Ego 7

What Ego 7 does

Ego7 (legal entity EGO7 srl, P.IVA IT 04975050263) is a privately held Italian equestrian sport brand headquartered in Susegana, Treviso, in the Veneto region. The company designs, manufactures, and distributes premium riding boots, equestrian apparel, accessories, and horse-care products under the Ego7 / EGO7 / Ego 7 trade names, with operational and customer-facing presence via ego7.it and active social channels on Facebook, Instagram, YouTube, and Pinterest. Its customer base is consumer-facing and primarily targets competitive and recreational equestrian riders across dressage, show jumping, eventing, cross-country, training, and pleasure-riding use cases.

The product portfolio centers on tall boots (Aries, Orion, Delphi, Contact, Aster), short boots (Libra, Gemini, Taurus), and mini chaps (Lyra), complemented by breeches, show jackets, polo and show shirts, outerwear, gloves, socks, caps, and a 2024-introduced horse-care line (HH Diamond/Honeycomb saddlepads, HH Fleece Rug, HHEFC Ear Veil). The technical foundation rests on Italian performance fabrics and proprietary hardware: E-Tex inner-calf material (claimed 60% improved wear resistance and 30% weight reduction vs. leather, with antibacterial and water-resistant properties), a Grip Sole hand-sewn rubber outsole, the COBRAX patented button on breeches, AIR Sock compression technology, Zerowet water-resistant outwear treatments, YKK-certified zippers, and touchscreen-compatible glove materials. The brand also offers 192 size combinations for personalized boot fit without custom-production lead times.

Ego7 operates a dealer-only distribution model with no apparent direct-to-consumer e-commerce. Products flow exclusively through an authorized-dealer network spanning 50+ countries across Europe, North America, South America, Asia, the Middle East, Africa, and Oceania, with warranty, repair, and customer-service touchpoints routed through authorized resellers. Pricing is positioned at premium quality levels but is not publicly disclosed. Revenue is generated through one-time purchases across boots, apparel, accessories, horse-care items, and boot-care consumables. There are no disclosed funding rounds, M&A activity, named enterprise customers, app or API surface, or AI/ML capabilities; the company appears to be self-funded and founder-controlled within the Italian private limited company structure.

Name

Ego 7

Legal name

EGO7 srl

Website

https://ego7.it

Company type

Private

Operating status

Operating

Short description

Ego7 is an Italian equestrian sport brand (EGO7 srl, Susegana, Treviso) that designs and distributes premium riding boots, equestrian apparel, accessories, and horse-care products through an authorized-dealer network spanning 50+ countries, targeting competitive and recreational riders with proprietary materials such as E-Tex and the COBRAX patented button.

Ownership category

akta.pro rank

Product category

Equestrian Apparel & Footwear

NAICS

Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (31599), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Riding Boots & Foot Protection Retail (CRAMANAD)

akta.pro secondary industry

Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)

Keywords

• Riding boots
• Equestrian apparel
• Horse riding gear
• Equestrian footwear
• Riding accessories

Headquarters

HQ city

Susegana

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Riding Boots Sales: One-time purchase of tall boots, short boots, and mini chaps. Ego7 boots are priced at premium quality levels with 192 size combinations for personalized fit.
2. Equestrian Apparel Sales: One-time purchase of riding breeches, show jackets, polo shirts, outwear, and accessories.
3. Horse Care Products: Saddle pads, fleece rugs, ear veils, and horse accessories.
4. Boot Care Accessories: Boot cream, boot trees, and maintenance accessories for boot care.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ego7 designs, manufactures, and distributes premium Italian equestrian riding boots (tall boots, short boots, mini chaps) and equestrian apparel (breeches, show jackets, polo/show shirts, outerwear) along with riding accessories (gloves, socks, caps), boot care items, and horse care products (saddle pads, fleece rugs, ear veils). The company uses proprietary E-Tex inner calf material and innovative Italian technical fabrics to deliver performance and styling for competitive and recreational riders.

Product overview

Ego 7 is an Italian equestrian sport brand specializing in premium riding boots and apparel. The product portfolio centers on tall boots (Aries, Orion, Delphi, Contact, Aster) and short boots (Libra, Gemini, Taurus), complemented by mini chaps (Lyra). Apparel includes breeches (Jumping WI/LA/GI/EJ), show jackets (Be Air, Hunter, Elegance CL), polo and show shirts (Polo, Air Polo, Mesh, Florentine, Shirt Men, Rita, Teresa, Nina, Tita), and outwear (Z0W, TED, Era, Ade, Cordy). Accessories encompass gloves (Action, Air), socks (Air Sock, EGO 7 Socks), caps, and boot care products. Horse products include saddlepads, fleece rugs, and ear veils. The brand emphasizes Italian design, innovative materials like E-Tex (60% more wear-resistant than leather, 30% lighter), and technologies including moisture-wicking, UV protection, and Zerowet water-resistant treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Tall Boots Premium riding boots including Aries (dress boots), Orion (field boots), Delphi (dress boots with E-Tex), Contact (no-closure knit boot), and Aster (kids field boots). Feature E-Tex inner calf panels, YKK zippers, and hand-sewn rubber soles for equestrian riders across dressage, show jumping, and eventing disciplines.
• Short Boots Italian-designed short riding boots including Libra (rear zipper), Gemini (lace-up), and Taurus (front zipper). Feature antibacterial moisture-wicking insoles and rubber soles for stirrup grip, designed for equestrian riders.
• Mini Chaps (Lyra) Half chaps made from full grain leather with E-Tex panels, double-elastic rear zipper, and suede lining for breathability and grip, worn over riding shoes by equestrian riders.
• Breeches Riding breeches including Jumping WI, Jumping LA, Jumping GI, and Jumping EJ. Made with Italian stretch jersey fabric featuring four-way stretch, moisture-wicking, and silicone grip on knees, designed for equestrian riders.
• Show Jackets Competition jackets including Be Air (unlined, perforated), Hunter (Italian jersey stretch), and Elegance CL (alcantara details), designed for show jumping, dressage, and eventing riders.
• Polo & Show Shirts Technical shirts including Polo, Air Polo, Mesh, Florentine, Shirt Men, Rita, Teresa, Nina, and Tita. Feature UV protection, moisture-wicking, quick-drying, and anti-wrinkle properties for equestrian riders.
• Outerwear Outerwear including hoodies, sweatshirts, cardigans, padded jackets, parkas, and vests such as Z0W Hoodie, TED quilted jacket, Era parka, Ade vest, and Cordy padded jacket. Feature water-resistant Zerowet technology.
• Riding Apparel Accessories Riding accessories including Action Gloves, Air Gloves (touchscreen compatible vegan leather), Air Cap, Air Sock (compression/thermoregulation), EGO 7 Socks (bacteriostatic silver), Boot Cream, and HH Boot Trees.
• Horse Products Horse care items including HH Diamond Quilted Saddlepad, HH Honeycomb Quilted Saddlepad, HH Fleece Rug (300gr polar fleece), and HHEFC Ear Veil (hand crocheted bonnet) for equestrian riders and their horses.
• Boot Care Products Boot maintenance items including EGO7 Boot Cream (leather conditioner) and HH Boot Trees (inflatable support organizers) for riders maintaining their Ego7 riding boots.

Quantifiable outcome

• E-Tex material provides 60% improved resistance to intensive use and wear compared to real leather
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cavallo (Pferdesport C. Hülsmann): German premium riding boot and equestrian apparel manufacturer. Direct peer offering high-end riding footwear and apparel to professional and amateur riders across European and international markets.
• Parlanti Roma: Italian luxury custom riding boot maker, headquartered near Rome. Direct competitor in the premium Italian equestrian footwear segment where Ego7 also operates.
• Tucci Riding Boots: Italian manufacturer of premium handmade riding boots sold globally. Direct competitor to Ego7 in the high-end Italian equestrian boot category.
• Mountain Horse: Swedish equestrian apparel and footwear brand with international distribution. Direct peer offering technical riding clothing, boots, and accessories to similar equestrian customer segments.
• Equiline: Italian equestrian apparel and footwear brand founded by riders in Veneto. Direct peer in the premium Italian-made equestrian sportswear segment.
• Pikeur (Pikeur Reitmoden Brinkmann): Long-established German equestrian apparel brand (breeches, jackets, shirts) with broad European distribution. Direct peer serving the same competitive and recreational rider segments.
• HKM Sports Equipment: German value-to-mid equestrian apparel and equipment brand sold through riding retail networks. Direct peer in functional riding apparel and accessories.
• Horseware Ireland: Irish equestrian brand specializing in horse rugs and increasingly rider apparel. Direct peer in equestrian accessories and complementary horse-and-rider product lines.

Broad incumbents

• Ariat International: US-based broad equestrian and Western footwear/apparel brand with extensive global distribution. Larger incumbent competing in the same equestrian footwear category with a wider product portfolio.

Emerging players

• Samshield: French premium equestrian brand known for riding helmets and expanding into apparel. Comparable as a design-led, technical equestrian brand targeting performance riders with premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ego7
• Instagraminstagram.com/ego7
• YouTubeyoutube.com/ego7
• Pinterestpinterest.com/ego7
• LinkedInlinkedin.com/company/ego7-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ego 7