co-op america

Name

co-op america

Legal name

Green America

Website

https://coopamerica.org

Company type

Private

Founded year

1984

Operating status

Operating

Ownership category

akta.pro rank

Product category

Nonprofit environmental and social advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Justice & Community Environmental Health (BPAGAGAL)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Agriculture & Food Security Development (BPAGABAB)

Keywords

• Environmental advocacy nonprofit
• Green business certification
• Sustainable membership programs
• Corporate accountability campaigns
• Socially responsible business network

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Membership Dues: Green America generates revenue through annual and monthly individual membership dues. Members pay an annual fee ($20 minimum suggested donation per the donation page) and receive benefits including green living resources, the Guide to Social Investing and Better Banking, and a subscription to Green American magazine.
2. Donations and Contributions: The organization raises funds through one-time and recurring donations. The donation page offers tiered giving options ($20-$250 for annual, $7-$20 for monthly sustaining), matching campaigns, and special appeals. Donations are tax-deductible as Green America is a registered 501(c)(3) nonprofit.
3. Green Business Network Membership: The Green Business Network certifies and enrolls green businesses as members, generating revenue through certification and membership fees. Businesses must undergo a review by Green America's Standards Committee to attain the Green Business Seal of Approval.
4. Green American Magazine Subscriptions: Revenue is generated from magazine subscriptions, available in print, digital, or both formats. Subscriptions are included as a membership benefit for individual members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Green America is a nonprofit advocacy organization that mobilizes individual consumers, green businesses, and investors around environmental and social justice issues. Its core offerings are an individual membership program (with benefits including the Green American magazine and guides on social investing and better banking), a Green Business Network that certifies socially and environmentally responsible businesses, and a portfolio of issue campaigns on climate, finance, food, labor, and social justice.

Product overview

Green America operates a membership-based nonprofit organization focused on building a green and just economy. The core offering includes a membership program ('Your Green Life') providing access to the Green American Magazine, Guide to Social Investing and Better Banking, and green living resources. The Green Business Network provides certification for socially and environmentally responsible businesses with a searchable member directory. Additional programs include the Climate Victory Garden initiative, Clean Electronics Production Network (Toward Zero Exposure), Better Paper Project, and campaigns on Responsible Finance, End Child Labor in Cocoa, and End Smartphone Sweatshops.

Differentiator

Problem solved

Functional benefit

Brands

• Green Business Network: Green America's certification and membership program for socially and environmentally responsible businesses
• Green American Magazine

Products and services

• Green America Individual Membership
• Green Business Network Certification
• Green American Magazine

Quantifiable outcome

• If all higher education institutions used readily available recycled paper options, it could save up to one million trees, 90 million pounds of carbon dioxide emissions, and 16,000 tons of solid waste per year (Green America's One Million Trees campaign estimate).

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• DanoneWavecoreStrategic or Co-development Partner · 7 March 2018Green America's Center for Sustainability Solutions collaborated with DanoneWave (maker of dairy and plant-based products) to implement sustainable agriculture practices in its supply chain. DanoneWave committed up to $6 million for soil health research over five years. The partnership also included joining with Green America and The Carbon Underground to develop a global verification standard for food grown regeneratively.
• The Carbon UndergroundcoreStrategic or Co-development Partner · 7 March 2018The Carbon Underground partnered with Green America and DanoneWave to develop a global verification standard for food grown in a regenerative manner. The standard aims to encourage farmers to restore the carbon cycle and build soil health, crop resilience, and nutrient density.
• University of MarylandminorStrategic or Co-development Partner · 13 February 2018Green America's One Million Trees campaign partnered with University of Maryland to celebrate the school's switch to using 10% recycled content on FSC-certified paper for its TERP Magazine alumni publication. This was cited as a victory in the campaign to get higher education institutions to use recycled paper.
• Fairtrade AmericaminorStrategic or Co-development Partner · 7 October 2017Fairtrade America and Green America share a mission of sustainable business. Green America's blog featured an article by Fairtrade America's External Relations Manager on how fair trade empowers sustainable business.
• SHARPS (Stop Samsung Sweatshops Campaign)coreStrategic or Co-development PartnerSHARPS (Stop Samsung Sweatshops) is an occupational health advocacy and watchdog group in South Korea with which Green America allied for years to pressure Samsung to address labor issues. Green America's campaigns directed members to support SHARPS' efforts, including signing letters and taking action against Samsung. SHARPS conducted a 1,023-day sit-in at Samsung headquarters.
• Dan WatchminorStrategic or Co-development PartnerDan Watch released the 'Winds of Change' report in collaboration with Electronics Watch, documenting harsh working conditions in electronics manufacturing and compiling cases of occupational illness among Samsung workers since 2006/2007. Green America referenced this report in its Samsung campaign.
• Electronics WatchminorStrategic or Co-development PartnerElectronics Watch partnered with Dan Watch to release the 'Winds of Change' report on working conditions in the electronics manufacturing sector, providing research support for Green America's smartphone sweatshop campaigns.
• Green Century Capital ManagementminorGTM or Marketing PartnerGreen Century Capital Management was featured as a Green Business Network recommendation in Green America's plant-based investing article. Green Century filed the first shareholder resolution on plant-based protein opportunities with Tyson Foods in 2016, leading to Tyson's investment in Beyond Meat.
• Quantum Financial Planning, LLCminorGTM or Marketing PartnerQuantum Financial Planning, LLC was featured as a Green Business Network recommendation in Green America's plant-based investing article, offering perspectives on vegan/cruelty-free investment strategies.
• Humane Investing, LLCminorGTM or Marketing PartnerHumane Investing, LLC was featured in Green America's plant-based investing article as a financial advisory firm aligned with humane investment principles. The firm gives preference to portfolio managers signed onto the FAIRR initiative.
• 1 Percent For the PlanetminorGTM or Marketing Partner1 Percent For the Planet is displayed as a sponsor/partner badge on Green America's donation page, indicating a partnership supporting environmental giving.
• Love and CarrotsminorOthersLove and Carrots is a garden installation company featured on Green America's site as a member story. The company's founder, Meredith Sheperd, was a former member of Green America's Board of Directors. Love and Carrots manages over 140 gardens in the DC metro area and has installed 1,000+ gardens.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• B Lab: Operates the B Corp certification for socially and environmentally responsible businesses, the most direct competitor to Green America's Green Business Network. Both target SMBs seeking credible third-party sustainability certification with searchable directories.
• Rainforest Action Network: Runs corporate-accountability campaigns targeting banks, fossil-fuel, and consumer-goods companies on climate, forestry, and human rights. Highly comparable campaign-based advocacy model targeting the same Fortune 500 universe as Green America.
• As You Sow: Uses shareholder activism and corporate engagement to push companies on environmental, social, and governance issues. Comparable to Green America's Center for Sustainability Solutions in driving change through corporate accountability mechanisms.
• Fair Trade America: Certifies fair-trade products and runs consumer education campaigns on ethical sourcing. Green America has a documented partnership with Fairtrade America, and both focus on consumer mobilization around ethical supply chains.

Broad incumbents

• Sierra Club: One of the largest US environmental nonprofits with a multi-million member base, broader conservation mandate, and significant lobbying presence. Comparable mission around environmental advocacy but with substantially larger scale and broader geographic footprint.
• Natural Resources Defense Council (NRDC): Major US environmental advocacy organization working on climate, energy, food, and corporate accountability through legal, policy, and corporate engagement channels. Overlaps with Green America's campaign areas but operates at much larger scale.
• Greenpeace USA: High-profile environmental activist organization that pressures corporations on deforestation, oceans, climate, and toxic chemicals using direct action and media campaigns. Comparable confrontational advocacy stance, but with a larger global footprint and donor base.

Emerging players

• 1% for the Planet: Connects businesses that donate 1% of sales to environmental nonprofits and certifies member brands. Listed as a Green America partner, and overlaps directly with Green America's Green Business Network value proposition for mission-aligned SMBs.
• Green Century Capital Management: Mutual fund family focused on sustainable investing that files shareholder resolutions on climate, deforestation, and protein transition. Already featured as a Green Business Network recommendation and works on adjacent corporate-accountability themes.
• Food Policy Action: Advocacy organization that tracks congressional votes on food and farm policy and mobilizes consumers on sustainable food issues. Direct overlap with Green America's Food campaigns on regenerative agriculture, fair trade, and sustainable food systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/greenamerica
• Facebookfacebook.com/GreenAmerica
• LinkedInlinkedin.com/company/green-america

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about co-op america