beck taxi
Beck Taxi is Toronto's largest taxi brokerage, dispatching approximately 8.7 million orders annually through phone, mobile app, web booking, and street hails for individual, corporate, government, insurance, and event clients using a fleet of up to 2,000 vehicles.
- Company typePrivate
- Founded1967
- HeadquartersToronto, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
What beck taxi does
Beck Taxi Ltd. is a privately held, family-owned taxi brokerage headquartered at 1 Credit Union Dr, Toronto, and operating exclusively within the City of Toronto. Founded in 1967 by Jim Beck, the company is now led by Gail Beck-Souter (founder's daughter) and Kristine Hubbard (founder's granddaughter). Beck dispatches rides through four primary channels: a 24/7 phone dispatch center handling approximately 32,000 calls per day, the Beck App on iOS and Android with in-app payment and stored business/personal cards, a web-based booking tool built on the icabbi webbooker platform, and traditional street hails. The affiliated fleet numbers up to 2,000 vehicles operating 24/7/365, supported by drivers and call-center staff collectively speaking more than 90 languages.
The company's revenue is generated primarily from City of Toronto regulated metered fares (base fare $4.25 plus $0.25 per 0.143 km and $0.25 per 31 seconds of waiting), supplemented by flat-rate pricing for Toronto Pearson and Billy Bishop airport runs, parcel and out-of-town delivery, and a portfolio of add-on offerings including Beck Bucks gift certificates ($5, $10, $20 denominations), Corporate Accounts with monthly charge billing (5% administration fee, minimum $5 monthly charge, $100 deposit), and Special Events transportation with on-site supervisor staffing. Customer segments span individual consumers (commute, airport, events, parcel delivery, pet transport), corporate and government accounts with centralized billing, insurance accounts, and event organizers. Beck reports dispatching approximately 8.7 million orders per year and describes itself as the largest taxi brokerage in Canada and one of the largest taxi fleets in North America. The technology stack is operationally focused — a third-party dispatch platform (icabbi), a branded mobile app, and a call center — with no disclosed AI/ML, proprietary model, or platform technology differentiation beyond the brand and scale.
beck taxi firmographics
Firmographics- Name
- beck taxi
- Legal name
- Beck Taxi Ltd.
- Website
- https://becktaxi.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Short description
- Beck Taxi is Toronto's largest taxi brokerage, dispatching approximately 8.7 million orders annually through phone, mobile app, web booking, and street hails for individual, corporate, government, insurance, and event clients using a fleet of up to 2,000 vehicles.
- Ownership category
- akta.pro rank
beck taxi industry classification
Industry- Product category
- Ground Transportation / Taxi Brokerage Services
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Street-Hail Taxi & Taxi Fleet Operators (THAIAGAA)
- akta.pro secondary industries
- Ridesharing & Taxi Dispatch Platforms (BPAMAHAA), App-Based Taxi Operators (E-Hailing Taxi Fleets) (THADAEAC), Dispatch / Call Center Taxi Services (THADAEAB)
Keywords
Where beck taxi is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
beck taxi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Metered Taxi Fares: Standard metered taxi fares regulated by the City of Toronto. Base fare of $4.25 for first 0.155KM, plus $0.25 per additional 0.143KM and $0.25 per 31 seconds of waiting time. Accommodates up to 4 passengers.
- Flat Rate Services: Flat rate pricing for airport runs (Toronto Pearson International Airport and Billy Bishop Airport), parcel delivery, and out-of-town destinations.
- Beck Bucks (Gift Certificates): Prepaid gift certificates sold in denominations of $5, $10, and $20 for personal use, events, and holiday parties. Provides safe transportation for guests.
- Corporate Charge Accounts: Monthly charge accounts for businesses, governments, and insurance companies. Accounts billed by the 6th business day with 5% monthly administration fee and minimum $5 monthly charge.
- Special Event Services: On-site supervisor hiring for events to manage taxi flow and guest assistance. Event organizers can also purchase Beck Bucks to distribute to guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Metered Fare - $4.25 base + $0.25 per 0.143KM |
| Transaction based/ take rate | Pay-as-you-go | Airport Flat Rates |
| One time/ perpetual license | Pay-as-you-go | Beck Bucks - $5, $10, $20 denominations |
| Subscription | Monthly | Corporate Account - Monthly billing with 5% admin fee |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
beck taxi product offering
Product offeringCore offering
Beck Taxi operates as Toronto's largest taxi brokerage, dispatching up to 2,000 metered and flat-rate vehicles 24/7/365 through phone dispatch, a mobile app, an iCabbi-powered web booking tool, and traditional street hails. The company supplements core taxi rides with Beck Bucks prepaid gift certificates, monthly Corporate Charge Accounts for business/government/insurance clients, and Special Events transportation coordination with on-site supervisors. Fleet options include sedans, vans, wheelchair accessible vehicles, pet-friendly taxis, and parcel/delivery services.
Product overview
Beck Taxi operates as a taxi brokerage platform offering a single integrated transportation service supported by multiple delivery channels and add-on offerings. The core product is the taxi hailing and dispatch service, available via the Beck App (iOS/Android), web-based booking tool (webbooker.icabbi.com), and phone dispatch. Add-on modules include Beck Bucks gift certificates, Corporate Accounts for recurring business billing, and Special Events transportation coordination. The fleet itself encompasses standard sedans, vans, wheelchair-accessible vehicles, and specialty options for pets and furniture, supplemented by parcel and food delivery services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 8.7 million orders dispatched per year (excluding street hails)
- +2 more outcomes
Companies that use beck taxi
Customer profileSegments5 records
Ideal customer profiles3 records
beck taxi technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
beck taxi partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
beck taxi competitors and assessment
Company assessmentOthers
- iCabbi: iCabbi is the technology vendor that powers Beck's online booking tool (becktaxi.webbooker.icabbi.com) and dispatch system; as a backend platform provider for hundreds of taxi fleets globally, iCabbi defines the feature set and roadmap of Beck's digital channels.
Direct peers
- Co-op Cabs Toronto: Co-op Cabs is one of Toronto's largest competing taxi brokerages, operating a similar city-regulated metered fleet with phone, app, and street-hail channels, and competing head-to-head with Beck for corporate accounts and individual riders.
- Uber: Uber operates a global app-based rideshare platform directly competing with Beck Taxi for the same Toronto rider pool, with dynamic pricing and cashless payment features that have pressured traditional taxi brokerages in every major North American city.
- Scarborough Taxi: Scarborough Taxi is another Toronto-area licensed taxi brokerage providing metered rides within Toronto under the same city regulatory framework as Beck, competing for the same driver and rider pools in suburban markets.
- Curb Mobility: Curb (formerly Verifone Taxi) is a North American taxi dispatch and payment platform serving traditional taxi fleets across major US cities, offering app-based hailing and in-cab payment systems directly comparable to Beck's icabbi-powered web booker and Beck App stack.
- Flywheel (Taxi): Flywheel is a US taxi-hailing app that aggregates licensed taxi fleets under an app-based model, directly comparable to Beck's mobile booking strategy of bringing traditional metered taxis onto a digital booking platform.
- City Taxicab Toronto: City Taxi is another major Toronto taxi brokerage providing metered, dispatch-based taxi service over app and phone channels, sharing the same city-regulated pricing pool and competing with Beck for drivers and riders.
Regional players
- Royal Taxi Montreal: Royal Taxi is a large traditional taxi brokerage in Montreal with a similar metered-fleet, multi-channel dispatch model to Beck, but operating in a different province and serving a separate rider market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
beck taxi social profiles
Digital presencebeck taxi financial estimates
Financial estimateRevenue estimate
Valuation estimate
beck taxi leadership team
Management profileNumber of profiles
Profiles2 records
beck taxi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
beck taxi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about beck taxi
What does beck taxi do?
Beck Taxi operates as Toronto's largest taxi brokerage, dispatching up to 2,000 metered and flat-rate vehicles 24/7/365 through phone dispatch, a mobile app, an iCabbi-powered web booking tool, and traditional street hails. The company supplements core taxi rides with Beck Bucks prepaid gift certificates, monthly Corporate Charge Accounts for business/government/insurance clients, and Special Events transportation coordination with on-site supervisors. Fleet options include sedans, vans, wheelchair accessible vehicles, pet-friendly taxis, and parcel/delivery services.
Is beck taxi a public or private company?
beck taxi is a private company. It is classified as family owned and is currently operating.
When was beck taxi founded?
beck taxi was founded in 1967.
Where is beck taxi based?
beck taxi is headquartered in Toronto, Canada, in the North America region.
How does beck taxi make money?
Five revenue lines are on record. Metered Taxi Fares are the primary driver. The others are flat Rate Services, beck Bucks (Gift Certificates), corporate Charge Accounts and special Event Services.
Who are beck taxi's main competitors?
iCabbi is listed as an others. Direct peers are Co-op Cabs Toronto, Uber, Scarborough Taxi, Curb Mobility, Flywheel (Taxi) and City Taxicab Toronto. Royal Taxi Montreal is listed as a regional player.
Does beck taxi have an API?
No public API is recorded for beck taxi.
What industry is beck taxi in?
beck taxi's product category is Ground Transportation / Taxi Brokerage Services. Its primary akta.pro industry code is THAIAGAA, Street-Hail Taxi & Taxi Fleet Operators, with a secondary code of BPAMAHAA, Ridesharing & Taxi Dispatch Platforms. Its NAICS code is 485310 and its SIC code is 4700.