT applications, including passive and active USB-C cables, docking stations and infrastructure solutions for modern workspaces.
- Wireless Collaboration Systems Wireless presentation and collaboration systems allowing screen sharing from any device with unlimited participants. Includes Open Control API for third-party integration and supports GDPR-compliant data exchange.
- mediahub2 Modular connection hub platform with configurable housings, active modules, covers, cables and power options, featuring integrated technology, premium materials and easy operation for modern table connection panels.
- FlexInstall Series Ultra-flexible, durable, and high-performance cables designed for installations in tight spaces such as racks or behind flat-screen displays, including Cat.6a patch cables and DisplayPort 1.4 cables.
- PureTools 1020 Family HDBaseT 3.0-based KVM extenders offering flexibility, performance, and simplified installation for modern AV environments. Comprehensive range of building blocks for custom HDBaseT 3.0 system configurations.
- Vuelogic ProAV sub-brand offering display mounting solutions including pop-out wall mounts and conference videobars, featuring precision manufacturing with seamless display integration and customized mounting options for professional installations.
- Signal Extenders Signal extension solutions for extending AV signals over various transmission media including CATx, HDBaseT, IP, fiber optic and wireless, enabling long-distance signal transmission with maintained quality.
- Switchers & Matrices AV signal switching and routing equipment including HDMI, VGA and HDBaseT switchers and matrices for managing multiple source and display configurations in professional installations.
- Splitters Signal distribution equipment for splitting AV signals from a single source to multiple displays, including HDMI, DVI and IP-based splitters for various installation requirements.
- Scalers & Converters Video processing solutions including scalers, format converters, audio de-embedding and repeaters for adapting and enhancing AV signal quality and format compatibility.
- Videowall Controllers & Multiviewers Video wall control systems and multiviewer solutions for creating multi-display installations and monitoring setups in control rooms, corporate environments and digital signage applications.
- Collaboration & Video Conferencing Complete conference room solutions including videobars, cameras, speakers, microphones and collaboration switchers for professional video conferencing and meeting environments.
- Docking Stations Professional docking stations and laptop stands enabling connectivity expansion and workspace integration for modern professional environments.
- Test & Troubleshooting Equipment Testing and diagnostic equipment including signal analyzers, generators and the PT-TOOL-100 4K 18Gbps HDMI signal generator and display emulator for installation verification and troubleshooting.
- FiberX Fiber Optic Products Fiber optic AV products featuring PureBend technology for fast installations with tight bending radii, providing high-quality optical fiber cables for long-distance AV signal transmission.
- PureTools Signal Management Professional AV architecture products including HDBaseT solutions for future-proof AV connectivity, offering high-quality, forward-looking products for HDBT signal transmission in professional applications.
- PureMounts Mounting Solutions
- SDVoE Products Software Defined Video over Ethernet products enabling standardized IP-based AV signal transport in professional AV environments; PureLink is a member of the SDVoE Alliance.
- OEM / Private Label Manufacturing Services Custom product development and manufacturing services for industrial customers, specialty retailers and online sellers under their own brands, ranging from private label to complete proprietary product development according to customer specifications.
- AVIXA NAVS / CTS Training & Certification Seminars Professional training seminars including AVIXA NAVS (Networked AV Systems) and CTS (Certified Technology Specialist) programs, as well as certification programs conducted at the Rheine facility for partners, installers and integrators.
Companies that use PureLink
Customer profileSegments3 records
Ideal customer profiles3 records
PureLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
PureLink partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered regional and core.
- onemediaregionalStrategic sales partnership strengthening PureLink's presence in the United Kingdom and expanding access to professional AV infrastructure, signal management, and connectivity solutions in the British market.
- AVer EuropecoreStrategic partnership establishing a structured certification program for cabling and signal management solutions specifically optimized for AVer systems. Aims to improve reliability of installations in corporate, education, and public facilities through certified component combinations.
- AV PRO DWC-LLCregionalPartnership strengthening PureLink's market presence in the Middle East, ensuring improved product availability, local support, and enhanced service for integrators and resellers across the GCC region.
- MODULIT SOLUTIONSregionalDistribution partnership significantly expanding PureLink's presence and product availability across Eastern Europe, enabling faster delivery times, improved technical support, and broader market access.
- Exertis NordicsregionalDistribution partnership extending existing sales network in the Nordic region, strengthening the brand's ability to deliver innovative AV solutions to a broader customer base.
- Quantum SphereregionalStrategic partnership with Australian market leader in audiovisual product distribution, extending PureLink's reach to the Australian market.
- EdbakcoreStrategic partnership with renowned Polish manufacturer of professional AV mounting systems with over 30 years of experience. Includes joint showroom (EXPERIENCE Lab) in Zurich for product demonstrations.
- Just Add PowercoreLongstanding partnership with US pioneer in AV over IP technology. Joint exhibition partner at ISE trade shows, distributing award-winning MaxColor 4K60 products from PureLink's German warehouse.
- SDVoE AlliancecoreMember of Software Defined Video over Ethernet alliance, a non-profit consortium of technology providers standardizing Ethernet for AV signal transport in professional AV environments and promoting related training and certification.
- AVIXAcoreMember of Audiovisual and Integrated Experience Association, the international trade association for the audiovisual industry with over 5,400 members worldwide. AVIXA organizes InfoComm trade shows globally and offers the ANSI-accredited Certified Technology Specialist (CTS) certification program.
- CEDIAcoreMember of the international trade association representing home technology professionals, supporting training on deployment possibilities, technical development, and technology solutions in consumer electronics. CEDIA has approximately 3,700 member companies worldwide.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
PureLink competitors and assessment
Company assessmentDirect peers
- Lightware Visual Engineering: Lightware is a Hungary-based manufacturer of professional AV connectivity solutions including HDMI matrix switchers, extenders, and AV-over-IP products. Directly comparable mid-sized European peer with overlapping product portfolio and similar target customer segments in commercial and high-end residential AV.
- Kramer Electronics: Kramer is a long-established Israeli/UK-headquartered manufacturer of professional AV connectivity products including cables, switchers, matrix switchers, extenders, and AV-over-IP solutions. Closely comparable to PureLink across nearly every product category and serves the same European and global commercial AV integrator channel.
- tvONE: tvONE designs and manufactures video scaling, switching, and signal processing solutions for professional AV applications. Overlaps with PureLink's switcher, matrix, scaler, and converter product categories and targets similar commercial AV integrator customers.
- Extron Electronics: Extron is a US-based direct competitor designing and manufacturing professional AV signal processing, switching, distribution, and connectivity hardware for commercial integrators. Mirrors PureLink's focus on switchers, extenders, matrix systems, and cables targeted at the same commercial AV integrator customer base.
- LINDY Electronics: LINDY is a European-headquartered manufacturer and distributor of professional and IT connectivity products, including cables, KVM, and AV signal extension. Closely comparable mid-sized peer to PureLink in product range, target customers, and European distribution footprint.
- ATEN International: ATEN is a Taiwan-based manufacturer of KVM switches, professional AV solutions, and connectivity products. Directly competes with PureLink's HDBaseT-based KVM extenders (PureTools 1020 family), AV over IP, and signal extension product lines for enterprise and commercial installations.
Emerging players
- Adder Technology: Adder Technology is a UK-based specialist manufacturer of KVM and AV-over-IP connectivity products targeting enterprise, control room, and high-end commercial applications. Comparable to PureLink's HDBaseT 3.0 KVM extender and AV-over-IP product lines.
- Matrox Video: Matrox Video is a Canadian AV-over-IP specialist offering IP-based encoding/decoding infrastructure for professional AV. Overlaps with PureLink's AV-over-IP product roadmap and SDVoE-positioned portfolio for commercial installations.
- Key Digital Systems: Key Digital is a US-based AV connectivity manufacturer specializing in HDMI extenders, switchers, matrices, and AV over IP for commercial and residential AV. Comparable in product category focus to PureLink though smaller and more US-centric than PureLink's European-anchored distribution.
Broad incumbents
- Crestron Electronics: Crestron is a large US-based dominant player in commercial AV control, room scheduling, and signal distribution, including connectivity and AV-over-IP infrastructure. Operates broadly across commercial AV with a much larger portfolio than PureLink and competes with PureLink's enterprise/education commercial AV integrator business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PureLink social profiles
Digital presencePureLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
PureLink leadership team
Management profileNumber of profiles
Profiles2 records
PureLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PureLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PureLink
What does PureLink do?
PureLink develops, produces and distributes a portfolio of more than 1,000 professional AV connectivity products, including digital AV cables (HDMI, DisplayPort, USB-C, DVI, fiber optic, network), adapters, signal extenders, switchers, matrix switchers, splitters, scalers, converters, videowall controllers, wireless collaboration and video conferencing systems, docking stations, mounting solutions and test/troubleshooting tools. The company serves commercial AV integrators, premium residential installers and OEM/private label customers across Europe, the Middle East and Australia through the OneAV B2B e-commerce platform, a regional distributor network and direct OEM contracts.
Is PureLink a public or private company?
PureLink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PureLink founded?
PureLink was founded in 2006. It employs 11 to 50 people.
Where is PureLink based?
PureLink is headquartered in Rheine, Germany, in the Europe region.
How does PureLink make money?
Three revenue lines are on record. Hardware Products are the primary driver. The others are OEM/Private Label and professional Services.
Who are PureLink's main competitors?
Direct peers on record are Lightware Visual Engineering, Kramer Electronics, tvONE, Extron Electronics, LINDY Electronics and ATEN International. Emerging players are Adder Technology, Matrox Video and Key Digital Systems. Crestron Electronics is listed as a broad incumbent.
Does PureLink have an API?
No public API is recorded for PureLink.
What industry is PureLink in?
PureLink's product category is Professional AV Connectivity Solutions. Its primary akta.pro industry code is HDAFALAD, Connectors, Jacks & Couplers (RJ45/LC/SC/MPO/MTP), with a secondary code of HDAFAEAG, Active Optical Cables (AOC) & Optical Interconnects. Its NAICS code is 33429 and its SIC code is 3576.