Tally Health

What Tally Health does

Tally Health is a privately held, direct-to-consumer healthspan and longevity company headquartered in New York that combines epigenetic testing with a branded supplement portfolio and a recurring membership tier. Its core product is the TallyAge™ Test, a non-invasive cheek-swab DNA methylation assay that produces a single biological-age score; the underlying CheekAge clock was trained on what the company describes as the largest DNA methylation adult cheek-swab dataset ever assembled — 8,000+ individuals spanning ages 18–93 with gender-balanced, racially and ethnically diverse demographics — and was published in GeroScience (2024). Members also receive a personalized Action Plan generated by an in-house algorithm that combines their methylation profile with a lifestyle survey to rank behavioral modifications by expected impact on TallyAge.

The company's commercial product surface consists of six supplement SKUs — Vitality (foundational longevity), Amplify (metabolism and energy), NAD+ (NAD+ support), Restore (sleep), Sharpen (cognition), and Defend (immunity) — sold individually on a "Buy Once" basis or via a 15%-discounted monthly subscription, with all formulations vegan, gluten-free, non-GMO, third-party tested, and manufactured in FDA-registered, GMP-certified US facilities. These are bundled into the Tally Health Membership, which provides bi-annual TallyAge testing, monthly supplement delivery, the personalized Action Plan, and tiered discounts (15%/20%/25%) on additional supplements; HSA/FSA payment is enabled through a TrueMed partnership.

Go-to-market is exclusively digital: products are sold through tallyhealth.com and a dedicated mobile app (app.tallyhealth.com), with shipping limited to the contiguous US, Alaska, and Hawaii. Customer acquisition is driven by a content-marketing engine (Talk Science to Me newsletter, blog, Instagram, Twitter/X), tier-one earned media (Fast Company, Wall Street Journal, Forbes, Vogue, Fortune, Bloomberg, Wired), and a $50-credit referral program. The company reports that within 12 months, over 62% of members lowered their epigenetic age by an average of 2+ years, which is the principal outcome metric used across its marketing.

Name

Tally Health

Legal name

Tally Health

Website

https://doctorsinclair.com

Company type

Private

Operating status

Operating

Short description

Tally Health is a New York–based, direct-to-consumer longevity company that sells a proprietary cheek-swab epigenetic age test (TallyAge), six branded supplements, and a bundled membership to US health-conscious adults seeking science-backed biological-age tracking.

Ownership category

akta.pro rank

Product category

Consumer Longevity & Healthspan Products

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)

Keywords

• Epigenetic age testing
• Longevity supplements
• Biological age tracking
• DNA methylation analysis
• Healthspan products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Supply Chain, Personnel, Operations

Revenue model

1. Test Kit Sales: One-time purchases of TallyAge™ epigenetic test kits for $249. Customers receive a cheek swab test, DNA analysis, and single epigenetic age result.
2. Supplement Sales: Individual supplement purchases (Vitality, Amplify, Restore, Sharpen, Defend, NAD+) available as one-time 'Buy Once' purchases or through monthly subscriptions with 15% discount.
3. Membership Program: Monthly membership providing bi-annual TallyAge testing, monthly supplement deliveries, personalized Action Plans, and tiered discounts on additional supplements (15% off up to 3 supplements, 20% off up to 4, 25% off 5+).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tally Health sells the TallyAge™ Epigenetic Age Test — a cheek-swab DNA methylation test that measures biological age — alongside a portfolio of six science-backed longevity supplements (Vitality, Amplify, NAD+, Restore, Sharpen, Defend) targeting the 12 hallmarks of aging. Products are sold directly to U.S. consumers via tallyhealth.com as one-time purchases, monthly supplement subscriptions, or a bundled monthly Membership that combines bi-annual testing, monthly supplement delivery, and personalized Action Plans generated by a proprietary algorithm.

Product overview

Tally Health is a healthspan and longevity company offering a platform combining epigenetic testing and personalized supplement regimens. The core product is the TallyAge™ Test, a non-invasive cheek-swab DNA methylation test that predicts biological age, available as a standalone purchase ($249) or bundled into a Membership plan. The supplement portfolio comprises six distinct formulations — Vitality (foundational longevity), Amplify (metabolism and energy), NAD+ (NAD+ support), Restore (sleep), Sharpen (memory and focus), and Defend (immunity) — all vegan, gluten-free, non-GMO, third-party tested, and manufactured in FDA-registered, GMP-certified U.S. facilities. Customers can purchase supplements individually (Buy Once) or on a monthly Supplement Subscription with a 15% discount. The full Tally Health Membership integrates bi-annual TallyAge testing, monthly supplement delivery, and personalized Action Plans driven by a proprietary algorithm combining DNA methylation data and lifestyle survey responses. All supplements are also available through HSA/FSA payments via TrueMed.

Differentiator

Problem solved

Functional benefit

Products and services

• TallyAge™ Epigenetic Age Test Non-invasive cheek-swab DNA methylation test that measures biological age via the proprietary TallyAge score; for health-conscious U.S. consumers seeking to benchmark and track epigenetic age.
• Vitality Supplement Foundational longevity supplement containing Calcium Alpha-Ketoglutarate, Trans-resveratrol, Fisetin, and Spermidine (900 mcg); supports autophagy, epigenome maintenance, senescent cell clearance, and sirtuin activation. 4 capsules daily with food.
• Amplify Supplement Metabolism and cellular energy supplement with Glycine (1,000 mg), Berberine (600 mg), and Coenzyme Q10 (200 mg); supports NAD+, healthy metabolism, and muscle recovery. 3 capsules daily with food.
• NAD+ Supplement NAD+ support supplement with Niacinamide (1,000 mg); fuels mitochondrial energy production, supports sirtuin proteins, skin health, and oxidative stress defense. 2 capsules daily with food.
• Restore Supplement Sleep support supplement with Magnesium bisglycinate chelate complex (250 mg), L-theanine, and Apigenin (50 mg); helps users fall asleep faster and stay asleep longer. 3 capsules 30–60 minutes before bed.
• Sharpen Supplement Cognitive health supplement with Taurine, Choline, Vitamin B6 (1.7 mg), L-methylfolate (400 mcg DFE), and Vitamin B12 (2.4 mcg); supports long-term cognitive health and memory encoding. 2 capsules daily with food.
• Defend Supplement Immune support supplement with Quercetin (500 mg), Vitamin C (90 mg), Beta-glucan (30 mg), Zinc (11 mg), and Vitamin D3 (1,000 IU); reduces inflammaging and supports white blood cell activity. 2 capsules daily with food containing healthy fat.
• Tally Health Membership Monthly subscription bundling bi-annual TallyAge epigenetic tests, a monthly supply of one chosen supplement, personalized Action Plans generated from DNA methylation and lifestyle data, and tiered supplement discounts (15% off up to 3, 20% off up to 4, 25% off 5+).
• Supplement Subscription Monthly recurring delivery of one chosen supplement at 15% off vs. one-time pricing; customers can add a supplement to a recurring plan or purchase additional supplements via Buy Once.

Quantifiable outcome

• Over 62% of members lowered their epigenetic age by 2+ years within 12 months
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elysium Health: Elysium Health is a direct peer in the longevity supplements category, offering proprietary NAD+-focused formulations (Basis) with science-backed claims and a premium DTC positioning that closely mirrors Tally's value proposition.
• TruDiagnostic: TruDiagnostic is a direct peer in epigenetic biological age testing, offering DNA methylation-based age tests and longevity analytics to consumers and clinicians — directly overlapping TallyAge's core technology and use case.
• InsideTracker: InsideTracker is a direct peer offering personalized biological age and biomarker testing with integrated supplement and lifestyle recommendations, serving the same health-conscious consumer persona via a similar test-plus-action business model.
• Thorne: Thorne is a direct peer in premium DTC health supplements with at-home testing (including biological age) and practitioner-grade positioning, overlapping Tally on supplements, longevity, and consumer health testing.
• Novos Core: Novos is a direct peer offering longevity-focused supplement stacks formulated around hallmarks of aging, mirroring Tally's Vitality/Amplify-style positioning in the science-backed longevity supplements category.
• Momentous: Momentous is a direct peer in premium DTC supplements targeting longevity, sleep, cognition and recovery, with a science-led brand that competes for the same high-intent consumer wellness buyer.
• AG1 (Athletic Greens): AG1 is a direct peer in the premium DTC daily-supplement subscription category with a single flagship formulation targeting cellular and metabolic health — competing for the same subscription-driven wellness buyer.

Emerging players

• Viome Life Sciences: Viome is an emerging player in at-home biological testing (gut microbiome, cellular health) paired with personalized nutrition recommendations — partial overlap with Tally on the testing-plus-personalized-action model.
• Zoe (ZOE Science & Nutrition): Zoe is an emerging player offering at-home biological testing (blood fat, blood sugar, gut microbiome) paired with personalized nutrition recommendations — overlapping Tally on the consumer testing-plus-personalization model.

Broad incumbents

• Life Extension: Life Extension is a broad incumbent in the anti-aging and longevity supplement category, with a deep catalog of formulations (NAD+, cellular health, cognition) and a long-established consumer brand that overlaps Tally's supplement portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tally_health
• Instagraminstagram.com/tallyhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tally Health